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    <pubDate>Fri, 11 Dec 2009 21:36:19 GMT</pubDate>
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      <title>SES Chicago 2009 - SearchMonkey</title>
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This presentation gives an overview of WHY search engines are making use of Structured data, HOW we&rsquo;re making use of it, HOW users are seeing it presented, WHAT volume and type of data we&rsquo;re starting to see (are engines starting to provide enough of a carrot?), and finally HOW we&rsquo;re making it easier to expose your rich data.]]>
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This presentation gives an overview of WHY search engines are making use of Structured data, HOW we&rsquo;re making use of it, HOW users are seeing it presented, WHAT volume and type of data we&rsquo;re starting to see (are engines starting to provide enough of a carrot?), and finally HOW we&rsquo;re making it easier to expose your rich data.]]>
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        <media:description type="plain">Presentation from the &amp;rsquo;Developments in IR on the Web&amp;rsquo; panel, December 8th 2009.

This presentation gives an overview of WHY search engines are making use of Structured data, HOW we&amp;rsquo;re making use of it, HOW users are seeing it presented, WHAT volume and type of data we&amp;rsquo;re starting to see (are engines starting to provide enough of a carrot?), and finally HOW we&amp;rsquo;re making it easier to expose your rich data.</media:description>
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This presentation gives an overview of WHY search engines are making use of Structured data, HOW we&amp;rsquo;re making use of it, HOW users are seeing it presented, WHAT volume and type of data we&amp;rsquo;re starting to see (are engines starting to provide enough of a carrot?), and finally HOW we&amp;rsquo;re making it easier to expose your rich data.</media:text>
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      <title>Web Site Visibility in the Giant Graph of Commerce Data</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sespanelmhepp-091208181958-phpapp01-thumbnail-2?1260318783" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sespanelmhepp-091208181958-phpapp01-thumbnail-2?1260318783" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).]]>
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      <pubDate>Wed, 09 Dec 2009 00:19:49 GMT</pubDate>
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        <media:description type="plain">In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).</media:description>
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      <title>ISWC GoodRelations Tutorial Part 4</title>
      <link>http://www.slideshare.net/mhepp/iswc-goodrelations-tutorial-part-4</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/iswc-gr4-091025165145-phpapp01-thumbnail-2?1256507526" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is part 4 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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      <pubDate>Sun, 25 Oct 2009 21:51:35 GMT</pubDate>
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        <media:title>ISWC GoodRelations Tutorial Part 4</media:title>
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        <media:description type="plain">This is part 4 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</media:description>
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See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2344039"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mhepp/iswc-goodrelations-tutorial-part-4" title="ISWC GoodRelations Tutorial Part 4">ISWC GoodRelations Tutorial Part 4</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iswc-gr4-091025165145-phpapp01&stripped_title=iswc-goodrelations-tutorial-part-4" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iswc-gr4-091025165145-phpapp01&stripped_title=iswc-goodrelations-tutorial-part-4" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mhepp">Martin Hepp</a>.</div></div>]]>
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      <title>ISWC GoodRelations Tutorial Part 2</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/iswc-gr2-091025165150-phpapp01-thumbnail-2?1256507523" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is part 2 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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      <pubDate>Sun, 25 Oct 2009 21:51:35 GMT</pubDate>
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        <media:description type="plain">This is part 2 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
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See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2344040"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mhepp/iswc-goodrelations-tutorial-part-2" title="ISWC GoodRelations Tutorial Part 2">ISWC GoodRelations Tutorial Part 2</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iswc-gr2-091025165150-phpapp01&stripped_title=iswc-goodrelations-tutorial-part-2" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iswc-gr2-091025165150-phpapp01&stripped_title=iswc-goodrelations-tutorial-part-2" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mhepp">Martin Hepp</a>.</div></div>]]>
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      <title>ISWC GoodRelations Tutorial Part 3</title>
      <link>http://www.slideshare.net/mhepp/iswc-goodrelations-tutorial-part-3</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/iswc-gr3-091025165139-phpapp02-thumbnail-2?1256507528" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is part 3 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009]]>
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        <media:description type="plain">This is part 3 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.

See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</media:description>
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See also
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See also
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        <media:description type="plain">This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.

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        <![CDATA[<img src="http://cdn.slidesharecdn.com/talk-eclass-wuerzburg-2009-09-29-public-pptx-small-090930034615-phpapp01-thumbnail-2?1254300431" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.]]>
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      <pubDate>Wed, 30 Sep 2009 08:46:05 GMT</pubDate>
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        <media:description type="plain">This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/talk-eclass-wuerzburg-2009-09-29-public-pptx-small-090930034615-phpapp01-thumbnail-2?1254300431&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/1943026-thumbnail-2?1251961268" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison.
This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation  is that consumers cannot search using a consolidated view on all alternative offers across the Web.

In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/1943026-thumbnail-2?1251961268" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison.
This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation  is that consumers cannot search using a consolidated view on all alternative offers across the Web.

In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.]]>
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        <media:description type="plain">E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison.
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In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.</media:description>
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This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation  is that consumers cannot search using a consolidated view on all alternative offers across the Web.

In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.</media:text>
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      <title>Search Monkey Overview</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/searchmonkeyoverview-090902083425-phpapp02-thumbnail-2?1251898514" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A more detailed overview on what Search Monkey is and how to implement a useful enhanced result app. Presented in Dec 2008.

Though the future of Search Monkey hangs in the balance, it has and continues to be a great breakthrough idea with a lot of potentials.]]>
      </description>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/searchmonkeyoverview-090902083425-phpapp02-thumbnail-2?1251898514" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A more detailed overview on what Search Monkey is and how to implement a useful enhanced result app. Presented in Dec 2008.

Though the future of Search Monkey hangs in the balance, it has and continues to be a great breakthrough idea with a lot of potentials.]]>
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      <pubDate>Wed, 02 Sep 2009 13:34:14 GMT</pubDate>
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        <media:description type="plain">A more detailed overview on what Search Monkey is and how to implement a useful enhanced result app. Presented in Dec 2008.

Though the future of Search Monkey hangs in the balance, it has and continues to be a great breakthrough idea with a lot of potentials.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/searchmonkeyoverview-090902083425-phpapp02-thumbnail-2?1251898514&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A more detailed overview on what Search Monkey is and how to implement a useful enhanced result app. Presented in Dec 2008.

Though the future of Search Monkey hangs in the balance, it has and continues to be a great breakthrough idea with a lot of potentials.</media:text>
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    <item>
      <title>Data Cloud - Yury Lifshits - Yahoo! Research</title>
      <link>http://www.slideshare.net/yurylifshits/data-cloud-yury-lifshits-yahoo-research</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/data-cloud-by-yury-lifshits-090605000243-phpapp02-thumbnail-2?1244582930" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this talk we address two questions:

1) How to use structured data in web search?
2) How to gather structured data?

For the first question we identify valuable classes of data, present query classes that can benefit from structured data and describe architecture that combines keyword search with structured search.

For the second question we present Data Cloud: An ecosystem of data publishers, search engine (data cloud) and data consumers. We show connection form Data Cloud Strategy to classic notion in economics: network effect in two-sided markets. At the end of the talk an early demo implementation will be presented.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/data-cloud-by-yury-lifshits-090605000243-phpapp02-thumbnail-2?1244582930" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this talk we address two questions:

1) How to use structured data in web search?
2) How to gather structured data?

For the first question we identify valuable classes of data, present query classes that can benefit from structured data and describe architecture that combines keyword search with structured search.

For the second question we present Data Cloud: An ecosystem of data publishers, search engine (data cloud) and data consumers. We show connection form Data Cloud Strategy to classic notion in economics: network effect in two-sided markets. At the end of the talk an early demo implementation will be presented.]]>
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        <media:description type="plain">In this talk we address two questions:

1) How to use structured data in web search?
2) How to gather structured data?

For the first question we identify valuable classes of data, present query classes that can benefit from structured data and describe architecture that combines keyword search with structured search.

For the second question we present Data Cloud: An ecosystem of data publishers, search engine (data cloud) and data consumers. We show connection form Data Cloud Strategy to classic notion in economics: network effect in two-sided markets. At the end of the talk an early demo implementation will be presented.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/data-cloud-by-yury-lifshits-090605000243-phpapp02-thumbnail-2?1244582930&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; In this talk we address two questions:

1) How to use structured data in web search?
2) How to gather structured data?

For the first question we identify valuable classes of data, present query classes that can benefit from structured data and describe architecture that combines keyword search with structured search.

For the second question we present Data Cloud: An ecosystem of data publishers, search engine (data cloud) and data consumers. We show connection form Data Cloud Strategy to classic notion in economics: network effect in two-sided markets. At the end of the talk an early demo implementation will be presented.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1536457"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/yurylifshits/data-cloud-yury-lifshits-yahoo-research" title="Data Cloud - Yury Lifshits - Yahoo! Research">Data Cloud - Yury Lifshits - Yahoo! Research</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=data-cloud-by-yury-lifshits-090605000243-phpapp02&stripped_title=data-cloud-yury-lifshits-yahoo-research" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=data-cloud-by-yury-lifshits-090605000243-phpapp02&stripped_title=data-cloud-yury-lifshits-yahoo-research" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/yurylifshits">Yury Lifshits</a>.</div></div>]]>
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    <item>
      <title>Semantic Web-based E-Commerce: The GoodRelations Ontology</title>
      <link>http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/semantictechmhepp-final-public2-pptx-090604170421-phpapp01-thumbnail-2?1244153103" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Semantic Web-based E-Commerce: The GoodRelations Ontology
Presentation at the Semantic Technology Conference, June 15, 2009

http://purl.org/goodrelations/]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/semantictechmhepp-final-public2-pptx-090604170421-phpapp01-thumbnail-2?1244153103" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Semantic Web-based E-Commerce: The GoodRelations Ontology
Presentation at the Semantic Technology Conference, June 15, 2009

http://purl.org/goodrelations/]]>
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      <pubDate>Thu, 04 Jun 2009 22:04:18 GMT</pubDate>
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Presentation at the **Semantic Technology Conference, *June 15, 2009

http://purl.org/goodrelations/</media:description>
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Presentation at the **Semantic Technology Conference, *June 15, 2009

http://purl.org/goodrelations/</media:text>
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      <title>Microformatos - 2009 - Juntando as Pe&#231;as do Puzzle</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ufssessions-090603093649-phpapp02-thumbnail-2?1244069660" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Apresentação introdutória sobre Microformatos na SAPO Sessions de 4 de Junho de 2009.

Baseada na apresentação feita no Codebits, actualizada com exemplos e novidades. (novas ferramentas, novos design-patterns, etc.)]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ufssessions-090603093649-phpapp02-thumbnail-2?1244069660" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Apresentação introdutória sobre Microformatos na SAPO Sessions de 4 de Junho de 2009.

Baseada na apresentação feita no Codebits, actualizada com exemplos e novidades. (novas ferramentas, novos design-patterns, etc.)]]>
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      <pubDate>Wed, 03 Jun 2009 14:36:44 GMT</pubDate>
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        <media:description type="plain">Apresenta&#231;&#227;o introdut&#243;ria sobre Microformatos na SAPO Sessions de 4 de Junho de 2009.

Baseada na apresenta&#231;&#227;o feita no Codebits, actualizada com exemplos e novidades. (novas ferramentas, novos design-patterns, etc.)</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ufssessions-090603093649-phpapp02-thumbnail-2?1244069660&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Apresenta&#231;&#227;o introdut&#243;ria sobre Microformatos na SAPO Sessions de 4 de Junho de 2009.

Baseada na apresenta&#231;&#227;o feita no Codebits, actualizada com exemplos e novidades. (novas ferramentas, novos design-patterns, etc.)</media:text>
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      <title>Search Monkey - Open Hack London &amp;rsquo;09</title>
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      <pubDate>Tue, 05 May 2009 06:19:43 GMT</pubDate>
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