Slideshows by User: ChrisFarnum

Slideshows by User: ChrisFarnum http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: ChrisFarnum http://www.slideshare.net/ Mon, 03 Aug 2009 20:12:26 GMT SlideShare feed for Slideshows by User: ChrisFarnum Intro to Information Architecture for Web Sites http://www.slideshare.net/ChrisFarnum/intro-to-information-architecture-for-web-sites
A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI. Chris Farnum will lead a discussion about Information Architecture - what IA is and how it contributes to the process of creating great user experiences. He’ll talk about some of the basics including site organization, labels, taxonomies, and navigation. We’ll also consider how IA relates to online marketing and recent trends.]]>
A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI. Chris Farnum will lead a discussion about Information Architecture - what IA is and how it contributes to the process of creating great user experiences. He’ll talk about some of the basics including site organization, labels, taxonomies, and navigation. We’ll also consider how IA relates to online marketing and recent trends.]]> Mon, 03 Aug 2009 20:12:26 GMT http://www.slideshare.net/ChrisFarnum/intro-to-information-architecture-for-web-sites ChrisFarnum@slideshare.net(ChrisFarnum) Intro to Information Architecture for Web Sites ChrisFarnum A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI. Chris Farnum will lead a discussion about Information Architecture - what IA is and how it contributes to the process of creating great user experiences. He’ll talk about some of the basics including site organization, labels, taxonomies, and navigation. We’ll also consider how IA relates to online marketing and recent trends. <img src="http://cdn.slidesharecdn.com/farnumla2maug2008-090803151233-phpapp01-thumbnail-2?1252662307" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI. Chris Farnum will lead a discussion about Information Architecture - what IA is and how it contributes to the process of creating great user experiences. He’ll talk about some of the basics including site organization, labels, taxonomies, and navigation. We’ll also consider how IA relates to online marketing and recent trends. Intro to Information Architecture for Web Sites

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IUE2009 - Lessons Learned While Integrating a New IA Tool http://www.slideshare.net/ChrisFarnum/iue2009-lessons-learned-while-integrating-a-new-ia-tool
Presented by Josh Morse, Tonya McCarley, and Chris Farnum on April 2nd, 2009 at the IUE2009 Conference in Ann Arbor. ABSTRACT Finding the right tool for the job of constructing wireframes and specifications has been a longtime challenge for User Experience professionals. The longtime standby combination of Visio, Word, and Excel has prompted many to ask "is there a better way?" In recent years, a new generation of tools has emerged that promises improved productivity and integration for IAs. But there are costs to making changes to the established methodologies in our organizations. At Enlighten, the Information Architecture (IA) team recently transitioned from a work flow based on Microsoft Word and Visio to one based on Axure RP. In this presentation we will discuss the issues we considered while making the switch, three examples of projects that Axure made a difference for, and finally some of the issues we encountered and the challenges still facing us.]]>
Presented by Josh Morse, Tonya McCarley, and Chris Farnum on April 2nd, 2009 at the IUE2009 Conference in Ann Arbor. ABSTRACT Finding the right tool for the job of constructing wireframes and specifications has been a longtime challenge for User Experience professionals. The longtime standby combination of Visio, Word, and Excel has prompted many to ask "is there a better way?" In recent years, a new generation of tools has emerged that promises improved productivity and integration for IAs. But there are costs to making changes to the established methodologies in our organizations. At Enlighten, the Information Architecture (IA) team recently transitioned from a work flow based on Microsoft Word and Visio to one based on Axure RP. In this presentation we will discuss the issues we considered while making the switch, three examples of projects that Axure made a difference for, and finally some of the issues we encountered and the challenges still facing us.]]> Tue, 31 Mar 2009 19:40:01 GMT http://www.slideshare.net/ChrisFarnum/iue2009-lessons-learned-while-integrating-a-new-ia-tool ChrisFarnum@slideshare.net(ChrisFarnum) IUE2009 - Lessons Learned While Integrating a New IA Tool ChrisFarnum Presented by Josh Morse, Tonya McCarley, and Chris Farnum on April 2nd, 2009 at the IUE2009 Conference in Ann Arbor. ABSTRACT Finding the right tool for the job of constructing wireframes and specifications has been a longtime challenge for User Experience professionals. The longtime standby combination of Visio, Word, and Excel has prompted many to ask "is there a better way?" In recent years, a new generation of tools has emerged that promises improved productivity and integration for IAs. But there are costs to making changes to the established methodologies in our organizations. At Enlighten, the Information Architecture (IA) team recently transitioned from a work flow based on Microsoft Word and Visio to one based on Axure RP. In this presentation we will discuss the issues we considered while making the switch, three examples of projects that Axure made a difference for, and finally some of the issues we encountered and the challenges still facing us. <img src="http://cdn.slidesharecdn.com/iue20092009-03-31-090331144006-phpapp02-thumbnail-2?1238528478" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presented by Josh Morse, Tonya McCarley, and Chris Farnum on April 2nd, 2009 at the IUE2009 Conference in Ann Arbor. ABSTRACT Finding the right tool for the job of constructing wireframes and specifications has been a longtime challenge for User Experience professionals. The longtime standby combination of Visio, Word, and Excel has prompted many to ask "is there a better way?" In recent years, a new generation of tools has emerged that promises improved productivity and integration for IAs. But there are costs to making changes to the established methodologies in our organizations. At Enlighten, the Information Architecture (IA) team recently transitioned from a work flow based on Microsoft Word and Visio to one based on Axure RP. In this presentation we will discuss the issues we considered while making the switch, three examples of projects that Axure made a difference for, and finally some of the issues we encountered and the challenges still facing us. IUE2009 - Lessons Learned While Integrating a New IA Tool

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IAS 2009 TCS Redesign Case Study http://www.slideshare.net/ChrisFarnum/ias-2009-tcs-redesign-case-study
Imagine observing a user in Denmark explore your prototype from a conference room in the Midwest as your clients observe the live session online from Mumbai and Chicago. This case study will demonstrate how remote user research shaped the redesign of the global marketing website for TCS, a top tier IT services company based in India. Two rounds of remote user research enabled a multidisciplinary design team to create personas and transform the site to better address the needs of worldwide prospects, current customers, analysts, and career seekers. The solution was an improved information architecture, navigation, page templates, a new look and feel, value added features like an interactive map, and a new content management platform (Microsoft Office SharePoint Server 2007). Before and after pictures, as well as interim wireframes and designs, illustrate how we moved from point A to point B. The presentation will conclude with a quick look at post-launch site analytics that provide feedback about the site’s performance. This presentation will especially focus on: • how to reach an audience that was very select and widely distributed • remote testing methods for card sorting • medium-fidelity prototyping • workarounds for international remote testing]]>
Imagine observing a user in Denmark explore your prototype from a conference room in the Midwest as your clients observe the live session online from Mumbai and Chicago. This case study will demonstrate how remote user research shaped the redesign of the global marketing website for TCS, a top tier IT services company based in India. Two rounds of remote user research enabled a multidisciplinary design team to create personas and transform the site to better address the needs of worldwide prospects, current customers, analysts, and career seekers. The solution was an improved information architecture, navigation, page templates, a new look and feel, value added features like an interactive map, and a new content management platform (Microsoft Office SharePoint Server 2007). Before and after pictures, as well as interim wireframes and designs, illustrate how we moved from point A to point B. The presentation will conclude with a quick look at post-launch site analytics that provide feedback about the site’s performance. This presentation will especially focus on: • how to reach an audience that was very select and widely distributed • remote testing methods for card sorting • medium-fidelity prototyping • workarounds for international remote testing]]> Wed, 18 Mar 2009 21:08:55 GMT http://www.slideshare.net/ChrisFarnum/ias-2009-tcs-redesign-case-study ChrisFarnum@slideshare.net(ChrisFarnum) IAS 2009 TCS Redesign Case Study ChrisFarnum Imagine observing a user in Denmark explore your prototype from a conference room in the Midwest as your clients observe the live session online from Mumbai and Chicago. This case study will demonstrate how remote user research shaped the redesign of the global marketing website for TCS, a top tier IT services company based in India. Two rounds of remote user research enabled a multidisciplinary design team to create personas and transform the site to better address the needs of worldwide prospects, current customers, analysts, and career seekers. The solution was an improved information architecture, navigation, page templates, a new look and feel, value added features like an interactive map, and a new content management platform (Microsoft Office SharePoint Server 2007). Before and after pictures, as well as interim wireframes and designs, illustrate how we moved from point A to point B. The presentation will conclude with a quick look at post-launch site analytics that provide feedback about the site’s performance. This presentation will especially focus on: • how to reach an audience that was very select and widely distributed • remote testing methods for card sorting • medium-fidelity prototyping • workarounds for international remote testing <img src="http://cdn.slidesharecdn.com/ias2009tcsredesigncasestudy-090318160903-phpapp01-thumbnail-2?1237669777" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Imagine observing a user in Denmark explore your prototype from a conference room in the Midwest as your clients observe the live session online from Mumbai and Chicago. This case study will demonstrate how remote user research shaped the redesign of the global marketing website for TCS, a top tier IT services company based in India. Two rounds of remote user research enabled a multidisciplinary design team to create personas and transform the site to better address the needs of worldwide prospects, current customers, analysts, and career seekers. The solution was an improved information architecture, navigation, page templates, a new look and feel, value added features like an interactive map, and a new content management platform (Microsoft Office SharePoint Server 2007). Before and after pictures, as well as interim wireframes and designs, illustrate how we moved from point A to point B. The presentation will conclude with a quick look at post-launch site analytics that provide feedback about the site’s performance. This presentation will especially focus on: • how to reach an audience that was very select and widely distributed • remote testing methods for card sorting • medium-fidelity prototyping • workarounds for international remote testing IAS 2009 TCS Redesign Case Study

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Redesigning TCS.com with Remote Research http://www.slideshare.net/ChrisFarnum/redesigning-tcscom-with-remote-research
This case study will demonstrate how remote user research shaped the redesign of TCS.com. ]]>
This case study will demonstrate how remote user research shaped the redesign of TCS.com. ]]> Fri, 28 Mar 2008 20:42:27 GMT http://www.slideshare.net/ChrisFarnum/redesigning-tcscom-with-remote-research ChrisFarnum@slideshare.net(ChrisFarnum) Redesigning TCS.com with Remote Research ChrisFarnum This case study will demonstrate how remote user research shaped the redesign of TCS.com. <img src="http://cdn.slidesharecdn.com/redesigning-tcscom-with-remote-research-1206747745822347-3-thumbnail-2?1206736947" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This case study will demonstrate how remote user research shaped the redesign of TCS.com. Redesigning TCS.com with Remote Research

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Tuning Up Site Search - IA Summit 2007 http://www.slideshare.net/ChrisFarnum/tuning-up-site-search-ia-summit-2007
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap. If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.]]>
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap. If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.]]> Tue, 20 Mar 2007 03:17:56 GMT http://www.slideshare.net/ChrisFarnum/tuning-up-site-search-ia-summit-2007 ChrisFarnum@slideshare.net(ChrisFarnum) Tuning Up Site Search - IA Summit 2007 ChrisFarnum Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap. If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine. <img src="http://cdn.slidesharecdn.com/tuning-up-site-search-ia-summit-2007-16669-thumbnail-2?1232637711" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap. If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine. Tuning Up Site Search - IA Summit 2007

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]]> http://cdn.slidesharecdn.com/profile-photo-ChrisFarnum?1232640155 I’m a Senior Information Architect working for an interactive agency, Enlighten in Ann Arbor, MI. home.comcast.net/~crfarnum/ http://cdn.slidesharecdn.com/farnumla2maug2008-090803151233-phpapp01-thumbnail?1252662307 ChrisFarnum/intro-to-information-architecture-for-web-sites Intro to Information A... http://cdn.slidesharecdn.com/iue20092009-03-31-090331144006-phpapp02-thumbnail?1238528478 ChrisFarnum/iue2009-lessons-learned-while-integrating-a-new-ia-tool IUE2009 - Lessons Lear... http://cdn.slidesharecdn.com/ias2009tcsredesigncasestudy-090318160903-phpapp01-thumbnail?1237669777 ChrisFarnum/ias-2009-tcs-redesign-case-study IAS 2009 TCS Redesign ...