aquentweb's presentations.

aquentweb's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif aquentweb's presentations. http://www.slideshare.net/ Tue, 22 Dec 2009 15:49:48 GMT SlideShare feed for aquentweb's presentations. Closed Loop Marketing http://www.slideshare.net/aquentweb/closed-loop-marketing-2765519
Closed loop marketing: Tracking success for better results Scratching your head about the results of your last marketing initiative? Tired of the "need results for all of last quarter’s campaigns by noon" fire drill? Want to improve the return on your marketing dollars in a systematic way? Resolve these questions and more by implementing your own closed loop marketing process. In this webinar, we will cover: - What is closed loop marketing - The value of implementing a closed loop marketing process - How to develop your own closed loop process - How to overcome common challenges]]>
Closed loop marketing: Tracking success for better results Scratching your head about the results of your last marketing initiative? Tired of the "need results for all of last quarter’s campaigns by noon" fire drill? Want to improve the return on your marketing dollars in a systematic way? Resolve these questions and more by implementing your own closed loop marketing process. In this webinar, we will cover: - What is closed loop marketing - The value of implementing a closed loop marketing process - How to develop your own closed loop process - How to overcome common challenges]]> Tue, 22 Dec 2009 15:49:48 GMT http://www.slideshare.net/aquentweb/closed-loop-marketing-2765519 aquentweb@slideshare.net(aquentweb) Closed Loop Marketing aquentweb Closed loop marketing: Tracking success for better results Scratching your head about the results of your last marketing initiative? Tired of the "need results for all of last quarter’s campaigns by noon" fire drill? Want to improve the return on your marketing dollars in a systematic way? Resolve these questions and more by implementing your own closed loop marketing process. In this webinar, we will cover: - What is closed loop marketing - The value of implementing a closed loop marketing process - How to develop your own closed loop process - How to overcome common challenges <img src="http://cdn.slidesharecdn.com/closedloopshare-091222095145-phpapp02-thumbnail-2?1261497167" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Closed loop marketing: Tracking success for better results Scratching your head about the results of your last marketing initiative? Tired of the "need results for all of last quarter’s campaigns by noon" fire drill? Want to improve the return on your marketing dollars in a systematic way? Resolve these questions and more by implementing your own closed loop marketing process. In this webinar, we will cover: - What is closed loop marketing - The value of implementing a closed loop marketing process - How to develop your own closed loop process - How to overcome common challenges Closed Loop Marketing

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Branding yourself: Practical career advice for marketers http://www.slideshare.net/aquentweb/brand-yourself-share
Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand. In this webcast Aquent experts discuss: • The elements of your brand • How to promote your brand • How to manage your brand in social media]]>
Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand. In this webcast Aquent experts discuss: • The elements of your brand • How to promote your brand • How to manage your brand in social media]]> Thu, 19 Nov 2009 18:27:27 GMT http://www.slideshare.net/aquentweb/brand-yourself-share aquentweb@slideshare.net(aquentweb) Branding yourself: Practical career advice for marketers aquentweb Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand. In this webcast Aquent experts discuss: • The elements of your brand • How to promote your brand • How to manage your brand in social media <img src="http://cdn.slidesharecdn.com/brandyourselfshare-091119122736-phpapp02-thumbnail-2?1258655376" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand. In this webcast Aquent experts discuss: • The elements of your brand • How to promote your brand • How to manage your brand in social media Branding yourself: Practical career advice for marketers

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Effectively Managing Online Marketing Programs http://www.slideshare.net/aquentweb/effectively-managing-online-marketing-programs
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment. Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons: • Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent • Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms • Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.]]>
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment. Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons: • Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent • Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms • Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.]]> Thu, 29 Oct 2009 15:26:03 GMT http://www.slideshare.net/aquentweb/effectively-managing-online-marketing-programs aquentweb@slideshare.net(aquentweb) Effectively Managing Online Marketing Programs aquentweb Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment. Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons: • Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent • Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms • Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program. <img src="http://cdn.slidesharecdn.com/managesemshare-091029102615-phpapp01-thumbnail-2?1258395547" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment. Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons: • Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent • Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms • Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program. Effectively Managing Online Marketing Programs

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Marketing For Social Good http://www.slideshare.net/aquentweb/marketing-for-social-good
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company’s ability to market social good successfully.]]>
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company’s ability to market social good successfully.]]> Mon, 28 Sep 2009 14:06:01 GMT http://www.slideshare.net/aquentweb/marketing-for-social-good aquentweb@slideshare.net(aquentweb) Marketing For Social Good aquentweb Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company’s ability to market social good successfully. <img src="http://cdn.slidesharecdn.com/marketingforsocialgoodshare-090928090606-phpapp01-thumbnail-2?1254146836" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company’s ability to market social good successfully. Marketing For Social Good

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Web Standard - Today and Tomorrow http://www.slideshare.net/aquentweb/web-standard-today-and-tomorrow
Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project. Learn more about: How Web standards can save time and money How employing standards can enable access to more customers New and emerging technology and standards that may change the future of Web development]]>
Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project. Learn more about: How Web standards can save time and money How employing standards can enable access to more customers New and emerging technology and standards that may change the future of Web development]]> Mon, 21 Sep 2009 16:57:09 GMT http://www.slideshare.net/aquentweb/web-standard-today-and-tomorrow aquentweb@slideshare.net(aquentweb) Web Standard - Today and Tomorrow aquentweb Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project. Learn more about: How Web standards can save time and money How employing standards can enable access to more customers New and emerging technology and standards that may change the future of Web development <img src="http://cdn.slidesharecdn.com/webstandards-todayandtomorrowss-090921115724-phpapp02-thumbnail-2?1253552320" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project. Learn more about: How Web standards can save time and money How employing standards can enable access to more customers New and emerging technology and standards that may change the future of Web development Web Standard - Today and Tomorrow

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Insight You Need to Successfully Market to Tweens and Teens http://www.slideshare.net/aquentweb/insight-you-need-to-successfully-market-to-tweens-and-teens
Understanding the youth market is crucial for any company attempting to capture the attention of today’s tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it’s essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley’s time is focused on C&R’s youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year’s launch of YouthBeat, C&R’s syndicated report covering the attitudes and behaviors of today’s youth.]]>
Understanding the youth market is crucial for any company attempting to capture the attention of today’s tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it’s essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley’s time is focused on C&R’s youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year’s launch of YouthBeat, C&R’s syndicated report covering the attitudes and behaviors of today’s youth.]]> Thu, 25 Jun 2009 15:45:12 GMT http://www.slideshare.net/aquentweb/insight-you-need-to-successfully-market-to-tweens-and-teens aquentweb@slideshare.net(aquentweb) Insight You Need to Successfully Market to Tweens and Teens aquentweb Understanding the youth market is crucial for any company attempting to capture the attention of today’s tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it’s essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley’s time is focused on C&R’s youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year’s launch of YouthBeat, C&R’s syndicated report covering the attitudes and behaviors of today’s youth. <img src="http://cdn.slidesharecdn.com/teenstweensdeliverable-090625104523-phpapp01-thumbnail-2?1246299920" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Understanding the youth market is crucial for any company attempting to capture the attention of today’s tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it’s essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley’s time is focused on C&R’s youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year’s launch of YouthBeat, C&R’s syndicated report covering the attitudes and behaviors of today’s youth. Insight You Need to Successfully Market to Tweens and Teens

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Steve Bridger, Aquent third sector forum May09 http://www.slideshare.net/aquentweb/steve-bridger-aquent-third-sector-forum-may09
Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that’s you) will lead your charity in a hyper-connected world".]]>
Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that’s you) will lead your charity in a hyper-connected world".]]> Tue, 16 Jun 2009 04:25:36 GMT http://www.slideshare.net/aquentweb/steve-bridger-aquent-third-sector-forum-may09 aquentweb@slideshare.net(aquentweb) Steve Bridger, Aquent third sector forum May09 aquentweb Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that’s you) will lead your charity in a hyper-connected world". <img src="http://cdn.slidesharecdn.com/stevebridger-aquent-thirdsectorforum-may09-090615232542-phpapp02-thumbnail-2?1245126408" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that’s you) will lead your charity in a hyper-connected world". Steve Bridger, Aquent third sector forum May09

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Nick Torday Aquentforum 6 May 3 http://www.slideshare.net/aquentweb/nick-torday-aquentforum-6-may-3
Nick Torday, New Media Manager at Breast Cancer Care, presenting a case study on the planning, build and launch of breastcancercare.org.uk.]]>
Nick Torday, New Media Manager at Breast Cancer Care, presenting a case study on the planning, build and launch of breastcancercare.org.uk.]]> Mon, 15 Jun 2009 05:41:40 GMT http://www.slideshare.net/aquentweb/nick-torday-aquentforum-6-may-3 aquentweb@slideshare.net(aquentweb) Nick Torday Aquentforum 6 May 3 aquentweb Nick Torday, New Media Manager at Breast Cancer Care, presenting a case study on the planning, build and launch of breastcancercare.org.uk. <img src="http://cdn.slidesharecdn.com/nicktordayaquentforum6may3-090615004144-phpapp02-thumbnail-2?1245044959" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Nick Torday, New Media Manager at Breast Cancer Care, presenting a case study on the planning, build and launch of breastcancercare.org.uk. Nick Torday Aquentforum 6 May 3

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Secret To Successful Execution Share http://www.slideshare.net/aquentweb/secret-to-successful-execution-share
Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point. In this Aquent-sponsored on-demand webcast, you can learn: • Why 90% of all business strategies fail in the marketplace • How high performing organizations leverage the four key implementation success factors • How to design a customer experience that matches expectations • How the right culture and reward structures can build a workforce committed to implementing your promises • How to design the necessary processes and select the right tools that will enable marketplace success]]>
Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point. In this Aquent-sponsored on-demand webcast, you can learn: • Why 90% of all business strategies fail in the marketplace • How high performing organizations leverage the four key implementation success factors • How to design a customer experience that matches expectations • How the right culture and reward structures can build a workforce committed to implementing your promises • How to design the necessary processes and select the right tools that will enable marketplace success]]> Thu, 28 May 2009 14:10:47 GMT http://www.slideshare.net/aquentweb/secret-to-successful-execution-share aquentweb@slideshare.net(aquentweb) Secret To Successful Execution Share aquentweb Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point. In this Aquent-sponsored on-demand webcast, you can learn: • Why 90% of all business strategies fail in the marketplace • How high performing organizations leverage the four key implementation success factors • How to design a customer experience that matches expectations • How the right culture and reward structures can build a workforce committed to implementing your promises • How to design the necessary processes and select the right tools that will enable marketplace success <img src="http://cdn.slidesharecdn.com/secrettosuccessfulexecutionshare-090528091101-phpapp02-thumbnail-2?1247585524" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point. In this Aquent-sponsored on-demand webcast, you can learn: • Why 90% of all business strategies fail in the marketplace • How high performing organizations leverage the four key implementation success factors • How to design a customer experience that matches expectations • How the right culture and reward structures can build a workforce committed to implementing your promises • How to design the necessary processes and select the right tools that will enable marketplace success Secret To Successful Execution Share

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Aquent Presentation: Ramping up digital media during an economic downturn http://www.slideshare.net/aquentweb/aquent-webinar-ramping-up-digital-media-during-an-economic-downturn
On 20 May 2009, Aquent held an international webinar on "Ramping up digital media during an economic downturn". To hear the full webinar recording, go to: http://webinars.aquent.com/content/intl_webinar_archive0509 What is covered: • How ramping up digital design has helped increase Reed Business Information’s revenue, demonstrating examples of successful advertising and portal campaigns. • How the implementation of user experience strategies on sites can directly result in increased revenue streams. • What companies and talent are doing to adapt to the new world of work, where adopting digital strategies is essential to surviving and beating this economic downturn. Presenters: Barry Geleit, Creative Director,  Reed Business Information UK Margot Dear, User Experience Director, LexisNexis Steve Hutson, International Digital Director, Aquent]]>
On 20 May 2009, Aquent held an international webinar on "Ramping up digital media during an economic downturn". To hear the full webinar recording, go to: http://webinars.aquent.com/content/intl_webinar_archive0509 What is covered: • How ramping up digital design has helped increase Reed Business Information’s revenue, demonstrating examples of successful advertising and portal campaigns. • How the implementation of user experience strategies on sites can directly result in increased revenue streams. • What companies and talent are doing to adapt to the new world of work, where adopting digital strategies is essential to surviving and beating this economic downturn. Presenters: Barry Geleit, Creative Director,  Reed Business Information UK Margot Dear, User Experience Director, LexisNexis Steve Hutson, International Digital Director, Aquent]]> Thu, 21 May 2009 04:41:11 GMT http://www.slideshare.net/aquentweb/aquent-webinar-ramping-up-digital-media-during-an-economic-downturn aquentweb@slideshare.net(aquentweb) Aquent Presentation: Ramping up digital media during an economic downturn aquentweb On 20 May 2009, Aquent held an international webinar on "Ramping up digital media during an economic downturn". To hear the full webinar recording, go to: http://webinars.aquent.com/content/intl_webinar_archive0509 What is covered: • How ramping up digital design has helped increase Reed Business Information’s revenue, demonstrating examples of successful advertising and portal campaigns. • How the implementation of user experience strategies on sites can directly result in increased revenue streams. • What companies and talent are doing to adapt to the new world of work, where adopting digital strategies is essential to surviving and beating this economic downturn. Presenters: Barry Geleit, Creative Director,  Reed Business Information UK Margot Dear, User Experience Director, LexisNexis Steve Hutson, International Digital Director, Aquent <img src="http://cdn.slidesharecdn.com/aquentrampingupdigitalmedia200509-090520234117-phpapp02-thumbnail-2?1242880963" alt ="" style="border:1px solid #C3E6D8;float:right;" /> On 20 May 2009, Aquent held an international webinar on "Ramping up digital media during an economic downturn". To hear the full webinar recording, go to: http://webinars.aquent.com/content/intl_webinar_archive0509 What is covered: • How ramping up digital design has helped increase Reed Business Information’s revenue, demonstrating examples of successful advertising and portal campaigns. • How the implementation of user experience strategies on sites can directly result in increased revenue streams. • What companies and talent are doing to adapt to the new world of work, where adopting digital strategies is essential to surviving and beating this economic downturn. Presenters: Barry Geleit, Creative Director,  Reed Business Information UK Margot Dear, User Experience Director, LexisNexis Steve Hutson, International Digital Director, Aquent Aquent Presentation: Ramping up digital media during an economic downturn

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Aquent/AMA Webcast - Leveraging Social Media and web 2.0 http://www.slideshare.net/aquentweb/aquentama-webcast-leveraging-social-media-and-web-20
The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies.]]>
The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies.]]> Thu, 23 Apr 2009 18:56:47 GMT http://www.slideshare.net/aquentweb/aquentama-webcast-leveraging-social-media-and-web-20 aquentweb@slideshare.net(aquentweb) Aquent/AMA Webcast - Leveraging Social Media and web 2.0 aquentweb The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies. <img src="http://cdn.slidesharecdn.com/amaaquent4-23-09share-090423135649-phpapp02-thumbnail-2?1244038867" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies. Aquent/AMA Webcast - Leveraging Social Media and web 2.0

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Making Marketing Smarter Amidst the Cuts http://www.slideshare.net/aquentweb/making-marketing-smarter-amidst-the-cuts
The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas. In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes. The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times.]]>
The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas. In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes. The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times.]]> Fri, 20 Mar 2009 01:30:35 GMT http://www.slideshare.net/aquentweb/making-marketing-smarter-amidst-the-cuts aquentweb@slideshare.net(aquentweb) Making Marketing Smarter Amidst the Cuts aquentweb The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas. In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes. The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times. <img src="http://cdn.slidesharecdn.com/makingmarketingsmarterslideshare-090319203038-phpapp02-thumbnail-2?1240863307" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas. In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes. The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times. Making Marketing Smarter Amidst the Cuts

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Aquent Webcast - Attributes of a Great Designer: a conversation with Debbie Millman http://www.slideshare.net/aquentweb/aquent-webcast-attributes-of-a-great-designer-a-conversation-with-debbie-millman
Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," sits down with Aquent’s Randy Ricker for an intimate discussion about what it takes to succeed as a graphic designer. The conversation centers on the distinction that being a great designer is about more than great design. Truly great designers share a number of attributes that set them apart from the pack. Success is driven by attitudes, approach and experience that go beyond aesthetics. Debbie talks candidly about what she has learned in her career, often by making mistakes, and shares how other designers can gain wisdom through their own mistakes. In this Aquent-sponsored webcast, you can learn from Debbie’s experience and perspective on: Non-design skills that matter for designers Understanding strategy Creating client trust and salesmanship Ideas for lifelong learning for designers]]>
Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," sits down with Aquent’s Randy Ricker for an intimate discussion about what it takes to succeed as a graphic designer. The conversation centers on the distinction that being a great designer is about more than great design. Truly great designers share a number of attributes that set them apart from the pack. Success is driven by attitudes, approach and experience that go beyond aesthetics. Debbie talks candidly about what she has learned in her career, often by making mistakes, and shares how other designers can gain wisdom through their own mistakes. In this Aquent-sponsored webcast, you can learn from Debbie’s experience and perspective on: Non-design skills that matter for designers Understanding strategy Creating client trust and salesmanship Ideas for lifelong learning for designers]]> Mon, 16 Mar 2009 16:20:38 GMT http://www.slideshare.net/aquentweb/aquent-webcast-attributes-of-a-great-designer-a-conversation-with-debbie-millman aquentweb@slideshare.net(aquentweb) Aquent Webcast - Attributes of a Great Designer: a conversation with Debbie Millman aquentweb Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," sits down with Aquent’s Randy Ricker for an intimate discussion about what it takes to succeed as a graphic designer. The conversation centers on the distinction that being a great designer is about more than great design. Truly great designers share a number of attributes that set them apart from the pack. Success is driven by attitudes, approach and experience that go beyond aesthetics. Debbie talks candidly about what she has learned in her career, often by making mistakes, and shares how other designers can gain wisdom through their own mistakes. In this Aquent-sponsored webcast, you can learn from Debbie’s experience and perspective on: Non-design skills that matter for designers Understanding strategy Creating client trust and salesmanship Ideas for lifelong learning for designers <img src="http://cdn.slidesharecdn.com/slideshareversionmillman-090316112114-phpapp02-thumbnail-2?1240863137" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," sits down with Aquent’s Randy Ricker for an intimate discussion about what it takes to succeed as a graphic designer. The conversation centers on the distinction that being a great designer is about more than great design. Truly great designers share a number of attributes that set them apart from the pack. Success is driven by attitudes, approach and experience that go beyond aesthetics. Debbie talks candidly about what she has learned in her career, often by making mistakes, and shares how other designers can gain wisdom through their own mistakes. In this Aquent-sponsored webcast, you can learn from Debbie’s experience and perspective on: Non-design skills that matter for designers Understanding strategy Creating client trust and salesmanship Ideas for lifelong learning for designers Aquent Webcast - Attributes of a Great Designer: a conversation with Debbie Millman

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Lessons from the Web Front Lines http://www.slideshare.net/aquentweb/lessons-from-the-web-front-lines
Aquent and Monster recently conducted a survey to better understand the career landscape and outlook for interactive and Web professionals. In this Aquent-sponsored AMA webcast, Paul Jamieson, research manager with Monster Intelligence, and Jason Brownewell, director of Aquent’s Interactive Design Practice: - Share the results of the Aquent | Monster Interactive Career Outlook Survey - Explore compensation trends in interactive and Web positions - Provide an overview of specialized skill sets that are increasing in demand - Explain how employers can attract interactive/Web talent in this marketplace]]>
Aquent and Monster recently conducted a survey to better understand the career landscape and outlook for interactive and Web professionals. In this Aquent-sponsored AMA webcast, Paul Jamieson, research manager with Monster Intelligence, and Jason Brownewell, director of Aquent’s Interactive Design Practice: - Share the results of the Aquent | Monster Interactive Career Outlook Survey - Explore compensation trends in interactive and Web positions - Provide an overview of specialized skill sets that are increasing in demand - Explain how employers can attract interactive/Web talent in this marketplace]]> Mon, 23 Feb 2009 20:08:38 GMT http://www.slideshare.net/aquentweb/lessons-from-the-web-front-lines aquentweb@slideshare.net(aquentweb) Lessons from the Web Front Lines aquentweb Aquent and Monster recently conducted a survey to better understand the career landscape and outlook for interactive and Web professionals. In this Aquent-sponsored AMA webcast, Paul Jamieson, research manager with Monster Intelligence, and Jason Brownewell, director of Aquent’s Interactive Design Practice: - Share the results of the Aquent | Monster Interactive Career Outlook Survey - Explore compensation trends in interactive and Web positions - Provide an overview of specialized skill sets that are increasing in demand - Explain how employers can attract interactive/Web talent in this marketplace <img src="http://cdn.slidesharecdn.com/UMyDocumentsWebcasts2009Feb09_WebcastSlideshare_Final-090223140843-phpapp01-thumbnail-2?1235490351" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Aquent and Monster recently conducted a survey to better understand the career landscape and outlook for interactive and Web professionals. In this Aquent-sponsored AMA webcast, Paul Jamieson, research manager with Monster Intelligence, and Jason Brownewell, director of Aquent’s Interactive Design Practice: - Share the results of the Aquent | Monster Interactive Career Outlook Survey - Explore compensation trends in interactive and Web positions - Provide an overview of specialized skill sets that are increasing in demand - Explain how employers can attract interactive/Web talent in this marketplace Lessons from the Web Front Lines

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Bringing Online Marketing In-House http://www.slideshare.net/aquentweb/bringing-online-marketing-inhouse-presentation
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.]]>
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.]]> Mon, 26 Jan 2009 16:48:46 GMT http://www.slideshare.net/aquentweb/bringing-online-marketing-inhouse-presentation aquentweb@slideshare.net(aquentweb) Bringing Online Marketing In-House aquentweb In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money. <img src="http://cdn.slidesharecdn.com/ericwaldingeraquentfinal-1232988526107415-1-thumbnail-2?1232988543" alt ="" style="border:1px solid #C3E6D8;float:right;" /> In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money. Bringing Online Marketing In-House

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Multichannel Marketing: Your 5-Year Plan http://www.slideshare.net/aquentweb/multichannel-marketing-your-5year-plan-presentation
Aquent/AMA Webcast from October 30, 2008 with Akin Arikan titled \"Multichannel Marketing: Your 5-Year Plan\"]]>
Aquent/AMA Webcast from October 30, 2008 with Akin Arikan titled \"Multichannel Marketing: Your 5-Year Plan\"]]> Thu, 30 Oct 2008 13:27:35 GMT http://www.slideshare.net/aquentweb/multichannel-marketing-your-5year-plan-presentation aquentweb@slideshare.net(aquentweb) Multichannel Marketing: Your 5-Year Plan aquentweb Aquent/AMA Webcast from October 30, 2008 with Akin Arikan titled \"Multichannel Marketing: Your 5-Year Plan\" <img src="http://cdn.slidesharecdn.com/slidesharefinal-1225380500173925-9-thumbnail-2?1225373255" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Aquent/AMA Webcast from October 30, 2008 with Akin Arikan titled \"Multichannel Marketing: Your 5-Year Plan\" Multichannel Marketing: Your 5-Year Plan

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Careers in Marketing: Flux, Flexibility, and the Future http://www.slideshare.net/aquentweb/careers-in-marketing-flux-flexibility-and-the-future-presentation
Aquent/American Marketing Association (AMA) Webcast presented by Matthew T. Grant of Aquent on September 25, 2008.]]>
Aquent/American Marketing Association (AMA) Webcast presented by Matthew T. Grant of Aquent on September 25, 2008.]]> Thu, 25 Sep 2008 13:29:41 GMT http://www.slideshare.net/aquentweb/careers-in-marketing-flux-flexibility-and-the-future-presentation aquentweb@slideshare.net(aquentweb) Careers in Marketing: Flux, Flexibility, and the Future aquentweb Aquent/American Marketing Association (AMA) Webcast presented by Matthew T. Grant of Aquent on September 25, 2008. <img src="http://cdn.slidesharecdn.com/slidesharefinal-1222356665762279-9-thumbnail-2?1222349573" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Aquent/American Marketing Association (AMA) Webcast presented by Matthew T. Grant of Aquent on September 25, 2008. Careers in Marketing: Flux, Flexibility, and the Future

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Co-employment: Risks and Rewards http://www.slideshare.net/aquentweb/coemployment-risks-and-rewards-presentation
These slides are from the September 10, 2008 webcast presented by Edward A. Lenz from the American Staffing Association on Co-employment. This webcast was hosted by Aquent.]]>
These slides are from the September 10, 2008 webcast presented by Edward A. Lenz from the American Staffing Association on Co-employment. This webcast was hosted by Aquent.]]> Tue, 09 Sep 2008 13:32:04 GMT http://www.slideshare.net/aquentweb/coemployment-risks-and-rewards-presentation aquentweb@slideshare.net(aquentweb) Co-employment: Risks and Rewards aquentweb These slides are from the September 10, 2008 webcast presented by Edward A. Lenz from the American Staffing Association on Co-employment. This webcast was hosted by Aquent. <img src="http://cdn.slidesharecdn.com/coemploymentslidesharel-1220974324157763-8-thumbnail-2?1220967132" alt ="" style="border:1px solid #C3E6D8;float:right;" /> These slides are from the September 10, 2008 webcast presented by Edward A. Lenz from the American Staffing Association on Co-employment. This webcast was hosted by Aquent. Co-employment: Risks and Rewards

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The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don\’t Matter http://www.slideshare.net/aquentweb/the-new-media-revolution-tips-for-marketers-coping-with-a-world-where-messages-dont-matter-presentation
Slides from the Aquent/American Marketing Association Webcast on 8/28/08 with Paul Gillin]]>
Slides from the Aquent/American Marketing Association Webcast on 8/28/08 with Paul Gillin]]> Sat, 16 Aug 2008 18:50:29 GMT http://www.slideshare.net/aquentweb/the-new-media-revolution-tips-for-marketers-coping-with-a-world-where-messages-dont-matter-presentation aquentweb@slideshare.net(aquentweb) The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don\’t Matter aquentweb Slides from the Aquent/American Marketing Association Webcast on 8/28/08 with Paul Gillin <img src="http://cdn.slidesharecdn.com/aquentamagillin-slideshare-1218920418318588-9-thumbnail-2?1218912636" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Slides from the Aquent/American Marketing Association Webcast on 8/28/08 with Paul Gillin The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don\'t Matter

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Leveraging the Value of Email Marketing During a Recession http://www.slideshare.net/aquentweb/leveraging-the-value-of-email-marketing-during-a-recession
These slides are from the 6/26/2008 Aquent/AMA Webcast with Simms Jenkins titled "Leveraging the Value of Email Marketing During a Recession."]]>
These slides are from the 6/26/2008 Aquent/AMA Webcast with Simms Jenkins titled "Leveraging the Value of Email Marketing During a Recession."]]> Mon, 23 Jun 2008 15:03:15 GMT http://www.slideshare.net/aquentweb/leveraging-the-value-of-email-marketing-during-a-recession aquentweb@slideshare.net(aquentweb) Leveraging the Value of Email Marketing During a Recession aquentweb These slides are from the 6/26/2008 Aquent/AMA Webcast with Simms Jenkins titled "Leveraging the Value of Email Marketing During a Recession." <img src="http://cdn.slidesharecdn.com/final-1214240389462079-8-thumbnail-2?1214401052" alt ="" style="border:1px solid #C3E6D8;float:right;" /> These slides are from the 6/26/2008 Aquent/AMA Webcast with Simms Jenkins titled "Leveraging the Value of Email Marketing During a Recession." Leveraging the Value of Email Marketing During a Recession

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]]> http://cdn.slidesharecdn.com/profile-photo-aquentweb?1247585059 Aquent is the world’s leading marketing and design staffing agency. We match professionals with freelance, contract, try-before-you-hire, and full-time job opportunities at top organizations. www.aquent.com http://cdn.slidesharecdn.com/closedloopshare-091222095145-phpapp02-thumbnail?1261497167 aquentweb/closed-loop-marketing-2765519 Closed Loop Marketing http://cdn.slidesharecdn.com/brandyourselfshare-091119122736-phpapp02-thumbnail?1258655376 aquentweb/brand-yourself-share Branding yourself: Pra... http://cdn.slidesharecdn.com/managesemshare-091029102615-phpapp01-thumbnail?1258395547 aquentweb/effectively-managing-online-marketing-programs Effectively Managing O...