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    <pubDate>Thu, 10 Dec 2009 16:09:47 GMT</pubDate>
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      <title>The Science of Social Media Marketing</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/science-social-media-marketing-zarrella-091210100956-phpapp01-thumbnail-2?1260461496" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This presentation covers:

- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/science-social-media-marketing-zarrella-091210100956-phpapp01-thumbnail-2?1260461496" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This presentation covers:

- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online]]>
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      <pubDate>Thu, 10 Dec 2009 16:09:47 GMT</pubDate>
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        <media:title>The Science of Social Media Marketing</media:title>
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        <media:description type="plain">More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This presentation covers:

- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/science-social-media-marketing-zarrella-091210100956-phpapp01-thumbnail-2?1260461496&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This presentation covers:

- The history of word of mouth marketing, from pre-web to online
- Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
- Scientifically proven best practices for getting people to talk about your business online</media:text>
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      <title>How UK Companies Can Use Inbound Marketing To Generate More Business</title>
      <link>http://www.slideshare.net/HubSpot/how-uk-companies-can-use-inbound-marketing-to-generate-more-business</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/uk-webinar-091125-final-091125122948-phpapp01-thumbnail-2?1259173814" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How can UK companies leverage blogs, social media, and search engines to generate more business? Join this live webinar to learn how you can use inbound marketing tools and techniques to attract more leads and sales! HubSpot offers software to help organizations implement inbound marketing.

This live webinar will cover:
- Inbound marketing essentials, including tips for search engine optimization, blogging, and social media marketing
- How to convert more website visitors into qualified leads and sales
- How HubSpot helps you implement inbound marketing]]>
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This live webinar will cover:
- Inbound marketing essentials, including tips for search engine optimization, blogging, and social media marketing
- How to convert more website visitors into qualified leads and sales
- How HubSpot helps you implement inbound marketing]]>
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      <pubDate>Wed, 25 Nov 2009 18:29:37 GMT</pubDate>
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      <author>HubSpot@slideshare.net(HubSpot)</author>
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        <media:credit>HubSpot</media:credit>
        <media:description type="plain">How can UK companies leverage blogs, social media, and search engines to generate more business? Join this live webinar to learn how you can use inbound marketing tools and techniques to attract more leads and sales! HubSpot offers software to help organizations implement inbound marketing.

This live webinar will cover:
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- How to convert more website visitors into qualified leads and sales
- How HubSpot helps you implement inbound marketing</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/uk-webinar-091125-final-091125122948-phpapp01-thumbnail-2?1259173814&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; How can UK companies leverage blogs, social media, and search engines to generate more business? Join this live webinar to learn how you can use inbound marketing tools and techniques to attract more leads and sales! HubSpot offers software to help organizations implement inbound marketing.

This live webinar will cover:
- Inbound marketing essentials, including tips for search engine optimization, blogging, and social media marketing
- How to convert more website visitors into qualified leads and sales
- How HubSpot helps you implement inbound marketing</media:text>
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      <title>How to Create an Inbound Marketing Services Proposal</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/custom-im-services-proposal-091124114744-phpapp02-thumbnail-2?1259084895" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Creating proposals that win business is a difficult task!  As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity? 

A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages. 

In this webinar, you&rsquo;ll learn how to diagnose your prospect&rsquo;s needs in all of these areas. Armed with the right questions to help determine your prospect&rsquo;s challenges and goals, you&rsquo;ll master the art and science of pulling together the perfect custom proposal.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/custom-im-services-proposal-091124114744-phpapp02-thumbnail-2?1259084895" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Creating proposals that win business is a difficult task!  As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity? 

A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages. 

In this webinar, you&rsquo;ll learn how to diagnose your prospect&rsquo;s needs in all of these areas. Armed with the right questions to help determine your prospect&rsquo;s challenges and goals, you&rsquo;ll master the art and science of pulling together the perfect custom proposal.]]>
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      <pubDate>Tue, 24 Nov 2009 17:47:42 GMT</pubDate>
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      <author>HubSpot@slideshare.net(HubSpot)</author>
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        <media:title>How to Create an Inbound Marketing Services Proposal</media:title>
        <media:credit>HubSpot</media:credit>
        <media:description type="plain">Creating proposals that win business is a difficult task!  As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity? 

A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages. 

In this webinar, you&amp;rsquo;ll learn how to diagnose your prospect&amp;rsquo;s needs in all of these areas. Armed with the right questions to help determine your prospect&amp;rsquo;s challenges and goals, you&amp;rsquo;ll master the art and science of pulling together the perfect custom proposal.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/custom-im-services-proposal-091124114744-phpapp02-thumbnail-2?1259084895&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Creating proposals that win business is a difficult task!  As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity? 

A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages. 

In this webinar, you&amp;rsquo;ll learn how to diagnose your prospect&amp;rsquo;s needs in all of these areas. Armed with the right questions to help determine your prospect&amp;rsquo;s challenges and goals, you&amp;rsquo;ll master the art and science of pulling together the perfect custom proposal.</media:text>
        <media:keywords></media:keywords>
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      <title>A CEO&amp;rsquo;s Guide to Internet Marketing</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/internetmarketingceowebinarnov2009-091119142321-phpapp01-thumbnail-2?1258689903" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Internet has profoundly changed the way people learn about and shop for products. To connect with today&rsquo;s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/internetmarketingceowebinarnov2009-091119142321-phpapp01-thumbnail-2?1258689903" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Internet has profoundly changed the way people learn about and shop for products. To connect with today&rsquo;s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.]]>
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      <pubDate>Thu, 19 Nov 2009 20:23:12 GMT</pubDate>
      <guid>http://www.slideshare.net/HubSpot/a-ceos-guide-to-internet-marketing</guid>
      <author>HubSpot@slideshare.net(HubSpot)</author>
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        <media:title>A CEO&amp;rsquo;s Guide to Internet Marketing</media:title>
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        <media:description type="plain">The Internet has profoundly changed the way people learn about and shop for products. To connect with today&amp;rsquo;s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/internetmarketingceowebinarnov2009-091119142321-phpapp01-thumbnail-2?1258689903&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Internet has profoundly changed the way people learn about and shop for products. To connect with today&amp;rsquo;s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.</media:text>
        <media:keywords></media:keywords>
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      <title>How To Improve Your Lead Quality Using HubSpot</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/improving-lead-quality-using-hubspot-november13-2009-091117084810-phpapp02-thumbnail-2?1258469305" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&amp;A to learn how to use the HubSpot software to improve your lead quality and close more customers.

This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads]]>
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This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads]]>
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      <pubDate>Tue, 17 Nov 2009 14:48:02 GMT</pubDate>
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This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads</media:description>
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This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads</media:text>
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        <slideshare:views>183</slideshare:views>
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      <title>How HubSpot Uses Facebook and LinkedIn</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mtlc-hubspot-091113104431-phpapp01-thumbnail-2?1258130679" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mtlc-hubspot-091113104431-phpapp01-thumbnail-2?1258130679" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn]]>
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      <pubDate>Fri, 13 Nov 2009 16:44:19 GMT</pubDate>
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      <author>HubSpot@slideshare.net(HubSpot)</author>
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        <media:description type="plain">A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mtlc-hubspot-091113104431-phpapp01-thumbnail-2?1258130679&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn</media:text>
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      <title>Everything Marketers Need to Know About Twitter Lists</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02-thumbnail-2?1257431260" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Learn about Twitter&rsquo;s new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02-thumbnail-2?1257431260" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Learn about Twitter&rsquo;s new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.]]>
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      <pubDate>Thu, 05 Nov 2009 14:27:12 GMT</pubDate>
      <guid>http://www.slideshare.net/HubSpot/everything-marketers-need-to-know-about-twitter-lists</guid>
      <author>HubSpot@slideshare.net(HubSpot)</author>
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        <media:title>Everything Marketers Need to Know About Twitter Lists</media:title>
        <media:credit>HubSpot</media:credit>
        <media:description type="plain">Learn about Twitter&amp;rsquo;s new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02-thumbnail-2?1257431260&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Learn about Twitter&amp;rsquo;s new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02-thumbnail-2?1257431260" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2429396"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/HubSpot/everything-marketers-need-to-know-about-twitter-lists" title="Everything Marketers Need to Know About Twitter Lists">Everything Marketers Need to Know About Twitter Lists</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02&stripped_title=everything-marketers-need-to-know-about-twitter-lists" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=twitter-lists-webinar-hubspot-nov2009-091105082723-phpapp02&stripped_title=everything-marketers-need-to-know-about-twitter-lists" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/HubSpot">HubSpot Marketing</a>.</div></div>]]>
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      <title>Video + Online Marketing Strategy</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/videodmawrebeccacorliss-091105044436-phpapp01-thumbnail-2?1257417927" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A short presentation of the benefits of integrating video into your inbound marketing strategy. 

Created by Rebecca Corliss (@repcor) for the DMAW&rsquo;s Social Media Day on November 5.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/videodmawrebeccacorliss-091105044436-phpapp01-thumbnail-2?1257417927" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A short presentation of the benefits of integrating video into your inbound marketing strategy. 

Created by Rebecca Corliss (@repcor) for the DMAW&rsquo;s Social Media Day on November 5.]]>
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      <pubDate>Thu, 05 Nov 2009 10:44:26 GMT</pubDate>
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Created by Rebecca Corliss (@repcor) for the DMAW&amp;rsquo;s Social Media Day on November 5.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/videodmawrebeccacorliss-091105044436-phpapp01-thumbnail-2?1257417927&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A short presentation of the benefits of integrating video into your inbound marketing strategy. 

Created by Rebecca Corliss (@repcor) for the DMAW&amp;rsquo;s Social Media Day on November 5.</media:text>
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        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/videodmawrebeccacorliss-091105044436-phpapp01-thumbnail-2?1257417927" width="120"/>
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      <title>#15 IMU: Passion-Inspired Video and Other Creative Content (GF502)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/garyvee-091026140522-phpapp01-thumbnail-2?1256585696" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Class 15 of Inbound Marketing University

Passion-Inspired Video and Other Creative Content (GF501)

Professor: Gary Vaynerchuk, Crush It!, Wine Library TV]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/garyvee-091026140522-phpapp01-thumbnail-2?1256585696" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Class 15 of Inbound Marketing University

Passion-Inspired Video and Other Creative Content (GF501)

Professor: Gary Vaynerchuk, Crush It!, Wine Library TV]]>
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      <pubDate>Mon, 26 Oct 2009 19:05:16 GMT</pubDate>
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Passion-Inspired Video and Other Creative Content (GF501)

Professor: Gary Vaynerchuk, Crush It!, Wine Library TV</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/garyvee-091026140522-phpapp01-thumbnail-2?1256585696&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Class 15 of Inbound Marketing University

Passion-Inspired Video and Other Creative Content (GF501)

Professor: Gary Vaynerchuk, Crush It!, Wine Library TV</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/bigconferenceleadconversionoctober2009mikevolpe-091013142335-phpapp01-thumbnail-2?1255494326" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> You have fans – so NOW what? Conversion, Landing Pages, Offers

The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.]]>
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The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.</media:description>
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      <title>How To Improve Your Marketing Conversion Using HubSpot Analytics</title>
      <link>http://www.slideshare.net/HubSpot/how-to-improve-your-marketing-conversion-using-hubspot-analytics</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/improvemarketingconversionwithhubspotanalyticsoctober2009final-091005143701-phpapp02-thumbnail-2?1254825224" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.

This free webinar will cover:

    * What Internet marketing metrics to track and how to gather data about your marketing channels
    * How to measure the ROI of each lead generation channel
    * How to run tests to improve the effectiveness of your lead generation efforts
    * How to do closed loop marketing reporting to analyze the entire sales and marketing funnel]]>
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    * How to measure the ROI of each lead generation channel
    * How to run tests to improve the effectiveness of your lead generation efforts
    * How to do closed loop marketing reporting to analyze the entire sales and marketing funnel]]>
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This free webinar will cover:

    * What Internet marketing metrics to track and how to gather data about your marketing channels
    * How to measure the ROI of each lead generation channel
    * How to run tests to improve the effectiveness of your lead generation efforts
    * How to do closed loop marketing reporting to analyze the entire sales and marketing funnel</media:description>
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This free webinar will cover:

    * What Internet marketing metrics to track and how to gather data about your marketing channels
    * How to measure the ROI of each lead generation channel
    * How to run tests to improve the effectiveness of your lead generation efforts
    * How to do closed loop marketing reporting to analyze the entire sales and marketing funnel</media:text>
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      <title>Inbound Marketing 101</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/9-26-holy-cross-090928072710-phpapp01-thumbnail-2?1254140866" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/9-26-holy-cross-090928072710-phpapp01-thumbnail-2?1254140866" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.]]>
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      <pubDate>Mon, 28 Sep 2009 12:27:02 GMT</pubDate>
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        <media:description type="plain">A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/9-26-holy-cross-090928072710-phpapp01-thumbnail-2?1254140866&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.</media:text>
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      <title>How to Attract More Customers With Content Using Hubspot</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/attract-customers-content-hubspot-200909-090927110942-phpapp01-thumbnail-2?1254067804" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you&rsquo;re a small business owner or a professional marketer getting started with inbound marketing, you&rsquo;re probably worried about creating content. Writing useful, popular content doesn&rsquo;t require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/attract-customers-content-hubspot-200909-090927110942-phpapp01-thumbnail-2?1254067804" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you&rsquo;re a small business owner or a professional marketer getting started with inbound marketing, you&rsquo;re probably worried about creating content. Writing useful, popular content doesn&rsquo;t require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.]]>
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      <pubDate>Sun, 27 Sep 2009 16:09:31 GMT</pubDate>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/attract-customers-content-hubspot-200909-090927110942-phpapp01-thumbnail-2?1254067804&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; If you&amp;rsquo;re a small business owner or a professional marketer getting started with inbound marketing, you&amp;rsquo;re probably worried about creating content. Writing useful, popular content doesn&amp;rsquo;t require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.</media:text>
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      <pubDate>Wed, 23 Sep 2009 04:11:24 GMT</pubDate>
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      <title>How to Get Found On Google Using The HubSpot Software</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/howtogetfoundbygooglewithhubspotsoftware-090920204123-phpapp01-thumbnail-2?1253497309" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

This free webinar will cover:

- How to use the HubSpot software to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors&rsquo; search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/howtogetfoundbygooglewithhubspotsoftware-090920204123-phpapp01-thumbnail-2?1253497309" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

This free webinar will cover:

- How to use the HubSpot software to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors&rsquo; search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time]]>
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      <pubDate>Mon, 21 Sep 2009 01:41:19 GMT</pubDate>
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        <media:title>How to Get Found On Google Using The HubSpot Software</media:title>
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        <media:description type="plain">There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

This free webinar will cover:

- How to use the HubSpot software to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors&amp;rsquo; search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/howtogetfoundbygooglewithhubspotsoftware-090920204123-phpapp01-thumbnail-2?1253497309&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

This free webinar will cover:

- How to use the HubSpot software to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors&amp;rsquo; search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time</media:text>
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