from: BrandAutopsy 1 year ago

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Andy Sernovitz's book, "WORD OF MOUTH MARKETING: How Smart Companies Get People Talking." Learn more at Andy's book companion website at www.wordofmouthbook.com.

Tags: business marketing word of mouth books brand

from: marketingfacts 1 year ago

Presentatie die ik op 21 november zal geven op het Word-of-Mouth Marketing Seminar van Focus.

Tags: weblogs blogs wom womma ethics

from: swamicrm 1 year ago

Blogs play an important role in building positive or negative word-of-mouth when it comes to consumers making decisions about brands. Measuring the business impact of blogs is a key area of interest to marketers and this research by IPSOS in Europe provides some great insights into how blogs work to shape customer perceptions and behaviour.

Tags: blogs business roi marketing word-of-mouth

from: affinibob 1 year ago

When it came time to release the eighth installment of its popular video game franchise, Dragon Quest, developer Square Enix had an important question to answer: How could it generate enthusiasm for a game that doesn't yet exist? Learn how Square Enix reinvigorated the Dragon Quest franchise with Slime Knights, a branded, enthusiast-driven social network for like-minded gamers. The concepts presented are applicable to any brand, product, or service, regardless of your industry. (presentation from the Word of Mouth Marketing Association's Word of Mouth Basic Training 2007 Conference)

Tags: marketing word of mouth wom viral buzz

from: theafter 1 year ago

A presentation that is trying to explain the concept of Word of Mouth marketing in a very accessible way

Tags: wom word-of-mouth womm ambassador marketing

from: kuchmuch 1 year ago

WOMMA Summit 2006

Tags: wom womma word of mouth viral marketing buzz marketing

from: kuchmuch 1 year ago

WOMMA Summit 2006

Tags: wom womma word of mouth viral marketing buzz marketing

from: kuchmuch 1 year ago

WOMMA Summit 2006

Tags: wom womma word of mouth viral marketing buzz marketing

from: tkarwatka 1 year ago

Marketing wirusowy ( viral marketing ) to element Word Of Mouth Marketing. W prezentacji kilka case study oraz przepis na udany viral.

Tags: viral marketing emarketing womm wom

from: marcocc 11 months ago

Sacha Monotti - I passaparola online come asset strategico misurabile: una tecnologia a supporto.

Tags: None

from: affinibob 11 months ago

The following hardcover book contains content that was created by a group of passionate video game fans as part of the "Altimit Corporation" enthusiast community. Members were encouraged to participate in "challenges" which engaged fans with not only the game, but also the brand, subsequently helping to spread the word both online and offline. "Employees" of the Altimit Corporation helped create original graphics, ideas, videos, banners, IM icons, and more for Namco Bandai's game .hack//G.U. Volume 1.

Tags: affinitive social media consumer generated media

from: TBWA 11 months ago

A TBWA\ Amsterdam case. BrandGossip helps brand owners to discover what is happening to their brands online.

Tags: brandgossip tbwa brand_monitoring brand_tracking

from: kameran 10 months ago

How to use word of mouth marketing techniques to create a buzz & viral campaign. Why? What? How?

Tags: consulting napa emarketing e-marketing paradigm

from: ogborges 10 months ago

Tags: business marketing word-of-mouth

from: sernovitz 10 months ago

More at http://www.damniwish.com from Andy Sernovitz.

Tags: microsoft blogging marketing wom blog

from: BrandAutopsy 10 months ago

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006 ******************** Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best. johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

Tags: strategy autopsy brand mouth word

from: agentwildfire 9 months ago

167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society

Tags: buzz ugc cgm collaboration conversation

from: agentwildfire 9 months ago

Pssst... it explains the 3 word of mouth buckets ....heh, you'll never believe this, it actually discusses the 36 reasons why we buzz...wait 'til I tell you, each reason has a mini-brand example...I'm really not kidding and oh yeah, the other great thing, it has a sprinkling of data to satisfy your left brain too...don't believe me, download this yourself...if you like it, all that I ask is that you pass it along to someone who might enjoy it...thanks for your time.

Tags: influence agent wildfire communication passalong viral

from: gorenflo 9 months ago

Presentation gives an overview of how to acquire and retain users by understanding how they are connected and influence each other. This method is based on social network analysis, a quantitative science used to measure and visualize social networks. This approach works for any market, though markets like mobile telephony and online social networks are ideal since data about how users are connected is readily available.

Tags: mobile social networking neal gorenflo fas-research.com web social

from: kuchmuch 9 months ago

By Jay Conrad Levinson a ChangeThis manifest

Tags: viral word-of-mouth marketing guerilla wom