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    <pubDate>Tue, 01 Dec 2009 02:30:44 GMT</pubDate>
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      <title>Measuring Performance Of Social Media Communications</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]>
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      <pubDate>Tue, 01 Dec 2009 02:30:44 GMT</pubDate>
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        <media:description type="plain">Marketing spend these days is all about justification. I&amp;rsquo;m glad that the use of social media is quickly moving from &amp;quot;shiny object&amp;quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Marketing spend these days is all about justification. I&amp;rsquo;m glad that the use of social media is quickly moving from &amp;quot;shiny object&amp;quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.</media:text>
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Is YOUR strategy changing? ]]>
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Is YOUR strategy changing? ]]>
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      <pubDate>Mon, 16 Nov 2009 21:39:28 GMT</pubDate>
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        <media:description type="plain">The web is changing. Marketing is changing. Behaviour HAS changed. 

Is YOUR strategy changing? </media:description>
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Is YOUR strategy changing? </media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mainpagevideonov-091116152746-phpapp01-thumbnail-2?1258407424" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Mon, 16 Nov 2009 21:27:39 GMT</pubDate>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2513366"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/markwilliamson/is-your-strategy-changing" title="Is Your Strategy Changing? (video)">Is Your Strategy Changing? (video)</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mainpagevideonov-091116152746-phpapp01&stripped_title=is-your-strategy-changing" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mainpagevideonov-091116152746-phpapp01&stripped_title=is-your-strategy-changing" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/markwilliamson">markwilliamson</a>.</div></div>]]>
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      <title>Facebook Engagement Rate</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/smer-091104043531-phpapp02-thumbnail-2?1260782141" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Our new research: a metric to measure the engagement between users and companies on Facebook.

The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.

Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/smer-091104043531-phpapp02-thumbnail-2?1260782141" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Our new research: a metric to measure the engagement between users and companies on Facebook.

The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.

Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.]]>
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      <pubDate>Wed, 04 Nov 2009 10:35:27 GMT</pubDate>
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        <media:description type="plain">Our new research: a metric to measure the engagement between users and companies on Facebook.

The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.

Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.</media:description>
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The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.

Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.</media:text>
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      <title>What To Measure In Social Media</title>
      <link>http://www.slideshare.net/NicolasMoerman/what-to-measure-in-social-media</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/whattomeasureinsocialmedia-091103080546-phpapp01-thumbnail-2?1257257221" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A work in progress to determine the right set of metrics for every (social media) marketing objective.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/whattomeasureinsocialmedia-091103080546-phpapp01-thumbnail-2?1257257221" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A work in progress to determine the right set of metrics for every (social media) marketing objective.]]>
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      <pubDate>Tue, 03 Nov 2009 14:05:44 GMT</pubDate>
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        <media:description type="plain">A work in progress to determine the right set of metrics for every (social media) marketing objective.</media:description>
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&quot;Kind like you made it in your garage. Works just needs a little elbow grease.&quot;

(Presented at Podcamp Boston 4 and Social Media AZ 08/09)
Attribution:
Just link back to jivefromthehive.com. Its just good karma! Technically, except where otherwise noted, content on this site is
licensed under a Creative Commons Attribution 3.0 License.

]]>
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&quot;Kind like you made it in your garage. Works just needs a little elbow grease.&quot;

(Presented at Podcamp Boston 4 and Social Media AZ 08/09)
Attribution:
Just link back to jivefromthehive.com. Its just good karma! Technically, except where otherwise noted, content on this site is
licensed under a Creative Commons Attribution 3.0 License.

]]>
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&amp;quot;Kind like you made it in your garage. Works just needs a little elbow grease.&amp;quot;

(Presented at Podcamp Boston 4 and Social Media AZ 08/09)
Attribution:
Just link back to jivefromthehive.com. Its just good karma! Technically, except where otherwise noted, content on this site is
licensed under a Creative Commons Attribution 3.0 License.

</media:description>
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&amp;quot;Kind like you made it in your garage. Works just needs a little elbow grease.&amp;quot;

(Presented at Podcamp Boston 4 and Social Media AZ 08/09)
Attribution:
Just link back to jivefromthehive.com. Its just good karma! Technically, except where otherwise noted, content on this site is
licensed under a Creative Commons Attribution 3.0 License.

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        <![CDATA[<img src="http://cdn.slidesharecdn.com/lauraleedooleysocialmediametrics-090605190100-phpapp02-thumbnail-2?1246450559" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.]]>
      </content:encoded>
      <pubDate>Sat, 06 Jun 2009 00:00:55 GMT</pubDate>
      <guid>http://www.slideshare.net/lldoolj2/social-media-metrics-free-tools-to-help-you-measure-your-success</guid>
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        <media:description type="plain">An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/lauraleedooleysocialmediametrics-090605190100-phpapp02-thumbnail-2?1246450559&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.</media:text>
        <media:keywords></media:keywords>
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A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&rsquo;t get a lot of the wordy content unless you&rsquo;re there listening to me!  But anyway, it&rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socmeroi-090303100052-phpapp01-thumbnail-2?1237304641" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&rsquo;t get a lot of the wordy content unless you&rsquo;re there listening to me!  But anyway, it&rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.]]>
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A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&amp;rsquo;t get a lot of the wordy content unless you&amp;rsquo;re there listening to me!  But anyway, it&amp;rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.</media:description>
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A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&amp;rsquo;t get a lot of the wordy content unless you&amp;rsquo;re there listening to me!  But anyway, it&amp;rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.</media:text>
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      <title>Measuring Social Media ROI</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/brianhalligansmb10-1226678738252954-9-thumbnail-2?1226671495" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Brian Halligan&rsquo;s slides for Social Media Breakfast 10 on 11/12/08.]]>
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      <pubDate>Fri, 14 Nov 2008 14:04:54 GMT</pubDate>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_753153"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/HubSpot/measuring-social-media-roi-presentation" title="Measuring Social Media ROI">Measuring Social Media ROI</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brianhalligansmb10-1226678738252954-9&stripped_title=measuring-social-media-roi-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brianhalligansmb10-1226678738252954-9&stripped_title=measuring-social-media-roi-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/HubSpot">HubSpot Marketing</a>.</div></div>]]>
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      <title>MotiveQuest Automotive Advocacy</title>
      <link>http://www.slideshare.net/motivequest/motivequest-automotive-advocacy</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/motivequest-automotive-advocacy-1216215315231913-9-thumbnail-2?1216208017" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Example of the relationship between brand advocacy and sales in the automotive category]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/motivequest-automotive-advocacy-1216215315231913-9-thumbnail-2?1216208017" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Example of the relationship between brand advocacy and sales in the automotive category]]>
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      <pubDate>Wed, 16 Jul 2008 11:28:46 GMT</pubDate>
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        <media:description type="plain">Example of the relationship between brand advocacy and sales in the automotive category</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/motivequest-automotive-advocacy-1216215315231913-9-thumbnail-2?1216208017&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Example of the relationship between brand advocacy and sales in the automotive category</media:text>
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      <title>A Framework for Measuring Blog Success</title>
      <link>http://www.slideshare.net/gregverdino/a-framework-for-measuring-blog-success</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/a-framework-for-measuring-blog-success-119993303162279-4-thumbnail-2?1222951815" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A framework and recommended &quot;starter tool kit&quot; for measuring and understanding the success of your blog.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/a-framework-for-measuring-blog-success-119993303162279-4-thumbnail-2?1222951815" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A framework and recommended &quot;starter tool kit&quot; for measuring and understanding the success of your blog.]]>
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      <pubDate>Thu, 10 Jan 2008 00:43:52 GMT</pubDate>
      <guid>http://www.slideshare.net/gregverdino/a-framework-for-measuring-blog-success</guid>
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        <media:title>A Framework for Measuring Blog Success</media:title>
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        <media:description type="plain">A framework and recommended &amp;quot;starter tool kit&amp;quot; for measuring and understanding the success of your blog.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/a-framework-for-measuring-blog-success-119993303162279-4-thumbnail-2?1222951815&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A framework and recommended &amp;quot;starter tool kit&amp;quot; for measuring and understanding the success of your blog.</media:text>
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      <title>Social Media Measurement</title>
      <link>http://www.slideshare.net/themoleskin/social-media-measurement</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/social-media-measurement-1194927971277530-2-thumbnail-2?1221118274" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How do you measure the impact of your social media campaign? Kelsey Ruger&rsquo;s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/social-media-measurement-1194927971277530-2-thumbnail-2?1221118274" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How do you measure the impact of your social media campaign? Kelsey Ruger&rsquo;s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.]]>
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      <pubDate>Tue, 13 Nov 2007 02:26:12 GMT</pubDate>
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        <media:description type="plain">How do you measure the impact of your social media campaign? Kelsey Ruger&amp;rsquo;s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/social-media-measurement-1194927971277530-2-thumbnail-2?1221118274&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; How do you measure the impact of your social media campaign? Kelsey Ruger&amp;rsquo;s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_164245"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/themoleskin/social-media-measurement" title="Social Media Measurement">Social Media Measurement</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-measurement-1194927971277530-2&stripped_title=social-media-measurement" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-measurement-1194927971277530-2&stripped_title=social-media-measurement" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/themoleskin">Kelsey Ruger</a>.</div></div>]]>
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