Comments by User: BrandAutopsy http://www.slideshare.net/ Sun, 03 Feb 2008 16:38:39 GMT www.slideshare.net feed for Comments by User: BrandAutopsy Nice to see Harold Baines make a cameo in this prezo! http://www.slideshare.net/chrisbernard/there-will-be-blood-slide-share?order=35 Nice to see Harold Baines make a cameo in this prezo! Sun, 03 Feb 2008 16:38:39 GMT chrisbernard/there-will-be-blood-slide-share/35 BrandAutopsy Yep ... that's me. And just so you know, Zyman's book isn't rich with platitudes. On the other hand, Roberts' LOVEMARKS books are rich with platitudes. I'm interested to learn how you are able to definitively distinguish between advertising messages and "communication" messages. They seem one-and-the-same with me. http://www.slideshare.net/BrandAutopsy/the-end-of-advertising-as-we-know-it?order=5 Yep ... that's me. And just so you know, Zyman's book isn't rich with platitudes. On the other hand, Roberts' LOVEMARKS books are rich with platitudes. I'm interested to learn how you are able to definitively distinguish between advertising messages and "communication" messages. They seem one-and-the-same with me. Wed, 11 Jul 2007 16:16:56 GMT BrandAutopsy/the-end-of-advertising-as-we-know-it/5 BrandAutopsy Bullshit, eh? All he's saying is that EVERYTHING a business does communicates something to customers. Ain't nuthin' bullshit about that. And in slide #6, I shared a more elaborative quote from Zyman explaining what he means. http://www.slideshare.net/BrandAutopsy/the-end-of-advertising-as-we-know-it?order=5 Bullshit, eh? All he's saying is that EVERYTHING a business does communicates something to customers. Ain't nuthin' bullshit about that. And in slide #6, I shared a more elaborative quote from Zyman explaining what he means. Tue, 10 Jul 2007 03:37:43 GMT BrandAutopsy/the-end-of-advertising-as-we-know-it/5 BrandAutopsy