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    <pubDate>Mon, 07 Dec 2009 02:34:21 GMT</pubDate>
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      <title>The Collaborative Mind</title>
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        <media:description type="plain">Everyone agrees that collaboration is important, but it&amp;rsquo;s hart to move beyond putting people together in a room and waiting for the magic.  Kip Voytek and I try to explore how people need to think differently and adopt new cognitive modes to be more effective collaborators.</media:description>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2663198"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/cchastain/the-collaborative-mind" title="The Collaborative Mind">The Collaborative Mind</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tedxottawa3-091206203426-phpapp01&stripped_title=the-collaborative-mind" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tedxottawa3-091206203426-phpapp01&stripped_title=the-collaborative-mind" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/cchastain">Cindy Chastain</a>.</div></div>]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ias09experiencethemesv4-1-090324103409-phpapp01-thumbnail-2?1237970435" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project.

An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.

It may sound like a strategy or &quot;vision&quot;, but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.

Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.

The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.

And it&rsquo;s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ias09experiencethemesv4-1-090324103409-phpapp01-thumbnail-2?1237970435" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project.

An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.

It may sound like a strategy or &quot;vision&quot;, but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.

Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.

The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.

And it&rsquo;s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]>
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        <media:description type="plain">This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project.

An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.

It may sound like a strategy or &amp;quot;vision&amp;quot;, but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.

Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.

The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.

And it&amp;rsquo;s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!</media:description>
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An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.

It may sound like a strategy or &amp;quot;vision&amp;quot;, but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.

Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.

The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.

And it&amp;rsquo;s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!</media:text>
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