Slideshows by User: Somatica

Slideshows by User: Somatica http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: Somatica http://www.slideshare.net/ Thu, 08 Oct 2009 15:54:04 GMT SlideShare feed for Slideshows by User: Somatica Online Consumer Brand Trust Via Social Media - Somatica Digital http://www.slideshare.net/Somatica/online-consumer-brand-trust-via-social-media-somatica-digital
This presentation links to a video outlining Somatica Digital’s online consumer brand trust methodology; designed to help consumer brands makes sense of the the social web and social media. It is a simple to follow approach which allows any organisation or business to profile their current online consumer trust situation. The ultimate aim of using this approach is create a solid foundation on which to formulate an engagement strategy that will encourage advocacy and build trust.]]>
This presentation links to a video outlining Somatica Digital’s online consumer brand trust methodology; designed to help consumer brands makes sense of the the social web and social media. It is a simple to follow approach which allows any organisation or business to profile their current online consumer trust situation. The ultimate aim of using this approach is create a solid foundation on which to formulate an engagement strategy that will encourage advocacy and build trust.]]> Thu, 08 Oct 2009 15:54:04 GMT http://www.slideshare.net/Somatica/online-consumer-brand-trust-via-social-media-somatica-digital Somatica@slideshare.net(Somatica) Online Consumer Brand Trust Via Social Media - Somatica Digital Somatica This presentation links to a video outlining Somatica Digital’s online consumer brand trust methodology; designed to help consumer brands makes sense of the the social web and social media. It is a simple to follow approach which allows any organisation or business to profile their current online consumer trust situation. The ultimate aim of using this approach is create a solid foundation on which to formulate an engagement strategy that will encourage advocacy and build trust. <img src="http://cdn.slidesharecdn.com/onlineconsumerbrandtrustviasocialmedia-somaticadigital-091008105409-phpapp02-thumbnail-2?1255017629" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This presentation links to a video outlining Somatica Digital’s online consumer brand trust methodology; designed to help consumer brands makes sense of the the social web and social media. It is a simple to follow approach which allows any organisation or business to profile their current online consumer trust situation. The ultimate aim of using this approach is create a solid foundation on which to formulate an engagement strategy that will encourage advocacy and build trust. Online Consumer Brand Trust Via Social Media - Somatica Digital

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Measuring Social Media - econsultancy - Somatica Digital Breakfast Briefing September 2009 http://www.slideshare.net/Somatica/measuring-social-media-econsultancy-somatica-digital-breakfast-briefing-september-2009
Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of focus for measuring and managing an effective consumer engagement strategy via the social web. It introduces the online "brand trust cube" and the key elements to consider when profiling a brand’s position and effectiveness. For further information please visit http://www.somatica.co.uk or register for the full presentation at http://econsultancy.com/reports/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2]]>
Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of focus for measuring and managing an effective consumer engagement strategy via the social web. It introduces the online "brand trust cube" and the key elements to consider when profiling a brand’s position and effectiveness. For further information please visit http://www.somatica.co.uk or register for the full presentation at http://econsultancy.com/reports/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2]]> Sun, 27 Sep 2009 13:28:38 GMT http://www.slideshare.net/Somatica/measuring-social-media-econsultancy-somatica-digital-breakfast-briefing-september-2009 Somatica@slideshare.net(Somatica) Measuring Social Media - econsultancy - Somatica Digital Breakfast Briefing September 2009 Somatica Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of focus for measuring and managing an effective consumer engagement strategy via the social web. It introduces the online "brand trust cube" and the key elements to consider when profiling a brand’s position and effectiveness. For further information please visit http://www.somatica.co.uk or register for the full presentation at http://econsultancy.com/reports/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2 <img src="http://cdn.slidesharecdn.com/econsultancybreakfastbriefing-090927082847-phpapp02-thumbnail-2?1254329028" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of focus for measuring and managing an effective consumer engagement strategy via the social web. It introduces the online "brand trust cube" and the key elements to consider when profiling a brand’s position and effectiveness. For further information please visit http://www.somatica.co.uk or register for the full presentation at http://econsultancy.com/reports/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2 Measuring Social Media - econsultancy - Somatica Digital Breakfast Briefing September 2009

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Somatica Digital Reputation Management Case Study On Aviva 310809 http://www.slideshare.net/Somatica/somatica-digital-reputation-management-case-study-on-aviva-310809
A case study of an Aviva customer service complaint. How it manifested online via the social web; how it was measured; the stats and how it was managed.]]>
A case study of an Aviva customer service complaint. How it manifested online via the social web; how it was measured; the stats and how it was managed.]]> Mon, 31 Aug 2009 16:22:24 GMT http://www.slideshare.net/Somatica/somatica-digital-reputation-management-case-study-on-aviva-310809 Somatica@slideshare.net(Somatica) Somatica Digital Reputation Management Case Study On Aviva 310809 Somatica A case study of an Aviva customer service complaint. How it manifested online via the social web; how it was measured; the stats and how it was managed. <img src="http://cdn.slidesharecdn.com/somaticadigitalreputationmanagementcasestudyonaviva310809-090831112234-phpapp01-thumbnail-2?1251740025" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A case study of an Aviva customer service complaint. How it manifested online via the social web; how it was measured; the stats and how it was managed. Somatica Digital Reputation Management Case Study On Aviva 310809

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Karl Havard Aviva Letter Of Complaint 170709 http://www.slideshare.net/Somatica/karl-havard-aviva-letter-of-complaint-170709
That letter sent to Aviva UK Chief Executive, Andrew Moss on 18th July 2009. 3 Appalling customer service experiences, outlined in full. Should you ever have to contact Aviva concerning any of your policies, please read this first and be prepared.]]>
That letter sent to Aviva UK Chief Executive, Andrew Moss on 18th July 2009. 3 Appalling customer service experiences, outlined in full. Should you ever have to contact Aviva concerning any of your policies, please read this first and be prepared.]]> Sat, 18 Jul 2009 12:07:35 GMT http://www.slideshare.net/Somatica/karl-havard-aviva-letter-of-complaint-170709 Somatica@slideshare.net(Somatica) Karl Havard Aviva Letter Of Complaint 170709 Somatica That letter sent to Aviva UK Chief Executive, Andrew Moss on 18th July 2009. 3 Appalling customer service experiences, outlined in full. Should you ever have to contact Aviva concerning any of your policies, please read this first and be prepared. <img src="http://cdn.slidesharecdn.com/karlhavardavivaletterofcomplaint170709-090718070744-phpapp01-thumbnail-2?1248633174" alt ="" style="border:1px solid #C3E6D8;float:right;" /> That letter sent to Aviva UK Chief Executive, Andrew Moss on 18th July 2009. 3 Appalling customer service experiences, outlined in full. Should you ever have to contact Aviva concerning any of your policies, please read this first and be prepared. Karl Havard Aviva Letter Of Complaint 170709

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Somatica The Human Side Of Brand Engagement Header Slide http://www.slideshare.net/Somatica/somatica-the-human-side-of-brand-engagement-header-slide
Brand engagement from Nobby’s viewpoint. This is the video link to YouTube. The slides are downloadable in the accompanying presentation within Slideshare.]]>
Brand engagement from Nobby’s viewpoint. This is the video link to YouTube. The slides are downloadable in the accompanying presentation within Slideshare.]]> Thu, 02 Jul 2009 21:51:23 GMT http://www.slideshare.net/Somatica/somatica-the-human-side-of-brand-engagement-header-slide Somatica@slideshare.net(Somatica) Somatica The Human Side Of Brand Engagement Header Slide Somatica Brand engagement from Nobby’s viewpoint. This is the video link to YouTube. The slides are downloadable in the accompanying presentation within Slideshare. <img src="http://cdn.slidesharecdn.com/somatica-thehumansideofbrandengagementheaderslide-090702165142-phpapp01-thumbnail-2?1246571570" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Brand engagement from Nobby’s viewpoint. This is the video link to YouTube. The slides are downloadable in the accompanying presentation within Slideshare. Somatica The Human Side Of Brand Engagement Header Slide

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Somatica - Nobby’s Bored...let’s get him excited! (Downloadable) http://www.slideshare.net/Somatica/somatica-nobbys-boredlets-get-him-excited
Online Brand engagement from Nobby’s viewpoint. Every brand has a Nobby and every brand can get him excited and build brand trust with a well thought through integrated approach. This includes social media integration; online and ofline. Enjoy the slides...to view the video with accompanying soundtrack please click the presentation with the YouTube link or go to http://www.somatica.co.uk]]>
Online Brand engagement from Nobby’s viewpoint. Every brand has a Nobby and every brand can get him excited and build brand trust with a well thought through integrated approach. This includes social media integration; online and ofline. Enjoy the slides...to view the video with accompanying soundtrack please click the presentation with the YouTube link or go to http://www.somatica.co.uk]]> Thu, 02 Jul 2009 21:10:16 GMT http://www.slideshare.net/Somatica/somatica-nobbys-boredlets-get-him-excited Somatica@slideshare.net(Somatica) Somatica - Nobby’s Bored...let’s get him excited! (Downloadable) Somatica Online Brand engagement from Nobby’s viewpoint. Every brand has a Nobby and every brand can get him excited and build brand trust with a well thought through integrated approach. This includes social media integration; online and ofline. Enjoy the slides...to view the video with accompanying soundtrack please click the presentation with the YouTube link or go to http://www.somatica.co.uk <img src="http://cdn.slidesharecdn.com/somatica-thehumansideofbrandengagement-090702161023-phpapp02-thumbnail-2?1246636867" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Online Brand engagement from Nobby’s viewpoint. Every brand has a Nobby and every brand can get him excited and build brand trust with a well thought through integrated approach. This includes social media integration; online and ofline. Enjoy the slides...to view the video with accompanying soundtrack please click the presentation with the YouTube link or go to http://www.somatica.co.uk Somatica - Nobby's Bored...let's get him excited! (Downloadable)

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The Downloadable Pregnant Goldfish’s Guide To Twitter - Somatica http://www.slideshare.net/Somatica/the-downloadable-pregnant-goldfishs-guide-to-twitter-somatica
Also available as a podcast http://www.tinyurl.com/pgpodcast .Twitter is the fastest growing social network of the current time. But what is it all about? What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This is teh pdf version of video and podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!!]]>
Also available as a podcast http://www.tinyurl.com/pgpodcast .Twitter is the fastest growing social network of the current time. But what is it all about? What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This is teh pdf version of video and podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!!]]> Wed, 06 May 2009 07:03:50 GMT http://www.slideshare.net/Somatica/the-downloadable-pregnant-goldfishs-guide-to-twitter-somatica Somatica@slideshare.net(Somatica) The Downloadable Pregnant Goldfish’s Guide To Twitter - Somatica Somatica Also available as a podcast http://www.tinyurl.com/pgpodcast .Twitter is the fastest growing social network of the current time. But what is it all about? What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This is teh pdf version of video and podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!! <img src="http://cdn.slidesharecdn.com/pregnantgoldfishsguidetotwitter-somatica-090506020358-phpapp02-thumbnail-2?1241977921" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Also available as a podcast http://www.tinyurl.com/pgpodcast .Twitter is the fastest growing social network of the current time. But what is it all about? What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This is teh pdf version of video and podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!! The Downloadable Pregnant Goldfish's Guide To Twitter - Somatica

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The Pregnant Goldfish’s Guide To Twitter By Somatica Digital http://www.slideshare.net/Somatica/the-pregnant-goldfishs-guide-to-twitter-by-somatica-digital
Twitter is the fastest growing social network of the current time. But what is it all about?What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!!]]>
Twitter is the fastest growing social network of the current time. But what is it all about?What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!!]]> Tue, 05 May 2009 22:03:51 GMT http://www.slideshare.net/Somatica/the-pregnant-goldfishs-guide-to-twitter-by-somatica-digital Somatica@slideshare.net(Somatica) The Pregnant Goldfish’s Guide To Twitter By Somatica Digital Somatica Twitter is the fastest growing social network of the current time. But what is it all about?What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!! <img src="http://cdn.slidesharecdn.com/thepregnantgoldfishsguidetotwitterbysomaticadigital-090505170353-phpapp02-thumbnail-2?1241561095" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Twitter is the fastest growing social network of the current time. But what is it all about?What’s the point of it? Are there any rules, tips or tricks? Anything I shouldn’t do? This podcast, from a pregnant goldfish (why is that?) aims to help answer these questions and more. It should be useful to people just venturing into Twitter; those thinking about it and those who have been doing it sometime and have developed bad habits....no one cares what you’re having for lunch!! The Pregnant Goldfish's Guide To Twitter By Somatica Digital

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Mr Benn learns to dance Northern Soul with the help of Social Media http://www.slideshare.net/Somatica/mr-benn-learns-to-dance-northern-soul-with-the-help-of-social-media
Mr Benn needs to learn how to dance Northern Soul, and needs to learn quickly otherwise his "Face" status could be taken by King Rollo. Is he able to learn in time for the all nighter (Barry Whiter) which his scooter club are having a rideout to? Well, with the help of twitter, facebook, YouTube and his iPhone he has a bloody good go!]]>
Mr Benn needs to learn how to dance Northern Soul, and needs to learn quickly otherwise his "Face" status could be taken by King Rollo. Is he able to learn in time for the all nighter (Barry Whiter) which his scooter club are having a rideout to? Well, with the help of twitter, facebook, YouTube and his iPhone he has a bloody good go!]]> Wed, 29 Apr 2009 18:13:18 GMT http://www.slideshare.net/Somatica/mr-benn-learns-to-dance-northern-soul-with-the-help-of-social-media Somatica@slideshare.net(Somatica) Mr Benn learns to dance Northern Soul with the help of Social Media Somatica Mr Benn needs to learn how to dance Northern Soul, and needs to learn quickly otherwise his "Face" status could be taken by King Rollo. Is he able to learn in time for the all nighter (Barry Whiter) which his scooter club are having a rideout to? Well, with the help of twitter, facebook, YouTube and his iPhone he has a bloody good go! <img src="http://cdn.slidesharecdn.com/mrbenn-themod-learnstodancenorthernsoulss-090429131326-phpapp02-thumbnail-2?1241029535" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Mr Benn needs to learn how to dance Northern Soul, and needs to learn quickly otherwise his "Face" status could be taken by King Rollo. Is he able to learn in time for the all nighter (Barry Whiter) which his scooter club are having a rideout to? Well, with the help of twitter, facebook, YouTube and his iPhone he has a bloody good go! Mr Benn learns to dance Northern Soul with the help of Social Media

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Mr Benn uses Social Media to go shopping online and become a spaceman http://www.slideshare.net/Somatica/somatica-mr-benn-goes-shopping-online-to-become-a-spaceman-1338084
A tale of Mr Benn and his online experiences through social media. He wants to become a spacemen, but doesn’t know where to look. It’s a story of digital brand engagement with characters representing the consumer; the retail brand; a digital agency (who are clueless); a fellow consumer and an influencer. Take 10 mins out to relax and watch...it should conjure up a smile. (Full length version can be found at http://www.somatica.co.uk)]]>
A tale of Mr Benn and his online experiences through social media. He wants to become a spacemen, but doesn’t know where to look. It’s a story of digital brand engagement with characters representing the consumer; the retail brand; a digital agency (who are clueless); a fellow consumer and an influencer. Take 10 mins out to relax and watch...it should conjure up a smile. (Full length version can be found at http://www.somatica.co.uk)]]> Fri, 24 Apr 2009 16:38:46 GMT http://www.slideshare.net/Somatica/somatica-mr-benn-goes-shopping-online-to-become-a-spaceman-1338084 Somatica@slideshare.net(Somatica) Mr Benn uses Social Media to go shopping online and become a spaceman Somatica A tale of Mr Benn and his online experiences through social media. He wants to become a spacemen, but doesn’t know where to look. It’s a story of digital brand engagement with characters representing the consumer; the retail brand; a digital agency (who are clueless); a fellow consumer and an influencer. Take 10 mins out to relax and watch...it should conjure up a smile. (Full length version can be found at http://www.somatica.co.uk) <img src="http://cdn.slidesharecdn.com/mrbennsomaticatitleslide-090424113851-phpapp02-thumbnail-2?1240938790" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A tale of Mr Benn and his online experiences through social media. He wants to become a spacemen, but doesn’t know where to look. It’s a story of digital brand engagement with characters representing the consumer; the retail brand; a digital agency (who are clueless); a fellow consumer and an influencer. Take 10 mins out to relax and watch...it should conjure up a smile. (Full length version can be found at http://www.somatica.co.uk) Mr Benn uses Social Media to go shopping online and become a spaceman

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Somatica - The Art of Conversation (aka How Social Media is changing the way we interact) http://www.slideshare.net/Somatica/somatica-the-art-of-conversation-aka-how-social-media-is-changing-the-way-we-interact
Observations on the evolution of conversation. Drawing on parallels from face to face conversation and online dialogue; looking at commonalities and differences. Contains some recommendations for retail brand and consumer engagement.]]>
Observations on the evolution of conversation. Drawing on parallels from face to face conversation and online dialogue; looking at commonalities and differences. Contains some recommendations for retail brand and consumer engagement.]]> Fri, 17 Apr 2009 11:09:35 GMT http://www.slideshare.net/Somatica/somatica-the-art-of-conversation-aka-how-social-media-is-changing-the-way-we-interact Somatica@slideshare.net(Somatica) Somatica - The Art of Conversation (aka How Social Media is changing the way we interact) Somatica Observations on the evolution of conversation. Drawing on parallels from face to face conversation and online dialogue; looking at commonalities and differences. Contains some recommendations for retail brand and consumer engagement. <img src="http://cdn.slidesharecdn.com/somatica-theartofconversation-090417060940-phpapp01-thumbnail-2?1240211764" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Observations on the evolution of conversation. Drawing on parallels from face to face conversation and online dialogue; looking at commonalities and differences. Contains some recommendations for retail brand and consumer engagement. Somatica - The Art of Conversation (aka How Social Media is changing the way we interact)

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Somatica Brand Blogger Engagement Research Methodology http://www.slideshare.net/Somatica/somatica-brand-blogger-engagement-research-methodology
Digital Brand Engagement - a methodology for establishing the quality of your brand’s online interaction with the influencing consumers within your industry.]]>
Digital Brand Engagement - a methodology for establishing the quality of your brand’s online interaction with the influencing consumers within your industry.]]> Mon, 30 Mar 2009 13:54:51 GMT http://www.slideshare.net/Somatica/somatica-brand-blogger-engagement-research-methodology Somatica@slideshare.net(Somatica) Somatica Brand Blogger Engagement Research Methodology Somatica Digital Brand Engagement - a methodology for establishing the quality of your brand’s online interaction with the influencing consumers within your industry. <img src="http://cdn.slidesharecdn.com/somatica-brandbloggerengagementresearchmethodology-090330085456-phpapp02.ppt-thumbnail-2?1238656083" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Digital Brand Engagement - a methodology for establishing the quality of your brand’s online interaction with the influencing consumers within your industry. Somatica Brand Blogger Engagement Research Methodology

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Somatica - Digital Brand Engagement - Research & Strategy http://www.slideshare.net/Somatica/somatica-digital-brand-engagement-research-strategy
Actions speak louder than words. Every brand engagement strategy needs to consider this. Digital brand engagement aiming to provide full interaction with the consumer, through every digital medium including the social web, should incorporate research covering web analytics, social buzz, the conscious and the subconscious. Only then can a successful brand engagement strategy be created and implemented. Find out more, watch the video or email engage-me@somatica.co.uk]]>
Actions speak louder than words. Every brand engagement strategy needs to consider this. Digital brand engagement aiming to provide full interaction with the consumer, through every digital medium including the social web, should incorporate research covering web analytics, social buzz, the conscious and the subconscious. Only then can a successful brand engagement strategy be created and implemented. Find out more, watch the video or email engage-me@somatica.co.uk]]> Mon, 09 Mar 2009 14:20:33 GMT http://www.slideshare.net/Somatica/somatica-digital-brand-engagement-research-strategy Somatica@slideshare.net(Somatica) Somatica - Digital Brand Engagement - Research & Strategy Somatica Actions speak louder than words. Every brand engagement strategy needs to consider this. Digital brand engagement aiming to provide full interaction with the consumer, through every digital medium including the social web, should incorporate research covering web analytics, social buzz, the conscious and the subconscious. Only then can a successful brand engagement strategy be created and implemented. Find out more, watch the video or email engage-me@somatica.co.uk <img src="http://cdn.slidesharecdn.com/somaticatitles2009-090309092037-phpapp02-thumbnail-2?1236608826" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Actions speak louder than words. Every brand engagement strategy needs to consider this. Digital brand engagement aiming to provide full interaction with the consumer, through every digital medium including the social web, should incorporate research covering web analytics, social buzz, the conscious and the subconscious. Only then can a successful brand engagement strategy be created and implemented. Find out more, watch the video or email engage-me@somatica.co.uk Somatica - Digital Brand Engagement - Research & Strategy

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