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    <pubDate>Wed, 24 Jun 2009 13:55:58 GMT</pubDate>
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      <title>NAIOP Boston - June 23, 2009</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/microsoftpowerpoint-naiopfinal-090624085606-phpapp02-thumbnail-2?1245913468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Using Social Media in the Commercial Real Estate Industry

LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.

    * Which are the top applications and when and how should you use them?
    * Is there a measurable ROI on social media?
    * What are the ground rules for social networking, and how can you avoid the dangers of &quot;over-sharing&quot;? 


Speakers:

    Julie Hall
    Executive Vice President
    Schneider Associates

    Phil Pennellatore
    Executive Vice President
    Schneider Associates]]>
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LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.

    * Which are the top applications and when and how should you use them?
    * Is there a measurable ROI on social media?
    * What are the ground rules for social networking, and how can you avoid the dangers of &quot;over-sharing&quot;? 


Speakers:

    Julie Hall
    Executive Vice President
    Schneider Associates

    Phil Pennellatore
    Executive Vice President
    Schneider Associates]]>
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        <media:description type="plain">Using Social Media in the Commercial Real Estate Industry

LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.

    * Which are the top applications and when and how should you use them?
    * Is there a measurable ROI on social media?
    * What are the ground rules for social networking, and how can you avoid the dangers of &amp;quot;over-sharing&amp;quot;? 


Speakers:

    Julie Hall
    Executive Vice President
    Schneider Associates

    Phil Pennellatore
    Executive Vice President
    Schneider Associates</media:description>
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LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.

    * Which are the top applications and when and how should you use them?
    * Is there a measurable ROI on social media?
    * What are the ground rules for social networking, and how can you avoid the dangers of &amp;quot;over-sharing&amp;quot;? 


Speakers:

    Julie Hall
    Executive Vice President
    Schneider Associates

    Phil Pennellatore
    Executive Vice President
    Schneider Associates</media:text>
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      <title>Ad Club Presentation</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/adclubslideshare-090508140512-phpapp02-thumbnail-2?1241809587" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Julie Hall&rsquo;s April 16th presentation to the Boston Ad Club on How to Harness the Power of Social Media For You and Your Brand]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/adclubslideshare-090508140512-phpapp02-thumbnail-2?1241809587" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Julie Hall&rsquo;s April 16th presentation to the Boston Ad Club on How to Harness the Power of Social Media For You and Your Brand]]>
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