Slideshows by User: CarolPhillips http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: CarolPhillips http://www.slideshare.net/ Sat, 05 Dec 2009 17:08:05 GMT SlideShare feed for Slideshows by User: CarolPhillips A Generational Portrait http://www.slideshare.net/CarolPhillips/a-generational-portrait
E-book from Millennial marketing expert, Carol Phillips, that summarizes key characteristics of this remarkable generation.]]>
E-book from Millennial marketing expert, Carol Phillips, that summarizes key characteristics of this remarkable generation.]]> Sat, 05 Dec 2009 17:08:05 GMT http://www.slideshare.net/CarolPhillips/a-generational-portrait CarolPhillips@slideshare.net(CarolPhillips) A Generational Portrait CarolPhillips E-book from Millennial marketing expert, Carol Phillips, that summarizes key characteristics of this remarkable generation. <img src="http://cdn.slidesharecdn.com/agenerationalportrait-091205110824-phpapp02-thumbnail-2?1260032934" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> E-book from Millennial marketing expert, Carol Phillips, that summarizes key characteristics of this remarkable generation. A Generational Portrait
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]]> 113 0 http://cdn.slidesharecdn.com/agenerationalportrait-091205110824-phpapp02-thumbnail-2?1260032934 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Whats Hot In Online Research http://www.slideshare.net/CarolPhillips/whats-hot-in-online-research
Market Research 2.0 encompasses everything from online focus groups to private communities. Here’s the scoop on the latest software and best practices with examples of each.]]>
Market Research 2.0 encompasses everything from online focus groups to private communities. Here’s the scoop on the latest software and best practices with examples of each.]]> Tue, 22 Sep 2009 22:21:27 GMT http://www.slideshare.net/CarolPhillips/whats-hot-in-online-research CarolPhillips@slideshare.net(CarolPhillips) Whats Hot In Online Research CarolPhillips Market Research 2.0 encompasses everything from online focus groups to private communities. Here&rsquo;s the scoop on the latest software and best practices with examples of each. <img src="http://cdn.slidesharecdn.com/whatshotinonlineresearch9-21-09-090922172143-phpapp02-thumbnail-2?1253660634" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Market Research 2.0 encompasses everything from online focus groups to private communities. Here&rsquo;s the scoop on the latest software and best practices with examples of each. Whats Hot In Online Research
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]]> 488 0 http://cdn.slidesharecdn.com/whatshotinonlineresearch9-21-09-090922172143-phpapp02-thumbnail-2?1253660634 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Marketing Planning http://www.slideshare.net/CarolPhillips/marketing-planning-1750930
How to build a solid marketing plan. What makes an effective marketing plan.]]>
How to build a solid marketing plan. What makes an effective marketing plan.]]> Wed, 22 Jul 2009 00:40:42 GMT http://www.slideshare.net/CarolPhillips/marketing-planning-1750930 CarolPhillips@slideshare.net(CarolPhillips) Marketing Planning CarolPhillips How to build a solid marketing plan. What makes an effective marketing plan. <img src="http://cdn.slidesharecdn.com/cuserscarolphillipsdocumentsmydocumentsbrandamplitudecredentialspresentationsslidesharemarketingplanning-090721194049-phpapp02-thumbnail-2?1248223301" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to build a solid marketing plan. What makes an effective marketing plan. Marketing Planning
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]]> 938 0 http://cdn.slidesharecdn.com/cuserscarolphillipsdocumentsmydocumentsbrandamplitudecredentialspresentationsslidesharemarketingplanning-090721194049-phpapp02-thumbnail-2?1248223301 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Overview Of Online Groups http://www.slideshare.net/CarolPhillips/overview-of-online-groups
Reasons to use online groups vs. traditional groups. How they work, how to create efficient hybrid qual/quant approaches.]]>
Reasons to use online groups vs. traditional groups. How they work, how to create efficient hybrid qual/quant approaches.]]> Wed, 24 Jun 2009 17:09:06 GMT http://www.slideshare.net/CarolPhillips/overview-of-online-groups CarolPhillips@slideshare.net(CarolPhillips) Overview Of Online Groups CarolPhillips Reasons to use online groups vs. traditional groups. How they work, how to create efficient hybrid qual/quant approaches. <img src="http://cdn.slidesharecdn.com/overviewofonlinegroups-090624120923-phpapp02-thumbnail-2?1245863505" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Reasons to use online groups vs. traditional groups. How they work, how to create efficient hybrid qual/quant approaches. Overview Of Online Groups
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]]> 393 0 http://cdn.slidesharecdn.com/overviewofonlinegroups-090624120923-phpapp02-thumbnail-2?1245863505 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Using Social Media To Connect With Millennial Donors http://www.slideshare.net/CarolPhillips/using-social-media-to-connect-with-millennial-donors-1623084
Presentation to Association of Fund Raising Professionals May 2009.]]>
Presentation to Association of Fund Raising Professionals May 2009.]]> Tue, 23 Jun 2009 01:53:20 GMT http://www.slideshare.net/CarolPhillips/using-social-media-to-connect-with-millennial-donors-1623084 CarolPhillips@slideshare.net(CarolPhillips) Using Social Media To Connect With Millennial Donors CarolPhillips Presentation to Association of Fund Raising Professionals May 2009. <img src="http://cdn.slidesharecdn.com/usingsocialmediatoconnectwithmillennialdonors-090622205326-phpapp02-thumbnail-2?1245722021" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation to Association of Fund Raising Professionals May 2009. Using Social Media To Connect With Millennial Donors
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]]> 315 0 http://cdn.slidesharecdn.com/usingsocialmediatoconnectwithmillennialdonors-090622205326-phpapp02-thumbnail-2?1245722021 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Brand Architecture Toolkit Final2.25.09 http://www.slideshare.net/CarolPhillips/brand-architecture-toolkit-final22509
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.]]>
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.]]> Fri, 27 Feb 2009 04:59:39 GMT http://www.slideshare.net/CarolPhillips/brand-architecture-toolkit-final22509 CarolPhillips@slideshare.net(CarolPhillips) Brand Architecture Toolkit Final2.25.09 CarolPhillips Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy. <img src="http://cdn.slidesharecdn.com/brandarchitecturetoolkitfinal2-thumbnail-2?1235711950" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy. Brand Architecture Toolkit Final2.25.09
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]]> 4464 1 http://cdn.slidesharecdn.com/brandarchitecturetoolkitfinal2-thumbnail-2?1235711950 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Managing Brands http://www.slideshare.net/CarolPhillips/managing-brands-presentation
Lecture to MBA class at Notre Dame Dec 2008 on managing brands over time.]]>
Lecture to MBA class at Notre Dame Dec 2008 on managing brands over time.]]> Wed, 31 Dec 2008 18:55:00 GMT http://www.slideshare.net/CarolPhillips/managing-brands-presentation CarolPhillips@slideshare.net(CarolPhillips) Managing Brands CarolPhillips Lecture to MBA class at Notre Dame Dec 2008 on managing brands over time. <img src="http://cdn.slidesharecdn.com/dec-8-managing-brands-1230756847060463-1-thumbnail-2?1230749748" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lecture to MBA class at Notre Dame Dec 2008 on managing brands over time. Managing Brands
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]]> 2128 1 http://cdn.slidesharecdn.com/dec-8-managing-brands-1230756847060463-1-thumbnail-2?1230749748 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Measuring Brand Equity http://www.slideshare.net/CarolPhillips/measuring-brand-equity-presentation
MBA class lecture on the state of brand equity measurement. What are the ’usual’ ways of monitoring brand health and assessing brand value? What are the ’recommended’ ways? Includes resources for further reading. November 2008.]]>
MBA class lecture on the state of brand equity measurement. What are the ’usual’ ways of monitoring brand health and assessing brand value? What are the ’recommended’ ways? Includes resources for further reading. November 2008.]]> Fri, 14 Nov 2008 13:26:38 GMT http://www.slideshare.net/CarolPhillips/measuring-brand-equity-presentation CarolPhillips@slideshare.net(CarolPhillips) Measuring Brand Equity CarolPhillips MBA class lecture on the state of brand equity measurement. What are the &rsquo;usual&rsquo; ways of monitoring brand health and assessing brand value? What are the &rsquo;recommended&rsquo; ways? Includes resources for further reading. November 2008. <img src="http://cdn.slidesharecdn.com/measuring-brand-equity-1226676362976116-9-thumbnail-2?1226669198" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> MBA class lecture on the state of brand equity measurement. What are the &rsquo;usual&rsquo; ways of monitoring brand health and assessing brand value? What are the &rsquo;recommended&rsquo; ways? Includes resources for further reading. November 2008. Measuring Brand Equity
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]]> 8034 3 http://cdn.slidesharecdn.com/measuring-brand-equity-1226676362976116-9-thumbnail-2?1226669198 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Brand Strategy Toolkit 2 http://www.slideshare.net/CarolPhillips/brand-strategy-toolkit-2-presentation-666587
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]]> Sat, 18 Oct 2008 01:40:32 GMT http://www.slideshare.net/CarolPhillips/brand-strategy-toolkit-2-presentation-666587 CarolPhillips@slideshare.net(CarolPhillips) Brand Strategy Toolkit 2 CarolPhillips <img src="http://cdn.slidesharecdn.com/brand-strategy-toolkit-2-1224301208433433-8-thumbnail-2?1224294032" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Brand Strategy Toolkit 2
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]]> 3267 1 http://cdn.slidesharecdn.com/brand-strategy-toolkit-2-1224301208433433-8-thumbnail-2?1224294032 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Introduction to Brand Amplitude: Our Credentials http://www.slideshare.net/CarolPhillips/introduction-to-brand-amplitude-our-credentials-presentation
A short introduction to our capabilities. Who we are, what we do and how we do it.]]>
A short introduction to our capabilities. Who we are, what we do and how we do it.]]> Mon, 13 Oct 2008 13:44:24 GMT http://www.slideshare.net/CarolPhillips/introduction-to-brand-amplitude-our-credentials-presentation CarolPhillips@slideshare.net(CarolPhillips) Introduction to Brand Amplitude: Our Credentials CarolPhillips A short introduction to our capabilities. Who we are, what we do and how we do it. <img src="http://cdn.slidesharecdn.com/brand-amplitude-credentials-072808-1223912736681232-9-thumbnail-2?1223905477" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A short introduction to our capabilities. Who we are, what we do and how we do it. Introduction to Brand Amplitude: Our Credentials
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]]> 1337 0 http://cdn.slidesharecdn.com/brand-amplitude-credentials-072808-1223912736681232-9-thumbnail-2?1223905477 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Clued In Or Clueless: A Marketing Professor Talks About Millennials http://www.slideshare.net/CarolPhillips/clued-in-or-clueless-a-marketing-professor-talks-about-millennials-presentation
Speech describing Millennials and how marketers can best reach them, given to Rio Grande Valley AAF 10.15.08]]>
Speech describing Millennials and how marketers can best reach them, given to Rio Grande Valley AAF 10.15.08]]> Mon, 13 Oct 2008 13:41:20 GMT http://www.slideshare.net/CarolPhillips/clued-in-or-clueless-a-marketing-professor-talks-about-millennials-presentation CarolPhillips@slideshare.net(CarolPhillips) Clued In Or Clueless: A Marketing Professor Talks About Millennials CarolPhillips Speech describing Millennials and how marketers can best reach them, given to Rio Grande Valley AAF 10.15.08 <img src="http://cdn.slidesharecdn.com/presentation-with-video-1223912351739937-8-thumbnail-2?1223905280" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Speech describing Millennials and how marketers can best reach them, given to Rio Grande Valley AAF 10.15.08 Clued In Or Clueless: A Marketing Professor Talks About Millennials
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]]> http://cdn.slidesharecdn.com/profile-photo-CarolPhillips?1232665629 Founder of Marketing and brand strategy consulting firm, Brand Amplitude and Instructor Marketing at Notre Dame. Areas of expertise include brand strategy, online research and marketing to Millennials. www.brandamplitude.com http://cdn.slidesharecdn.com/agenerationalportrait-091205110824-phpapp02-thumbnail?1260032934 CarolPhillips/a-generational-portrait A Generational Portrait http://cdn.slidesharecdn.com/whatshotinonlineresearch9-21-09-090922172143-phpapp02-thumbnail?1253660634 CarolPhillips/whats-hot-in-online-research Whats Hot In Online Re... http://cdn.slidesharecdn.com/cuserscarolphillipsdocumentsmydocumentsbrandamplitudecredentialspresentationsslidesharemarketingplanning-090721194049-phpapp02-thumbnail?1248223301 CarolPhillips/marketing-planning-1750930 Marketing Planning