from: FAS.research 2 months ago

FAS.research has ten years experience in applying the science of Social Network Analysis to viral campaigning, buzz marketing and microtargeting.

Tags: viral microtargeting direct advertising high

from: FAS.research 4 months ago

This is a further evolved version of the case study presentation FAS.research gave at the Politics Online Conference 2008 outlining our swing voter strategy for the Viennese Green Party in the 2005 Parliamentary elections. The Green Party hired FAS to help them breakout of their base of partisans (about 10% of voters) into the mainstream, bring disenfranchised moderates back into the political process, and raise the level of political discourse by introducing challenging progressive ideas to the mainstream in a way that that they'd be considered and discussed by moderates. A key piece of our solution was to identify and effectively message "Swingfluentials," those rare swing voters with large political discussion networks whose members do not agree on political issues. Swingfluentials are 5% or less of the voter base yet are the most important group for influencing the 40% of voters who are moderate. However, you have to create messages they can repeat in mixed political company. Most political influentials, or Poli-fluentials, are surrounded by people who agree with them so can't influence swing voters. This, along with other strategies, proved effective increasing the party's share of voters by 10% and winning three new seats - the best performance in the prior two elections. FAS is working with the party on the 2009 elections.

Tags: messaging viral campaigning swing voters strategy politics

from: FAS.research 9 months ago

Describes how the science of social network analysis is applied to political campaigning to create scalable, measurable, and predictable viral campaign strategies.

Tags: social network analysis viral marketing campaign management politics sna

from: FAS.research 9 months ago

Presentation gives an overview of how to acquire and retain users by understanding how they are connected and influence each other. This method is based on social network analysis, a quantitative science used to measure and visualize social networks. This approach works for any market, though industries like mobile telephony, online social networks, and pharma are ideal since data about how users are connected is readily available.

Tags: None

from: FAS.research 9 months ago

The diagrams show passes between players in the 2006 World Cup finals.

Tags: world cup sna social network analysis soccer fas.research.com