Slideshows by User: Silverpop http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: Silverpop http://www.slideshare.net/ Fri, 18 Dec 2009 01:00:48 GMT SlideShare feed for Slideshows by User: Silverpop 3 Email Marketing Must Dos For 2010 http://www.slideshare.net/Silverpop/3-email-marketing-must-dos-for-2010
Given that most marketers have limited resources, budget and time, where should your team focus its energies in 2010 to maximize ROI and have email play a more significant role in your company’s success? This Webinar covered 3 key areas that email marketers will need to focus on in 2010, or risk seeing more sophisticated competitors pass you by: Leverage the Data Engage With Customers/Subscribers Automate and Optimize]]>
Given that most marketers have limited resources, budget and time, where should your team focus its energies in 2010 to maximize ROI and have email play a more significant role in your company’s success? This Webinar covered 3 key areas that email marketers will need to focus on in 2010, or risk seeing more sophisticated competitors pass you by: Leverage the Data Engage With Customers/Subscribers Automate and Optimize]]> Fri, 18 Dec 2009 01:00:48 GMT http://www.slideshare.net/Silverpop/3-email-marketing-must-dos-for-2010 Silverpop@slideshare.net(Silverpop) 3 Email Marketing Must Dos For 2010 Silverpop Given that most marketers have limited resources, budget and time, where should your team focus its energies in 2010 to maximize ROI and have email play a more significant role in your company&rsquo;s success? This Webinar covered 3 key areas that email marketers will need to focus on in 2010, or risk seeing more sophisticated competitors pass you by: Leverage the Data Engage With Customers/Subscribers Automate and Optimize <img src="http://cdn.slidesharecdn.com/3-email-marketing-must-dos-for-2010-091217190052-phpapp02-thumbnail-2?1261098140" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Given that most marketers have limited resources, budget and time, where should your team focus its energies in 2010 to maximize ROI and have email play a more significant role in your company&rsquo;s success? This Webinar covered 3 key areas that email marketers will need to focus on in 2010, or risk seeing more sophisticated competitors pass you by: Leverage the Data Engage With Customers/Subscribers Automate and Optimize 3 Email Marketing Must Dos For 2010
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]]> 78 0 http://cdn.slidesharecdn.com/3-email-marketing-must-dos-for-2010-091217190052-phpapp02-thumbnail-2?1261098140 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09 http://www.slideshare.net/Silverpop/email-social-media-4-tactics-2010-nor-cal-dma-111809
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.]]>
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.]]> Fri, 20 Nov 2009 21:00:29 GMT http://www.slideshare.net/Silverpop/email-social-media-4-tactics-2010-nor-cal-dma-111809 Silverpop@slideshare.net(Silverpop) Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09 Silverpop Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails. <img src="http://cdn.slidesharecdn.com/email-social-media-4-tactics-2010-norcal-dma-11-18-09-091120150100-phpapp01-thumbnail-2?1258750999" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails. Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09
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]]> 179 0 http://cdn.slidesharecdn.com/email-social-media-4-tactics-2010-norcal-dma-11-18-09-091120150100-phpapp01-thumbnail-2?1258750999 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Unsubscribe Feedback http://www.slideshare.net/Silverpop/email-unsubscribe-feedback
A few sample screen shots from unsubscribe or preference center pages that seek feedback on why the subscriber is choosing to opt out. Includes open comment boxes, radio button, check box and drop down menu examples.]]>
A few sample screen shots from unsubscribe or preference center pages that seek feedback on why the subscriber is choosing to opt out. Includes open comment boxes, radio button, check box and drop down menu examples.]]> Wed, 11 Nov 2009 21:56:30 GMT http://www.slideshare.net/Silverpop/email-unsubscribe-feedback Silverpop@slideshare.net(Silverpop) Email Unsubscribe Feedback Silverpop A few sample screen shots from unsubscribe or preference center pages that seek feedback on why the subscriber is choosing to opt out. Includes open comment boxes, radio button, check box and drop down menu examples. <img src="http://cdn.slidesharecdn.com/email-unsubscribe-feedback-091111155639-phpapp02-thumbnail-2?1257976623" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A few sample screen shots from unsubscribe or preference center pages that seek feedback on why the subscriber is choosing to opt out. Includes open comment boxes, radio button, check box and drop down menu examples. Email Unsubscribe Feedback
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]]> 209 0 http://cdn.slidesharecdn.com/email-unsubscribe-feedback-091111155639-phpapp02-thumbnail-2?1257976623 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Gone Viral Email Share To Social http://www.slideshare.net/Silverpop/email-gone-viral-email-share-to-social
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.]]>
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.]]> Mon, 02 Nov 2009 19:56:16 GMT http://www.slideshare.net/Silverpop/email-gone-viral-email-share-to-social Silverpop@slideshare.net(Silverpop) Email Gone Viral Email Share To Social Silverpop Presentation on integrating email with social networks - a process called &quot;share-to-social.&quot; From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks. <img src="http://cdn.slidesharecdn.com/email-gone-viral-email-share-to-social-091102135624-phpapp02-thumbnail-2?1257191879" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on integrating email with social networks - a process called &quot;share-to-social.&quot; From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks. Email Gone Viral Email Share To Social
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]]> 1578 0 http://cdn.slidesharecdn.com/email-gone-viral-email-share-to-social-091102135624-phpapp02-thumbnail-2?1257191879 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 6 Keys To Email Sharing http://www.slideshare.net/Silverpop/6-keys-to-email-sharing
Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages.]]>
Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages.]]> Wed, 14 Oct 2009 17:01:03 GMT http://www.slideshare.net/Silverpop/6-keys-to-email-sharing Silverpop@slideshare.net(Silverpop) 6 Keys To Email Sharing Silverpop Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages. <img src="http://cdn.slidesharecdn.com/6-keys-to-email-sharing-091014120116-phpapp02-thumbnail-2?1255539736" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages. 6 Keys To Email Sharing
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]]> 417 0 http://cdn.slidesharecdn.com/6-keys-to-email-sharing-091014120116-phpapp02-thumbnail-2?1255539736 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Unsubscribe Preference Centers http://www.slideshare.net/Silverpop/unsubscribe-preference-centers
A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.]]>
A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.]]> Mon, 12 Oct 2009 21:43:06 GMT http://www.slideshare.net/Silverpop/unsubscribe-preference-centers Silverpop@slideshare.net(Silverpop) Unsubscribe Preference Centers Silverpop A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc. <img src="http://cdn.slidesharecdn.com/unsubscribe-preference-centers-091012164314-phpapp02-thumbnail-2?1255383853" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc. Unsubscribe Preference Centers
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]]> 517 0 http://cdn.slidesharecdn.com/unsubscribe-preference-centers-091012164314-phpapp02-thumbnail-2?1255383853 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Selecting a B2B Marketing Automation Vendor http://www.slideshare.net/Silverpop/selecting-a-b2b-marketing-automation-vendor
This presentation was given by Will Schnabel of Silverpop at the B2B Marketing Event in London on September 30, 2009 - http://www.b2bm.biz/demandgeneration/ The topic was focused on selecting a marketing technology to support your B2B business. Technologies include CRM integration, lead routing, leas scoring, lead nurturing and enabling a better lead management process. It was primarily about the lessons learned on how to choose the right vendor and keys to implementation success.]]>
This presentation was given by Will Schnabel of Silverpop at the B2B Marketing Event in London on September 30, 2009 - http://www.b2bm.biz/demandgeneration/ The topic was focused on selecting a marketing technology to support your B2B business. Technologies include CRM integration, lead routing, leas scoring, lead nurturing and enabling a better lead management process. It was primarily about the lessons learned on how to choose the right vendor and keys to implementation success.]]> Sat, 03 Oct 2009 19:36:21 GMT http://www.slideshare.net/Silverpop/selecting-a-b2b-marketing-automation-vendor Silverpop@slideshare.net(Silverpop) Selecting a B2B Marketing Automation Vendor Silverpop This presentation was given by Will Schnabel of Silverpop at the B2B Marketing Event in London on September 30, 2009 - http://www.b2bm.biz/demandgeneration/ The topic was focused on selecting a marketing technology to support your B2B business. Technologies include CRM integration, lead routing, leas scoring, lead nurturing and enabling a better lead management process. It was primarily about the lessons learned on how to choose the right vendor and keys to implementation success. <img src="http://cdn.slidesharecdn.com/choosing-b2b-marketing-automation-091003143743-phpapp02-thumbnail-2?1254598711" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation was given by Will Schnabel of Silverpop at the B2B Marketing Event in London on September 30, 2009 - http://www.b2bm.biz/demandgeneration/ The topic was focused on selecting a marketing technology to support your B2B business. Technologies include CRM integration, lead routing, leas scoring, lead nurturing and enabling a better lead management process. It was primarily about the lessons learned on how to choose the right vendor and keys to implementation success. Selecting a B2B Marketing Automation Vendor
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]]> 576 0 http://cdn.slidesharecdn.com/choosing-b2b-marketing-automation-091003143743-phpapp02-thumbnail-2?1254598711 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Practices Top Retailers Shop.Org http://www.slideshare.net/Silverpop/email-practices-top-retailers-shoporg
Presentation at Shop.org by Loren McDonald outlining key results and best practices from Silverpop’s study of top retailer email marketing practices.]]>
Presentation at Shop.org by Loren McDonald outlining key results and best practices from Silverpop’s study of top retailer email marketing practices.]]> Thu, 24 Sep 2009 06:56:39 GMT http://www.slideshare.net/Silverpop/email-practices-top-retailers-shoporg Silverpop@slideshare.net(Silverpop) Email Practices Top Retailers Shop.Org Silverpop Presentation at Shop.org by Loren McDonald outlining key results and best practices from Silverpop&rsquo;s study of top retailer email marketing practices. <img src="http://cdn.slidesharecdn.com/email-practices-top-retailers-shop-org-090924015643-phpapp02-thumbnail-2?1253775468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation at Shop.org by Loren McDonald outlining key results and best practices from Silverpop&rsquo;s study of top retailer email marketing practices. Email Practices Top Retailers Shop.Org
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]]> 728 0 http://cdn.slidesharecdn.com/email-practices-top-retailers-shop-org-090924015643-phpapp02-thumbnail-2?1253775468 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Marketing Relevance Silverpop http://www.slideshare.net/Silverpop/email-marketing-relevance-silverpop
Presentation at Silverpop’s September 16, 2009 Dallas seminar. Session outlines 11 factors that drive email marketing relevance from the consumer/recipient perspective. Includes both good and bad examples.]]>
Presentation at Silverpop’s September 16, 2009 Dallas seminar. Session outlines 11 factors that drive email marketing relevance from the consumer/recipient perspective. Includes both good and bad examples.]]> Thu, 17 Sep 2009 15:08:23 GMT http://www.slideshare.net/Silverpop/email-marketing-relevance-silverpop Silverpop@slideshare.net(Silverpop) Email Marketing Relevance Silverpop Silverpop Presentation at Silverpop&rsquo;s September 16, 2009 Dallas seminar. Session outlines 11 factors that drive email marketing relevance from the consumer/recipient perspective. Includes both good and bad examples. <img src="http://cdn.slidesharecdn.com/email-marketing-relevance-silverpop-090917100825-phpapp02-thumbnail-2?1253200184" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation at Silverpop&rsquo;s September 16, 2009 Dallas seminar. Session outlines 11 factors that drive email marketing relevance from the consumer/recipient perspective. Includes both good and bad examples. Email Marketing Relevance Silverpop
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]]> 464 0 http://cdn.slidesharecdn.com/email-marketing-relevance-silverpop-090917100825-phpapp02-thumbnail-2?1253200184 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Lead Scoring For B2B Marketers http://www.slideshare.net/Silverpop/lead-scoring-for-b2b-marketers
Webinar goal: Understand the context and application of lead scoring for B2B marketing initiatives]]>
Webinar goal: Understand the context and application of lead scoring for B2B marketing initiatives]]> Wed, 02 Sep 2009 17:43:43 GMT http://www.slideshare.net/Silverpop/lead-scoring-for-b2b-marketers Silverpop@slideshare.net(Silverpop) Lead Scoring For B2B Marketers Silverpop Webinar goal: Understand the context and application of lead scoring for B2B marketing initiatives <img src="http://cdn.slidesharecdn.com/lead-scoring-for-b2b-marketers-090902124406-phpapp01-thumbnail-2?1251913502" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webinar goal: Understand the context and application of lead scoring for B2B marketing initiatives Lead Scoring For B2B Marketers
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]]> 457 0 http://cdn.slidesharecdn.com/lead-scoring-for-b2b-marketers-090902124406-phpapp01-thumbnail-2?1251913502 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Strategic Marketing Automation http://www.slideshare.net/Silverpop/strategic-marketing-automation
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.]]>
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.]]> Wed, 02 Sep 2009 17:09:48 GMT http://www.slideshare.net/Silverpop/strategic-marketing-automation Silverpop@slideshare.net(Silverpop) Strategic Marketing Automation Silverpop Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation. <img src="http://cdn.slidesharecdn.com/strategic-marketing-automation-090902120950-phpapp01-thumbnail-2?1251911439" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation. Strategic Marketing Automation
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]]> 600 0 http://cdn.slidesharecdn.com/strategic-marketing-automation-090902120950-phpapp01-thumbnail-2?1251911439 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Using Email To Promote Webinars http://www.slideshare.net/Silverpop/using-email-to-promote-webinars
]]>
]]> Wed, 05 Aug 2009 02:31:01 GMT http://www.slideshare.net/Silverpop/using-email-to-promote-webinars Silverpop@slideshare.net(Silverpop) Using Email To Promote Webinars Silverpop <img src="http://cdn.slidesharecdn.com/using-email-to-promote-webinars-090804213106-phpapp02-thumbnail-2?1249439516" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Using Email To Promote Webinars
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]]> 438 0 http://cdn.slidesharecdn.com/using-email-to-promote-webinars-090804213106-phpapp02-thumbnail-2?1249439516 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Marketing Metrics That Matter Webinar http://www.slideshare.net/Silverpop/email-marketing-metrics-that-matter-webinar
In this 60-minute Webinar, you’ll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.]]>
In this 60-minute Webinar, you’ll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.]]> Fri, 17 Jul 2009 16:53:05 GMT http://www.slideshare.net/Silverpop/email-marketing-metrics-that-matter-webinar Silverpop@slideshare.net(Silverpop) Email Marketing Metrics That Matter Webinar Silverpop In this 60-minute Webinar, you&rsquo;ll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive<sup>®</sup>, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments. <img src="http://cdn.slidesharecdn.com/email-marketing-metrics-that-matter-webinar-090717115310-phpapp01-thumbnail-2?1247849615" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this 60-minute Webinar, you&rsquo;ll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive<sup>®</sup>, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments. Email Marketing Metrics That Matter Webinar
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]]> 642 0 http://cdn.slidesharecdn.com/email-marketing-metrics-that-matter-webinar-090717115310-phpapp01-thumbnail-2?1247849615 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Engagement 2.0 New Mindset For B2 B Marketers Oms http://www.slideshare.net/Silverpop/engagement-20-new-mindset-for-b2-b-marketers-oms
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.]]>
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.]]> Thu, 09 Jul 2009 18:49:30 GMT http://www.slideshare.net/Silverpop/engagement-20-new-mindset-for-b2-b-marketers-oms Silverpop@slideshare.net(Silverpop) Engagement 2.0 New Mindset For B2 B Marketers Oms Silverpop Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads. <img src="http://cdn.slidesharecdn.com/engagement-2-0-new-mindset-for-b2b-marketers-oms-090709134957-phpapp02-thumbnail-2?1247165465" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads. Engagement 2.0 New Mindset For B2 B Marketers Oms
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]]> 374 0 http://cdn.slidesharecdn.com/engagement-2-0-new-mindset-for-b2b-marketers-oms-090709134957-phpapp02-thumbnail-2?1247165465 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Email Working With Social Networks Adma July 9 09 http://www.slideshare.net/Silverpop/email-working-with-social-networks-adma-july-9-09
As social networking spreads across the digital landscape, beyond dedicated sites like Facebook and MySpace, email marketers are uniquely poised to leverage the communications channel as a venue for exposing people to their products and brands. By creating email marketing campaigns with social networking aspects, you can tap into this internet trend to influence the influencers, nurture current email relationships and increase the size of your email list. This presentation will show delegates how Air New Zealand successfully utilised email and social networking to increase subscriber lists, revenue and response rates. In addition the session will answer what many marketers want to know - "How do I identify the social influencers on my email list?" and “What do I need to do to manage the social networking phenomenon?” The presentation will also provide numerous case examples of how other brands have found strong success incorporating social networks and other channels into their email programmes.]]>
As social networking spreads across the digital landscape, beyond dedicated sites like Facebook and MySpace, email marketers are uniquely poised to leverage the communications channel as a venue for exposing people to their products and brands. By creating email marketing campaigns with social networking aspects, you can tap into this internet trend to influence the influencers, nurture current email relationships and increase the size of your email list. This presentation will show delegates how Air New Zealand successfully utilised email and social networking to increase subscriber lists, revenue and response rates. In addition the session will answer what many marketers want to know - "How do I identify the social influencers on my email list?" and “What do I need to do to manage the social networking phenomenon?” The presentation will also provide numerous case examples of how other brands have found strong success incorporating social networks and other channels into their email programmes.]]> Thu, 09 Jul 2009 15:41:22 GMT http://www.slideshare.net/Silverpop/email-working-with-social-networks-adma-july-9-09 Silverpop@slideshare.net(Silverpop) Email Working With Social Networks Adma July 9 09 Silverpop As social networking spreads across the digital landscape, beyond dedicated sites like Facebook and MySpace, email marketers are uniquely poised to leverage the communications channel as a venue for exposing people to their products and brands. By creating email marketing campaigns with social networking aspects, you can tap into this internet trend to influence the influencers, nurture current email relationships and increase the size of your email list. This presentation will show delegates how Air New Zealand successfully utilised email and social networking to increase subscriber lists, revenue and response rates. In addition the session will answer what many marketers want to know - &quot;How do I identify the social influencers on my email list?&quot; and “What do I need to do to manage the social networking phenomenon?” The presentation will also provide numerous case examples of how other brands have found strong success incorporating social networks and other channels into their email programmes. <img src="http://cdn.slidesharecdn.com/email-working-with-social-networks-adma-july-9-09-090709104143-phpapp02-thumbnail-2?1247154156" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As social networking spreads across the digital landscape, beyond dedicated sites like Facebook and MySpace, email marketers are uniquely poised to leverage the communications channel as a venue for exposing people to their products and brands. By creating email marketing campaigns with social networking aspects, you can tap into this internet trend to influence the influencers, nurture current email relationships and increase the size of your email list. This presentation will show delegates how Air New Zealand successfully utilised email and social networking to increase subscriber lists, revenue and response rates. In addition the session will answer what many marketers want to know - &quot;How do I identify the social influencers on my email list?&quot; and “What do I need to do to manage the social networking phenomenon?” The presentation will also provide numerous case examples of how other brands have found strong success incorporating social networks and other channels into their email programmes. Email Working With Social Networks Adma July 9 09
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]]> 719 0 http://cdn.slidesharecdn.com/email-working-with-social-networks-adma-july-9-09-090709104143-phpapp02-thumbnail-2?1247154156 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Engagement Marketing Technologies Uk http://www.slideshare.net/Silverpop/engagement-marketing-technologies-uk
Emerging engagement and marketing automation technologies. Presented by Silverpop’s Will Schnabel during BrightTalk’s Engagement Marketing Summit.]]>
Emerging engagement and marketing automation technologies. Presented by Silverpop’s Will Schnabel during BrightTalk’s Engagement Marketing Summit.]]> Thu, 25 Jun 2009 05:50:47 GMT http://www.slideshare.net/Silverpop/engagement-marketing-technologies-uk Silverpop@slideshare.net(Silverpop) Engagement Marketing Technologies Uk Silverpop Emerging engagement and marketing automation technologies. Presented by Silverpop&rsquo;s Will Schnabel during BrightTalk&rsquo;s Engagement Marketing Summit. <img src="http://cdn.slidesharecdn.com/engagement-marketing-technologies-uk-090625005053-phpapp02-thumbnail-2?1245909073" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Emerging engagement and marketing automation technologies. Presented by Silverpop&rsquo;s Will Schnabel during BrightTalk&rsquo;s Engagement Marketing Summit. Engagement Marketing Technologies Uk
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]]> 582 0 http://cdn.slidesharecdn.com/engagement-marketing-technologies-uk-090625005053-phpapp02-thumbnail-2?1245909073 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Measuring Social Media http://www.slideshare.net/Silverpop/measuring-social-media-1458175
Examining successful real world social marketing techniques and the metrics used to understand success]]>
Examining successful real world social marketing techniques and the metrics used to understand success]]> Tue, 19 May 2009 12:53:46 GMT http://www.slideshare.net/Silverpop/measuring-social-media-1458175 Silverpop@slideshare.net(Silverpop) Measuring Social Media Silverpop Examining successful real world social marketing techniques and the metrics used to understand success <img src="http://cdn.slidesharecdn.com/measuring-social-media-090519075358-phpapp01-thumbnail-2?1242737737" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Examining successful real world social marketing techniques and the metrics used to understand success Measuring Social Media
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]]> 841 0 http://cdn.slidesharecdn.com/measuring-social-media-090519075358-phpapp01-thumbnail-2?1242737737 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Measuring Up In The Downturn Driving Leads With Digital http://www.slideshare.net/Silverpop/measuring-up-in-the-downturn-driving-leads-with-digital-1451491
Insights from Google into how to drive leads using information available online to marketers.]]>
Insights from Google into how to drive leads using information available online to marketers.]]> Mon, 18 May 2009 10:32:51 GMT http://www.slideshare.net/Silverpop/measuring-up-in-the-downturn-driving-leads-with-digital-1451491 Silverpop@slideshare.net(Silverpop) Measuring Up In The Downturn Driving Leads With Digital Silverpop Insights from Google into how to drive leads using information available online to marketers. <img src="http://cdn.slidesharecdn.com/measuringupinthedownturndrivingleadswithdigital-090518053300-phpapp01-thumbnail-2?1242642823" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Insights from Google into how to drive leads using information available online to marketers. Measuring Up In The Downturn Driving Leads With Digital
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]]> 689 0 http://cdn.slidesharecdn.com/measuringupinthedownturndrivingleadswithdigital-090518053300-phpapp01-thumbnail-2?1242642823 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Dont Let Leads Slip Through Your Fingers Engagement Marketing And Lead Management http://www.slideshare.net/Silverpop/dont-let-leads-slip-through-your-fingers-engagement-marketing-and-lead-management
Engagement marketing has moved to the forefront of the B2B marketing vernacular, and with it, the robust strategy of integrated lead management has finally come of age. For the B2B sales and marketing world, it is no longer a luxury, but an imperative, to be able to nurture and score leads until they are ready for sales. In this presentation, we will discuss the newest findings in lead generation and management, including: - The newest strategies used in developing a modern lead-generation process - The key components of a robust lead nurturing strategy - Aligning sales and marketing to maximise the benefits of lead management efforts - The newest innovations in marketing automation to support integrated lead management]]>
Engagement marketing has moved to the forefront of the B2B marketing vernacular, and with it, the robust strategy of integrated lead management has finally come of age. For the B2B sales and marketing world, it is no longer a luxury, but an imperative, to be able to nurture and score leads until they are ready for sales. In this presentation, we will discuss the newest findings in lead generation and management, including: - The newest strategies used in developing a modern lead-generation process - The key components of a robust lead nurturing strategy - Aligning sales and marketing to maximise the benefits of lead management efforts - The newest innovations in marketing automation to support integrated lead management]]> Fri, 15 May 2009 14:45:18 GMT http://www.slideshare.net/Silverpop/dont-let-leads-slip-through-your-fingers-engagement-marketing-and-lead-management Silverpop@slideshare.net(Silverpop) Dont Let Leads Slip Through Your Fingers Engagement Marketing And Lead Management Silverpop Engagement marketing has moved to the forefront of the B2B marketing vernacular, and with it, the robust strategy of integrated lead management has finally come of age. For the B2B sales and marketing world, it is no longer a luxury, but an imperative, to be able to nurture and score leads until they are ready for sales. In this presentation, we will discuss the newest findings in lead generation and management, including: - The newest strategies used in developing a modern lead-generation process - The key components of a robust lead nurturing strategy - Aligning sales and marketing to maximise the benefits of lead management efforts - The newest innovations in marketing automation to support integrated lead management <img src="http://cdn.slidesharecdn.com/dont-let-leads-slip-through-your-fingers-engagement-marketing-and-lead-management-090515094527-phpapp02-thumbnail-2?1242737905" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Engagement marketing has moved to the forefront of the B2B marketing vernacular, and with it, the robust strategy of integrated lead management has finally come of age. For the B2B sales and marketing world, it is no longer a luxury, but an imperative, to be able to nurture and score leads until they are ready for sales. In this presentation, we will discuss the newest findings in lead generation and management, including: - The newest strategies used in developing a modern lead-generation process - The key components of a robust lead nurturing strategy - Aligning sales and marketing to maximise the benefits of lead management efforts - The newest innovations in marketing automation to support integrated lead management Dont Let Leads Slip Through Your Fingers Engagement Marketing And Lead Management
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]]> 1132 0 http://cdn.slidesharecdn.com/dont-let-leads-slip-through-your-fingers-engagement-marketing-and-lead-management-090515094527-phpapp02-thumbnail-2?1242737905 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Six Steps to More Engaged Subscribers http://www.slideshare.net/Silverpop/six-steps-to-more-engaged-subscribers
An engaged audience will help cultivate brands, create loyal fans and increase revenue. This presentation shows 6 steps to be more engaged with your email audience.]]>
An engaged audience will help cultivate brands, create loyal fans and increase revenue. This presentation shows 6 steps to be more engaged with your email audience.]]> Fri, 15 May 2009 12:51:17 GMT http://www.slideshare.net/Silverpop/six-steps-to-more-engaged-subscribers Silverpop@slideshare.net(Silverpop) Six Steps to More Engaged Subscribers Silverpop An engaged audience will help cultivate brands, create loyal fans and increase revenue. This presentation shows 6 steps to be more engaged with your email audience. <img src="http://cdn.slidesharecdn.com/engagement-email-marketing-tips-090515075127-phpapp02-thumbnail-2?1242394684" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An engaged audience will help cultivate brands, create loyal fans and increase revenue. This presentation shows 6 steps to be more engaged with your email audience. Six Steps to More Engaged Subscribers
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]]> http://cdn.slidesharecdn.com/profile-photo-Silverpop?1235277699 Silverpop is the world&rsquo;s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. www.silverpop.com http://cdn.slidesharecdn.com/3-email-marketing-must-dos-for-2010-091217190052-phpapp02-thumbnail?1261098140 Silverpop/3-email-marketing-must-dos-for-2010 3 Email Marketing Must... http://cdn.slidesharecdn.com/email-social-media-4-tactics-2010-norcal-dma-11-18-09-091120150100-phpapp01-thumbnail?1258750999 Silverpop/email-social-media-4-tactics-2010-nor-cal-dma-111809 Email Social Media 4 T... http://public.slidesharecdn.com/images/private_thumbnail.gif Silverpop/integrating-email-social-media-nor-cal-dma-111809 Integrating Email Soci...