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        <media:description type="plain">Twitter, Facebook, Blogs, Social Networks &#8211; which tools should banks, insurances and other companies in the financial industry investigate. Also, costs and degrees of difficulty in adoption. Lee Bryant &#8211; CEO Headshift, part of Dachis Group</media:description>
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      <pubDate>Wed, 04 Nov 2009 14:57:07 GMT</pubDate>
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        <media:description type="plain">Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan &#8211; Founder &amp;amp; CEO, Visceral Business 

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      <title>Eugene Lee of SocialText #smo09 London</title>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/bursonmarstellersomessozurich08-1225870209434150-9-thumbnail-2?1225864351&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Speaker 7: Daniel Joerg of Burson-Marsteller Switzerland. New Corporate Communication thinking: Why Corporations should stop talking to target groups and start creating dialogues with stakeholder groups</media:text>
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