Slideshows by User: audette http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: audette http://www.slideshare.net/ Thu, 17 Dec 2009 18:24:34 GMT SlideShare feed for Slideshows by User: audette PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009 http://www.slideshare.net/audette/pagerank-sculpting-with-nofollow-revisited-adam-audette-smx-east-2009
A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don’t endorse. It’s always sucked. Sort of like Nickelback.]]>
A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don’t endorse. It’s always sucked. Sort of like Nickelback.]]> Thu, 17 Dec 2009 18:24:34 GMT http://www.slideshare.net/audette/pagerank-sculpting-with-nofollow-revisited-adam-audette-smx-east-2009 audette@slideshare.net(audette) PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009 audette A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don&rsquo;t endorse. It&rsquo;s always sucked. Sort of like Nickelback. <img src="http://cdn.slidesharecdn.com/adam-audette-pr-sculpting-091217122443-phpapp01-thumbnail-2?1261074333" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don&rsquo;t endorse. It&rsquo;s always sucked. Sort of like Nickelback. PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009
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]]> 55 0 http://cdn.slidesharecdn.com/adam-audette-pr-sculpting-091217122443-phpapp01-thumbnail-2?1261074333 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Zappos, Social Media, and the Cult of Wow http://www.slideshare.net/audette/zappos-social-media-and-the-cult-of-wow
A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.]]>
A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.]]> Tue, 15 Dec 2009 22:47:12 GMT http://www.slideshare.net/audette/zappos-social-media-and-the-cult-of-wow audette@slideshare.net(audette) Zappos, Social Media, and the Cult of Wow audette A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow. <img src="http://cdn.slidesharecdn.com/adam-audette-zappos-social-091215164720-phpapp02-thumbnail-2?1261074968" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow. Zappos, Social Media, and the Cult of Wow
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]]> 79 0 http://cdn.slidesharecdn.com/adam-audette-zappos-social-091215164720-phpapp02-thumbnail-2?1261074968 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Diagnosing Technical SEO Issues - Adam Audette - SMX East 2009 http://www.slideshare.net/audette/diagnosing-technical-seo-issues-adam-audette-smx-east-2009
A deck I prepared for SMX East in October of 2009. This presentation outlines my company’s approach to diagnosing very technical SEO issues, such as crawling and indexation. Tools are provided alongside a summary of the most important factors we investigate.]]>
A deck I prepared for SMX East in October of 2009. This presentation outlines my company’s approach to diagnosing very technical SEO issues, such as crawling and indexation. Tools are provided alongside a summary of the most important factors we investigate.]]> Tue, 15 Dec 2009 22:40:38 GMT http://www.slideshare.net/audette/diagnosing-technical-seo-issues-adam-audette-smx-east-2009 audette@slideshare.net(audette) Diagnosing Technical SEO Issues - Adam Audette - SMX East 2009 audette A deck I prepared for SMX East in October of 2009. This presentation outlines my company&rsquo;s approach to diagnosing very technical SEO issues, such as crawling and indexation. Tools are provided alongside a summary of the most important factors we investigate. <img src="http://cdn.slidesharecdn.com/adam-audette-tech-issues-smx-east-091215164052-phpapp01-thumbnail-2?1260916914" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A deck I prepared for SMX East in October of 2009. This presentation outlines my company&rsquo;s approach to diagnosing very technical SEO issues, such as crawling and indexation. Tools are provided alongside a summary of the most important factors we investigate. Diagnosing Technical SEO Issues - Adam Audette - SMX East 2009
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]]> 70 0 http://cdn.slidesharecdn.com/adam-audette-tech-issues-smx-east-091215164052-phpapp01-thumbnail-2?1260916914 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Link Canonical Tag: Good Guy or Bad Guy? by Adam Audette - SMX Advanced 2009 http://www.slideshare.net/audette/the-link-canonical-tag-good-guy-or-bad-guy-by-adam-audette-smx-advanced-2009
Is the link canonical tag a good guy wearing a white hat, or a bad guy wearing a black hat? This presentation discusses usage of the link canonical, and includes plenty of Bonanza for good measure.]]>
Is the link canonical tag a good guy wearing a white hat, or a bad guy wearing a black hat? This presentation discusses usage of the link canonical, and includes plenty of Bonanza for good measure.]]> Thu, 11 Jun 2009 20:21:30 GMT http://www.slideshare.net/audette/the-link-canonical-tag-good-guy-or-bad-guy-by-adam-audette-smx-advanced-2009 audette@slideshare.net(audette) The Link Canonical Tag: Good Guy or Bad Guy? by Adam Audette - SMX Advanced 2009 audette Is the link canonical tag a good guy wearing a white hat, or a bad guy wearing a black hat? This presentation discusses usage of the link canonical, and includes plenty of Bonanza for good measure. <img src="http://cdn.slidesharecdn.com/adam-audette-link-canonical-090611152142-phpapp01-thumbnail-2?1244915206" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Is the link canonical tag a good guy wearing a white hat, or a bad guy wearing a black hat? This presentation discusses usage of the link canonical, and includes plenty of Bonanza for good measure. The Link Canonical Tag: Good Guy or Bad Guy? by Adam Audette - SMX Advanced 2009
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]]> 890 0 http://cdn.slidesharecdn.com/adam-audette-link-canonical-090611152142-phpapp01-thumbnail-2?1244915206 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Art &amp; Science of SEO Site Audits - Adam Audette - SMX Advanced 2009 http://www.slideshare.net/audette/the-art-science-of-seo-site-audits-adam-audette-smx-advanced-2009
The Art and Science of SEO Site Audits includes approaches, deliverables, tools and MacGyver.]]>
The Art and Science of SEO Site Audits includes approaches, deliverables, tools and MacGyver.]]> Thu, 11 Jun 2009 20:16:12 GMT http://www.slideshare.net/audette/the-art-science-of-seo-site-audits-adam-audette-smx-advanced-2009 audette@slideshare.net(audette) The Art &amp; Science of SEO Site Audits - Adam Audette - SMX Advanced 2009 audette The Art and Science of SEO Site Audits includes approaches, deliverables, tools and MacGyver. <img src="http://cdn.slidesharecdn.com/adam-audette-site-audits-smx-090611151619-phpapp01-thumbnail-2?1244751445" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Art and Science of SEO Site Audits includes approaches, deliverables, tools and MacGyver. The Art & Science of SEO Site Audits - Adam Audette - SMX Advanced 2009
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]]> 652 0 http://cdn.slidesharecdn.com/adam-audette-site-audits-smx-090611151619-phpapp01-thumbnail-2?1244751445 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted SEO for Large Ecommerce Sites - Adam Audette&rsquo;s SMX West Presentation http://www.slideshare.net/audette/seo-for-large-ecommerce-sites-adam-audettes-smx-west-presentation
Adam Audette offers a short-but-sweet look at SEO for ecommerce sites, using Zappos.com for the example.]]>
Adam Audette offers a short-but-sweet look at SEO for ecommerce sites, using Zappos.com for the example.]]> Thu, 19 Feb 2009 21:25:54 GMT http://www.slideshare.net/audette/seo-for-large-ecommerce-sites-adam-audettes-smx-west-presentation audette@slideshare.net(audette) SEO for Large Ecommerce Sites - Adam Audette&rsquo;s SMX West Presentation audette Adam Audette offers a short-but-sweet look at SEO for ecommerce sites, using Zappos.com for the example. <img src="http://cdn.slidesharecdn.com/audetteadamecommercesearchmarketing-1235078676187336-2-thumbnail-2?1235078812" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Adam Audette offers a short-but-sweet look at SEO for ecommerce sites, using Zappos.com for the example. SEO for Large Ecommerce Sites - Adam Audette's SMX West Presentation
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]]> 1372 0 http://cdn.slidesharecdn.com/audetteadamecommercesearchmarketing-1235078676187336-2-thumbnail-2?1235078812 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Internal Linking Strategies - Adam Audette http://www.slideshare.net/audette/internal-linking-strategies-adam-audette-presentation
Fundamental and advanced internal linking strategies for search engine optimization. Presentation by Adam Audette at SMX East in New York City October 2008.]]>
Fundamental and advanced internal linking strategies for search engine optimization. Presentation by Adam Audette at SMX East in New York City October 2008.]]> Mon, 20 Oct 2008 20:02:27 GMT http://www.slideshare.net/audette/internal-linking-strategies-adam-audette-presentation audette@slideshare.net(audette) Internal Linking Strategies - Adam Audette audette Fundamental and advanced internal linking strategies for search engine optimization. Presentation by Adam Audette at SMX East in New York City October 2008. <img src="http://cdn.slidesharecdn.com/internallinkingadamaudette-1224540006056870-9-thumbnail-2?1224532948" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fundamental and advanced internal linking strategies for search engine optimization. Presentation by Adam Audette at SMX East in New York City October 2008. Internal Linking Strategies - Adam Audette
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]]> 810 0 http://cdn.slidesharecdn.com/internallinkingadamaudette-1224540006056870-9-thumbnail-2?1224532948 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Fundamentals of Link Building - Adam Audette http://www.slideshare.net/audette/the-fundamentals-of-link-building-adam-audette-presentation
The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008.]]>
The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008.]]> Mon, 20 Oct 2008 20:01:15 GMT http://www.slideshare.net/audette/the-fundamentals-of-link-building-adam-audette-presentation audette@slideshare.net(audette) The Fundamentals of Link Building - Adam Audette audette The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008. <img src="http://cdn.slidesharecdn.com/linkbuildingfundamentalsadamaudette-1224539967940538-8-thumbnail-2?1224532878" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008. The Fundamentals of Link Building - Adam Audette
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]]> 988 0 http://cdn.slidesharecdn.com/linkbuildingfundamentalsadamaudette-1224539967940538-8-thumbnail-2?1224532878 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Site Architecture Best Practices for Search Findability - Adam Audette http://www.slideshare.net/audette/site-architecture-best-practices-for-search-findability-presentation
The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.]]>
The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.]]> Wed, 10 Sep 2008 13:17:45 GMT http://www.slideshare.net/audette/site-architecture-best-practices-for-search-findability-presentation audette@slideshare.net(audette) Site Architecture Best Practices for Search Findability - Adam Audette audette The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization. <img src="http://cdn.slidesharecdn.com/nagw2008amedia-1221059755895136-8-thumbnail-2?1221053194" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization. Site Architecture Best Practices for Search Findability - Adam Audette
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]]> 1607 1 http://cdn.slidesharecdn.com/nagw2008amedia-1221059755895136-8-thumbnail-2?1221053194 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette http://www.slideshare.net/audette/adam-audette-against-nofollow-for-pagerank-sculpting
SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site’s information architecture.]]>
SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site’s information architecture.]]> Tue, 03 Jun 2008 14:22:00 GMT http://www.slideshare.net/audette/adam-audette-against-nofollow-for-pagerank-sculpting audette@slideshare.net(audette) Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette audette SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site&rsquo;s information architecture. <img src="http://cdn.slidesharecdn.com/audettebotherding-1212509998976892-8-thumbnail-2?1224533497" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site&rsquo;s information architecture. Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette
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]]> 799 1 http://cdn.slidesharecdn.com/audettebotherding-1212509998976892-8-thumbnail-2?1224533497 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-audette?1232665620 I help companies market their sites on the web, using ethical strategies. www.audettemedia.com/blog http://cdn.slidesharecdn.com/adam-audette-pr-sculpting-091217122443-phpapp01-thumbnail?1261074333 audette/pagerank-sculpting-with-nofollow-revisited-adam-audette-smx-east-2009 PageRank Sculpting wit... http://cdn.slidesharecdn.com/adam-audette-zappos-social-091215164720-phpapp02-thumbnail?1261074968 audette/zappos-social-media-and-the-cult-of-wow Zappos, Social Media, ... http://cdn.slidesharecdn.com/adam-audette-tech-issues-smx-east-091215164052-phpapp01-thumbnail?1260916914 audette/diagnosing-technical-seo-issues-adam-audette-smx-east-2009 Diagnosing Technical S...