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    <pubDate>Sat, 12 Dec 2009 01:26:35 GMT</pubDate>
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      <title>Find Your Social Brand</title>
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Krim]]>
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Krim]]>
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      <pubDate>Sat, 12 Dec 2009 01:26:35 GMT</pubDate>
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        <media:description type="plain">These are the slides I presented to the Silicon Valley Intl. Association of Business Communicators. Please share you comments or feedback... Thank you!

Krim</media:description>
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Krim</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/creatingengagementwithwikisnov-16-091117113731-phpapp02-thumbnail-2?1258479464" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/creatingengagementwithwikisnov-16-091117113731-phpapp02-thumbnail-2?1258479464" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.]]>
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        <media:description type="plain">Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/creatingengagementwithwikisnov-16-091117113731-phpapp02-thumbnail-2?1258479464&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.</media:text>
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      <title>Ideas Shop using social media in campaigns</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/isiabc-emma-091115220222-phpapp01-thumbnail-2?1258344166" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to use social media in your communications campaign]]>
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      <title>Using Networking And Social Media To Build Business Road</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/usingnetworkingandsocialmediatobuildbusinessroad-091109133255-phpapp01-thumbnail-2?1257795278" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given to several groups including the North Dallas Chamber of Commerce, the Dallas chapter of the International Association of Business Communicators and The Tower Club of Dallas.Describes how Zachry Associates used networking skills, blogs and social media to build awarenss of their brand in North Texas and beyond.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/usingnetworkingandsocialmediatobuildbusinessroad-091109133255-phpapp01-thumbnail-2?1257795278" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given to several groups including the North Dallas Chamber of Commerce, the Dallas chapter of the International Association of Business Communicators and The Tower Club of Dallas.Describes how Zachry Associates used networking skills, blogs and social media to build awarenss of their brand in North Texas and beyond.]]>
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        <media:description type="plain">A presentation given to several groups including the North Dallas Chamber of Commerce, the Dallas chapter of the International Association of Business Communicators and The Tower Club of Dallas.Describes how Zachry Associates used networking skills, blogs and social media to build awarenss of their brand in North Texas and beyond.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/usingnetworkingandsocialmediatobuildbusinessroad-091109133255-phpapp01-thumbnail-2?1257795278&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given to several groups including the North Dallas Chamber of Commerce, the Dallas chapter of the International Association of Business Communicators and The Tower Club of Dallas.Describes how Zachry Associates used networking skills, blogs and social media to build awarenss of their brand in North Texas and beyond.</media:text>
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      <title>How to use every social media tool in the box to engage employees</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/iabcsocialmediaconferencefleishman-hillardsldieshare-091109104922-phpapp02-thumbnail-2?1258498288" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Who do customers trust? According to a 2009 study, the answer is each other—and your employees. In the survey, executives, ads and news outlets all ranked significantly lower than employees as trusted sources of information. So the question is, what are you doing to activate your brand from the inside out?

Together in this session, we’ll explore how to:

•	Use social media to empower employees to become web savvy.
•	Listen to your employees as they raise business issues.
•	Make social media tools, policies and governance work for you instead of against you.

Presenter / Justin Goldsborough is an account supervisor at Fleishman-Hillard. Prior to joining Fleishman, Goldsborough was a social media manager at Sprint, where he managed the employee blog and social networking site, Sprint Space, and was a founding member of the Twitter lead team. Before Sprint, he was a communication specialist at Applebee’s, where he worked on the employee intranet.

Presenter / Becky Ericson is a social media strategist at Fleishman-Hillard who focuses on employee engagement and enterprise solutions. She’s worked with a number of Fortune 500 companies to develop communication plans to address workforce challenges. Before that, she managed employee engagement communication at the Dow Chemical Company.]]>
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Together in this session, we’ll explore how to:

•	Use social media to empower employees to become web savvy.
•	Listen to your employees as they raise business issues.
•	Make social media tools, policies and governance work for you instead of against you.

Presenter / Justin Goldsborough is an account supervisor at Fleishman-Hillard. Prior to joining Fleishman, Goldsborough was a social media manager at Sprint, where he managed the employee blog and social networking site, Sprint Space, and was a founding member of the Twitter lead team. Before Sprint, he was a communication specialist at Applebee’s, where he worked on the employee intranet.

Presenter / Becky Ericson is a social media strategist at Fleishman-Hillard who focuses on employee engagement and enterprise solutions. She’s worked with a number of Fortune 500 companies to develop communication plans to address workforce challenges. Before that, she managed employee engagement communication at the Dow Chemical Company.]]>
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Together in this session, we&#8217;ll explore how to:

&#8226;	Use social media to empower employees to become web savvy.
&#8226;	Listen to your employees as they raise business issues.
&#8226;	Make social media tools, policies and governance work for you instead of against you.

Presenter / Justin Goldsborough is an account supervisor at Fleishman-Hillard. Prior to joining Fleishman, Goldsborough was a social media manager at Sprint, where he managed the employee blog and social networking site, Sprint Space, and was a founding member of the Twitter lead team. Before Sprint, he was a communication specialist at Applebee&#8217;s, where he worked on the employee intranet.

Presenter / Becky Ericson is a social media strategist at Fleishman-Hillard who focuses on employee engagement and enterprise solutions. She&#8217;s worked with a number of Fortune 500 companies to develop communication plans to address workforce challenges. Before that, she managed employee engagement communication at the Dow Chemical Company.</media:description>
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Together in this session, we&#8217;ll explore how to:

&#8226;	Use social media to empower employees to become web savvy.
&#8226;	Listen to your employees as they raise business issues.
&#8226;	Make social media tools, policies and governance work for you instead of against you.

Presenter / Justin Goldsborough is an account supervisor at Fleishman-Hillard. Prior to joining Fleishman, Goldsborough was a social media manager at Sprint, where he managed the employee blog and social networking site, Sprint Space, and was a founding member of the Twitter lead team. Before Sprint, he was a communication specialist at Applebee&#8217;s, where he worked on the employee intranet.

Presenter / Becky Ericson is a social media strategist at Fleishman-Hillard who focuses on employee engagement and enterprise solutions. She&#8217;s worked with a number of Fortune 500 companies to develop communication plans to address workforce challenges. Before that, she managed employee engagement communication at the Dow Chemical Company.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mobilemarketingvmloct-09iabc-091106112959-phpapp02-thumbnail-2?1257528684" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> mobile marketing deck from IABC&rsquo;s Oct. &rsquo;09 professional development event - &quot;Mobile Marketing and Other Advanced Technologies&quot; - presented by Joe Grigsby, VML director of emerging media]]>
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      <pubDate>Fri, 06 Nov 2009 17:29:54 GMT</pubDate>
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        <media:description type="plain">mobile marketing deck from IABC&amp;rsquo;s Oct. &amp;rsquo;09 professional development event - &amp;quot;Mobile Marketing and Other Advanced Technologies&amp;quot; - presented by Joe Grigsby, VML director of emerging media</media:description>
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      <title>Social Media Overview_VML_Oct. &amp;rsquo;09 IABC Professional Development</title>
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What business communicators should know about information overload and what they can do about it.

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What business communicators should know about information overload and what they can do about it.

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