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    <pubDate>Fri, 20 Nov 2009 10:18:13 GMT</pubDate>
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      <title>Next Web   Sharing</title>
      <link>http://www.slideshare.net/jacobsteringa/next-web-sharing-2543402</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nextweb-sharing-091120041951-phpapp01-thumbnail-2?1258712425" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A slideshow presentation about CSS.]]>
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      <pubDate>Fri, 20 Nov 2009 10:18:13 GMT</pubDate>
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        <media:description type="plain">A slideshow presentation about CSS.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/nextweb-sharing-091120041951-phpapp01-thumbnail-2?1258712425&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A slideshow presentation about CSS.</media:text>
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      <title>E-Commerce Expo London 2009: How Semantic Web technologies is creating new opportunites for e-commerce</title>
      <link>http://www.slideshare.net/markus.linder/09-10-13-e-commerce-expo-01p</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/09-10-13ecommerce-expo0-1p-091102115159-phpapp02-thumbnail-2?1257184615" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In his presentation which Markus Linder gave on Oct. 21st 2009 at E-Commerce-Expo in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as Google, Wikipedia, Siemens, Microsoft, Bestbuy and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come.
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce.

When searching for “a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay” the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/09-10-13ecommerce-expo0-1p-091102115159-phpapp02-thumbnail-2?1257184615" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In his presentation which Markus Linder gave on Oct. 21st 2009 at E-Commerce-Expo in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as Google, Wikipedia, Siemens, Microsoft, Bestbuy and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come.
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce.

When searching for “a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay” the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.]]>
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      <pubDate>Mon, 02 Nov 2009 17:51:56 GMT</pubDate>
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        <media:description type="plain">In his presentation which Markus Linder gave on Oct. 21st 2009 at E-Commerce-Expo in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as Google, Wikipedia, Siemens, Microsoft, Bestbuy and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come.
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce.

When searching for &#8220;a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay&#8221; the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/09-10-13ecommerce-expo0-1p-091102115159-phpapp02-thumbnail-2?1257184615&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; In his presentation which Markus Linder gave on Oct. 21st 2009 at E-Commerce-Expo in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as Google, Wikipedia, Siemens, Microsoft, Bestbuy and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come.
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce.

When searching for &#8220;a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay&#8221; the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.</media:text>
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      <title>Internet Retailing London: How the Semantic Web is Creating New Opportunities for Ecommerce</title>
      <link>http://www.slideshare.net/markus.linder/internet-retailing-london-how-the-semantic-web-is-creating-new-opportunities-for-ecommerce</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/09-10-13web3-0-internetretailingmarkuslinder-091015072752-phpapp02-thumbnail-2?1255609701" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In his presentation which Markus Linder gave on Oct. 13th 2009 at Internet Retailing 2009 in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as  Google, Wikipedia, Siemens, Microsoft and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come. 
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce. 

When searching for “a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay” the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/09-10-13web3-0-internetretailingmarkuslinder-091015072752-phpapp02-thumbnail-2?1255609701" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In his presentation which Markus Linder gave on Oct. 13th 2009 at Internet Retailing 2009 in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as  Google, Wikipedia, Siemens, Microsoft and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come. 
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce. 

When searching for “a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay” the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.]]>
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      <pubDate>Thu, 15 Oct 2009 12:27:44 GMT</pubDate>
      <guid>http://www.slideshare.net/markus.linder/internet-retailing-london-how-the-semantic-web-is-creating-new-opportunities-for-ecommerce</guid>
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        <media:title>Internet Retailing London: How the Semantic Web is Creating New Opportunities for Ecommerce</media:title>
        <media:credit>markus.linder</media:credit>
        <media:description type="plain">In his presentation which Markus Linder gave on Oct. 13th 2009 at Internet Retailing 2009 in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as  Google, Wikipedia, Siemens, Microsoft and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come. 
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce. 

When searching for &#8220;a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay&#8221; the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/09-10-13web3-0-internetretailingmarkuslinder-091015072752-phpapp02-thumbnail-2?1255609701&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; In his presentation which Markus Linder gave on Oct. 13th 2009 at Internet Retailing 2009 in London, he explaines how a new standard of web data handling is being created that is already championed by firms such as  Google, Wikipedia, Siemens, Microsoft and Yahoo. He uses case studies to show how this technology is currently being used, as well as how this technology will transform the way the web will be used in years to come. 
Why is this important?
The key to Semantic Web Technology from the point of view of a firm that sells or promotes goods or services online, is that it will create a vastly increased level of visibility to consumers. This is relevant for any firm who is looking to improve their Search Engine Optimisation (SEO) and their presence on third party websites. The Semantic Web offers suppliers the opportunity to describe their products and services in a form that is machine-interpretable. Suppliers that have already done so are now already better presented in search engines like Google or Yahoo (rich snippets and Yahoo Search Monkey). The development of innovative semantic web-search technologies, semantic web mashups, semantic affiliate and semantic search engine marketing will lead to a paradigm shift in online marketing and e-commerce. 

When searching for &#8220;a 4-star hotel in England from the 4th to the 6th of August that has a swimming pool and is located in a region, where visitors can attend a yoga-course and a classical concert during their stay&#8221; the search engine Google suggests a vast amount of links but no useful results. Entering the same phrase in a Semantic Web-based search engine, users will be able to obtain hotel recommendations that fit their search criteria including their desired yoga course and classical concert within the region during their stay. This means that the consumer will be able to find a packaged solution, rather than having to look on multiple websites.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2229157"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/markus.linder/internet-retailing-london-how-the-semantic-web-is-creating-new-opportunities-for-ecommerce" title="Internet Retailing London: How the Semantic Web is Creating New Opportunities for Ecommerce">Internet Retailing London: How the Semantic Web is Creating New Opportunities for Ecommerce</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=09-10-13web3-0-internetretailingmarkuslinder-091015072752-phpapp02&stripped_title=internet-retailing-london-how-the-semantic-web-is-creating-new-opportunities-for-ecommerce" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=09-10-13web3-0-internetretailingmarkuslinder-091015072752-phpapp02&stripped_title=internet-retailing-london-how-the-semantic-web-is-creating-new-opportunities-for-ecommerce" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/markus.linder">Markus Linder</a>.</div></div>]]>
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      <title>AIIM E2.0 Strategy Day Allyis</title>
      <link>http://www.slideshare.net/allyis/aiim-e20-strategy-day-allyis</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/aiime20strategydayallyis-091012130103-phpapp01-thumbnail-2?1255370526" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Mon, 12 Oct 2009 18:01:00 GMT</pubDate>
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Derzeit erleben wir die Geburtsstunde des „Semantic Web“ bzw. „Web of Data“ . Das Web 3.0 bietet Anbietern die Möglichkeit, die eigenen Angebote nicht nur in einer für den Menschen geeigneten Weise, sondern auch in einer für Maschinen „verständlichen“ Form aufzubereiten. Bereits heute werden Anbieter die Daten in maschineninterpretierbarer Form anbieten, in Suchmaschinen wie Google und Yahoo besser dargestellt (Stichwort Rich Snippets und Yahoo Search Monkey). Die Entstehung von völlig neuartigen Semantic-Web-Suchtechnologien, Semantic-Web Mashups, Semantic Affiliate und Semantic Search Engine Marketing werden zu einem Paradigmenwechsel im Online-Marketing und E-Commerce führen.

Der Vortrag von Markus Linder zeigt aktuelle Entwicklungen und Anwendungen auf und bietet den Teilnehmern einen einfachen Einstieg in die Thematik, genauso wie wertvolle Tipps &amp; Tricks um mit den eigenen Angeboten von Anfang an im Next-Generation-Web vertreten zu sein und von den Chancen dieser neuen Technologien zu profitieren.

Smart Information Systems arbeitet seit dem Jahr 2005 an der Entwicklung einer Semantic-Web-Such-Technologie für den E-Commerce und propagiert seit damals die Vision von Semantic-Web-basiertem E-Commerce.  In zahlreichen Forschungsprojekten konnte das Team von Smart Information Systems gemeinsam mit Partnern einen ganz wesentlichen Beitrag dazu leisten, dass Semantic-Web-basierter E-Commerce heute Realität wird. Das Unternehmen entwickelt digitale Beratungsassistenten die Benutzer im Internet bei Produkt- und Dienstleistungsentscheidungen unterstützen. In einem interaktiven Prozess werden die Bedürfnisse der Konsumenten erhoben und jene Produkte aus dem Sortiment des Anbieters empfohlen, die am besten zu den jeweiligen Wünschen passen. Eingesetzt werden die auf Semantic-Web-Technologien basierenden Lösungen in Online-Shops und Portalen von großen E-Commerce-Anbietern, Herstellern und Preisvergleichsportalen. Die bedürfnisorientierten Beratungsassistenten unterstützen Konsumenten bei ihrer Kaufentscheidung unter anderem in den Bereichen Consumer Electronics, Weiße Ware, Mode aber insbesondere auch im Tourismus. Zu den Kunden des Unternehmens zählen führende E-Commerce-Anbieter wie Otto.de, Quelle.de, Neckermann, Conrad-Electronics oder BAUR-Versand, die durch den Einsatz der interaktiven Produktberater nicht nur ihre Conversion Rate, sondern auch ihre Kundenzufriedenheit steigern.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/09-09-29web3-0chancenfrversand-unde-commerceanbieterv2-091008131444-phpapp02-thumbnail-2?1255026296" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Workshop im Rahmen der Pre-Conference zum Versandhandelskongress 2009 in Wiesbaden

Im World-Wide-Web stehen Informationen heute primär zum Abruf durch den Menschen bereit. Suchmaschinen wie Google &amp; Co machen Informationen im Web auffindbar, stoßen dabei allerdings rasch an Grenzen. Suchanfragen wie „Familienurlaub in Österreich, 4-Stern-Hotel, 22.-29.08.09 bei dem in der Umgebung zu diesem Zeitpunkt ein Yogakurs und klassische Konzerte besucht werden können“ führen heute weder in Suchmaschinen, noch auf Reiseportalen zu sinnvollen Ergebnissen. Ähnlich verhält es sich wenn ein User Suchmaschinen nutzt, um ein leichtes Notebook von Sony oder Asus mit max. 12 Zoll und Webcam zu suchen, das ausreichend Systemressourcen zur Verfügung stellt um eine spezielle Video-Schnitt-Software zu betreiben. Weder Suchmaschinen noch E-Commerce-Portale liefern auf solche Suchen zufriedenstellende Antworten, da Ihnen „das Verständnis“ für die im Web beschriebene Information fehlt.

Derzeit erleben wir die Geburtsstunde des „Semantic Web“ bzw. „Web of Data“ . Das Web 3.0 bietet Anbietern die Möglichkeit, die eigenen Angebote nicht nur in einer für den Menschen geeigneten Weise, sondern auch in einer für Maschinen „verständlichen“ Form aufzubereiten. Bereits heute werden Anbieter die Daten in maschineninterpretierbarer Form anbieten, in Suchmaschinen wie Google und Yahoo besser dargestellt (Stichwort Rich Snippets und Yahoo Search Monkey). Die Entstehung von völlig neuartigen Semantic-Web-Suchtechnologien, Semantic-Web Mashups, Semantic Affiliate und Semantic Search Engine Marketing werden zu einem Paradigmenwechsel im Online-Marketing und E-Commerce führen.

Der Vortrag von Markus Linder zeigt aktuelle Entwicklungen und Anwendungen auf und bietet den Teilnehmern einen einfachen Einstieg in die Thematik, genauso wie wertvolle Tipps &amp; Tricks um mit den eigenen Angeboten von Anfang an im Next-Generation-Web vertreten zu sein und von den Chancen dieser neuen Technologien zu profitieren.

Smart Information Systems arbeitet seit dem Jahr 2005 an der Entwicklung einer Semantic-Web-Such-Technologie für den E-Commerce und propagiert seit damals die Vision von Semantic-Web-basiertem E-Commerce.  In zahlreichen Forschungsprojekten konnte das Team von Smart Information Systems gemeinsam mit Partnern einen ganz wesentlichen Beitrag dazu leisten, dass Semantic-Web-basierter E-Commerce heute Realität wird. Das Unternehmen entwickelt digitale Beratungsassistenten die Benutzer im Internet bei Produkt- und Dienstleistungsentscheidungen unterstützen. In einem interaktiven Prozess werden die Bedürfnisse der Konsumenten erhoben und jene Produkte aus dem Sortiment des Anbieters empfohlen, die am besten zu den jeweiligen Wünschen passen. Eingesetzt werden die auf Semantic-Web-Technologien basierenden Lösungen in Online-Shops und Portalen von großen E-Commerce-Anbietern, Herstellern und Preisvergleichsportalen. Die bedürfnisorientierten Beratungsassistenten unterstützen Konsumenten bei ihrer Kaufentscheidung unter anderem in den Bereichen Consumer Electronics, Weiße Ware, Mode aber insbesondere auch im Tourismus. Zu den Kunden des Unternehmens zählen führende E-Commerce-Anbieter wie Otto.de, Quelle.de, Neckermann, Conrad-Electronics oder BAUR-Versand, die durch den Einsatz der interaktiven Produktberater nicht nur ihre Conversion Rate, sondern auch ihre Kundenzufriedenheit steigern.]]>
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      <pubDate>Thu, 08 Oct 2009 18:14:42 GMT</pubDate>
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        <media:title>Web 3.0 &#8211;  Chancen f&#252;r Versand- und E-Commerce Anbieter &#8211;  Wie Sie Ihre Angeboten im Semantic Web platzieren k&#246;nnen!</media:title>
        <media:credit>markus.linder</media:credit>
        <media:description type="plain">Workshop im Rahmen der Pre-Conference zum Versandhandelskongress 2009 in Wiesbaden

Im World-Wide-Web stehen Informationen heute prim&#228;r zum Abruf durch den Menschen bereit. Suchmaschinen wie Google &amp;amp; Co machen Informationen im Web auffindbar, sto&#223;en dabei allerdings rasch an Grenzen. Suchanfragen wie &#8222;Familienurlaub in &#214;sterreich, 4-Stern-Hotel, 22.-29.08.09 bei dem in der Umgebung zu diesem Zeitpunkt ein Yogakurs und klassische Konzerte besucht werden k&#246;nnen&#8220; f&#252;hren heute weder in Suchmaschinen, noch auf Reiseportalen zu sinnvollen Ergebnissen. &#196;hnlich verh&#228;lt es sich wenn ein User Suchmaschinen nutzt, um ein leichtes Notebook von Sony oder Asus mit max. 12 Zoll und Webcam zu suchen, das ausreichend Systemressourcen zur Verf&#252;gung stellt um eine spezielle Video-Schnitt-Software zu betreiben. Weder Suchmaschinen noch E-Commerce-Portale liefern auf solche Suchen zufriedenstellende Antworten, da Ihnen &#8222;das Verst&#228;ndnis&#8220; f&#252;r die im Web beschriebene Information fehlt.

Derzeit erleben wir die Geburtsstunde des &#8222;Semantic Web&#8220; bzw. &#8222;Web of Data&#8220; . Das Web 3.0 bietet Anbietern die M&#246;glichkeit, die eigenen Angebote nicht nur in einer f&#252;r den Menschen geeigneten Weise, sondern auch in einer f&#252;r Maschinen &#8222;verst&#228;ndlichen&#8220; Form aufzubereiten. Bereits heute werden Anbieter die Daten in maschineninterpretierbarer Form anbieten, in Suchmaschinen wie Google und Yahoo besser dargestellt (Stichwort Rich Snippets und Yahoo Search Monkey). Die Entstehung von v&#246;llig neuartigen Semantic-Web-Suchtechnologien, Semantic-Web Mashups, Semantic Affiliate und Semantic Search Engine Marketing werden zu einem Paradigmenwechsel im Online-Marketing und E-Commerce f&#252;hren.

Der Vortrag von Markus Linder zeigt aktuelle Entwicklungen und Anwendungen auf und bietet den Teilnehmern einen einfachen Einstieg in die Thematik, genauso wie wertvolle Tipps &amp;amp; Tricks um mit den eigenen Angeboten von Anfang an im Next-Generation-Web vertreten zu sein und von den Chancen dieser neuen Technologien zu profitieren.

Smart Information Systems arbeitet seit dem Jahr 2005 an der Entwicklung einer Semantic-Web-Such-Technologie f&#252;r den E-Commerce und propagiert seit damals die Vision von Semantic-Web-basiertem E-Commerce.  In zahlreichen Forschungsprojekten konnte das Team von Smart Information Systems gemeinsam mit Partnern einen ganz wesentlichen Beitrag dazu leisten, dass Semantic-Web-basierter E-Commerce heute Realit&#228;t wird. Das Unternehmen entwickelt digitale Beratungsassistenten die Benutzer im Internet bei Produkt- und Dienstleistungsentscheidungen unterst&#252;tzen. In einem interaktiven Prozess werden die Bed&#252;rfnisse der Konsumenten erhoben und jene Produkte aus dem Sortiment des Anbieters empfohlen, die am besten zu den jeweiligen W&#252;nschen passen. Eingesetzt werden die auf Semantic-Web-Technologien basierenden L&#246;sungen in Online-Shops und Portalen von gro&#223;en E-Commerce-Anbietern, Herstellern und Preisvergleichsportalen. Die bed&#252;rfnisorientierten Beratungsassistenten unterst&#252;tzen Konsumenten bei ihrer Kaufentscheidung unter anderem in den Bereichen Consumer Electronics, Wei&#223;e Ware, Mode aber insbesondere auch im Tourismus. Zu den Kunden des Unternehmens z&#228;hlen f&#252;hrende E-Commerce-Anbieter wie Otto.de, Quelle.de, Neckermann, Conrad-Electronics oder BAUR-Versand, die durch den Einsatz der interaktiven Produktberater nicht nur ihre Conversion Rate, sondern auch ihre Kundenzufriedenheit steigern.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/09-09-29web3-0chancenfrversand-unde-commerceanbieterv2-091008131444-phpapp02-thumbnail-2?1255026296&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Workshop im Rahmen der Pre-Conference zum Versandhandelskongress 2009 in Wiesbaden

Im World-Wide-Web stehen Informationen heute prim&#228;r zum Abruf durch den Menschen bereit. Suchmaschinen wie Google &amp;amp; Co machen Informationen im Web auffindbar, sto&#223;en dabei allerdings rasch an Grenzen. Suchanfragen wie &#8222;Familienurlaub in &#214;sterreich, 4-Stern-Hotel, 22.-29.08.09 bei dem in der Umgebung zu diesem Zeitpunkt ein Yogakurs und klassische Konzerte besucht werden k&#246;nnen&#8220; f&#252;hren heute weder in Suchmaschinen, noch auf Reiseportalen zu sinnvollen Ergebnissen. &#196;hnlich verh&#228;lt es sich wenn ein User Suchmaschinen nutzt, um ein leichtes Notebook von Sony oder Asus mit max. 12 Zoll und Webcam zu suchen, das ausreichend Systemressourcen zur Verf&#252;gung stellt um eine spezielle Video-Schnitt-Software zu betreiben. Weder Suchmaschinen noch E-Commerce-Portale liefern auf solche Suchen zufriedenstellende Antworten, da Ihnen &#8222;das Verst&#228;ndnis&#8220; f&#252;r die im Web beschriebene Information fehlt.

Derzeit erleben wir die Geburtsstunde des &#8222;Semantic Web&#8220; bzw. &#8222;Web of Data&#8220; . Das Web 3.0 bietet Anbietern die M&#246;glichkeit, die eigenen Angebote nicht nur in einer f&#252;r den Menschen geeigneten Weise, sondern auch in einer f&#252;r Maschinen &#8222;verst&#228;ndlichen&#8220; Form aufzubereiten. Bereits heute werden Anbieter die Daten in maschineninterpretierbarer Form anbieten, in Suchmaschinen wie Google und Yahoo besser dargestellt (Stichwort Rich Snippets und Yahoo Search Monkey). Die Entstehung von v&#246;llig neuartigen Semantic-Web-Suchtechnologien, Semantic-Web Mashups, Semantic Affiliate und Semantic Search Engine Marketing werden zu einem Paradigmenwechsel im Online-Marketing und E-Commerce f&#252;hren.

Der Vortrag von Markus Linder zeigt aktuelle Entwicklungen und Anwendungen auf und bietet den Teilnehmern einen einfachen Einstieg in die Thematik, genauso wie wertvolle Tipps &amp;amp; Tricks um mit den eigenen Angeboten von Anfang an im Next-Generation-Web vertreten zu sein und von den Chancen dieser neuen Technologien zu profitieren.

Smart Information Systems arbeitet seit dem Jahr 2005 an der Entwicklung einer Semantic-Web-Such-Technologie f&#252;r den E-Commerce und propagiert seit damals die Vision von Semantic-Web-basiertem E-Commerce.  In zahlreichen Forschungsprojekten konnte das Team von Smart Information Systems gemeinsam mit Partnern einen ganz wesentlichen Beitrag dazu leisten, dass Semantic-Web-basierter E-Commerce heute Realit&#228;t wird. Das Unternehmen entwickelt digitale Beratungsassistenten die Benutzer im Internet bei Produkt- und Dienstleistungsentscheidungen unterst&#252;tzen. In einem interaktiven Prozess werden die Bed&#252;rfnisse der Konsumenten erhoben und jene Produkte aus dem Sortiment des Anbieters empfohlen, die am besten zu den jeweiligen W&#252;nschen passen. Eingesetzt werden die auf Semantic-Web-Technologien basierenden L&#246;sungen in Online-Shops und Portalen von gro&#223;en E-Commerce-Anbietern, Herstellern und Preisvergleichsportalen. Die bed&#252;rfnisorientierten Beratungsassistenten unterst&#252;tzen Konsumenten bei ihrer Kaufentscheidung unter anderem in den Bereichen Consumer Electronics, Wei&#223;e Ware, Mode aber insbesondere auch im Tourismus. Zu den Kunden des Unternehmens z&#228;hlen f&#252;hrende E-Commerce-Anbieter wie Otto.de, Quelle.de, Neckermann, Conrad-Electronics oder BAUR-Versand, die durch den Einsatz der interaktiven Produktberater nicht nur ihre Conversion Rate, sondern auch ihre Kundenzufriedenheit steigern.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/2009-mozcamp-eu-key-091008091010-phpapp02-thumbnail-2?1255022276" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> After five years, Mozilla Firefox steps boldly into a rejuvenated and competitive technology space of its own making. To continue to succeed, Firefox must move faster and with strong direction.

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(First presented at MozCamp EU 2009 by Mike Beltzner)]]>
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        <media:description type="plain">After five years, Mozilla Firefox steps boldly into a rejuvenated and competitive technology space of its own making. To continue to succeed, Firefox must move faster and with strong direction.

(First presented at MozCamp EU 2009 by Mike Beltzner)</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/2009-mozcamp-eu-key-091008091010-phpapp02-thumbnail-2?1255022276&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; After five years, Mozilla Firefox steps boldly into a rejuvenated and competitive technology space of its own making. To continue to succeed, Firefox must move faster and with strong direction.

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        <media:description type="plain">Author: Brian Giesen, Strategy Director at Ogilvy
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This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.]]>
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This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.]]>
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