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    <pubDate>Sun, 29 Nov 2009 19:05:24 GMT</pubDate>
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      <title>Leadership</title>
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      <pubDate>Sun, 29 Nov 2009 19:05:24 GMT</pubDate>
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      <title>Instant Social Media: Brand News Travel Fast</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/hollersocialmediaataimia-090826194057-phpapp01-thumbnail-2?1251333667" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Word-of-mouth has been electrified through the rise of social tools on the Internet. New channels have arrived in the form of micro-blogging, video and online news but the real changes to PR have been influenced by the medium itself. Holler gives hands-on tips from process to hiring the right resource. (held @ AIMIA event on June 24 2009)]]>
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      <pubDate>Thu, 27 Aug 2009 00:40:53 GMT</pubDate>
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        <media:description type="plain">Word-of-mouth has been electrified through the rise of social tools on the Internet. New channels have arrived in the form of micro-blogging, video and online news but the real changes to PR have been influenced by the medium itself. Holler gives hands-on tips from process to hiring the right resource. (held @ AIMIA event on June 24 2009)</media:description>
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      <title>&amp;quot;Tagging Images For Findability: Making Your DAM Work For You&amp;quot;, Ian Davis</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tagging-images-for-findability-ian-davis-final-090703062841-phpapp02-thumbnail-2?1246621568" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009.  Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tagging-images-for-findability-ian-davis-final-090703062841-phpapp02-thumbnail-2?1246621568" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009.  Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions]]>
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      <pubDate>Fri, 03 Jul 2009 11:28:30 GMT</pubDate>
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        <media:title>&amp;quot;Tagging Images For Findability: Making Your DAM Work For You&amp;quot;, Ian Davis</media:title>
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        <media:description type="plain">A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009.  Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tagging-images-for-findability-ian-davis-final-090703062841-phpapp02-thumbnail-2?1246621568&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009.  Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions</media:text>
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      <title>Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix</title>
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The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:

•	Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
•	Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources.

Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. 

The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: 

•	Frequent Purchase Paths scenarios
•	Attributing Profit to each participating ad
•	Why the “Last Click” Method Leads to Wrong Decisions
•	Why Branded Terms Are Not as Valuable as Once Thought
•	How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]>
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The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:

•	Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
•	Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources.

Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. 

The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including: 

•	Frequent Purchase Paths scenarios
•	Attributing Profit to each participating ad
•	Why the “Last Click” Method Leads to Wrong Decisions
•	Why Branded Terms Are Not as Valuable as Once Thought
•	How to Go Beyond PPC and Evaluate Offline Marketing Efforts]]>
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      <pubDate>Tue, 07 Apr 2009 17:35:48 GMT</pubDate>
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        <media:description type="plain">To view a video version of the webinar in its entirety, please visit: http://www.clearsaleing.com/V9webcastRegister.aspx.

The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:

&#8226;	Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
&#8226;	Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources.

Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. 

The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing&#8217;s advertising analytics technology, including: 

&#8226;	Frequent Purchase Paths scenarios
&#8226;	Attributing Profit to each participating ad
&#8226;	Why the &#8220;Last Click&#8221; Method Leads to Wrong Decisions
&#8226;	Why Branded Terms Are Not as Valuable as Once Thought
&#8226;	How to Go Beyond PPC and Evaluate Offline Marketing Efforts</media:description>
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The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:

&#8226;	Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
&#8226;	Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources.

Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along leading quantitative marketing expert, Dr. Purush Papalta, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix. 

The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing&#8217;s advertising analytics technology, including: 

&#8226;	Frequent Purchase Paths scenarios
&#8226;	Attributing Profit to each participating ad
&#8226;	Why the &#8220;Last Click&#8221; Method Leads to Wrong Decisions
&#8226;	Why Branded Terms Are Not as Valuable as Once Thought
&#8226;	How to Go Beyond PPC and Evaluate Offline Marketing Efforts</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1260036"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ClearSaleing/measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix" title="Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix">Measuring The Immeasurable: How to Properly Measure Your Online Marketing Mix</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=measuringtheimmeasurablev10-ppt-090407123558-phpapp01&stripped_title=measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=measuringtheimmeasurablev10-ppt-090407123558-phpapp01&stripped_title=measuring-the-immeasurable-how-to-properly-measure-your-online-marketing-mix" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ClearSaleing">ClearSaleing</a>.</div></div>]]>
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      <title>Buzz management for Startups</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/buzz4startups-1223124360980052-8-thumbnail-2?1223118045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My Presentation on how startups can manage their workflow for tracking and approaching online buzz around their company and producuts.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/buzz4startups-1223124360980052-8-thumbnail-2?1223118045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My Presentation on how startups can manage their workflow for tracking and approaching online buzz around their company and producuts.]]>
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      <pubDate>Sat, 04 Oct 2008 11:00:43 GMT</pubDate>
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        <media:description type="plain">My Presentation on how startups can manage their workflow for tracking and approaching online buzz around their company and producuts.</media:description>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_561236"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/craigwbrown/the-project-management-process-week-4-presentation" title="The project management process - Week 4">The project management process - Week 4</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=week-4-1219181572187790-8&stripped_title=the-project-management-process-week-4-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=week-4-1219181572187790-8&stripped_title=the-project-management-process-week-4-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/craigwbrown">Craig Brown</a>.</div></div>]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/knowledge-worker-20562-thumbnail-2?1226595592" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is my presentation from the IIM National Conference on 15 August 2007.  I&rsquo;m hoping to cause a little bit of a stir and push a few people out of their comfort zones.
There are three embedded videos that don&rsquo;t work on SlideShare.  Use the URLs on the relevant pages to view the videos at YouTube.
There are a lot of slides, but the whole thing runs about 40 minutes in real life.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/knowledge-worker-20562-thumbnail-2?1226595592" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is my presentation from the IIM National Conference on 15 August 2007.  I&rsquo;m hoping to cause a little bit of a stir and push a few people out of their comfort zones.
There are three embedded videos that don&rsquo;t work on SlideShare.  Use the URLs on the relevant pages to view the videos at YouTube.
There are a lot of slides, but the whole thing runs about 40 minutes in real life.]]>
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        <media:description type="plain">This is my presentation from the IIM National Conference on 15 August 2007.  I&amp;rsquo;m hoping to cause a little bit of a stir and push a few people out of their comfort zones.
There are three embedded videos that don&amp;rsquo;t work on SlideShare.  Use the URLs on the relevant pages to view the videos at YouTube.
There are a lot of slides, but the whole thing runs about 40 minutes in real life.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/knowledge-worker-20562-thumbnail-2?1226595592&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is my presentation from the IIM National Conference on 15 August 2007.  I&amp;rsquo;m hoping to cause a little bit of a stir and push a few people out of their comfort zones.
There are three embedded videos that don&amp;rsquo;t work on SlideShare.  Use the URLs on the relevant pages to view the videos at YouTube.
There are a lot of slides, but the whole thing runs about 40 minutes in real life.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_92049"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/trib/knowledge-worker-20" title="Knowledge Worker 2.0 - Power to the people">Knowledge Worker 2.0 - Power to the people</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=knowledge-worker-20562&stripped_title=knowledge-worker-20" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=knowledge-worker-20562&stripped_title=knowledge-worker-20" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/trib">Stephen Collins</a>.</div></div>]]>
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