Slideshows by User: ClearSaleing

Slideshows by User: ClearSaleing http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: ClearSaleing http://www.slideshare.net/ Mon, 07 Dec 2009 20:27:48 GMT SlideShare feed for Slideshows by User: ClearSaleing ClearSaleing-Forrester Webinar Excerpt - Interactive Attribution: The Last Click Measurement Is Dead.Now What? http://www.slideshare.net/ClearSaleing/clearsaleingforrester-webinar-excerpt-interactive-attribution-the-last-click-measurement-is-deadnow-what
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. To view the entire webcast: http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5]]>
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. To view the entire webcast: http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5]]> Mon, 07 Dec 2009 20:27:48 GMT http://www.slideshare.net/ClearSaleing/clearsaleingforrester-webinar-excerpt-interactive-attribution-the-last-click-measurement-is-deadnow-what ClearSaleing@slideshare.net(ClearSaleing) ClearSaleing-Forrester Webinar Excerpt - Interactive Attribution: The Last Click Measurement Is Dead.Now What? ClearSaleing Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. To view the entire webcast: http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5 <img src="http://cdn.slidesharecdn.com/adamspart-slideshare-withnotes-091208030310-phpapp02-thumbnail-2?1260285451" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. To view the entire webcast: http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5 ClearSaleing-Forrester Webinar Excerpt - Interactive Attribution: The Last Click Measurement Is Dead.Now What?

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Webinar: Interactive Attribution: Last Click Measurement Is Dead. Now What? http://www.slideshare.net/ClearSaleing/webinar-interactive-attribution-last-click-measurement-is-dead-now-what
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Forrester Senior Analyst Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.]]>
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Forrester Senior Analyst Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.]]> Thu, 12 Nov 2009 16:07:07 GMT http://www.slideshare.net/ClearSaleing/webinar-interactive-attribution-last-click-measurement-is-dead-now-what ClearSaleing@slideshare.net(ClearSaleing) Webinar: Interactive Attribution: Last Click Measurement Is Dead. Now What? ClearSaleing Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Forrester Senior Analyst Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike. <img src="http://cdn.slidesharecdn.com/interactiveattributionpreviewslideshare-091112100731-phpapp02-thumbnail-2?1258042119" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Forrester Senior Analyst Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike. Webinar: Interactive Attribution: Last Click Measurement Is Dead. Now What?

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The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation http://www.slideshare.net/ClearSaleing/the-american-attribution-index-using-attribution-management-to-improve-media-mix-allocation
Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Other topics covered in this informative and groundbrekaing webinar include: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. To watch the on-demand version of the live webinar, please visit: AttributionManagement.com or www.searchmarketingnow.com/on-demand]]>
Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Other topics covered in this informative and groundbrekaing webinar include: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. To watch the on-demand version of the live webinar, please visit: AttributionManagement.com or www.searchmarketingnow.com/on-demand]]> Mon, 05 Oct 2009 14:36:34 GMT http://www.slideshare.net/ClearSaleing/the-american-attribution-index-using-attribution-management-to-improve-media-mix-allocation ClearSaleing@slideshare.net(ClearSaleing) The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation ClearSaleing Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Other topics covered in this informative and groundbrekaing webinar include: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. To watch the on-demand version of the live webinar, please visit: AttributionManagement.com or www.searchmarketingnow.com/on-demand <img src="http://cdn.slidesharecdn.com/101finalpres-091005093639-phpapp01-thumbnail-2?1254753452" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Other topics covered in this informative and groundbrekaing webinar include: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. To watch the on-demand version of the live webinar, please visit: AttributionManagement.com or www.searchmarketingnow.com/on-demand The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation

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The AAI: Using Attribution Management to Improve Media Mix Allocation http://www.slideshare.net/ClearSaleing/the-aai-using-attribution-management-to-improve-media-mix-allocation
ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Attend this webcast and learn: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.]]>
ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Attend this webcast and learn: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.]]> Thu, 03 Sep 2009 14:11:15 GMT http://www.slideshare.net/ClearSaleing/the-aai-using-attribution-management-to-improve-media-mix-allocation ClearSaleing@slideshare.net(ClearSaleing) The AAI: Using Attribution Management to Improve Media Mix Allocation ClearSaleing ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Attend this webcast and learn: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. <img src="http://cdn.slidesharecdn.com/preview-slideshare-090903091120-phpapp02-thumbnail-2?1251987159" alt ="" style="border:1px solid #C3E6D8;float:right;" /> ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. Attend this webcast and learn: * How to discover the relative importance of online media sources in influencing purchase decisions. * How you can benchmark against your competitors using the vertical attribution indices. * How you can use an attribution index customized for your company to improve the allocation of your online advertising investments. The AAI: Using Attribution Management to Improve Media Mix Allocation

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The American Attribution Index http://www.slideshare.net/ClearSaleing/the-american-attribution-index
The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The ability to generate attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The publication of the indices is made possible through ClearSaleing’s partnership with Vetra Analytics, who has built the statistical attribution models that are the foundation of the indices.]]>
The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The ability to generate attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The publication of the indices is made possible through ClearSaleing’s partnership with Vetra Analytics, who has built the statistical attribution models that are the foundation of the indices.]]> Thu, 20 Aug 2009 20:49:09 GMT http://www.slideshare.net/ClearSaleing/the-american-attribution-index ClearSaleing@slideshare.net(ClearSaleing) The American Attribution Index ClearSaleing The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The ability to generate attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The publication of the indices is made possible through ClearSaleing’s partnership with Vetra Analytics, who has built the statistical attribution models that are the foundation of the indices. <img src="http://cdn.slidesharecdn.com/americanattributionindexfinal-090820154918-phpapp02-thumbnail-2?1250801367" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The ability to generate attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The publication of the indices is made possible through ClearSaleing’s partnership with Vetra Analytics, who has built the statistical attribution models that are the foundation of the indices. The American Attribution Index

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The Attribution Manegement Forum 4.0 http://www.slideshare.net/ClearSaleing/the-attribution-manegement-forum-40
Join ClearSaleing for the fourth installment of the the successful Attribution Management Forum Series. This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including: * tracking capability * reporting functions * relevance of ads along Purchase Paths * basic and custom attribution modeling * data storage Find out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management. Register now at : http://searchmarketingnow.com/webcasts/wc090728 OR www.clearsaleing.com]]>
Join ClearSaleing for the fourth installment of the the successful Attribution Management Forum Series. This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including: * tracking capability * reporting functions * relevance of ads along Purchase Paths * basic and custom attribution modeling * data storage Find out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management. Register now at : http://searchmarketingnow.com/webcasts/wc090728 OR www.clearsaleing.com]]> Thu, 25 Jun 2009 14:30:41 GMT http://www.slideshare.net/ClearSaleing/the-attribution-manegement-forum-40 ClearSaleing@slideshare.net(ClearSaleing) The Attribution Manegement Forum 4.0 ClearSaleing Join ClearSaleing for the fourth installment of the the successful Attribution Management Forum Series. This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including: * tracking capability * reporting functions * relevance of ads along Purchase Paths * basic and custom attribution modeling * data storage Find out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management. Register now at : http://searchmarketingnow.com/webcasts/wc090728 OR www.clearsaleing.com <img src="http://cdn.slidesharecdn.com/amf4preview-090625093046-phpapp02-thumbnail-2?1245940271" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Join ClearSaleing for the fourth installment of the the successful Attribution Management Forum Series. This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including: * tracking capability * reporting functions * relevance of ads along Purchase Paths * basic and custom attribution modeling * data storage Find out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management. Register now at : http://searchmarketingnow.com/webcasts/wc090728 OR www.clearsaleing.com The Attribution Manegement Forum 4.0

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Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution http://www.slideshare.net/ClearSaleing/attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution-1395823
This slide presentation is from a webcast sponsored by ClearSaleing and Search Marketing Now. The webcast focuses on using advanced statistical models to build attribution models that can then be tested. The webinar is co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla shows how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths As in previous webinars, there are some interactive elements. To view the webinar in its entirety, please visit www.ClearSaleing.com or: http://searchmarketingnow.com/on-demand]]>
This slide presentation is from a webcast sponsored by ClearSaleing and Search Marketing Now. The webcast focuses on using advanced statistical models to build attribution models that can then be tested. The webinar is co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla shows how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths As in previous webinars, there are some interactive elements. To view the webinar in its entirety, please visit www.ClearSaleing.com or: http://searchmarketingnow.com/on-demand]]> Wed, 06 May 2009 18:32:20 GMT http://www.slideshare.net/ClearSaleing/attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution-1395823 ClearSaleing@slideshare.net(ClearSaleing) Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution ClearSaleing This slide presentation is from a webcast sponsored by ClearSaleing and Search Marketing Now. The webcast focuses on using advanced statistical models to build attribution models that can then be tested. The webinar is co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla shows how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths As in previous webinars, there are some interactive elements. To view the webinar in its entirety, please visit www.ClearSaleing.com or: http://searchmarketingnow.com/on-demand <img src="http://cdn.slidesharecdn.com/amf3onsmxfinal505-090506133234-phpapp01-thumbnail-2?1241634928" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This slide presentation is from a webcast sponsored by ClearSaleing and Search Marketing Now. The webcast focuses on using advanced statistical models to build attribution models that can then be tested. The webinar is co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla shows how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths As in previous webinars, there are some interactive elements. To view the webinar in its entirety, please visit www.ClearSaleing.com or: http://searchmarketingnow.com/on-demand Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution

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The Attribution Management Forum 3.0 : How To Build Accurate Models To Solve Attribution http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution
This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths Like the previous Forums, there will be some interactive elements In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios. .]]>
This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths Like the previous Forums, there will be some interactive elements In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios. .]]> Thu, 09 Apr 2009 15:07:14 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum 3.0 : How To Build Accurate Models To Solve Attribution ClearSaleing This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths Like the previous Forums, there will be some interactive elements In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios. . <img src="http://cdn.slidesharecdn.com/amf3preview-090409100722-phpapp01-thumbnail-2?1239289678" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing. Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for: * Social media * Word of Mouth * The differences between short Purchase Paths and long Purchase Paths Like the previous Forums, there will be some interactive elements In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios. . The Attribution Management Forum 3.0 : How To Build Accurate Models To Solve Attribution

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Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix http://www.slideshare.net/ClearSaleing/measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix
To view a video version of the webinar in its entirety, please visit: http://www.clearsaleing.com/V9webcastRegister.aspx. The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: • Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and • Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: • Frequent Purchase Paths scenarios • Attributing Profit to each participating ad • Why the “Last Click” Method Leads to Wrong Decisions • Why Branded Terms Are Not as Valuable as Once Thought • How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]>
To view a video version of the webinar in its entirety, please visit: http://www.clearsaleing.com/V9webcastRegister.aspx. The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: • Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and • Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: • Frequent Purchase Paths scenarios • Attributing Profit to each participating ad • Why the “Last Click” Method Leads to Wrong Decisions • Why Branded Terms Are Not as Valuable as Once Thought • How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]> Tue, 07 Apr 2009 17:35:48 GMT http://www.slideshare.net/ClearSaleing/measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix ClearSaleing@slideshare.net(ClearSaleing) Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix ClearSaleing To view a video version of the webinar in its entirety, please visit: http://www.clearsaleing.com/V9webcastRegister.aspx. The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: • Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and • Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: • Frequent Purchase Paths scenarios • Attributing Profit to each participating ad • Why the “Last Click” Method Leads to Wrong Decisions • Why Branded Terms Are Not as Valuable as Once Thought • How to Go Beyond PPC and Evaluate Offline Marketing Efforts <img src="http://cdn.slidesharecdn.com/measuringtheimmeasurablev10-ppt-090407123558-phpapp01-thumbnail-2?1239126954" alt ="" style="border:1px solid #C3E6D8;float:right;" /> To view a video version of the webinar in its entirety, please visit: http://www.clearsaleing.com/V9webcastRegister.aspx. The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: • Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and • Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: • Frequent Purchase Paths scenarios • Attributing Profit to each participating ad • Why the “Last Click” Method Leads to Wrong Decisions • Why Branded Terms Are Not as Valuable as Once Thought • How to Go Beyond PPC and Evaluate Offline Marketing Efforts Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix

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ClearSaleing presents: Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix http://www.slideshare.net/ClearSaleing/clearsaleing-presents-measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix
REGISTER NOW: http://www.clearsaleing.com/v9webcast.aspx The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: * Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and * Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along with leading quantitative marketing expert, Dr. Purush Papatla, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: » Frequent Purchase Path Scenarios » Attributing Profit to Each Participating Ad » Why the “Last Click” Method Leads to Wrong Decisions » Why Branded Terms Are Not as Valuable as Once Thought » How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]>
REGISTER NOW: http://www.clearsaleing.com/v9webcast.aspx The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: * Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and * Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along with leading quantitative marketing expert, Dr. Purush Papatla, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: » Frequent Purchase Path Scenarios » Attributing Profit to Each Participating Ad » Why the “Last Click” Method Leads to Wrong Decisions » Why Branded Terms Are Not as Valuable as Once Thought » How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]> Wed, 04 Mar 2009 18:39:22 GMT http://www.slideshare.net/ClearSaleing/clearsaleing-presents-measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix ClearSaleing@slideshare.net(ClearSaleing) ClearSaleing presents: Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix ClearSaleing REGISTER NOW: http://www.clearsaleing.com/v9webcast.aspx The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: * Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and * Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along with leading quantitative marketing expert, Dr. Purush Papatla, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: » Frequent Purchase Path Scenarios » Attributing Profit to Each Participating Ad » Why the “Last Click” Method Leads to Wrong Decisions » Why Branded Terms Are Not as Valuable as Once Thought » How to Go Beyond PPC and Evaluate Offline Marketing Efforts <img src="http://cdn.slidesharecdn.com/marchwebinaras-090304123925-phpapp01-thumbnail-2?1236192023" alt ="" style="border:1px solid #C3E6D8;float:right;" /> REGISTER NOW: http://www.clearsaleing.com/v9webcast.aspx The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to: * Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and * Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources. Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along with leading quantitative marketing expert, Dr. Purush Papatla, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: » Frequent Purchase Path Scenarios » Attributing Profit to Each Participating Ad » Why the “Last Click” Method Leads to Wrong Decisions » Why Branded Terms Are Not as Valuable as Once Thought » How to Go Beyond PPC and Evaluate Offline Marketing Efforts ClearSaleing presents: Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix

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Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0 http://www.slideshare.net/ClearSaleing/social-media-seo-and-offline-ads-the-attribution-management-forum-20
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009]]>
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009]]> Tue, 03 Mar 2009 16:28:06 GMT http://www.slideshare.net/ClearSaleing/social-media-seo-and-offline-ads-the-attribution-management-forum-20 ClearSaleing@slideshare.net(ClearSaleing) Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0 ClearSaleing The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009 <img src="http://cdn.slidesharecdn.com/amf2part3socialseo-090303102810-phpapp01-thumbnail-2?1236097733" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009 Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0

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Banner Impressions and Clicks: The Attribution Management Forum 2.0 http://www.slideshare.net/ClearSaleing/banner-impressions-and-clicks-the-attribution-management-forum-20
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009]]>
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009]]> Tue, 03 Mar 2009 15:29:28 GMT http://www.slideshare.net/ClearSaleing/banner-impressions-and-clicks-the-attribution-management-forum-20 ClearSaleing@slideshare.net(ClearSaleing) Banner Impressions and Clicks: The Attribution Management Forum 2.0 ClearSaleing The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009 <img src="http://cdn.slidesharecdn.com/amf2part2banner-090303092935-phpapp02-thumbnail-2?1236094216" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009 Banner Impressions and Clicks: The Attribution Management Forum 2.0

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The Attribution Management Forum 2.0- Part 1 Paid Search http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-20-part-1-paid-search
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the first video/presentation in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009.]]>
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the first video/presentation in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009.]]> Thu, 19 Feb 2009 20:30:55 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-20-part-1-paid-search ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum 2.0- Part 1 Paid Search ClearSaleing The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the first video/presentation in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009. <img src="http://cdn.slidesharecdn.com/amf2-part-1-paid-search-1235075363388160-2-thumbnail-2?1235075690" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule. Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. This is the first video/presentation in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009. The Attribution Management Forum 2.0- Part 1 Paid Search

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The Attribution Management Forum 2.0 http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-20
In the AMF 2.0, held on January 29, 2009, we explored many of the ideas and discussions that surfaced since the first Forum (on October 28, 2009). Specifically, based upon audience results and feedback from the first Forum, we focused on the following: > Time Sensitive Attribution. One area in which we established consensus in the first Forum was that over 65% of our audience believes that when three search ads are involved in a conversion, all three ads deserve equal credit for the conversion versus crediting only the first or last ad. In AMF 2.0, we explored this scenario even further by introducing an element of time. For example, three search ads appeared in a conversion over 30 days, is there still a consensus that all ads deserve equal credit for the conversion? > Product Sensitive Attribution. A widely known industry fact is that over 44% of online purchases that are a result of online advertising are for products not related to the ad(s) that were clicked. In AMF 1.0, we did not pay attention to which product was sold, but only that a conversion occurred. In AMF 2.0, we specifically called attention to the fact the product sold was unrelated to the team of ads that produced the conversion. Does this new data point change the consensus opinion that all ads deserve equal credit? > Search - Display Interaction. In the first Forum, we saw that when two banner impressions were served to a consumer who then clicked on a corresponding search ad for the company, 88% of our audience believed that the banners deserved some credit for a subsequent conversion, but not as much as the search ad. In AMF 2.0, we reversed the order of this Purchase Path to see if people think that banner impressions that occur after a search ad are still worthy of getting some form of credit. Please visit www.AttributionManagement.com for more information and to vote on the interactive polling question. Also check the site for more in depth analysis of the results and weekly blog updates.]]>
In the AMF 2.0, held on January 29, 2009, we explored many of the ideas and discussions that surfaced since the first Forum (on October 28, 2009). Specifically, based upon audience results and feedback from the first Forum, we focused on the following: > Time Sensitive Attribution. One area in which we established consensus in the first Forum was that over 65% of our audience believes that when three search ads are involved in a conversion, all three ads deserve equal credit for the conversion versus crediting only the first or last ad. In AMF 2.0, we explored this scenario even further by introducing an element of time. For example, three search ads appeared in a conversion over 30 days, is there still a consensus that all ads deserve equal credit for the conversion? > Product Sensitive Attribution. A widely known industry fact is that over 44% of online purchases that are a result of online advertising are for products not related to the ad(s) that were clicked. In AMF 1.0, we did not pay attention to which product was sold, but only that a conversion occurred. In AMF 2.0, we specifically called attention to the fact the product sold was unrelated to the team of ads that produced the conversion. Does this new data point change the consensus opinion that all ads deserve equal credit? > Search - Display Interaction. In the first Forum, we saw that when two banner impressions were served to a consumer who then clicked on a corresponding search ad for the company, 88% of our audience believed that the banners deserved some credit for a subsequent conversion, but not as much as the search ad. In AMF 2.0, we reversed the order of this Purchase Path to see if people think that banner impressions that occur after a search ad are still worthy of getting some form of credit. Please visit www.AttributionManagement.com for more information and to vote on the interactive polling question. Also check the site for more in depth analysis of the results and weekly blog updates.]]> Wed, 11 Feb 2009 21:02:43 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-20 ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum 2.0 ClearSaleing In the AMF 2.0, held on January 29, 2009, we explored many of the ideas and discussions that surfaced since the first Forum (on October 28, 2009). Specifically, based upon audience results and feedback from the first Forum, we focused on the following: > Time Sensitive Attribution. One area in which we established consensus in the first Forum was that over 65% of our audience believes that when three search ads are involved in a conversion, all three ads deserve equal credit for the conversion versus crediting only the first or last ad. In AMF 2.0, we explored this scenario even further by introducing an element of time. For example, three search ads appeared in a conversion over 30 days, is there still a consensus that all ads deserve equal credit for the conversion? > Product Sensitive Attribution. A widely known industry fact is that over 44% of online purchases that are a result of online advertising are for products not related to the ad(s) that were clicked. In AMF 1.0, we did not pay attention to which product was sold, but only that a conversion occurred. In AMF 2.0, we specifically called attention to the fact the product sold was unrelated to the team of ads that produced the conversion. Does this new data point change the consensus opinion that all ads deserve equal credit? > Search - Display Interaction. In the first Forum, we saw that when two banner impressions were served to a consumer who then clicked on a corresponding search ad for the company, 88% of our audience believed that the banners deserved some credit for a subsequent conversion, but not as much as the search ad. In AMF 2.0, we reversed the order of this Purchase Path to see if people think that banner impressions that occur after a search ad are still worthy of getting some form of credit. Please visit www.AttributionManagement.com for more information and to vote on the interactive polling question. Also check the site for more in depth analysis of the results and weekly blog updates. <img src="http://cdn.slidesharecdn.com/amf-2-with-results-2-1234385339617611-1-thumbnail-2?1234386423" alt ="" style="border:1px solid #C3E6D8;float:right;" /> In the AMF 2.0, held on January 29, 2009, we explored many of the ideas and discussions that surfaced since the first Forum (on October 28, 2009). Specifically, based upon audience results and feedback from the first Forum, we focused on the following: > Time Sensitive Attribution. One area in which we established consensus in the first Forum was that over 65% of our audience believes that when three search ads are involved in a conversion, all three ads deserve equal credit for the conversion versus crediting only the first or last ad. In AMF 2.0, we explored this scenario even further by introducing an element of time. For example, three search ads appeared in a conversion over 30 days, is there still a consensus that all ads deserve equal credit for the conversion? > Product Sensitive Attribution. A widely known industry fact is that over 44% of online purchases that are a result of online advertising are for products not related to the ad(s) that were clicked. In AMF 1.0, we did not pay attention to which product was sold, but only that a conversion occurred. In AMF 2.0, we specifically called attention to the fact the product sold was unrelated to the team of ads that produced the conversion. Does this new data point change the consensus opinion that all ads deserve equal credit? > Search - Display Interaction. In the first Forum, we saw that when two banner impressions were served to a consumer who then clicked on a corresponding search ad for the company, 88% of our audience believed that the banners deserved some credit for a subsequent conversion, but not as much as the search ad. In AMF 2.0, we reversed the order of this Purchase Path to see if people think that banner impressions that occur after a search ad are still worthy of getting some form of credit. Please visit www.AttributionManagement.com for more information and to vote on the interactive polling question. Also check the site for more in depth analysis of the results and weekly blog updates. The Attribution Management Forum 2.0

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The Attribution Management Forum: Part 5 Offline Ad http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-5-offline-ad-presentation
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.]]>
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.]]> Mon, 19 Jan 2009 21:59:42 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-5-offline-ad-presentation ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum: Part 5 Offline Ad ClearSaleing The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST. <img src="http://cdn.slidesharecdn.com/amf-part5-offline-1232402189194575-2-thumbnail-2?1232462137" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST. The Attribution Management Forum: Part 5 Offline Ad

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The Attribution Management Forum: Part 4 Banner Impressions and Clicks http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-4-banner-impressions-and-clicks-presentation
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.]]>
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.]]> Mon, 19 Jan 2009 21:20:51 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-4-banner-impressions-and-clicks-presentation ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum: Part 4 Banner Impressions and Clicks ClearSaleing The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST. <img src="http://cdn.slidesharecdn.com/amf-part4-banner-imp-1232399918381363-1-thumbnail-2?1232400673" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST. The Attribution Management Forum: Part 4 Banner Impressions and Clicks

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The Attribution Management Forum: Part 3 Lifetime of a Banner Impression http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-3-lifetime-of-a-banner-impression-presentation
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]>
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]> Mon, 19 Jan 2009 20:47:53 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-3-lifetime-of-a-banner-impression-presentation ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum: Part 3 Lifetime of a Banner Impression ClearSaleing The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com <img src="http://cdn.slidesharecdn.com/amf-part3-shelf-life-1232397685745978-2-thumbnail-2?1232398182" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com The Attribution Management Forum: Part 3 Lifetime of a Banner Impression

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The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-2-lifetime-ad-value-and-attribution-presentation
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]>
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]> Mon, 19 Jan 2009 19:05:15 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-2-lifetime-ad-value-and-attribution-presentation ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution ClearSaleing The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com <img src="http://cdn.slidesharecdn.com/amf-part-2-lav-1232391568129541-1-thumbnail-2?1232392016" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution

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The Attribution Management Forum: Part 1 Paid Search and Attribution http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-1-paid-search-and-attribution-presentation
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]>
The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com]]> Mon, 19 Jan 2009 17:55:41 GMT http://www.slideshare.net/ClearSaleing/the-attribution-management-forum-part-1-paid-search-and-attribution-presentation ClearSaleing@slideshare.net(ClearSaleing) The Attribution Management Forum: Part 1 Paid Search and Attribution ClearSaleing The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com <img src="http://cdn.slidesharecdn.com/amf-part-1-paid-search-1232383919904410-2-thumbnail-2?1232388876" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com The Attribution Management Forum: Part 1 Paid Search and Attribution

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6 Tactics to Better Manage Your Comparison Shopping Engines http://www.slideshare.net/ClearSaleing/6-tactics-to-better-manage-your-comparison-shopping-engines-presentation
This webinar is a must to see in today’s fast pace online shopping environment. Comparison Shopping Engines are increasing in popularity as people do their holiday shopping online. Businesses with heavy Q4 sales especially cannot avoid this sales channel. Enjoy our Chief Revenue Officer and ex Google insider Adam Goldberg as he presents on the latest industry tactics.]]>
This webinar is a must to see in today’s fast pace online shopping environment. Comparison Shopping Engines are increasing in popularity as people do their holiday shopping online. Businesses with heavy Q4 sales especially cannot avoid this sales channel. Enjoy our Chief Revenue Officer and ex Google insider Adam Goldberg as he presents on the latest industry tactics.]]> Mon, 05 Jan 2009 19:49:18 GMT http://www.slideshare.net/ClearSaleing/6-tactics-to-better-manage-your-comparison-shopping-engines-presentation ClearSaleing@slideshare.net(ClearSaleing) 6 Tactics to Better Manage Your Comparison Shopping Engines ClearSaleing This webinar is a must to see in today’s fast pace online shopping environment. Comparison Shopping Engines are increasing in popularity as people do their holiday shopping online. Businesses with heavy Q4 sales especially cannot avoid this sales channel. Enjoy our Chief Revenue Officer and ex Google insider Adam Goldberg as he presents on the latest industry tactics. <img src="http://cdn.slidesharecdn.com/cse-webinar-102407-1231191305698632-2-thumbnail-2?1231192300" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This webinar is a must to see in today’s fast pace online shopping environment. Comparison Shopping Engines are increasing in popularity as people do their holiday shopping online. Businesses with heavy Q4 sales especially cannot avoid this sales channel. Enjoy our Chief Revenue Officer and ex Google insider Adam Goldberg as he presents on the latest industry tactics. 6 Tactics to Better Manage Your Comparison Shopping Engines

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]]> http://cdn.slidesharecdn.com/profile-photo-ClearSaleing?1250802257 ClearSaleing is a leading technology provider to the online advertising market. ClearSaleing’s patent-pending Purchase Path technology accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase. www.ClearSaleing.com http://cdn.slidesharecdn.com/adamspart-slideshare-withnotes-091208030310-phpapp02-thumbnail?1260285451 ClearSaleing/clearsaleingforrester-webinar-excerpt-interactive-attribution-the-last-click-measurement-is-deadnow-what ClearSaleing-Forrester... http://cdn.slidesharecdn.com/interactiveattributionpreviewslideshare-091112100731-phpapp02-thumbnail?1258042119 ClearSaleing/webinar-interactive-attribution-last-click-measurement-is-dead-now-what Webinar: Interactive A... http://cdn.slidesharecdn.com/101finalpres-091005093639-phpapp01-thumbnail?1254753452 ClearSaleing/the-american-attribution-index-using-attribution-management-to-improve-media-mix-allocation The American Attributi...