Slideshows by User: ConversationAgent http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: ConversationAgent http://www.slideshare.net/ Fri, 25 Dec 2009 09:20:48 GMT SlideShare feed for Slideshows by User: ConversationAgent Christmas Thoughts 2009 http://www.slideshare.net/ConversationAgent/christmas-thoughts-2009
In this slide show I prepared with the colors and images of Christmas, I wanted to look back at some of the threads and learning that characterized the year.]]>
In this slide show I prepared with the colors and images of Christmas, I wanted to look back at some of the threads and learning that characterized the year.]]> Fri, 25 Dec 2009 09:20:48 GMT http://www.slideshare.net/ConversationAgent/christmas-thoughts-2009 ConversationAgent@slideshare.net(ConversationAgent) Christmas Thoughts 2009 ConversationAgent In this slide show I prepared with the colors and images of Christmas, I wanted to look back at some of the threads and learning that characterized the year. <img src="http://cdn.slidesharecdn.com/christmasthoughts2009-091225032103-phpapp02-thumbnail-2?1261732884" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this slide show I prepared with the colors and images of Christmas, I wanted to look back at some of the threads and learning that characterized the year. Christmas Thoughts 2009
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]]> 95 2 http://cdn.slidesharecdn.com/christmasthoughts2009-091225032103-phpapp02-thumbnail-2?1261732884 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Measuring Performance Of Social Media Communications http://www.slideshare.net/ConversationAgent/measuring-performance-of-social-media-communications
Marketing spend these days is all about justification. I’m glad that the use of social media is quickly moving from "shiny object" darling to why should my business use it? The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]>
Marketing spend these days is all about justification. I’m glad that the use of social media is quickly moving from "shiny object" darling to why should my business use it? The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]> Tue, 01 Dec 2009 02:30:44 GMT http://www.slideshare.net/ConversationAgent/measuring-performance-of-social-media-communications ConversationAgent@slideshare.net(ConversationAgent) Measuring Performance Of Social Media Communications ConversationAgent Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it? The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix. <img src="http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it? The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix. Measuring Performance Of Social Media Communications
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]]> 1972 4 http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted PR, Not Propaganda - Web 2.0 Expo http://www.slideshare.net/ConversationAgent/pr-not-propaganda-web-20-expo
The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That’s why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.]]>
The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That’s why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.]]> Thu, 29 Oct 2009 03:56:41 GMT http://www.slideshare.net/ConversationAgent/pr-not-propaganda-web-20-expo ConversationAgent@slideshare.net(ConversationAgent) PR, Not Propaganda - Web 2.0 Expo ConversationAgent The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That&rsquo;s why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more. <img src="http://cdn.slidesharecdn.com/prnotpropaganda-091028225650-phpapp01-thumbnail-2?1256881284" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That&rsquo;s why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more. PR, Not Propaganda - Web 2.0 Expo
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]]> 1276 0 http://cdn.slidesharecdn.com/prnotpropaganda-091028225650-phpapp01-thumbnail-2?1256881284 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Personal Branding In A Wired World http://www.slideshare.net/ConversationAgent/personal-branding-in-a-wired-world
Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking.]]>
Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking.]]> Mon, 26 Oct 2009 13:55:00 GMT http://www.slideshare.net/ConversationAgent/personal-branding-in-a-wired-world ConversationAgent@slideshare.net(ConversationAgent) Personal Branding In A Wired World ConversationAgent Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking. <img src="http://cdn.slidesharecdn.com/personalbrandinginawiredworld-091026085509-phpapp02-thumbnail-2?1256565387" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking. Personal Branding In A Wired World
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]]> 744 0 http://cdn.slidesharecdn.com/personalbrandinginawiredworld-091026085509-phpapp02-thumbnail-2?1256565387 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Inbound Marketing Summit 2009 http://www.slideshare.net/ConversationAgent/inbound-marketing-summit-2009
Writing Engaging Content for the Next Web and the Socializing of Information Content-centered marketing is undergoing a transformation, one where the content is moving from: - promotional to non-partisan - some call it thought leadership. - highly-controlled to less-controlled - more legos than logos. - occasional to ongoing - life stream your business. - corporate voice to authentic, personal voice. Who should embody the voice of the company? - one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.]]>
Writing Engaging Content for the Next Web and the Socializing of Information Content-centered marketing is undergoing a transformation, one where the content is moving from: - promotional to non-partisan - some call it thought leadership. - highly-controlled to less-controlled - more legos than logos. - occasional to ongoing - life stream your business. - corporate voice to authentic, personal voice. Who should embody the voice of the company? - one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.]]> Wed, 07 Oct 2009 19:25:13 GMT http://www.slideshare.net/ConversationAgent/inbound-marketing-summit-2009 ConversationAgent@slideshare.net(ConversationAgent) Inbound Marketing Summit 2009 ConversationAgent Writing Engaging Content for the Next Web and the Socializing of Information Content-centered marketing is undergoing a transformation, one where the content is moving from: - promotional to non-partisan - some call it thought leadership. - highly-controlled to less-controlled - more legos than logos. - occasional to ongoing - life stream your business. - corporate voice to authentic, personal voice. Who should embody the voice of the company? - one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business. <img src="http://cdn.slidesharecdn.com/ims2009-091007142531-phpapp02-thumbnail-2?1255083658" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Writing Engaging Content for the Next Web and the Socializing of Information Content-centered marketing is undergoing a transformation, one where the content is moving from: - promotional to non-partisan - some call it thought leadership. - highly-controlled to less-controlled - more legos than logos. - occasional to ongoing - life stream your business. - corporate voice to authentic, personal voice. Who should embody the voice of the company? - one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business. Inbound Marketing Summit 2009
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]]> 1330 0 http://cdn.slidesharecdn.com/ims2009-091007142531-phpapp02-thumbnail-2?1255083658 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted SxSw Top Ten List @Conversation Age http://www.slideshare.net/ConversationAgent/sxsw-top-ten-list-conversation-age
Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.]]>
Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.]]> Thu, 20 Aug 2009 01:46:54 GMT http://www.slideshare.net/ConversationAgent/sxsw-top-ten-list-conversation-age ConversationAgent@slideshare.net(ConversationAgent) SxSw Top Ten List @Conversation Age ConversationAgent Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own. <img src="http://cdn.slidesharecdn.com/sxswtoptenlistconversationage-090819204659-phpapp01-thumbnail-2?1250833794" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own. SxSw Top Ten List @Conversation Age
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]]> 1669 0 http://cdn.slidesharecdn.com/sxswtoptenlistconversationage-090819204659-phpapp01-thumbnail-2?1250833794 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 2009 Marketing Quotes http://www.slideshare.net/ConversationAgent/2009-marketing-quotes
Quotes from thinkers and doers who are influencing marketing and business in 2009.]]>
Quotes from thinkers and doers who are influencing marketing and business in 2009.]]> Thu, 06 Aug 2009 02:50:25 GMT http://www.slideshare.net/ConversationAgent/2009-marketing-quotes ConversationAgent@slideshare.net(ConversationAgent) 2009 Marketing Quotes ConversationAgent Quotes from thinkers and doers who are influencing marketing and business in 2009. <img src="http://cdn.slidesharecdn.com/2009marketingquotes-090805215237-phpapp02-thumbnail-2?1249909829" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Quotes from thinkers and doers who are influencing marketing and business in 2009. 2009 Marketing Quotes
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]]> 4771 4 http://cdn.slidesharecdn.com/2009marketingquotes-090805215237-phpapp02-thumbnail-2?1249909829 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Career Development, IABC http://www.slideshare.net/ConversationAgent/career-development-iabc
With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates.]]>
With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates.]]> Mon, 01 Jun 2009 03:21:30 GMT http://www.slideshare.net/ConversationAgent/career-development-iabc ConversationAgent@slideshare.net(ConversationAgent) Career Development, IABC ConversationAgent With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates. <img src="http://cdn.slidesharecdn.com/careerdevelopmentiabc-090531222138-phpapp01-thumbnail-2?1243827642" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> With the help of social media, candidates can really build a portfolio of references and work. That digital imprint can be searched and discovered by companies and headhunters alike. Both are increasingly using social media and networks to recruit candidates. Career Development, IABC
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]]> 622 0 http://cdn.slidesharecdn.com/careerdevelopmentiabc-090531222138-phpapp01-thumbnail-2?1243827642 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Mediabistro Circus June 2.2009 http://www.slideshare.net/ConversationAgent/mediabistro-circus-june-22009-1514649
It’s the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers’ point of view and become part of the community they serve.]]>
It’s the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers’ point of view and become part of the community they serve.]]> Mon, 01 Jun 2009 01:07:16 GMT http://www.slideshare.net/ConversationAgent/mediabistro-circus-june-22009-1514649 ConversationAgent@slideshare.net(ConversationAgent) Mediabistro Circus June 2.2009 ConversationAgent It&rsquo;s the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers&rsquo; point of view and become part of the community they serve. <img src="http://cdn.slidesharecdn.com/mediabistrocircusjune2-2009-090531200724-phpapp02-thumbnail-2?1243958809" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> It&rsquo;s the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers&rsquo; point of view and become part of the community they serve. Mediabistro Circus June 2.2009
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]]> 1421 2 http://cdn.slidesharecdn.com/mediabistrocircusjune2-2009-090531200724-phpapp02-thumbnail-2?1243958809 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Mima Summit October 2008 http://www.slideshare.net/ConversationAgent/mima-summit-october-2008-presentation
2008 MIMA Summit]]>
2008 MIMA Summit]]> Wed, 01 Oct 2008 12:56:06 GMT http://www.slideshare.net/ConversationAgent/mima-summit-october-2008-presentation ConversationAgent@slideshare.net(ConversationAgent) Mima Summit October 2008 ConversationAgent 2008 MIMA Summit <img src="http://cdn.slidesharecdn.com/mima-summit-oct-1222872984407966-9-thumbnail-2?1222919489" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 2008 MIMA Summit Mima Summit October 2008
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]]> 3200 1 http://cdn.slidesharecdn.com/mima-summit-oct-1222872984407966-9-thumbnail-2?1222919489 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Career Development, Acp http://www.slideshare.net/ConversationAgent/career-development-acp-presentation
Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia]]>
Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia]]> Thu, 25 Sep 2008 22:56:41 GMT http://www.slideshare.net/ConversationAgent/career-development-acp-presentation ConversationAgent@slideshare.net(ConversationAgent) Career Development, Acp ConversationAgent Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia <img src="http://cdn.slidesharecdn.com/career-development-acp-1222390620092219-9-thumbnail-2?1222383402" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia Career Development, Acp
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]]> 1296 0 http://cdn.slidesharecdn.com/career-development-acp-1222390620092219-9-thumbnail-2?1222383402 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Make Your Web Site Sticky Ppt http://www.slideshare.net/ConversationAgent/make-your-web-site-sticky-ppt-presentation
Marketing Profs B2B Forum in Boston, MA. June, 2008.]]>
Marketing Profs B2B Forum in Boston, MA. June, 2008.]]> Sun, 21 Sep 2008 22:56:34 GMT http://www.slideshare.net/ConversationAgent/make-your-web-site-sticky-ppt-presentation ConversationAgent@slideshare.net(ConversationAgent) Make Your Web Site Sticky Ppt ConversationAgent Marketing Profs B2B Forum in Boston, MA. June, 2008. <img src="http://cdn.slidesharecdn.com/make-your-web-site-sticky-ppt-1222045011892517-9-thumbnail-2?1222037796" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing Profs B2B Forum in Boston, MA. June, 2008. Make Your Web Site Sticky Ppt
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]]> 841 0 http://cdn.slidesharecdn.com/make-your-web-site-sticky-ppt-1222045011892517-9-thumbnail-2?1222037796 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Age Of Conversation3367 http://www.slideshare.net/ConversationAgent/the-age-of-conversation3367-presentation
Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007]]>
Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007]]> Sun, 21 Sep 2008 20:10:06 GMT http://www.slideshare.net/ConversationAgent/the-age-of-conversation3367-presentation ConversationAgent@slideshare.net(ConversationAgent) The Age Of Conversation3367 ConversationAgent Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007 <img src="http://cdn.slidesharecdn.com/theageofconversation3367-1222035020043221-9-thumbnail-2?1222027811" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007 The Age Of Conversation3367
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]]> 348 0 http://cdn.slidesharecdn.com/theageofconversation3367-1222035020043221-9-thumbnail-2?1222027811 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
SlideShare | Get your SlideShare Playlist
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]]> http://cdn.slidesharecdn.com/profile-photo-ConversationAgent?1251315233 I help businesses understand how customers and communities have changed marketing, PR, and communications - and how to bring value in this new environment. www.conversationagent.com http://cdn.slidesharecdn.com/christmasthoughts2009-091225032103-phpapp02-thumbnail?1261732884 ConversationAgent/christmas-thoughts-2009 Christmas Thoughts 2009 http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail?1259727581 ConversationAgent/measuring-performance-of-social-media-communications Measuring Performance ... http://cdn.slidesharecdn.com/prnotpropaganda-091028225650-phpapp01-thumbnail?1256881284 ConversationAgent/pr-not-propaganda-web-20-expo PR, Not Propaganda - W...