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    <pubDate>Mon, 21 Dec 2009 14:21:42 GMT</pubDate>
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Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.

How secure are your best customers? How sure are you?

Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn’t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.

What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that: 

- Virtually no amount of pricing discounts would lure them away
- They couldn’t wait to refer their friends and associates to you
- They would forgive you when you made a mistake]]>
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Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.

How secure are your best customers? How sure are you?

Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn’t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.

What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that: 

- Virtually no amount of pricing discounts would lure them away
- They couldn’t wait to refer their friends and associates to you
- They would forgive you when you made a mistake]]>
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Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.

How secure are your best customers? How sure are you?

Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn&#8217;t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.

What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that: 

- Virtually no amount of pricing discounts would lure them away
- They couldn&#8217;t wait to refer their friends and associates to you
- They would forgive you when you made a mistake</media:description>
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Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.

How secure are your best customers? How sure are you?

Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn&#8217;t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.

What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that: 

- Virtually no amount of pricing discounts would lure them away
- They couldn&#8217;t wait to refer their friends and associates to you
- They would forgive you when you made a mistake</media:text>
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      <title>Future of Foursquare for #ofon</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ofon-091212123309-phpapp01-thumbnail-2?1260642803" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My perspective on the future of Foursquare with usage examples from retail, the news organizations.  Presentation given for #ofon.]]>
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        <media:title>Future of Foursquare for #ofon</media:title>
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        <media:description type="plain">My perspective on the future of Foursquare with usage examples from retail, the news organizations.  Presentation given for #ofon.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ofon-091212123309-phpapp01-thumbnail-2?1260642803&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; My perspective on the future of Foursquare with usage examples from retail, the news organizations.  Presentation given for #ofon.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2705672"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/taulpaul/future-of-foursquare-for-ofon" title="Future of Foursquare for #ofon">Future of Foursquare for #ofon</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ofon-091212123309-phpapp01&stripped_title=future-of-foursquare-for-ofon" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ofon-091212123309-phpapp01&stripped_title=future-of-foursquare-for-ofon" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/taulpaul">Paul Saarinen</a>.</div></div>]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cooltodaygonetomorrowjoerivandenbergh-091211081807-phpapp02-thumbnail-2?1260541185" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Are youngsters capable of being loyal today? And what is the link between cool bands and loyalty?]]>
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Themes and trends for marketeers.

Presentation for Stichting Marketing 2009]]>
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Themes and trends for marketeers.

Presentation for Stichting Marketing 2009]]>
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Themes and trends for marketeers.

Presentation for Stichting Marketing 2009</media:description>
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Themes and trends for marketeers.

Presentation for Stichting Marketing 2009</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/2009relationshipinvestmentmodelannualreport-091204102003-phpapp01-thumbnail-2?1259943616" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Predicting Consumer Behavior, knowing where the next dollar is likely to go, is not easy and not perfect. To get close to &quot;right&quot; one must have a theory driven approach for how customers interact with brands.

What does it mean for a consumer to have a relationship with a brand? What are the underlying constructs that form a healthy, strong relationship? How do you measure it and how can a firm influence it?

These questions and more are answered in the first Annual Relationship Investment Model Report with nationally representative data from grocery, clothing retail and cable/telecomm demonstrating the predictive strength of the model on key outcomes (e.g. share of wallet) and a myriad of specific applications.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/2009relationshipinvestmentmodelannualreport-091204102003-phpapp01-thumbnail-2?1259943616" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Predicting Consumer Behavior, knowing where the next dollar is likely to go, is not easy and not perfect. To get close to &quot;right&quot; one must have a theory driven approach for how customers interact with brands.

What does it mean for a consumer to have a relationship with a brand? What are the underlying constructs that form a healthy, strong relationship? How do you measure it and how can a firm influence it?

These questions and more are answered in the first Annual Relationship Investment Model Report with nationally representative data from grocery, clothing retail and cable/telecomm demonstrating the predictive strength of the model on key outcomes (e.g. share of wallet) and a myriad of specific applications.]]>
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        <media:description type="plain">Predicting Consumer Behavior, knowing where the next dollar is likely to go, is not easy and not perfect. To get close to &amp;quot;right&amp;quot; one must have a theory driven approach for how customers interact with brands.

What does it mean for a consumer to have a relationship with a brand? What are the underlying constructs that form a healthy, strong relationship? How do you measure it and how can a firm influence it?

These questions and more are answered in the first Annual Relationship Investment Model Report with nationally representative data from grocery, clothing retail and cable/telecomm demonstrating the predictive strength of the model on key outcomes (e.g. share of wallet) and a myriad of specific applications.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/2009relationshipinvestmentmodelannualreport-091204102003-phpapp01-thumbnail-2?1259943616&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Predicting Consumer Behavior, knowing where the next dollar is likely to go, is not easy and not perfect. To get close to &amp;quot;right&amp;quot; one must have a theory driven approach for how customers interact with brands.

What does it mean for a consumer to have a relationship with a brand? What are the underlying constructs that form a healthy, strong relationship? How do you measure it and how can a firm influence it?

These questions and more are answered in the first Annual Relationship Investment Model Report with nationally representative data from grocery, clothing retail and cable/telecomm demonstrating the predictive strength of the model on key outcomes (e.g. share of wallet) and a myriad of specific applications.</media:text>
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      <title>mobc3 - make your ideas fly - Loyalty 2.0 Brand Summit - 1109</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129051145-phpapp02-thumbnail-2?1259500645" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129051145-phpapp02-thumbnail-2?1259500645" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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        <media:description type="plain">mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129051145-phpapp02-thumbnail-2?1259500645&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:text>
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        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129051145-phpapp02-thumbnail-2?1259500645" width="120"/>
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      <title>mobc3 @Loyalty 2.0 1109</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129040357-phpapp02-thumbnail-2?1259490280" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129040357-phpapp02-thumbnail-2?1259490280" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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      <pubDate>Sun, 29 Nov 2009 10:03:49 GMT</pubDate>
      <guid>http://www.slideshare.net/guestf993f6/mobc3-loyalty-20-1109-2605813</guid>
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        <media:description type="plain">mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129040357-phpapp02-thumbnail-2?1259490280&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129025209-phpapp02-thumbnail-2?1259484990" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129025209-phpapp02-thumbnail-2?1259484990" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile media, marketing &amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices]]>
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      <pubDate>Sun, 29 Nov 2009 08:52:03 GMT</pubDate>
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        <media:description type="plain">mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mobc3loyalty2-0101109slideshare-091129025209-phpapp02-thumbnail-2?1259484990&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; mobile media, marketing &amp;amp; loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices</media:text>
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      <title>Fidelizacion Movil - Enrique Burgos</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/fidelizacionmovil-091126023022-phpapp01-thumbnail-2?1259224320" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative”

http://www.EnriqueBurgos.com
http://twitter.com/eburgosgarcia]]>
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http://www.EnriqueBurgos.com
http://twitter.com/eburgosgarcia]]>
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        <media:description type="plain">Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: &#8220;Mobile Marketing, a strategic imperative&#8221;

http://www.EnriqueBurgos.com
http://twitter.com/eburgosgarcia</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/fidelizacionmovil-091126023022-phpapp01-thumbnail-2?1259224320&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: &#8220;Mobile Marketing, a strategic imperative&#8221;

http://www.EnriqueBurgos.com
http://twitter.com/eburgosgarcia</media:text>
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Wisdomsourcing is a tool that focuses on improving customer experiences through the resolution of customer trade-offs. The resolution of some trade-offs includes the maximization of delight and the minimization of pain. The Customer Experience Matrix is a key tool of the Wisdomsourcing methodology. This document presents a template and an example on the Customer Experience Matrix.]]>
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Wisdomsourcing is a tool that focuses on improving customer experiences through the resolution of customer trade-offs. The resolution of some trade-offs includes the maximization of delight and the minimization of pain. The Customer Experience Matrix is a key tool of the Wisdomsourcing methodology. This document presents a template and an example on the Customer Experience Matrix.]]>
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Wisdomsourcing is a tool that focuses on improving customer experiences through the resolution of customer trade-offs. The resolution of some trade-offs includes the maximization of delight and the minimization of pain. The Customer Experience Matrix is a key tool of the Wisdomsourcing methodology. This document presents a template and an example on the Customer Experience Matrix.</media:description>
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Wisdomsourcing is a tool that focuses on improving customer experiences through the resolution of customer trade-offs. The resolution of some trade-offs includes the maximization of delight and the minimization of pain. The Customer Experience Matrix is a key tool of the Wisdomsourcing methodology. This document presents a template and an example on the Customer Experience Matrix.</media:text>
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