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    <pubDate>Sun, 16 Aug 2009 23:22:48 GMT</pubDate>
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      <title>But I Dont Send Spam, Do I?</title>
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        <media:description type="plain">Presented to Carolina Professional Saleswomen &amp;amp; Entrepreneurs 6-09</media:description>
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      <title>Determining the Value of DKIM</title>
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      <pubDate>Thu, 16 Jul 2009 21:00:46 GMT</pubDate>
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      <title>Mobile Marketing &amp;amp; Advertising Futures (Data is the new Oil)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cmmamobilemarketingfuturesgerdleonhardpublic-090618013833-phpapp01-thumbnail-2?1245307323" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> From my presentation at CommunicAsia 2009 (Singapore) see http://tinyurl.com/kup9pt
The State of the Mobile Marketing Industry and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it - The velocity of change only seems to be increasing. Zenith Optimedia estimates online advertising spending will grow 8.6% in 2009, reaching $54.3 billion by the end of the year, even as the overall market slumps by 6.9%, as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers,    optimize messaging and delivery and, ultimately, drive brand preference. How will the looming recession impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels?   Gerd Leonhard www.mediafuturist.com]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cmmamobilemarketingfuturesgerdleonhardpublic-090618013833-phpapp01-thumbnail-2?1245307323" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> From my presentation at CommunicAsia 2009 (Singapore) see http://tinyurl.com/kup9pt
The State of the Mobile Marketing Industry and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it - The velocity of change only seems to be increasing. Zenith Optimedia estimates online advertising spending will grow 8.6% in 2009, reaching $54.3 billion by the end of the year, even as the overall market slumps by 6.9%, as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers,    optimize messaging and delivery and, ultimately, drive brand preference. How will the looming recession impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels?   Gerd Leonhard www.mediafuturist.com]]>
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      <pubDate>Thu, 18 Jun 2009 06:38:22 GMT</pubDate>
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        <media:description type="plain">From my presentation at CommunicAsia 2009 (Singapore) see http://tinyurl.com/kup9pt
The State of the Mobile Marketing Industry and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it - The velocity of change only seems to be increasing. Zenith Optimedia estimates online advertising spending will grow 8.6% in 2009, reaching $54.3 billion by the end of the year, even as the overall market slumps by 6.9%, as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers,    optimize messaging and delivery and, ultimately, drive brand preference. How will the looming recession impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels?   Gerd Leonhard www.mediafuturist.com</media:description>
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The State of the Mobile Marketing Industry and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it - The velocity of change only seems to be increasing. Zenith Optimedia estimates online advertising spending will grow 8.6% in 2009, reaching $54.3 billion by the end of the year, even as the overall market slumps by 6.9%, as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers,    optimize messaging and delivery and, ultimately, drive brand preference. How will the looming recession impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels?   Gerd Leonhard www.mediafuturist.com</media:text>
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      <title>Compensation Not Control Music 2.0 Gerd Leonhard Midem Net 2009</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/compensation-not-control-music-20-gerd-leonhard-midemnet-2009key-1232242685491875-2-thumbnail-2?1232500910" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Futurist Gerd Leonhard&rsquo;s Presentation at the Midem 2009 MIDEMNet event:  The big issue – How can music &amp; ISPs work together   &quot; As a complementary means to monetise the artist-fan relationship, creating value for the music industry also lies in the quest for a  successful business model between music and Internet Service Providers (ISP). ...&quot;  more at MidemNetBlog:  http://tinyurl.com/69x2hf]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/compensation-not-control-music-20-gerd-leonhard-midemnet-2009key-1232242685491875-2-thumbnail-2?1232500910" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Futurist Gerd Leonhard&rsquo;s Presentation at the Midem 2009 MIDEMNet event:  The big issue – How can music &amp; ISPs work together   &quot; As a complementary means to monetise the artist-fan relationship, creating value for the music industry also lies in the quest for a  successful business model between music and Internet Service Providers (ISP). ...&quot;  more at MidemNetBlog:  http://tinyurl.com/69x2hf]]>
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      <pubDate>Sun, 18 Jan 2009 01:41:50 GMT</pubDate>
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        <media:description type="plain">Futurist Gerd Leonhard&amp;rsquo;s Presentation at the Midem 2009 MIDEMNet event:  The big issue &#8211; How can music &amp;amp; ISPs work together   &amp;quot; As a complementary means to monetise the artist-fan relationship, creating value for the music industry also lies in the quest for a  successful business model between music and Internet Service Providers (ISP). ...&amp;quot;  more at MidemNetBlog:  http://tinyurl.com/69x2hf</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/compensation-not-control-music-20-gerd-leonhard-midemnet-2009key-1232242685491875-2-thumbnail-2?1232500910&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Futurist Gerd Leonhard&amp;rsquo;s Presentation at the Midem 2009 MIDEMNet event:  The big issue &#8211; How can music &amp;amp; ISPs work together   &amp;quot; As a complementary means to monetise the artist-fan relationship, creating value for the music industry also lies in the quest for a  successful business model between music and Internet Service Providers (ISP). ...&amp;quot;  more at MidemNetBlog:  http://tinyurl.com/69x2hf</media:text>
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