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        <![CDATA[<img src="http://cdn.slidesharecdn.com/rolandbergerthinkactissue0620090625-090709014259-phpapp02-thumbnail-2?1247121798" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.

In our chapter, CIC utilizes our proprietary automobile  IWOM data set  to provide a basic outline of the IWOM landscape around automobiles. You can also find contributions from Beijing Benz Daimler-Chrysler (BBDC) President and CEO Günter Butschek and L’Oreal China CEO Paolo Gasparrini.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/rolandbergerthinkactissue0620090625-090709014259-phpapp02-thumbnail-2?1247121798" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.

In our chapter, CIC utilizes our proprietary automobile  IWOM data set  to provide a basic outline of the IWOM landscape around automobiles. You can also find contributions from Beijing Benz Daimler-Chrysler (BBDC) President and CEO Günter Butschek and L’Oreal China CEO Paolo Gasparrini.]]>
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      <pubDate>Thu, 09 Jul 2009 06:42:58 GMT</pubDate>
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        <media:description type="plain">In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.

In our chapter, CIC utilizes our proprietary automobile  IWOM data set  to provide a basic outline of the IWOM landscape around automobiles. You can also find contributions from Beijing Benz Daimler-Chrysler (BBDC) President and CEO G&#252;nter Butschek and L&#8217;Oreal China CEO Paolo Gasparrini.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/rolandbergerthinkactissue0620090625-090709014259-phpapp02-thumbnail-2?1247121798&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.

In our chapter, CIC utilizes our proprietary automobile  IWOM data set  to provide a basic outline of the IWOM landscape around automobiles. You can also find contributions from Beijing Benz Daimler-Chrysler (BBDC) President and CEO G&#252;nter Butschek and L&#8217;Oreal China CEO Paolo Gasparrini.</media:text>
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      <title>&#8220;Making Sense of IWOM&#8221;: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions</title>
      <link>http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens’ recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include “How IWOM is generated and disseminated” and “How brands can participate in online communities.” 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens’ recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include “How IWOM is generated and disseminated” and “How brands can participate in online communities.” 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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      <pubDate>Thu, 18 Jun 2009 06:24:50 GMT</pubDate>
      <guid>http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions</guid>
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        <media:title>&#8220;Making Sense of IWOM&#8221;: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions</media:title>
        <media:credit>CIC_China</media:credit>
        <media:description type="plain">The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens&#8217; recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include &#8220;How IWOM is generated and disseminated&#8221; and &#8220;How brands can participate in online communities.&#8221; 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens&#8217; recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include &#8220;How IWOM is generated and disseminated&#8221; and &#8220;How brands can participate in online communities.&#8221; 
HIGHLIGHTS: 
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2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:text>
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      <title>&#27934;&#23519;&#32593;&#32476;&#21475;&#30865;&#20027;&#39064;&#19968;&#65306;&#32593;&#32476;&#21475;&#30865;&#22312;&#36141;&#20080;&#20915;&#31574;&#20013;&#25198;&#28436;&#30340;&#35282;&#33394;</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/random-090617231914-phpapp02-thumbnail-2?1245381071" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 最新发布的“Making Sense of IWOM”（洞察网络口碑）是上一份“The Internet is THE Community&quot;（网络即社区）系列的延续，通过分析消费者对网络口碑的关注情况，网络口碑是否影响消费者对品牌的态度，和网络口碑和其他购买决策要素的角色互补等方面来重点探讨网络口碑在中国消费者的购买决策中正在扮演的角色。该系列主题一”网络口碑在购买决策中扮演的角色“具体分析了以下四个问题：


1. 消费者关注网络口碑吗？
2. 消费者为什么关注网络口碑？
3. 网络口碑会影响消费者对品牌的态度吗？
4. 网络口碑如何影响购买决策过程？
]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/random-090617231914-phpapp02-thumbnail-2?1245381071" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 最新发布的“Making Sense of IWOM”（洞察网络口碑）是上一份“The Internet is THE Community&quot;（网络即社区）系列的延续，通过分析消费者对网络口碑的关注情况，网络口碑是否影响消费者对品牌的态度，和网络口碑和其他购买决策要素的角色互补等方面来重点探讨网络口碑在中国消费者的购买决策中正在扮演的角色。该系列主题一”网络口碑在购买决策中扮演的角色“具体分析了以下四个问题：


1. 消费者关注网络口碑吗？
2. 消费者为什么关注网络口碑？
3. 网络口碑会影响消费者对品牌的态度吗？
4. 网络口碑如何影响购买决策过程？
]]>
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      <pubDate>Thu, 18 Jun 2009 04:19:07 GMT</pubDate>
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      <author>CIC_China@slideshare.net(CIC_China)</author>
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1. &#28040;&#36153;&#32773;&#20851;&#27880;&#32593;&#32476;&#21475;&#30865;&#21527;&#65311;
2. &#28040;&#36153;&#32773;&#20026;&#20160;&#20040;&#20851;&#27880;&#32593;&#32476;&#21475;&#30865;&#65311;
3. &#32593;&#32476;&#21475;&#30865;&#20250;&#24433;&#21709;&#28040;&#36153;&#32773;&#23545;&#21697;&#29260;&#30340;&#24577;&#24230;&#21527;&#65311;
4. &#32593;&#32476;&#21475;&#30865;&#22914;&#20309;&#24433;&#21709;&#36141;&#20080;&#20915;&#31574;&#36807;&#31243;&#65311;
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1. &#28040;&#36153;&#32773;&#20851;&#27880;&#32593;&#32476;&#21475;&#30865;&#21527;&#65311;
2. &#28040;&#36153;&#32773;&#20026;&#20160;&#20040;&#20851;&#27880;&#32593;&#32476;&#21475;&#30865;&#65311;
3. &#32593;&#32476;&#21475;&#30865;&#20250;&#24433;&#21709;&#28040;&#36153;&#32773;&#23545;&#21697;&#29260;&#30340;&#24577;&#24230;&#21527;&#65311;
4. &#32593;&#32476;&#21475;&#30865;&#22914;&#20309;&#24433;&#21709;&#36141;&#20080;&#20915;&#31574;&#36807;&#31243;&#65311;
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