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    <title>Slideshows for Tag: nz</title>
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    <pubDate>Thu, 03 Dec 2009 23:12:03 GMT</pubDate>
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      <title>How the internet is changing book marketing</title>
      <link>http://www.slideshare.net/digipub/international-keynote-how-the-internet-is-changing-book-marketing</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nzkeynote-091203171227-phpapp01-thumbnail-2?1260418991" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> From the perspective of the Canadian market – a market that shares much in common with our own – Random House Canada&rsquo;s Heather Sanderson takes a look at current practice and trends in digital marketing, some of the cutting edge things she&rsquo;s doing with both individual books and community building initiatives. As a hands-on practitioner as well as well seasoned trend-watcher, Heather is uniquely placed to discuss how the internet is changing book and ebook marketing.

Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nzkeynote-091203171227-phpapp01-thumbnail-2?1260418991" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> From the perspective of the Canadian market – a market that shares much in common with our own – Random House Canada&rsquo;s Heather Sanderson takes a look at current practice and trends in digital marketing, some of the cutting edge things she&rsquo;s doing with both individual books and community building initiatives. As a hands-on practitioner as well as well seasoned trend-watcher, Heather is uniquely placed to discuss how the internet is changing book and ebook marketing.

Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada]]>
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      <pubDate>Thu, 03 Dec 2009 23:12:03 GMT</pubDate>
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        <media:description type="plain">From the perspective of the Canadian market &#8211; a market that shares much in common with our own &#8211; Random House Canada&amp;rsquo;s Heather Sanderson takes a look at current practice and trends in digital marketing, some of the cutting edge things she&amp;rsquo;s doing with both individual books and community building initiatives. As a hands-on practitioner as well as well seasoned trend-watcher, Heather is uniquely placed to discuss how the internet is changing book and ebook marketing.

Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada</media:description>
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Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada</media:text>
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      <title>Search Engine Optimisation (SEO) </title>
      <link>http://www.slideshare.net/digipub/search-engine-optimisation-2645106</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-part1-martin-taylor-2-dec-09-091203170407-phpapp01-thumbnail-2?1259897600" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn&rsquo;t try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.

Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.

Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-part1-martin-taylor-2-dec-09-091203170407-phpapp01-thumbnail-2?1259897600" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn&rsquo;t try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.

Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.

Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand]]>
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      <pubDate>Thu, 03 Dec 2009 23:01:47 GMT</pubDate>
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        <media:title>Search Engine Optimisation (SEO) </media:title>
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        <media:description type="plain">This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn&amp;rsquo;t try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.

Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.

Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/seo-part1-martin-taylor-2-dec-09-091203170407-phpapp01-thumbnail-2?1259897600&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn&amp;rsquo;t try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.

Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.

Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand</media:text>
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      <title>NIS Key Competencies</title>
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      <pubDate>Sun, 08 Nov 2009 06:51:01 GMT</pubDate>
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      <title>New Zealand&amp;rsquo;s Innovation Ecosystem - Emerging Conclusions</title>
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economic benefits
2. New Zealand is making efforts to lift innovation ecosystem
performance but there is a long way to go
3. The New Zealand Institute proposes directions for development of
the innovation ecosystem that would improve outcomes]]>
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economic benefits
2. New Zealand is making efforts to lift innovation ecosystem
performance but there is a long way to go
3. The New Zealand Institute proposes directions for development of
the innovation ecosystem that would improve outcomes]]>
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        <media:description type="plain">1. Lifting innovation ecosystem performance would provide valuable
economic benefits
2. New Zealand is making efforts to lift innovation ecosystem
performance but there is a long way to go
3. The New Zealand Institute proposes directions for development of
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economic benefits
2. New Zealand is making efforts to lift innovation ecosystem
performance but there is a long way to go
3. The New Zealand Institute proposes directions for development of
the innovation ecosystem that would improve outcomes</media:text>
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      <title>maori</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/maori-091026162521-phpapp02-thumbnail-2?1260998937" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Words and phrases in the Maori language
http://planeta.wikispaces.com/maori]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/maori-091026162521-phpapp02-thumbnail-2?1260998937" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Words and phrases in the Maori language
http://planeta.wikispaces.com/maori]]>
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      <pubDate>Mon, 26 Oct 2009 21:25:06 GMT</pubDate>
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http://planeta.wikispaces.com/maori</media:description>
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You’ll learn:

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    * Some of the tools to do-it-yourself, their advantages and limitations
    * Formats for ebooks, their advantages and disadvantages
    * Managing combined digital and print workflows
    * Design and cover design tips for ebooks

The session will also include an interactive Q&amp;A in which you’ll be able to discuss your own issues and challenges and learn directly from others.
Workshop leader

Gerard Reid has a unique perspective and experience in book and ebook production. He is managing director of Pindar New Zealand, one of Australiasia&rsquo;s most experienced producers of books and other documents. Gerard has been involved with digital publications for 12 years and has a background in traditional book publishing stretching back many more years. This places him in an ideal position to understand the requirements of both traditional and digital publishers, how to maximise the value of their content assets, and how to manage the multi-format production process that today’s publishing environment demands.

Venue: Jubilee Hall, Jubilee Building, 545 Parnell Rd, Auckland.

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You’ll learn:

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    * The jargon you need to know
    * Options for creating ebooks – DIY or outsource
    * Some of the tools to do-it-yourself, their advantages and limitations
    * Formats for ebooks, their advantages and disadvantages
    * Managing combined digital and print workflows
    * Design and cover design tips for ebooks

The session will also include an interactive Q&amp;A in which you’ll be able to discuss your own issues and challenges and learn directly from others.
Workshop leader

Gerard Reid has a unique perspective and experience in book and ebook production. He is managing director of Pindar New Zealand, one of Australiasia&rsquo;s most experienced producers of books and other documents. Gerard has been involved with digital publications for 12 years and has a background in traditional book publishing stretching back many more years. This places him in an ideal position to understand the requirements of both traditional and digital publishers, how to maximise the value of their content assets, and how to manage the multi-format production process that today’s publishing environment demands.

Venue: Jubilee Hall, Jubilee Building, 545 Parnell Rd, Auckland.

Date: 3 September 2009]]>
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    * The jargon you need to know
    * Options for creating ebooks &#8211; DIY or outsource
    * Some of the tools to do-it-yourself, their advantages and limitations
    * Formats for ebooks, their advantages and disadvantages
    * Managing combined digital and print workflows
    * Design and cover design tips for ebooks

The session will also include an interactive Q&amp;amp;A in which you&#8217;ll be able to discuss your own issues and challenges and learn directly from others.
Workshop leader

Gerard Reid has a unique perspective and experience in book and ebook production. He is managing director of Pindar New Zealand, one of Australiasia&amp;rsquo;s most experienced producers of books and other documents. Gerard has been involved with digital publications for 12 years and has a background in traditional book publishing stretching back many more years. This places him in an ideal position to understand the requirements of both traditional and digital publishers, how to maximise the value of their content assets, and how to manage the multi-format production process that today&#8217;s publishing environment demands.

Venue: Jubilee Hall, Jubilee Building, 545 Parnell Rd, Auckland.

Date: 3 September 2009</media:description>
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You&#8217;ll learn:

    * What&#8217;s under the hood of an ebook
    * The jargon you need to know
    * Options for creating ebooks &#8211; DIY or outsource
    * Some of the tools to do-it-yourself, their advantages and limitations
    * Formats for ebooks, their advantages and disadvantages
    * Managing combined digital and print workflows
    * Design and cover design tips for ebooks

The session will also include an interactive Q&amp;amp;A in which you&#8217;ll be able to discuss your own issues and challenges and learn directly from others.
Workshop leader

Gerard Reid has a unique perspective and experience in book and ebook production. He is managing director of Pindar New Zealand, one of Australiasia&amp;rsquo;s most experienced producers of books and other documents. Gerard has been involved with digital publications for 12 years and has a background in traditional book publishing stretching back many more years. This places him in an ideal position to understand the requirements of both traditional and digital publishers, how to maximise the value of their content assets, and how to manage the multi-format production process that today&#8217;s publishing environment demands.

Venue: Jubilee Hall, Jubilee Building, 545 Parnell Rd, Auckland.

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      <title>How To Create Government Websites That Dont Suck</title>
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      <title>Marinesales NZ Newsletter</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nzmarinesalesbrochurecolums-090813102551-phpapp02-thumbnail-2?1250177163" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marinesales is the most efficient independent stock control, quoting and integrated sales tracking system in New Zealand.
Designed specifically for the sale of boats, yachts, launches and watercraft of all size, shape and propulsion.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nzmarinesalesbrochurecolums-090813102551-phpapp02-thumbnail-2?1250177163" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marinesales is the most efficient independent stock control, quoting and integrated sales tracking system in New Zealand.
Designed specifically for the sale of boats, yachts, launches and watercraft of all size, shape and propulsion.]]>
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Designed specifically for the sale of boats, yachts, launches and watercraft of all size, shape and propulsion.</media:description>
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Designed specifically for the sale of boats, yachts, launches and watercraft of all size, shape and propulsion.</media:text>
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      <title>Bullet Pr Online Reputation &amp;amp; Social Media, Auckland Chamber 30 July 2009</title>
      <link>http://www.slideshare.net/Nicholaso/bullet-pr-online-reputation-social-media-auckland-chamber-30-july-2009-1851775</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/bulletpronlinereputationsocialmediaaucklandchamber30july2009-090812183913-phpapp01-thumbnail-2?1250120550" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <title>Brand Review &amp;quot;Hamam&amp;quot;</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/brandreview-hamam-090724124215-phpapp02-thumbnail-2?1248457374" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> It’s ironic but true: Turkish baths are not popular in Turkey. Apart from tourist spots, most Turks do not visit these historical baths—which, from a cultural standpoint, is a pity. The Western world, however, has taken a great interest in the hammam culture, which offers purification of both the mind and spirit. Trendy hammams can be found in most European capitals. Turkish baths have even become backdrops for over-the-top fashion shoots, like Kate Moss’ steamy pictures in W magazine]]>
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        <media:description type="plain">It&#8217;s ironic but true: Turkish baths are not popular in Turkey. Apart from tourist spots, most Turks do not visit these historical baths&#8212;which, from a cultural standpoint, is a pity. The Western world, however, has taken a great interest in the hammam culture, which offers purification of both the mind and spirit. Trendy hammams can be found in most European capitals. Turkish baths have even become backdrops for over-the-top fashion shoots, like Kate Moss&#8217; steamy pictures in W magazine</media:description>
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