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    <pubDate>Mon, 23 Nov 2009 17:11:49 GMT</pubDate>
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      <title>Community Maturity Model with Rachel Happe</title>
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      <title>Elephant in the Room: Social Media ROI - WEB 2.0 NYC</title>
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      <pubDate>Mon, 23 Nov 2009 17:10:17 GMT</pubDate>
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      <title>Sticks &amp;amp; Stones with Larry Weber</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sticksstonessept102009-090918234613-phpapp01-thumbnail-2?1253335645" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Back by popular demand is Larry Weber, author of &quot;Stick &amp; Stones&quot; and Chairman of the W3Group. Larry will be discussing his new book. It&rsquo;s no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can&rsquo;t be too careful. Larry&rsquo;s new book, Sticks &amp; Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sticksstonessept102009-090918234613-phpapp01-thumbnail-2?1253335645" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Back by popular demand is Larry Weber, author of &quot;Stick &amp; Stones&quot; and Chairman of the W3Group. Larry will be discussing his new book. It&rsquo;s no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can&rsquo;t be too careful. Larry&rsquo;s new book, Sticks &amp; Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.]]>
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      <pubDate>Sat, 19 Sep 2009 04:46:06 GMT</pubDate>
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        <media:description type="plain">Back by popular demand is Larry Weber, author of &amp;quot;Stick &amp;amp; Stones&amp;quot; and Chairman of the W3Group. Larry will be discussing his new book. It&amp;rsquo;s no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can&amp;rsquo;t be too careful. Larry&amp;rsquo;s new book, Sticks &amp;amp; Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sticksstonessept102009-090918234613-phpapp01-thumbnail-2?1253335645&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Back by popular demand is Larry Weber, author of &amp;quot;Stick &amp;amp; Stones&amp;quot; and Chairman of the W3Group. Larry will be discussing his new book. It&amp;rsquo;s no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can&amp;rsquo;t be too careful. Larry&amp;rsquo;s new book, Sticks &amp;amp; Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2021019"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bostonmike/sticks-stones-with-larry-weber" title="Sticks &amp; Stones with Larry Weber">Sticks &amp; Stones with Larry Weber</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sticksstonessept102009-090918234613-phpapp01&stripped_title=sticks-stones-with-larry-weber" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sticksstonessept102009-090918234613-phpapp01&stripped_title=sticks-stones-with-larry-weber" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bostonmike">Mike Lewis</a>.</div></div>]]>
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      <title>Innovative Marketing with Adam Broitman of Circ.us</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/innovation072809-090731063621-phpapp02-thumbnail-2?1249040200" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/innovation072809-090731063621-phpapp02-thumbnail-2?1249040200" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.]]>
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      <pubDate>Fri, 31 Jul 2009 11:36:14 GMT</pubDate>
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        <media:description type="plain">An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/innovation072809-090731063621-phpapp02-thumbnail-2?1249040200&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1794982"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bostonmike/innovative-marketing-with-adam-broitman-of-circus" title="Innovative Marketing with Adam Broitman of Circ.us">Innovative Marketing with Adam Broitman of Circ.us</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=innovation072809-090731063621-phpapp02&stripped_title=innovative-marketing-with-adam-broitman-of-circus" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=innovation072809-090731063621-phpapp02&stripped_title=innovative-marketing-with-adam-broitman-of-circus" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bostonmike">Mike Lewis</a>.</div></div>]]>
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      <title>Social Media Marketing: &amp;quot;My Agency Doesn&amp;rsquo;t Get it... Who Does?&amp;quot; with Jason Falls</title>
      <link>http://www.slideshare.net/bostonmike/social-media-marketing-my-agency-doesnt-get-it-who-does-with-jason-falls</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/agencydoesntgetit-6-24-09finalml-090626142231-phpapp01-thumbnail-2?1246044223" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Are you frustrated with your marketing or advertising agency because they &quot;don&rsquo;t get&quot; social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies.

During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client&rsquo;s concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/agencydoesntgetit-6-24-09finalml-090626142231-phpapp01-thumbnail-2?1246044223" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Are you frustrated with your marketing or advertising agency because they &quot;don&rsquo;t get&quot; social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies.

During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client&rsquo;s concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.]]>
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      <pubDate>Fri, 26 Jun 2009 19:22:27 GMT</pubDate>
      <guid>http://www.slideshare.net/bostonmike/social-media-marketing-my-agency-doesnt-get-it-who-does-with-jason-falls</guid>
      <author>bostonmike@slideshare.net(bostonmike)</author>
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        <media:description type="plain">Are you frustrated with your marketing or advertising agency because they &amp;quot;don&amp;rsquo;t get&amp;quot; social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies.

During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client&amp;rsquo;s concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/agencydoesntgetit-6-24-09finalml-090626142231-phpapp01-thumbnail-2?1246044223&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Are you frustrated with your marketing or advertising agency because they &amp;quot;don&amp;rsquo;t get&amp;quot; social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies.

During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client&amp;rsquo;s concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webex-ciscofinal-090618095557-phpapp02-thumbnail-2?1245337030" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What better way to add relevance to your online community and build relationships with its members than through real-time discussions.

Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through “Points of Enthusiasm” and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.]]>
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Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through “Points of Enthusiasm” and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.]]>
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      <pubDate>Thu, 18 Jun 2009 14:55:51 GMT</pubDate>
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        <media:description type="plain">What better way to add relevance to your online community and build relationships with its members than through real-time discussions.

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Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through &#8220;Points of Enthusiasm&#8221; and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.</media:text>
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      <title>Passion is Contagious</title>
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      <pubDate>Sat, 13 Jun 2009 17:45:41 GMT</pubDate>
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      <author>bostonmike@slideshare.net(bostonmike)</author>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1578188"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bostonmike/passion-is-contagious-1578188" title="Passion is Contagious">Passion is Contagious</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=passioniscontagiousjune10-090613124552-phpapp02&stripped_title=passion-is-contagious-1578188" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=passioniscontagiousjune10-090613124552-phpapp02&stripped_title=passion-is-contagious-1578188" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bostonmike">Mike Lewis</a>.</div></div>]]>
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    <item>
      <title>Awareness Solution Oveview</title>
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      <pubDate>Wed, 03 Jun 2009 19:05:35 GMT</pubDate>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1528392"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bostonmike/awareness-solution-oveview" title="Awareness Solution Oveview">Awareness Solution Oveview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=awarenesssolutionoveview-090603140731-phpapp02&stripped_title=awareness-solution-oveview" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=awarenesssolutionoveview-090603140731-phpapp02&stripped_title=awareness-solution-oveview" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bostonmike">Mike Lewis</a>.</div></div>]]>
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    <item>
      <title>Building Community with PR</title>
      <link>http://www.slideshare.net/bostonmike/building-community-with-pr</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/awarenessincwebinarbreakenridge-090528081830-phpapp02-thumbnail-2?1243517418" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join &quot;PR 2.0&quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&rsquo;s value to management, and incorporate the latest technology into current PR strategies.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/awarenessincwebinarbreakenridge-090528081830-phpapp02-thumbnail-2?1243517418" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join &quot;PR 2.0&quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&rsquo;s value to management, and incorporate the latest technology into current PR strategies.]]>
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      <pubDate>Thu, 28 May 2009 13:18:15 GMT</pubDate>
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        <media:description type="plain">Join &amp;quot;PR 2.0&amp;quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&amp;rsquo;s value to management, and incorporate the latest technology into current PR strategies.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/awarenessincwebinarbreakenridge-090528081830-phpapp02-thumbnail-2?1243517418&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Join &amp;quot;PR 2.0&amp;quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&amp;rsquo;s value to management, and incorporate the latest technology into current PR strategies.</media:text>
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      <title>Corporate Trends - Online Marketing Summit 2009</title>
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This was presented by Larry Weber and inspired from his best-selling book.]]>
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This was presented by Larry Weber and inspired from his best-selling book.]]>
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follow me @bostonmike

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follow me @bostonmike

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follow me @bostonmike

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follow me @bostonmike

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