Slideshows for Tag: iasummit2009

Slideshows for Tag: iasummit2009 http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows for Tag: iasummit2009 http://www.slideshare.net/ Thu, 02 Apr 2009 15:32:03 GMT SlideShare feed for Slideshows for Tag: iasummit2009 UX Organizations: How to start and run a successful local group or chapter http://www.slideshare.net/usableinterface/ux-organizations-how-to-start-and-run-a-successful-local-group-or-chapter
This was presented at the IA Summit ’09 by Kyle Soucy and Nasir Barday.]]>
This was presented at the IA Summit ’09 by Kyle Soucy and Nasir Barday.]]> Thu, 02 Apr 2009 15:32:03 GMT http://www.slideshare.net/usableinterface/ux-organizations-how-to-start-and-run-a-successful-local-group-or-chapter usableinterface@slideshare.net(usableinterface) UX Organizations: How to start and run a successful local group or chapter usableinterface This was presented at the IA Summit ’09 by Kyle Soucy and Nasir Barday. <img src="http://cdn.slidesharecdn.com/ias2009-uxlocalorgs-090402103206-phpapp02-thumbnail-2?1240847993" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This was presented at the IA Summit ’09 by Kyle Soucy and Nasir Barday. UX Organizations: How to start and run a successful local group or chapter

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Darwin Does Design: Measuring and Optimizing the User Experience (IA Summit 2009) http://www.slideshare.net/ajlouie/ia-summit09-evolutionary-design
If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process. Aaron Louie and Rachel Elkington from ZAAZ explain how user experience design, web analytics, and optimization may be blended to accomplish this.]]>
If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process. Aaron Louie and Rachel Elkington from ZAAZ explain how user experience design, web analytics, and optimization may be blended to accomplish this.]]> Wed, 01 Apr 2009 15:42:24 GMT http://www.slideshare.net/ajlouie/ia-summit09-evolutionary-design ajlouie@slideshare.net(ajlouie) Darwin Does Design: Measuring and Optimizing the User Experience (IA Summit 2009) ajlouie If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process. Aaron Louie and Rachel Elkington from ZAAZ explain how user experience design, web analytics, and optimization may be blended to accomplish this. <img src="http://cdn.slidesharecdn.com/iasummit09-evolutionarydesign-090401104233-phpapp02-thumbnail-2?1238605602" alt ="" style="border:1px solid #C3E6D8;float:right;" /> If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process. Aaron Louie and Rachel Elkington from ZAAZ explain how user experience design, web analytics, and optimization may be blended to accomplish this. Darwin Does Design: Measuring and Optimizing the User Experience (IA Summit 2009)

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How To Sell Content Strategy March 19 2009 http://www.slideshare.net/StephanieHale/how-to-sell-content-strategy-march-19-2009
How to sell the benefits and value of a content strategy to your internal team.]]>
How to sell the benefits and value of a content strategy to your internal team.]]> Tue, 31 Mar 2009 19:39:56 GMT http://www.slideshare.net/StephanieHale/how-to-sell-content-strategy-march-19-2009 StephanieHale@slideshare.net(StephanieHale) How To Sell Content Strategy March 19 2009 StephanieHale How to sell the benefits and value of a content strategy to your internal team. <img src="http://cdn.slidesharecdn.com/halehowtosellcontentstrategymarch192009-090331143959-phpapp02-thumbnail-2?1238790651" alt ="" style="border:1px solid #C3E6D8;float:right;" /> How to sell the benefits and value of a content strategy to your internal team. How To Sell Content Strategy March 19 2009

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Designing Frameworks For Interaction and User Experience http://www.slideshare.net/moJoe/designing-frameworks-for-interaction-and-user-experience
Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging modularity and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks. ]]>
Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging modularity and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks. ]]> Tue, 31 Mar 2009 13:30:15 GMT http://www.slideshare.net/moJoe/designing-frameworks-for-interaction-and-user-experience moJoe@slideshare.net(moJoe) Designing Frameworks For Interaction and User Experience moJoe Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging modularity and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks. <img src="http://cdn.slidesharecdn.com/beyondfindabilityframeworks3-090331083017-phpapp01-thumbnail-2?1238532472" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging modularity and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks. Designing Frameworks For Interaction and User Experience

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Content Strategy Analysis: Does Your Site Have Osteoporosis http://www.slideshare.net/shellybee/content-strategy-analysis-does-your-site-have-osteoporosis
Site Osteoporosis Checker is a content strategy tool by Shelly Bowen designed to go along with this content: http://shellybowen.com/2009/03/30/content-strategy-analysis-tools]]>
Site Osteoporosis Checker is a content strategy tool by Shelly Bowen designed to go along with this content: http://shellybowen.com/2009/03/30/content-strategy-analysis-tools]]> Mon, 30 Mar 2009 17:20:35 GMT http://www.slideshare.net/shellybee/content-strategy-analysis-does-your-site-have-osteoporosis shellybee@slideshare.net(shellybee) Content Strategy Analysis: Does Your Site Have Osteoporosis shellybee Site Osteoporosis Checker is a content strategy tool by Shelly Bowen designed to go along with this content: http://shellybowen.com/2009/03/30/content-strategy-analysis-tools <img src="http://cdn.slidesharecdn.com/bowenosteopublic-090330122044-phpapp01-thumbnail-2?1238433649" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Site Osteoporosis Checker is a content strategy tool by Shelly Bowen designed to go along with this content: http://shellybowen.com/2009/03/30/content-strategy-analysis-tools Content Strategy Analysis: Does Your Site Have Osteoporosis

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IA for the rest of the world http://www.slideshare.net/rochford/ia-for-the-rest-of-the-world
One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives. Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child (OLPC) initiative. Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA. Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for ‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed? This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.]]>
One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives. Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child (OLPC) initiative. Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA. Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for ‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed? This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.]]> Sun, 29 Mar 2009 15:10:27 GMT http://www.slideshare.net/rochford/ia-for-the-rest-of-the-world rochford@slideshare.net(rochford) IA for the rest of the world rochford One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives. Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child (OLPC) initiative. Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA. Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for ‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed? This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets. <img src="http://cdn.slidesharecdn.com/iafortherestoftheworldforslideshare-090329101028-phpapp02-thumbnail-2?1239099900" alt ="" style="border:1px solid #C3E6D8;float:right;" /> One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives. Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child (OLPC) initiative. Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA. Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for ‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed? This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets. IA for the rest of the world

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Who Rocks The Party? http://www.slideshare.net/mbloomstein/who-rocks-the-party
If it’s the people, the atmosphere, and the music that make for a good party, it’s user-generated content that helps web 2.0 become a killer online party--and only content strategy ensures it’s the party you want. See how instructional copy, role model profiles, and template content set the tone. Presented by Margot Bloomstein (ISITE Design) at the inaugural Content Strategy Consortium at the IA Summit, March 19, 2009.]]>
If it’s the people, the atmosphere, and the music that make for a good party, it’s user-generated content that helps web 2.0 become a killer online party--and only content strategy ensures it’s the party you want. See how instructional copy, role model profiles, and template content set the tone. Presented by Margot Bloomstein (ISITE Design) at the inaugural Content Strategy Consortium at the IA Summit, March 19, 2009.]]> Thu, 26 Mar 2009 23:36:35 GMT http://www.slideshare.net/mbloomstein/who-rocks-the-party mbloomstein@slideshare.net(mbloomstein) Who Rocks The Party? mbloomstein If it’s the people, the atmosphere, and the music that make for a good party, it’s user-generated content that helps web 2.0 become a killer online party--and only content strategy ensures it’s the party you want. See how instructional copy, role model profiles, and template content set the tone. Presented by Margot Bloomstein (ISITE Design) at the inaugural Content Strategy Consortium at the IA Summit, March 19, 2009. <img src="http://cdn.slidesharecdn.com/contentrocksthepartymargotbloomstein-090326183701-phpapp02-thumbnail-2?1238198040" alt ="" style="border:1px solid #C3E6D8;float:right;" /> If it’s the people, the atmosphere, and the music that make for a good party, it’s user-generated content that helps web 2.0 become a killer online party--and only content strategy ensures it’s the party you want. See how instructional copy, role model profiles, and template content set the tone. Presented by Margot Bloomstein (ISITE Design) at the inaugural Content Strategy Consortium at the IA Summit, March 19, 2009. Who Rocks The Party?

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CS/IT: Where Content and Technology Meet http://www.slideshare.net/lmelcher/melcher-content-and-it
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]]> Wed, 25 Mar 2009 23:31:15 GMT http://www.slideshare.net/lmelcher/melcher-content-and-it lmelcher@slideshare.net(lmelcher) CS/IT: Where Content and Technology Meet lmelcher <img src="http://cdn.slidesharecdn.com/melchercontentandit-090325183125-phpapp01-thumbnail-2?1238108129" alt ="" style="border:1px solid #C3E6D8;float:right;" /> CS/IT: Where Content and Technology Meet

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Content Strategy and Persuasive Copy http://www.slideshare.net/shellybee/content-strategy-and-persuasive-copy
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]]> Wed, 25 Mar 2009 18:24:32 GMT http://www.slideshare.net/shellybee/content-strategy-and-persuasive-copy shellybee@slideshare.net(shellybee) Content Strategy and Persuasive Copy shellybee <img src="http://cdn.slidesharecdn.com/bowencontentpublic-090325132439-phpapp02-thumbnail-2?1238045045" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Content Strategy and Persuasive Copy

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IA/UX Spy School http://www.slideshare.net/joeplanet/ia-spy-school
The greatest UX professional in the world may never get his or her work implemented because they lack the ability to influence decision makers. All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a UX professional. Spy School lays out simple techniques and methods for working pros to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at UX pros working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects.]]>
The greatest UX professional in the world may never get his or her work implemented because they lack the ability to influence decision makers. All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a UX professional. Spy School lays out simple techniques and methods for working pros to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at UX pros working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects.]]> Wed, 25 Mar 2009 15:01:22 GMT http://www.slideshare.net/joeplanet/ia-spy-school joeplanet@slideshare.net(joeplanet) IA/UX Spy School joeplanet The greatest UX professional in the world may never get his or her work implemented because they lack the ability to influence decision makers. All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a UX professional. Spy School lays out simple techniques and methods for working pros to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at UX pros working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects. <img src="http://cdn.slidesharecdn.com/spyv6-090325100125-phpapp02-thumbnail-2?1244054114" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The greatest UX professional in the world may never get his or her work implemented because they lack the ability to influence decision makers. All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a UX professional. Spy School lays out simple techniques and methods for working pros to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at UX pros working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects. IA/UX Spy School

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Metadata Strategies And Tools http://www.slideshare.net/rlovinger/metadata-strategies-and-tools
Presented by Rachel Lovinger at the Content Strategy Consortium, March 2009.]]>
Presented by Rachel Lovinger at the Content Strategy Consortium, March 2009.]]> Wed, 25 Mar 2009 13:56:04 GMT http://www.slideshare.net/rlovinger/metadata-strategies-and-tools rlovinger@slideshare.net(rlovinger) Metadata Strategies And Tools rlovinger Presented by Rachel Lovinger at the Content Strategy Consortium, March 2009. <img src="http://cdn.slidesharecdn.com/lovingermetadatastrategiesandtools-090325085618-phpapp02-thumbnail-2?1238470984" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presented by Rachel Lovinger at the Content Strategy Consortium, March 2009. Metadata Strategies And Tools

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The Art & Science of Seductive Interactions http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions
To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.]]>
To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.]]> Wed, 25 Mar 2009 12:47:04 GMT http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions stephenpa@slideshare.net(stephenpa) The Art & Science of Seductive Interactions stephenpa To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs. <img src="http://cdn.slidesharecdn.com/seductive-interactions-stephen-p-anderson-090325074710-phpapp02-thumbnail-2?1238059638" alt ="" style="border:1px solid #C3E6D8;float:right;" /> To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs. The Art & Science of Seductive Interactions

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The User Experience Health Check (IA Summit) http://www.slideshare.net/livlab/user-experience-health-check
The Health Check is technique for User Experience professionals to express the quality of a product or service’s experience and convey it in terms that are familiar to business stakeholders, creating a common ground for discussion and exploration. This was presented at the 10th Information Architecture Summit in Memphis, TN - March 22, 2009.]]>
The Health Check is technique for User Experience professionals to express the quality of a product or service’s experience and convey it in terms that are familiar to business stakeholders, creating a common ground for discussion and exploration. This was presented at the 10th Information Architecture Summit in Memphis, TN - March 22, 2009.]]> Wed, 25 Mar 2009 05:15:55 GMT http://www.slideshare.net/livlab/user-experience-health-check livlab@slideshare.net(livlab) The User Experience Health Check (IA Summit) livlab The Health Check is technique for User Experience professionals to express the quality of a product or service’s experience and convey it in terms that are familiar to business stakeholders, creating a common ground for discussion and exploration. This was presented at the 10th Information Architecture Summit in Memphis, TN - March 22, 2009. <img src="http://cdn.slidesharecdn.com/iasummit2009-uxhealthcheck0-6-090325001605-phpapp02-thumbnail-2?1251423079" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Health Check is technique for User Experience professionals to express the quality of a product or service’s experience and convey it in terms that are familiar to business stakeholders, creating a common ground for discussion and exploration. This was presented at the 10th Information Architecture Summit in Memphis, TN - March 22, 2009. The User Experience Health Check (IA Summit)

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Experience Themes: An Element of Story Applied to Design http://www.slideshare.net/cchastain/experience-themes-an-element-of-story-applied-to-design-1190389
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it’s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]>
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it’s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]> Tue, 24 Mar 2009 15:34:04 GMT http://www.slideshare.net/cchastain/experience-themes-an-element-of-story-applied-to-design-1190389 cchastain@slideshare.net(cchastain) Experience Themes: An Element of Story Applied to Design cchastain This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it’s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments! <img src="http://cdn.slidesharecdn.com/ias09experiencethemesv4-1-090324103409-phpapp01-thumbnail-2?1237970435" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it’s only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments! Experience Themes: An Element of Story Applied to Design

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You’re Doing It Wrong: Managing User Experience To Go Up in Flames http://www.slideshare.net/mmatross/youre-doing-it-wrong-managing-user-experience-to-go-up-in-flames
Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross]]>
Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross]]> Tue, 24 Mar 2009 14:42:54 GMT http://www.slideshare.net/mmatross/youre-doing-it-wrong-managing-user-experience-to-go-up-in-flames mmatross@slideshare.net(mmatross) You’re Doing It Wrong: Managing User Experience To Go Up in Flames mmatross Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross <img src="http://cdn.slidesharecdn.com/flaminguxfinal-090324094255-phpapp02-thumbnail-2?1237905877" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross You're Doing It Wrong: Managing User Experience To Go Up in Flames

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Content Quality (It’s More Than Fixing Typos) http://www.slideshare.net/leenjones/test-1187346
Explores the "lenses" through which to view content and assess its quality. Also discusses ways to ensure quality, from style guides to hiring people who love content.]]>
Explores the "lenses" through which to view content and assess its quality. Also discusses ways to ensure quality, from style guides to hiring people who love content.]]> Tue, 24 Mar 2009 02:13:40 GMT http://www.slideshare.net/leenjones/test-1187346 leenjones@slideshare.net(leenjones) Content Quality (It’s More Than Fixing Typos) leenjones Explores the "lenses" through which to view content and assess its quality. Also discusses ways to ensure quality, from style guides to hiring people who love content. <img src="http://cdn.slidesharecdn.com/jones-contentquality-090323211354-phpapp02-thumbnail-2?1251772907" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Explores the "lenses" through which to view content and assess its quality. Also discusses ways to ensure quality, from style guides to hiring people who love content. Content Quality (It's More Than Fixing Typos)

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Motivating UX Teams http://www.slideshare.net/dorelvis/motivating-teams
Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work.]]>
Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work.]]> Tue, 24 Mar 2009 02:04:27 GMT http://www.slideshare.net/dorelvis/motivating-teams dorelvis@slideshare.net(dorelvis) Motivating UX Teams dorelvis Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work. <img src="http://cdn.slidesharecdn.com/motivatingteams-090323210448-phpapp02-thumbnail-2?1237908150" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work. Motivating UX Teams

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Difficult Conversations in Creative Environments ~ IA Summit 2009 http://www.slideshare.net/brownorama/difficult-conversations-in-creative-environments-ia-summit-2009
Information Architects work in environments that demand close collaboration with other people, primarily clients and colleagues. Design teams of any size need to manage the logistics of the design process, collaborate with each other to solve complex problems, and communicate those ideas effectively. Clients also exert pressure on the design team, presenting the design problem and vetting potential solutions. Successful senior designers and team managers must know how to navigate these waters delicately. Every one of these activities–from clarifying requirements to presenting design ideas to walking through revisions–requires working with other people. Every task on a design project has some element of communication and collaboration. And these infinite touchpoints within the team (designers, managers, stakeholders, and clients alike) represent risks to the project: one misstep and the project can come to a screeching halt. This workshop is for information architects to help them understand and improve the core communications skills for working with teams and clients. Junior information architects seeking advancement will benefit from this opportunity to explore the crucial skills that separate them from senior designers.]]>
Information Architects work in environments that demand close collaboration with other people, primarily clients and colleagues. Design teams of any size need to manage the logistics of the design process, collaborate with each other to solve complex problems, and communicate those ideas effectively. Clients also exert pressure on the design team, presenting the design problem and vetting potential solutions. Successful senior designers and team managers must know how to navigate these waters delicately. Every one of these activities–from clarifying requirements to presenting design ideas to walking through revisions–requires working with other people. Every task on a design project has some element of communication and collaboration. And these infinite touchpoints within the team (designers, managers, stakeholders, and clients alike) represent risks to the project: one misstep and the project can come to a screeching halt. This workshop is for information architects to help them understand and improve the core communications skills for working with teams and clients. Junior information architects seeking advancement will benefit from this opportunity to explore the crucial skills that separate them from senior designers.]]> Mon, 23 Mar 2009 20:35:05 GMT http://www.slideshare.net/brownorama/difficult-conversations-in-creative-environments-ia-summit-2009 brownorama@slideshare.net(brownorama) Difficult Conversations in Creative Environments ~ IA Summit 2009 brownorama Information Architects work in environments that demand close collaboration with other people, primarily clients and colleagues. Design teams of any size need to manage the logistics of the design process, collaborate with each other to solve complex problems, and communicate those ideas effectively. Clients also exert pressure on the design team, presenting the design problem and vetting potential solutions. Successful senior designers and team managers must know how to navigate these waters delicately. Every one of these activities–from clarifying requirements to presenting design ideas to walking through revisions–requires working with other people. Every task on a design project has some element of communication and collaboration. And these infinite touchpoints within the team (designers, managers, stakeholders, and clients alike) represent risks to the project: one misstep and the project can come to a screeching halt. This workshop is for information architects to help them understand and improve the core communications skills for working with teams and clients. Junior information architects seeking advancement will benefit from this opportunity to explore the crucial skills that separate them from senior designers. <img src="http://cdn.slidesharecdn.com/peopleskills-090323153512-phpapp02-thumbnail-2?1237899852" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Information Architects work in environments that demand close collaboration with other people, primarily clients and colleagues. Design teams of any size need to manage the logistics of the design process, collaborate with each other to solve complex problems, and communicate those ideas effectively. Clients also exert pressure on the design team, presenting the design problem and vetting potential solutions. Successful senior designers and team managers must know how to navigate these waters delicately. Every one of these activities–from clarifying requirements to presenting design ideas to walking through revisions–requires working with other people. Every task on a design project has some element of communication and collaboration. And these infinite touchpoints within the team (designers, managers, stakeholders, and clients alike) represent risks to the project: one misstep and the project can come to a screeching halt. This workshop is for information architects to help them understand and improve the core communications skills for working with teams and clients. Junior information architects seeking advancement will benefit from this opportunity to explore the crucial skills that separate them from senior designers. Difficult Conversations in Creative Environments ~ IA Summit 2009

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Modeling Concepts ~ IA Summit 2009 http://www.slideshare.net/brownorama/modeling-concepts-ia-summit-2009
Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up. Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience.]]>
Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up. Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience.]]> Mon, 23 Mar 2009 20:22:51 GMT http://www.slideshare.net/brownorama/modeling-concepts-ia-summit-2009 brownorama@slideshare.net(brownorama) Modeling Concepts ~ IA Summit 2009 brownorama Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up. Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience. <img src="http://cdn.slidesharecdn.com/conceptmodels-1-clean-key-090323152253-phpapp01-thumbnail-2?1237899925" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up. Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience. Modeling Concepts ~ IA Summit 2009

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Designing Rules ~ IA Summit 2009 http://www.slideshare.net/brownorama/designing-rules-ia-summit-2009
In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences. The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users. This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed.]]>
In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences. The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users. This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed.]]> Mon, 23 Mar 2009 20:14:44 GMT http://www.slideshare.net/brownorama/designing-rules-ia-summit-2009 brownorama@slideshare.net(brownorama) Designing Rules ~ IA Summit 2009 brownorama In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences. The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users. This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed. <img src="http://cdn.slidesharecdn.com/businessrules-1-key-090323151448-phpapp01-thumbnail-2?1237854239" alt ="" style="border:1px solid #C3E6D8;float:right;" /> In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences. The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users. This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed. Designing Rules ~ IA Summit 2009

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