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    <pubDate>Tue, 15 May 2007 16:38:00 GMT</pubDate>
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      <title>Improving Interface Design</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/howtopitchavc-090321140851-phpapp02-thumbnail-2?1244822814" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation on how to pitch your startup to a venture capitalist, from Presentation Camp SF (San Francisco, March 2009).  Updated for Startup2Startup Beijing (June 2009).]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/howtopitchavc-090321140851-phpapp02-thumbnail-2?1244822814" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation on how to pitch your startup to a venture capitalist, from Presentation Camp SF (San Francisco, March 2009).  Updated for Startup2Startup Beijing (June 2009).]]>
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        <media:description type="plain">My presentation on how to pitch your startup to a venture capitalist, from Presentation Camp SF (San Francisco, March 2009).  Updated for Startup2Startup Beijing (June 2009).</media:description>
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      <title>Sequoia Capital on startups and the economic downturn</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sequoia-1223625495238287-9-thumbnail-2?1226398694" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sequoia Capital recently made a presentation to its portfolio companies about how to try to survive an economic downturn. Here&rsquo;s the presentation]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sequoia-1223625495238287-9-thumbnail-2?1226398694" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sequoia Capital recently made a presentation to its portfolio companies about how to try to survive an economic downturn. Here&rsquo;s the presentation]]>
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        <media:description type="plain">Sequoia Capital recently made a presentation to its portfolio companies about how to try to survive an economic downturn. Here&amp;rsquo;s the presentation</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sequoia-1223625495238287-9-thumbnail-2?1226398694&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Sequoia Capital recently made a presentation to its portfolio companies about how to try to survive an economic downturn. Here&amp;rsquo;s the presentation</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_648808"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/eldon/sequoia-capital-on-startups-and-the-economic-downturn-presentation" title="Sequoia Capital on startups and the economic downturn">Sequoia Capital on startups and the economic downturn</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sequoia-1223625495238287-9&stripped_title=sequoia-capital-on-startups-and-the-economic-downturn-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sequoia-1223625495238287-9&stripped_title=sequoia-capital-on-startups-and-the-economic-downturn-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/eldon">Eric Eldon</a>.</div></div>]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/experience-is-the-product-1193404596921899-1-thumbnail-2?1225298571" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Don&rsquo;t focus on technology and features. Heck, don&rsquo;t focus on the &quot;product.&quot; Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/. 
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/experience-is-the-product-1193404596921899-1-thumbnail-2?1225298571" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Don&rsquo;t focus on technology and features. Heck, don&rsquo;t focus on the &quot;product.&quot; Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/. 
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      <pubDate>Fri, 26 Oct 2007 11:16:38 GMT</pubDate>
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        <media:description type="plain">Don&amp;rsquo;t focus on technology and features. Heck, don&amp;rsquo;t focus on the &amp;quot;product.&amp;quot; Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/. 
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The audio is from my talk at http://2007.dconstruct.org/. 
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_146514"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/peterme/experience-is-the-product" title="Experience Is The Product">Experience Is The Product</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&stripped_title=experience-is-the-product" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&stripped_title=experience-is-the-product" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/peterme">peterme</a>.</div></div>]]>
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      <title>Behavioral Marketing for Audience Development</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9-thumbnail-2?1214482819" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Tailoring ads -- and now even Web pages -- in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? Find out how Dow Jones and Magazines.com are doing it.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9-thumbnail-2?1214482819" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Tailoring ads -- and now even Web pages -- in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? Find out how Dow Jones and Magazines.com are doing it.]]>
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      <pubDate>Thu, 26 Jun 2008 12:10:44 GMT</pubDate>
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        <media:description type="plain">Tailoring ads -- and now even Web pages -- in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? Find out how Dow Jones and Magazines.com are doing it.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9-thumbnail-2?1214482819&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Tailoring ads -- and now even Web pages -- in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? Find out how Dow Jones and Magazines.com are doing it.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_487024"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/dchivers/behavioral-marketing-for-audience-development" title="Behavioral Marketing for Audience Development">Behavioral Marketing for Audience Development</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9&stripped_title=behavioral-marketing-for-audience-development" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9&stripped_title=behavioral-marketing-for-audience-development" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/dchivers">David Chivers</a>.</div></div>]]>
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      <title>What&amp;rsquo;s Next In Marketing &amp;amp; Advertising</title>
      <link>http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/whats-next-in-marketing-advertising-1206247156803190-3-thumbnail-2?1249531839" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation I gave internally at our agency last week (3/21/08) for our monthly &quot;What&rsquo;s Next&quot; lunches. 

Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what&rsquo;s going on in a specific area. So far, I&rsquo;ve seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they&rsquo;re relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they&rsquo;re looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.

For this one, I was asked to share what&rsquo;s going on in marketing and where things are moving. What you&rsquo;ll see/did see is that I ended up using a little bit of what I&rsquo;ve been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won&rsquo;t be much new, but it might connect the conversations a little more. Or maybe not.

Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who&rsquo;ve been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.

Note: Most of the examples in it are the more covered ones used to support the topics they&rsquo;re associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn&rsquo;t as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano&rsquo;s Logic + Emotion blog where he has a detailed post on it.

As always, if you&rsquo;ve got any thoughts, questions or comments...]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/whats-next-in-marketing-advertising-1206247156803190-3-thumbnail-2?1249531839" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation I gave internally at our agency last week (3/21/08) for our monthly &quot;What&rsquo;s Next&quot; lunches. 

Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what&rsquo;s going on in a specific area. So far, I&rsquo;ve seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they&rsquo;re relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they&rsquo;re looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.

For this one, I was asked to share what&rsquo;s going on in marketing and where things are moving. What you&rsquo;ll see/did see is that I ended up using a little bit of what I&rsquo;ve been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won&rsquo;t be much new, but it might connect the conversations a little more. Or maybe not.

Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who&rsquo;ve been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.

Note: Most of the examples in it are the more covered ones used to support the topics they&rsquo;re associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn&rsquo;t as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano&rsquo;s Logic + Emotion blog where he has a detailed post on it.

As always, if you&rsquo;ve got any thoughts, questions or comments...]]>
      </content:encoded>
      <pubDate>Sun, 23 Mar 2008 01:39:18 GMT</pubDate>
      <favDate>Fri, 18 Jul 2008 15:11:22 GMT</favDate>
      <guid>http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143</guid>
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        <media:title>What&amp;rsquo;s Next In Marketing &amp;amp; Advertising</media:title>
        <media:credit>paulisakson</media:credit>
        <media:description type="plain">A presentation I gave internally at our agency last week (3/21/08) for our monthly &amp;quot;What&amp;rsquo;s Next&amp;quot; lunches. 

Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what&amp;rsquo;s going on in a specific area. So far, I&amp;rsquo;ve seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they&amp;rsquo;re relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they&amp;rsquo;re looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.

For this one, I was asked to share what&amp;rsquo;s going on in marketing and where things are moving. What you&amp;rsquo;ll see/did see is that I ended up using a little bit of what I&amp;rsquo;ve been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won&amp;rsquo;t be much new, but it might connect the conversations a little more. Or maybe not.

Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who&amp;rsquo;ve been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.

Note: Most of the examples in it are the more covered ones used to support the topics they&amp;rsquo;re associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn&amp;rsquo;t as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano&amp;rsquo;s Logic + Emotion blog where he has a detailed post on it.

As always, if you&amp;rsquo;ve got any thoughts, questions or comments...</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/whats-next-in-marketing-advertising-1206247156803190-3-thumbnail-2?1249531839&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation I gave internally at our agency last week (3/21/08) for our monthly &amp;quot;What&amp;rsquo;s Next&amp;quot; lunches. 

Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what&amp;rsquo;s going on in a specific area. So far, I&amp;rsquo;ve seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they&amp;rsquo;re relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they&amp;rsquo;re looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.

For this one, I was asked to share what&amp;rsquo;s going on in marketing and where things are moving. What you&amp;rsquo;ll see/did see is that I ended up using a little bit of what I&amp;rsquo;ve been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won&amp;rsquo;t be much new, but it might connect the conversations a little more. Or maybe not.

Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who&amp;rsquo;ve been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.

Note: Most of the examples in it are the more covered ones used to support the topics they&amp;rsquo;re associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn&amp;rsquo;t as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano&amp;rsquo;s Logic + Emotion blog where he has a detailed post on it.

As always, if you&amp;rsquo;ve got any thoughts, questions or comments...</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_318143"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143" title="What&#39;s Next In Marketing &amp; Advertising">What&#39;s Next In Marketing &amp; Advertising</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whats-next-in-marketing-advertising-1206247156803190-3&stripped_title=whats-next-in-marketing-advertising-318143" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whats-next-in-marketing-advertising-1206247156803190-3&stripped_title=whats-next-in-marketing-advertising-318143" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/paulisakson">Paul Isakson</a>.</div></div>]]>
      </slideshare:embed>
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        <slideshare:views>153886</slideshare:views>
        <slideshare:comments>71</slideshare:comments>
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    <item>
      <title>Word Of Mouth Marketing Techniques WOMM</title>
      <link>http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/word-of-mouth-marketing-techniques-womm4195-thumbnail-2?1243458718" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to use word of mouth marketing techniques to create a buzz &amp; viral campaign. Why? What? How?]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/word-of-mouth-marketing-techniques-womm4195-thumbnail-2?1243458718" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to use word of mouth marketing techniques to create a buzz &amp; viral campaign. Why? What? How?]]>
      </content:encoded>
      <pubDate>Tue, 10 Jul 2007 14:57:43 GMT</pubDate>
      <favDate>Fri, 18 Jul 2008 08:27:48 GMT</favDate>
      <guid>http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm</guid>
      <author>kameran@slideshare.net(kameran)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm"/>
        <media:title>Word Of Mouth Marketing Techniques WOMM</media:title>
        <media:credit>kameran</media:credit>
        <media:description type="plain">How to use word of mouth marketing techniques to create a buzz &amp;amp; viral campaign. Why? What? How?</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/word-of-mouth-marketing-techniques-womm4195-thumbnail-2?1243458718&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; How to use word of mouth marketing techniques to create a buzz &amp;amp; viral campaign. Why? What? How?</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/word-of-mouth-marketing-techniques-womm4195-thumbnail-2?1243458718" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_76096"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm" title="Word Of Mouth Marketing Techniques WOMM">Word Of Mouth Marketing Techniques WOMM</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=word-of-mouth-marketing-techniques-womm4195&stripped_title=word-of-mouth-marketing-techniques-womm" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=word-of-mouth-marketing-techniques-womm4195&stripped_title=word-of-mouth-marketing-techniques-womm" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/kameran">kameran</a>.</div></div>]]>
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        <slideshare:views>92371</slideshare:views>
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