<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:activity="http://activitystrea.ms/spec/1.0/" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:slideshare="http://slideshare.net/api/1" version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/">
  <channel>
    <title>Slideshows for Tag: ontrade</title>
    <link>http://www.slideshare.net/</link>
    <image>
      <url>http://www.slideshare.net/images/logo.gif</url>
      <title>Slideshows for Tag: ontrade</title>
      <link>http://www.slideshare.net/</link>
    </image>
    <pubDate>Sun, 05 Jul 2009 21:25:04 GMT</pubDate>
    <description>SlideShare feed for Slideshows for Tag: ontrade</description>
    <item>
      <title>Branding in B2B Communities- DMDays09 Slides</title>
      <link>http://www.slideshare.net/gkrautzel/branding-in-b2b-communities-dmdays09-slides</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/dmdays09slidestoolboxcomfinal4-090705162511-phpapp01-thumbnail-2?1246829580" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on how and why vendors are leveraging B2B online communities to build relationships with their customers and prospects.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/dmdays09slidestoolboxcomfinal4-090705162511-phpapp01-thumbnail-2?1246829580" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on how and why vendors are leveraging B2B online communities to build relationships with their customers and prospects.]]>
      </content:encoded>
      <pubDate>Sun, 05 Jul 2009 21:25:04 GMT</pubDate>
      <guid>http://www.slideshare.net/gkrautzel/branding-in-b2b-communities-dmdays09-slides</guid>
      <author>gkrautzel@slideshare.net(gkrautzel)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/gkrautzel/branding-in-b2b-communities-dmdays09-slides"/>
        <media:title>Branding in B2B Communities- DMDays09 Slides</media:title>
        <media:credit>gkrautzel</media:credit>
        <media:description type="plain">Presentation on how and why vendors are leveraging B2B online communities to build relationships with their customers and prospects.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/dmdays09slidestoolboxcomfinal4-090705162511-phpapp01-thumbnail-2?1246829580&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentation on how and why vendors are leveraging B2B online communities to build relationships with their customers and prospects.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/dmdays09slidestoolboxcomfinal4-090705162511-phpapp01-thumbnail-2?1246829580" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1684573"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gkrautzel/branding-in-b2b-communities-dmdays09-slides" title="Branding in B2B Communities- DMDays09 Slides">Branding in B2B Communities- DMDays09 Slides</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=dmdays09slidestoolboxcomfinal4-090705162511-phpapp01&stripped_title=branding-in-b2b-communities-dmdays09-slides" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=dmdays09slidestoolboxcomfinal4-090705162511-phpapp01&stripped_title=branding-in-b2b-communities-dmdays09-slides" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/gkrautzel">George Krautzel</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>817</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/dmdays09slidestoolboxcomfinal4-090705162511-phpapp01-thumbnail-2?1246829580</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>Social Media Marketing for B2B: A Primer</title>
      <link>http://www.slideshare.net/BinaryPulse/social-media-marketing-for-b2b-a-primer</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/lunchlearn1primer-090512164620-phpapp02-thumbnail-2?1242166476" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These days, marketing isn’t a one-way street. More than ever, it happens across a series of very personal, very granular conversations in which those being marketed to have equal or greater power than those doing the marketing. In this primer session, we define key terminology, and survey the domain of new media channels and what each of them can offer as part of a forward-looking, integrated marketing effort. We talk about user generated content, the importance of keywords and search in the dynamic flow of marketing, personalizing communications to discrete groups of like-minded individuals, and how all of these can meet the specific objectives of B2B constituents.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/lunchlearn1primer-090512164620-phpapp02-thumbnail-2?1242166476" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These days, marketing isn’t a one-way street. More than ever, it happens across a series of very personal, very granular conversations in which those being marketed to have equal or greater power than those doing the marketing. In this primer session, we define key terminology, and survey the domain of new media channels and what each of them can offer as part of a forward-looking, integrated marketing effort. We talk about user generated content, the importance of keywords and search in the dynamic flow of marketing, personalizing communications to discrete groups of like-minded individuals, and how all of these can meet the specific objectives of B2B constituents.]]>
      </content:encoded>
      <pubDate>Tue, 12 May 2009 21:46:06 GMT</pubDate>
      <guid>http://www.slideshare.net/BinaryPulse/social-media-marketing-for-b2b-a-primer</guid>
      <author>BinaryPulse@slideshare.net(BinaryPulse)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/BinaryPulse/social-media-marketing-for-b2b-a-primer"/>
        <media:title>Social Media Marketing for B2B: A Primer</media:title>
        <media:credit>BinaryPulse</media:credit>
        <media:description type="plain">These days, marketing isn&#8217;t a one-way street. More than ever, it happens across a series of very personal, very granular conversations in which those being marketed to have equal or greater power than those doing the marketing. In this primer session, we define key terminology, and survey the domain of new media channels and what each of them can offer as part of a forward-looking, integrated marketing effort. We talk about user generated content, the importance of keywords and search in the dynamic flow of marketing, personalizing communications to discrete groups of like-minded individuals, and how all of these can meet the specific objectives of B2B constituents.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/lunchlearn1primer-090512164620-phpapp02-thumbnail-2?1242166476&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; These days, marketing isn&#8217;t a one-way street. More than ever, it happens across a series of very personal, very granular conversations in which those being marketed to have equal or greater power than those doing the marketing. In this primer session, we define key terminology, and survey the domain of new media channels and what each of them can offer as part of a forward-looking, integrated marketing effort. We talk about user generated content, the importance of keywords and search in the dynamic flow of marketing, personalizing communications to discrete groups of like-minded individuals, and how all of these can meet the specific objectives of B2B constituents.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/lunchlearn1primer-090512164620-phpapp02-thumbnail-2?1242166476" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1425496"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/BinaryPulse/social-media-marketing-for-b2b-a-primer" title="Social Media Marketing for B2B: A Primer">Social Media Marketing for B2B: A Primer</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lunchlearn1primer-090512164620-phpapp02&stripped_title=social-media-marketing-for-b2b-a-primer" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lunchlearn1primer-090512164620-phpapp02&stripped_title=social-media-marketing-for-b2b-a-primer" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/BinaryPulse">Drew Mehl</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>2078</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/lunchlearn1primer-090512164620-phpapp02-thumbnail-2?1242166476</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>Designing For Sign Up</title>
      <link>http://www.slideshare.net/bokardo/designing-for-sign-up</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/webstock-designing-for-sign-up-090305065126-phpapp01-thumbnail-2?1236257530" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Talk given at Webstock, 2009, in Wellington, New Zealand.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/webstock-designing-for-sign-up-090305065126-phpapp01-thumbnail-2?1236257530" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Talk given at Webstock, 2009, in Wellington, New Zealand.]]>
      </content:encoded>
      <pubDate>Thu, 05 Mar 2009 12:51:20 GMT</pubDate>
      <guid>http://www.slideshare.net/bokardo/designing-for-sign-up</guid>
      <author>bokardo@slideshare.net(bokardo)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/bokardo/designing-for-sign-up"/>
        <media:title>Designing For Sign Up</media:title>
        <media:credit>bokardo</media:credit>
        <media:description type="plain">Talk given at Webstock, 2009, in Wellington, New Zealand.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/webstock-designing-for-sign-up-090305065126-phpapp01-thumbnail-2?1236257530&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Talk given at Webstock, 2009, in Wellington, New Zealand.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/webstock-designing-for-sign-up-090305065126-phpapp01-thumbnail-2?1236257530" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1105505"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bokardo/designing-for-sign-up" title="Designing For Sign Up">Designing For Sign Up</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=webstock-designing-for-sign-up-090305065126-phpapp01&stripped_title=designing-for-sign-up" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=webstock-designing-for-sign-up-090305065126-phpapp01&stripped_title=designing-for-sign-up" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bokardo">Joshua Porter</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>14813</slideshare:views>
        <slideshare:comments>8</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/webstock-designing-for-sign-up-090305065126-phpapp01-thumbnail-2?1236257530</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&amp;rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008</title>
      <link>http://www.slideshare.net/DESIGNaboutTOWN/user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/presentationweb2ready-1224752469638075-8-thumbnail-2?1225748759" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008

****************

Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at “Universidad de Ciencias Empresariales y Sociales” in Buenos Aires (one of Fast Company’s top 15 “Fastest Cities” in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

****************

User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN) 
14:35 Thursday, 23-10-2008 
Location: A3-4 

There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today’s design trends.
- Which design elements entice users to take action: Shapes, colors, images…
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

****************

Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/presentationweb2ready-1224752469638075-8-thumbnail-2?1225748759" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008

****************

Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at “Universidad de Ciencias Empresariales y Sociales” in Buenos Aires (one of Fast Company’s top 15 “Fastest Cities” in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

****************

User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN) 
14:35 Thursday, 23-10-2008 
Location: A3-4 

There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today’s design trends.
- Which design elements entice users to take action: Shapes, colors, images…
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

****************

Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana]]>
      </content:encoded>
      <pubDate>Thu, 23 Oct 2008 07:01:09 GMT</pubDate>
      <guid>http://www.slideshare.net/DESIGNaboutTOWN/user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation</guid>
      <author>DESIGNaboutTOWN@slideshare.net(DESIGNaboutTOWN)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/DESIGNaboutTOWN/user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation"/>
        <media:title>User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&amp;rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008</media:title>
        <media:credit>DESIGNaboutTOWN</media:credit>
        <media:description type="plain">User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&amp;rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008

****************

Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at &#8220;Universidad de Ciencias Empresariales y Sociales&#8221; in Buenos Aires (one of Fast Company&#8217;s top 15 &#8220;Fastest Cities&#8221; in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

****************

User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN) 
14:35 Thursday, 23-10-2008 
Location: A3-4 

There&#8217;s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today&#8217;s design trends.
- Which design elements entice users to take action: Shapes, colors, images&#8230;
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

****************

Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/presentationweb2ready-1224752469638075-8-thumbnail-2?1225748759&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&amp;rsquo;Reilly Media Web 2.0 Conference ,Berlin 2008

****************

Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at &#8220;Universidad de Ciencias Empresariales y Sociales&#8221; in Buenos Aires (one of Fast Company&#8217;s top 15 &#8220;Fastest Cities&#8221; in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

****************

User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN) 
14:35 Thursday, 23-10-2008 
Location: A3-4 

There&#8217;s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today&#8217;s design trends.
- Which design elements entice users to take action: Shapes, colors, images&#8230;
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

****************

Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/presentationweb2ready-1224752469638075-8-thumbnail-2?1225748759" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_684378"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/DESIGNaboutTOWN/user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation" title="User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&#39;Reilly Media Web 2.0 Conference ,Berlin 2008">User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\&#39;Reilly Media Web 2.0 Conference ,Berlin 2008</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentationweb2ready-1224752469638075-8&stripped_title=user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentationweb2ready-1224752469638075-8&stripped_title=user-action-leading-users-to-action-through-design-a-presentation-by-solana-crawford-at-oreilly-media-web-20-conference-berlin-2008-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/DESIGNaboutTOWN">brian compton</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>4470</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/presentationweb2ready-1224752469638075-8-thumbnail-2?1225748759</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>Future Of Social Interface Design</title>
      <link>http://www.slideshare.net/carsonified/future-of-social-interface-design-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/futureofsocialinterfacedesign-1224599327347969-9-thumbnail-2?1224592793" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/futureofsocialinterfacedesign-1224599327347969-9-thumbnail-2?1224592793" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
      </content:encoded>
      <pubDate>Tue, 21 Oct 2008 12:39:52 GMT</pubDate>
      <guid>http://www.slideshare.net/carsonified/future-of-social-interface-design-presentation</guid>
      <author>carsonified@slideshare.net(carsonified)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/carsonified/future-of-social-interface-design-presentation"/>
        <media:title>Future Of Social Interface Design</media:title>
        <media:credit>carsonified</media:credit>
        <media:description type="plain"></media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/futureofsocialinterfacedesign-1224599327347969-9-thumbnail-2?1224592793&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; </media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/futureofsocialinterfacedesign-1224599327347969-9-thumbnail-2?1224592793" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_675745"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/carsonified/future-of-social-interface-design-presentation" title="Future Of Social Interface Design">Future Of Social Interface Design</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=futureofsocialinterfacedesign-1224599327347969-9&stripped_title=future-of-social-interface-design-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=futureofsocialinterfacedesign-1224599327347969-9&stripped_title=future-of-social-interface-design-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/carsonified">Carsonified Team</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>2728</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/futureofsocialinterfacedesign-1224599327347969-9-thumbnail-2?1224592793</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>User Interface Design</title>
      <link>http://www.slideshare.net/rajeshlal/user-interface-design-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/userinterfacedesign-1224311779385466-8-thumbnail-2?1231433575" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Designing Great User Interfaces]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/userinterfacedesign-1224311779385466-8-thumbnail-2?1231433575" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Designing Great User Interfaces]]>
      </content:encoded>
      <pubDate>Sat, 18 Oct 2008 04:38:06 GMT</pubDate>
      <guid>http://www.slideshare.net/rajeshlal/user-interface-design-presentation</guid>
      <author>rajeshlal@slideshare.net(rajeshlal)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/rajeshlal/user-interface-design-presentation"/>
        <media:title>User Interface Design</media:title>
        <media:credit>rajeshlal</media:credit>
        <media:description type="plain">Designing Great User Interfaces</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/userinterfacedesign-1224311779385466-8-thumbnail-2?1231433575&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Designing Great User Interfaces</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/userinterfacedesign-1224311779385466-8-thumbnail-2?1231433575" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_666704"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/rajeshlal/user-interface-design-presentation" title="User Interface Design">User Interface Design</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=userinterfacedesign-1224311779385466-8&stripped_title=user-interface-design-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=userinterfacedesign-1224311779385466-8&stripped_title=user-interface-design-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/rajeshlal">Rajesh Lal</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>4504</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/userinterfacedesign-1224311779385466-8-thumbnail-2?1231433575</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>Making Web 2.0 Work for B2B Brands</title>
      <link>http://www.slideshare.net/lmvincent/baptie-webinar-22-sep08-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/baptiewebinar22sep08-1222361217619687-9-thumbnail-2?1222354499" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from a webinar I delivered on B2B branding and the use of Web 2.0 technologies.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/baptiewebinar22sep08-1222361217619687-9-thumbnail-2?1222354499" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from a webinar I delivered on B2B branding and the use of Web 2.0 technologies.]]>
      </content:encoded>
      <pubDate>Thu, 25 Sep 2008 14:48:02 GMT</pubDate>
      <guid>http://www.slideshare.net/lmvincent/baptie-webinar-22-sep08-presentation</guid>
      <author>lmvincent@slideshare.net(lmvincent)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/lmvincent/baptie-webinar-22-sep08-presentation"/>
        <media:title>Making Web 2.0 Work for B2B Brands</media:title>
        <media:credit>lmvincent</media:credit>
        <media:description type="plain">Slides from a webinar I delivered on B2B branding and the use of Web 2.0 technologies.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/baptiewebinar22sep08-1222361217619687-9-thumbnail-2?1222354499&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Slides from a webinar I delivered on B2B branding and the use of Web 2.0 technologies.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/baptiewebinar22sep08-1222361217619687-9-thumbnail-2?1222354499" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_618207"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/lmvincent/baptie-webinar-22-sep08-presentation" title="Making Web 2.0 Work for B2B Brands">Making Web 2.0 Work for B2B Brands</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=baptiewebinar22sep08-1222361217619687-9&stripped_title=baptie-webinar-22-sep08-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=baptiewebinar22sep08-1222361217619687-9&stripped_title=baptie-webinar-22-sep08-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/lmvincent">Laurence Vincent</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>2926</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/baptiewebinar22sep08-1222361217619687-9-thumbnail-2?1222354499</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09</title>
      <link>http://www.slideshare.net/GKawasaki/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199-thumbnail-2?1240824236" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The numbers behind the launch of Truemors by Guy Kawasaki. Designed by Ethos3 Communications.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199-thumbnail-2?1240824236" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The numbers behind the launch of Truemors by Guy Kawasaki. Designed by Ethos3 Communications.]]>
      </content:encoded>
      <pubDate>Mon, 04 Jun 2007 03:16:00 GMT</pubDate>
      <guid>http://www.slideshare.net/GKawasaki/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709</guid>
      <author>GKawasaki@slideshare.net(GKawasaki)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/GKawasaki/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709"/>
        <media:title>How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09</media:title>
        <media:credit>GKawasaki</media:credit>
        <media:description type="plain">The numbers behind the launch of Truemors by Guy Kawasaki. Designed by Ethos3 Communications.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199-thumbnail-2?1240824236&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The numbers behind the launch of Truemors by Guy Kawasaki. Designed by Ethos3 Communications.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199-thumbnail-2?1240824236" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_59357"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/GKawasaki/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709" title="How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09">How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199&stripped_title=how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199&stripped_title=how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/GKawasaki">Guy Kawasaki</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>24457</slideshare:views>
        <slideshare:comments>4</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/how-i-built-a-web-20-usergenerated-content-citizen-journalism-longtail-social-media-site-for-1210709-22199-thumbnail-2?1240824236</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <item>
      <title>Improving Interface Design</title>
      <link>http://www.slideshare.net/garrettdimon/improving-interface-design</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/improving-interface-design-29757-thumbnail-2?1226569315" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web Visions 2007 Improving Interface Design Workshop]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/improving-interface-design-29757-thumbnail-2?1226569315" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Web Visions 2007 Improving Interface Design Workshop]]>
      </content:encoded>
      <pubDate>Tue, 15 May 2007 16:38:00 GMT</pubDate>
      <guid>http://www.slideshare.net/garrettdimon/improving-interface-design</guid>
      <author>garrettdimon@slideshare.net(garrettdimon)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/garrettdimon/improving-interface-design"/>
        <media:title>Improving Interface Design</media:title>
        <media:credit>garrettdimon</media:credit>
        <media:description type="plain">Web Visions 2007 Improving Interface Design Workshop</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/improving-interface-design-29757-thumbnail-2?1226569315&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Web Visions 2007 Improving Interface Design Workshop</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/improving-interface-design-29757-thumbnail-2?1226569315" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_49815"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/garrettdimon/improving-interface-design" title="Improving Interface Design">Improving Interface Design</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=improving-interface-design-29757&stripped_title=improving-interface-design" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=improving-interface-design-29757&stripped_title=improving-interface-design" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/garrettdimon">Garrett Dimon</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>191509</slideshare:views>
        <slideshare:comments>78</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/improving-interface-design-29757-thumbnail-2?1226569315</slideshare:thumbnail>
        <slideshare:type>presentation</slideshare:type>
      </slideshare:meta>
      <slideshare:config>
        <slideshare:isprofileslide></slideshare:isprofileslide>
        <slideshare:profileswfpath></slideshare:profileswfpath>
        <slideshare:branding></slideshare:branding>
      </slideshare:config>
      <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
      <activity:object-type>http://activitystrea.ms/schema/1.0/posted</activity:object-type>
    </item>
    <slideshare:multiwidget>
      <![CDATA[<div style="width:577px;margin:auto;"><object style="margin:0px" width="575" height="410"><param name="movie" value="http://static.slidesharecdn.com/swf/multiwidget.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/multiwidget.swf" flashVars="feedurl=tag/ontrade&widgettitle=Slideshows for Tag: ontrade" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="575" height="410"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a href="http://www.slideshare.net/?src=multiwidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/playlist" title="Get your SlideShare Playlist">Get your SlideShare Playlist</a></div></div>]]>
    </slideshare:multiwidget>
    <slideshare:multiwidgetPT>
      <![CDATA[<div style="width:422px;margin:auto;"><object style="margin:0px" width="420" height="593"><param name="movie" value="http://static.slidesharecdn.com/swf/multiwidgetPT.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/multiwidgetPT.swf" flashVars="feedurl=tag/ontrade&widgettitle=Slideshows for Tag: ontrade" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="420" height="593"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a href="http://www.slideshare.net/?src=multiwidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/playlist" title="Get your SlideShare Playlist">Get your SlideShare Playlist</a></div></div>]]>
    </slideshare:multiwidgetPT>
    <slideshare:egowidget>
      <![CDATA[<div style="width:540px;margin:auto;"><object style="margin:0px" width="538" height="341"><param name="movie" value="http://static.slidesharecdn.com/swf/egowidget2.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/egowidget2.swf" flashVars="feedurl=tag/ontrade&widgettitle=Slideshows for Tag: ontrade" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="538" height="341"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a href="http://www.slideshare.net/?src=egowidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/presentation-pack" title="Get your Presentation Pack">Get your Presentation Pack</a></div></div>]]>
    </slideshare:egowidget>
    <slideshare:egowidgetPT>
      <![CDATA[<div style="width:357px;margin:auto;"><object style="margin:0px" width="355" height="542"><param name="movie" value="http://static.slidesharecdn.com/swf/egowidget2PT.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/egowidget2PT.swf" flashVars="feedurl=tag/ontrade&widgettitle=Slideshows for Tag: ontrade" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="355" height="542"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a href="http://www.slideshare.net/?src=egowidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/presentation-pack" title="Get your Presentation Pack">Get your Presentation Pack</a></div></div>]]>
    </slideshare:egowidgetPT>
    <slideshare:sidebarwidget_black>
      <![CDATA[<div style='width:180;margin:auto'><object type='application/x-shockwave-flash' data='http://static.slidesharecdn.com/swf/blogbarwidget_black.swf?sidebarfeed=tag/ontrade' width='180' height='725'><param name='movie' value='http://static.slidesharecdn.com/swf/blogbarwidget_black.swf?sidebarfeed=tag/ontrade' /><param name='allowScriptAccess' value='always'/><embed type='application/x-shockwave-flash' src='http://static.slidesharecdn.com/swf/blogbarwidget_black.swf?sidebarfeed=tag/ontrade' allowscriptaccess='always' width='180' height='725'></embed></object><div style='font-size:11px;font-family:tahoma,arial;height:26px;width:180px;padding-top:2px;text-align:center;'><a href='http://www.slideshare.net/widgets/blogbadge' title='Get your Sidebar Widget' style='border:0px none;margin-bottom:-5px' >Get your own Widget</a></div></div>]]>
    </slideshare:sidebarwidget_black>
  </channel>
</rss>
