Slideshows by User: Hogan

Slideshows by User: Hogan_Sweterlitsch http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: Hogan_Sweterlitsch http://www.slideshare.net/ Wed, 08 Jul 2009 17:01:42 GMT SlideShare feed for Slideshows by User: Hogan_Sweterlitsch Dissolving When In Use: MUJI, brand and nothingness http://www.slideshare.net/Hogan_Sweterlitsch/dissolving-when-in-use-muji-brand-and-nothingness
Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success).]]>
Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success).]]> Wed, 08 Jul 2009 17:01:42 GMT http://www.slideshare.net/Hogan_Sweterlitsch/dissolving-when-in-use-muji-brand-and-nothingness Hogan_Sweterlitsch@slideshare.net(Hogan_Sweterlitsch) Dissolving When In Use: MUJI, brand and nothingness Hogan_Sweterlitsch Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). <img src="http://cdn.slidesharecdn.com/muji2-090708120147-phpapp01-thumbnail-2?1247072515" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). Dissolving When In Use: MUJI, Brand and Nothingness An exegesis on the anomalous MUJI brand of Japan and what branding agents can take away from it. Offering over 7,500 products, MUJI is the "No Brand" brand. Far from minimalist, MUJI has reversed all popular wisdom for branding and achieved a brand synchronicity, ethics and transcultural positioning that is outstanding. Function defines design--and becomes essence with MUJI products. And MUJI’s emphasis on aligning materials, production, design and distribution allows MUJI products to be the sole representatives of the MUJI brand (with enviable success). Dissolving When In Use: MUJI, brand and nothingness

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The Death of Identity: Intro to Interactionist Branding http://www.slideshare.net/Hogan_Sweterlitsch/the-death-of-identity-intro-to-interactionist-branding
The Death of Identity: An Introduction to Interactionist Branding. Customers interact with brands in ways that were unimaginable back when the rules of branding were originally written. So it’s time to rewrite the rules. Interactionist Branding is a system for managing the meaning of a brand via managing individual customer relationships with the brand and fulfilling the brand roles these relationships dictate--an actionable framework for brand development, deployment, signaling, reignition and optimization. With academic grounding in the sociological theories of Herbert Blumer, Interactionist Branding is the next edge of identity and meaning management systems--blending the best of established branding methodologies and strategies with CRM mechanisms, tactics and one-to-one communications. ]]>
The Death of Identity: An Introduction to Interactionist Branding. Customers interact with brands in ways that were unimaginable back when the rules of branding were originally written. So it’s time to rewrite the rules. Interactionist Branding is a system for managing the meaning of a brand via managing individual customer relationships with the brand and fulfilling the brand roles these relationships dictate--an actionable framework for brand development, deployment, signaling, reignition and optimization. With academic grounding in the sociological theories of Herbert Blumer, Interactionist Branding is the next edge of identity and meaning management systems--blending the best of established branding methodologies and strategies with CRM mechanisms, tactics and one-to-one communications. ]]> Wed, 13 May 2009 18:45:39 GMT http://www.slideshare.net/Hogan_Sweterlitsch/the-death-of-identity-intro-to-interactionist-branding Hogan_Sweterlitsch@slideshare.net(Hogan_Sweterlitsch) The Death of Identity: Intro to Interactionist Branding Hogan_Sweterlitsch The Death of Identity: An Introduction to Interactionist Branding. Customers interact with brands in ways that were unimaginable back when the rules of branding were originally written. So it’s time to rewrite the rules. Interactionist Branding is a system for managing the meaning of a brand via managing individual customer relationships with the brand and fulfilling the brand roles these relationships dictate--an actionable framework for brand development, deployment, signaling, reignition and optimization. With academic grounding in the sociological theories of Herbert Blumer, Interactionist Branding is the next edge of identity and meaning management systems--blending the best of established branding methodologies and strategies with CRM mechanisms, tactics and one-to-one communications. <img src="http://cdn.slidesharecdn.com/ib-090513134543-phpapp01-thumbnail-2?1247073106" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Death of Identity: An Introduction to Interactionist Branding. Customers interact with brands in ways that were unimaginable back when the rules of branding were originally written. So it’s time to rewrite the rules. Interactionist Branding is a system for managing the meaning of a brand via managing individual customer relationships with the brand and fulfilling the brand roles these relationships dictate--an actionable framework for brand development, deployment, signaling, reignition and optimization. With academic grounding in the sociological theories of Herbert Blumer, Interactionist Branding is the next edge of identity and meaning management systems--blending the best of established branding methodologies and strategies with CRM mechanisms, tactics and one-to-one communications. The Death of Identity: Intro to Interactionist Branding

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]]> http://cdn.slidesharecdn.com/profile-photo-Hogan_Sweterlitsch?1242239732 haydncreative.wordpress.com http://cdn.slidesharecdn.com/muji2-090708120147-phpapp01-thumbnail?1247072515 Hogan_Sweterlitsch/dissolving-when-in-use-muji-brand-and-nothingness Dissolving When In Use... http://cdn.slidesharecdn.com/ib-090513134543-phpapp01-thumbnail?1247073106 Hogan_Sweterlitsch/the-death-of-identity-intro-to-interactionist-branding The Death of Identity:...