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    <pubDate>Wed, 02 Dec 2009 13:42:22 GMT</pubDate>
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      <title>Session 2 Impact And Performance Measurement</title>
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      <pubDate>Wed, 02 Dec 2009 13:42:22 GMT</pubDate>
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      <pubDate>Fri, 02 Oct 2009 17:18:11 GMT</pubDate>
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      <title>Business Support 2.0 Tools And Examples</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/businesssupport2-0toolsandexamples-090812095431-phpapp01-thumbnail-2?1250108979" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 and Social Media: A Conversation with Glasgow City Council (Business Support Examples)]]>
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      <pubDate>Wed, 12 Aug 2009 14:54:22 GMT</pubDate>
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      <title>Web 2.0 and Social Media: A Conversation with Glasgow City Council</title>
      <link>http://www.slideshare.net/ast3v3nson/web-20-and-social-media-a-conversation-with-glasgow-city-council</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/glasgowcitycouncil12thaugustparta-090812095302-phpapp01-thumbnail-2?1250088942" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 and Social Media: A Conversation with Glasgow City Council]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/glasgowcitycouncil12thaugustparta-090812095302-phpapp01-thumbnail-2?1250088942" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 and Social Media: A Conversation with Glasgow City Council]]>
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      <pubDate>Wed, 12 Aug 2009 14:52:54 GMT</pubDate>
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      <title>Session3 Web2.0 Strategy Development</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/session3web2-0strategydevelopment-090610091027-phpapp02-thumbnail-2?1244643201" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 Strategy Development
Topic 3 presents practical advice covering Web 2.0 planning and strategy development for building sustained customer and competitive advantage. A three staged approach to ‘getting there’ is recommended:
- Get involved and learn more
- Undertake a strategic audit
- Develop and implement a Web 2.0 strategy using a simplified Balanced Scorecard approach]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/session3web2-0strategydevelopment-090610091027-phpapp02-thumbnail-2?1244643201" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 Strategy Development
Topic 3 presents practical advice covering Web 2.0 planning and strategy development for building sustained customer and competitive advantage. A three staged approach to ‘getting there’ is recommended:
- Get involved and learn more
- Undertake a strategic audit
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      <pubDate>Wed, 10 Jun 2009 14:10:01 GMT</pubDate>
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        <media:description type="plain">Web 2.0 Strategy Development
Topic 3 presents practical advice covering Web 2.0 planning and strategy development for building sustained customer and competitive advantage. A three staged approach to &#8216;getting there&#8217; is recommended:
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- Undertake a strategic audit
- Develop and implement a Web 2.0 strategy using a simplified Balanced Scorecard approach</media:description>
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Topic 3 presents practical advice covering Web 2.0 planning and strategy development for building sustained customer and competitive advantage. A three staged approach to &#8216;getting there&#8217; is recommended:
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- Undertake a strategic audit
- Develop and implement a Web 2.0 strategy using a simplified Balanced Scorecard approach</media:text>
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      <title>Session2 Web2.0 In Action</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/session2web2-0inaction-090610091021-phpapp01-thumbnail-2?1244643250" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of &rsquo;Web 2.0 in Action&rsquo;. Over the last year or so, I have been compiling a detailed list of &rsquo;best practice&rsquo; Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering &rsquo;Web 2.0 in Action&rsquo; in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/session2web2-0inaction-090610091021-phpapp01-thumbnail-2?1244643250" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of &rsquo;Web 2.0 in Action&rsquo;. Over the last year or so, I have been compiling a detailed list of &rsquo;best practice&rsquo; Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering &rsquo;Web 2.0 in Action&rsquo; in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2009 14:10:01 GMT</pubDate>
      <guid>http://www.slideshare.net/ast3v3nson/session2-web20-in-action</guid>
      <author>ast3v3nson@slideshare.net(ast3v3nson)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/ast3v3nson/session2-web20-in-action"/>
        <media:title>Session2 Web2.0 In Action</media:title>
        <media:credit>ast3v3nson</media:credit>
        <media:description type="plain">Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of &amp;rsquo;Web 2.0 in Action&amp;rsquo;. Over the last year or so, I have been compiling a detailed list of &amp;rsquo;best practice&amp;rsquo; Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering &amp;rsquo;Web 2.0 in Action&amp;rsquo; in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/session2web2-0inaction-090610091021-phpapp01-thumbnail-2?1244643250&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of &amp;rsquo;Web 2.0 in Action&amp;rsquo;. Over the last year or so, I have been compiling a detailed list of &amp;rsquo;best practice&amp;rsquo; Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering &amp;rsquo;Web 2.0 in Action&amp;rsquo; in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/session2web2-0inaction-090610091021-phpapp01-thumbnail-2?1244643250" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1561681"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson/session2-web20-in-action" title="Session2 Web2.0 In Action">Session2 Web2.0 In Action</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session2web2-0inaction-090610091021-phpapp01&stripped_title=session2-web20-in-action" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session2web2-0inaction-090610091021-phpapp01&stripped_title=session2-web20-in-action" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson">AS Business Solutions</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>205</slideshare:views>
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    <item>
      <title>Session1 Web2.0 Overview</title>
      <link>http://www.slideshare.net/ast3v3nson/session1-web20-overview</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/session1web2-0overview-090610091016-phpapp01-thumbnail-2?1244643127" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 – What is it?
A good overview of the term ‘Web 2.0’ can be found on Wikipedia at http://en.wikipedia.org/wiki/Web_2.0
covering both the technology and business perspectives. You should also take the time to view the Web 2.0 videos listed in the video section of the site.

While it is important to understand the range of Web 2.0 applications and technologies available, it is the business impact of Web 2.0 that provides the main focal point of this class. This can be seen clearly in our Model of Web 2.0 shown in Figure 1.1.

The Model comprises three inter-related elements:
- Web 2.0 Applications
- Features and Characteristics
- Business Impact]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/session1web2-0overview-090610091016-phpapp01-thumbnail-2?1244643127" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web 2.0 – What is it?
A good overview of the term ‘Web 2.0’ can be found on Wikipedia at http://en.wikipedia.org/wiki/Web_2.0
covering both the technology and business perspectives. You should also take the time to view the Web 2.0 videos listed in the video section of the site.

While it is important to understand the range of Web 2.0 applications and technologies available, it is the business impact of Web 2.0 that provides the main focal point of this class. This can be seen clearly in our Model of Web 2.0 shown in Figure 1.1.

The Model comprises three inter-related elements:
- Web 2.0 Applications
- Features and Characteristics
- Business Impact]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2009 14:10:01 GMT</pubDate>
      <guid>http://www.slideshare.net/ast3v3nson/session1-web20-overview</guid>
      <author>ast3v3nson@slideshare.net(ast3v3nson)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/ast3v3nson/session1-web20-overview"/>
        <media:title>Session1 Web2.0 Overview</media:title>
        <media:credit>ast3v3nson</media:credit>
        <media:description type="plain">Web 2.0 &#8211; What is it?
A good overview of the term &#8216;Web 2.0&#8217; can be found on Wikipedia at http://en.wikipedia.org/wiki/Web_2.0
covering both the technology and business perspectives. You should also take the time to view the Web 2.0 videos listed in the video section of the site.

While it is important to understand the range of Web 2.0 applications and technologies available, it is the business impact of Web 2.0 that provides the main focal point of this class. This can be seen clearly in our Model of Web 2.0 shown in Figure 1.1.

The Model comprises three inter-related elements:
- Web 2.0 Applications
- Features and Characteristics
- Business Impact</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/session1web2-0overview-090610091016-phpapp01-thumbnail-2?1244643127&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Web 2.0 &#8211; What is it?
A good overview of the term &#8216;Web 2.0&#8217; can be found on Wikipedia at http://en.wikipedia.org/wiki/Web_2.0
covering both the technology and business perspectives. You should also take the time to view the Web 2.0 videos listed in the video section of the site.

While it is important to understand the range of Web 2.0 applications and technologies available, it is the business impact of Web 2.0 that provides the main focal point of this class. This can be seen clearly in our Model of Web 2.0 shown in Figure 1.1.

The Model comprises three inter-related elements:
- Web 2.0 Applications
- Features and Characteristics
- Business Impact</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/session1web2-0overview-090610091016-phpapp01-thumbnail-2?1244643127" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1561682"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson/session1-web20-overview" title="Session1 Web2.0 Overview">Session1 Web2.0 Overview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session1web2-0overview-090610091016-phpapp01&stripped_title=session1-web20-overview" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session1web2-0overview-090610091016-phpapp01&stripped_title=session1-web20-overview" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson">AS Business Solutions</a>.</div></div>]]>
      </slideshare:embed>
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        <slideshare:views>246</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
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    <item>
      <title>Session4 Web2.0 Implementation Performance Measurement</title>
      <link>http://www.slideshare.net/ast3v3nson/session4-web20-implementation-performance-measurement</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/session4web2-0implementationperformancemeasurement-090610091018-phpapp02-thumbnail-2?1244643083" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topic 4: Web 2.0 Implementation and Performance Measurement
Topic 4 covers the main issues and challenges in the successful implementation of Web 2.0 actions and initiatives including on-going performance measurement. The overall objective is to ensure that 2.0 projects are delivered ‘on time, within budget’ and that core business objectives are achieved. Five main issues are covered:
- General advice
- ICT project performance, planning and management
- Agreeing Web 2.0 priorities and budgets
- Implementation of key actions and initiatives using a BSC approach
- Performance measurement]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/session4web2-0implementationperformancemeasurement-090610091018-phpapp02-thumbnail-2?1244643083" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topic 4: Web 2.0 Implementation and Performance Measurement
Topic 4 covers the main issues and challenges in the successful implementation of Web 2.0 actions and initiatives including on-going performance measurement. The overall objective is to ensure that 2.0 projects are delivered ‘on time, within budget’ and that core business objectives are achieved. Five main issues are covered:
- General advice
- ICT project performance, planning and management
- Agreeing Web 2.0 priorities and budgets
- Implementation of key actions and initiatives using a BSC approach
- Performance measurement]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2009 14:10:01 GMT</pubDate>
      <guid>http://www.slideshare.net/ast3v3nson/session4-web20-implementation-performance-measurement</guid>
      <author>ast3v3nson@slideshare.net(ast3v3nson)</author>
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        <media:player url="http://www.slideshare.net/ast3v3nson/session4-web20-implementation-performance-measurement"/>
        <media:title>Session4 Web2.0 Implementation Performance Measurement</media:title>
        <media:credit>ast3v3nson</media:credit>
        <media:description type="plain">Topic 4: Web 2.0 Implementation and Performance Measurement
Topic 4 covers the main issues and challenges in the successful implementation of Web 2.0 actions and initiatives including on-going performance measurement. The overall objective is to ensure that 2.0 projects are delivered &#8216;on time, within budget&#8217; and that core business objectives are achieved. Five main issues are covered:
- General advice
- ICT project performance, planning and management
- Agreeing Web 2.0 priorities and budgets
- Implementation of key actions and initiatives using a BSC approach
- Performance measurement</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/session4web2-0implementationperformancemeasurement-090610091018-phpapp02-thumbnail-2?1244643083&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Topic 4: Web 2.0 Implementation and Performance Measurement
Topic 4 covers the main issues and challenges in the successful implementation of Web 2.0 actions and initiatives including on-going performance measurement. The overall objective is to ensure that 2.0 projects are delivered &#8216;on time, within budget&#8217; and that core business objectives are achieved. Five main issues are covered:
- General advice
- ICT project performance, planning and management
- Agreeing Web 2.0 priorities and budgets
- Implementation of key actions and initiatives using a BSC approach
- Performance measurement</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/session4web2-0implementationperformancemeasurement-090610091018-phpapp02-thumbnail-2?1244643083" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1561683"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson/session4-web20-implementation-performance-measurement" title="Session4 Web2.0 Implementation Performance Measurement">Session4 Web2.0 Implementation Performance Measurement</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session4web2-0implementationperformancemeasurement-090610091018-phpapp02&stripped_title=session4-web20-implementation-performance-measurement" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=session4web2-0implementationperformancemeasurement-090610091018-phpapp02&stripped_title=session4-web20-implementation-performance-measurement" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ast3v3nson">AS Business Solutions</a>.</div></div>]]>
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        <slideshare:views>679</slideshare:views>
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    <item>
      <title>Public Sector 2.0 Tools And Examples</title>
      <link>http://www.slideshare.net/ast3v3nson/public-sector-20-tools-and-examples-1405695</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/publicsector2-0toolsandexamples-090508084826-phpapp01-thumbnail-2?1241790576" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Recent presentation on Web 2.0 in the Public Sector]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/publicsector2-0toolsandexamples-090508084826-phpapp01-thumbnail-2?1241790576" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Recent presentation on Web 2.0 in the Public Sector]]>
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      <pubDate>Fri, 08 May 2009 13:48:17 GMT</pubDate>
      <guid>http://www.slideshare.net/ast3v3nson/public-sector-20-tools-and-examples-1405695</guid>
      <author>ast3v3nson@slideshare.net(ast3v3nson)</author>
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        <media:title>Public Sector 2.0 Tools And Examples</media:title>
        <media:credit>ast3v3nson</media:credit>
        <media:description type="plain">Recent presentation on Web 2.0 in the Public Sector</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/publicsector2-0toolsandexamples-090508084826-phpapp01-thumbnail-2?1241790576&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Recent presentation on Web 2.0 in the Public Sector</media:text>
        <media:keywords></media:keywords>
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      <title>Public Sector 2.0 Tools And Examples</title>
      <link>http://www.slideshare.net/ast3v3nson/public-sector-20-tools-and-examples-1405624</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/publicsector2-0toolsandexamples-090508085119-phpapp01-thumbnail-2?1241790746" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Fri, 08 May 2009 13:45:38 GMT</pubDate>
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