from: gleonhard 6 months ago

Futurist Gerd Leonhard talks about the Future of Media beyond CONTROL.

Tags: media2.0 futurism frictionisfiction usator endofcontrol

from: gleonhard 6 months ago

Gerd Leonhard's 2006 Presentation on the Future of the Music Industry

Tags: gerd gerdleonhard leonhard sonific futurist

from: gleonhard 5 months ago

Futurist Gerd Leonhard's 2007 Presentation on the Future of Radio

Tags: gerd gerdleonhard leonhard sonific futurist

from: gleonhard 5 months ago

"Let's face it: controlling the digital distribution of music is over. In addition, the Web is forever changing music production, promotion, marketing and even A&R, as well. Any and all music is now available online, permitted or not, streamed or downloaded - if anyone still cares for making that distinction. And as of early 2008, the snake-oiled idea of DRM and digital copy protection is finally, officially, irrevocably, toast, too. The battle for digital control has been lost. For those digital natives, access to music is already replacing ownership. Radio - as we knew it - is now playing second fiddle to Online Social Networks, and the kids are tuning out of MTV & VH1 and into free, web-based, shortform TV like YouTube. Flat rate music proposals are being discussed around the globe, and gathering steam. Now, the key question is this: how can music creators get paid (and indeed, prosper!) in a world of open access, feels-like-free, paying-with-attention, a world where telecom operators, search engines and online giants run the show? How do we make money after we give up control (and it certainly looks there is no other choice)? In his keynote, Gerd will talk about why it is crucial to welcome this change, and let go of the idea of controlling the digital flow of music, and where the new cash will come from - and lots of it, too..."

Tags: gerd gerdleonhard gerd leonhard future of music cmw

from: gleonhard 4 months ago

This is a summary of my presentation I held at the Nokia-Siemens / Mastel sponsored Indonesian Broadband event in Jakarta, today (April 1, 2008); riffing on my favorite theme "Open is King" and touching on issues such as the rise of niche media, the culture of participation, content commerce models of the future, broadband content versus narrowband content, the power of sharing, a new definition of UGC, telco trends, control versus trust etc.

Tags: social media social networking media20 telco20 broadband media

from: mramplified 3 months ago

Created for the Wolff Center for Entrepreneurship at the University of Houston. Presented on 4/22/08 to a panel of 6 judges and 2 professors.

Tags: kevinkelly longtail larrylessig gerdleonhard rupertmurdoch

from: gleonhard 3 months ago

Gerd Leonhard presentation at Futuresonic 2008, May 1 2008, Manchester, UK: "The Future of Music & Media - Open is King". Topics: a new content definition, content is king?, disconnected media vs connected media, advertising2.0, how will creators get paid in the future, social networks & broadcasting, education2.0 and more...

Tags: social networking media20 telco20 broadband media the future of media

from: gleonhard 2 months ago

Here is my presentation from this event and panel called ‘Protecting intellectual property - future rules of the game', focusing on why the paradigm expansion from Copyright to Access / Usage Rights is needed, and how the rising tide of PERMISSION and new flat rate licenses will float all boats; and what that could mean for the IPR discussion in Russia....

Tags: futurism future wto wipo copyprotection

from: gleonhard 2 months ago

The Future of Communications, Advertising and Branding: The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.

Tags: social media social networking media20 telco2.0 telco20

from: gleonhard 2 months ago

Futurist Gerd Leonhard on: Why Open is King- new opportunities in a digitally networked economy We live in very exciting times - change is constant, new opportunities open up every day; while new challenges seem to pick up the pace, as well. Companies that favor an open and user-empowering approach are gaining ground very quickly, while many large media companies and previously ruling brands struggle to make the new paradigms work for themselves.....

Tags: social media social networking media20 telco20 telco2.0

from: gleonhard 2 months ago

Social Media Trends presented by www.mediafuturist.com

Tags: paying with attention friction is fiction marketing branding futurist

from: gleonhard 1 month ago

A broadband-enabled, always-on world of Digital Natives equipped with 4.5 Billion mobile devices is shaping up in our immediate future. As a result, newly emerging cultural practices now impact every single facet of media, from education to production to marketing, promotion and selling. Every creator, every brand, every advertiser now wants the attention of the "people formerly known as consumers" who themselves are increasingly interested in co-creation, too, using social networks to contribute music, video, images and texts. This presentation depicts some of the trends and arrives at the conclusion: Engage or be Tivo'ed!

Tags: future of advertising freemium broadband p2p sharing

from: gleonhard 1 month ago

The Future of Music is shaping up all around us: 'feels like free' digital music flat rates, legal sharing and 'Music Like Water'. Friction IS Fiction and the new music industry will be 100% web-native. Read more at www.music20book.com (free pdf download) and www.musiclikewater.net

Tags: riaa flat rate ifpi flatrate futurist

from: gleonhard 1 week ago

The Media Industry is in total upheaval due to the Internet - it took a lot longer than anticipated but it's now even more disruptive than we ever imagined. New and rapidly emerging cultural practices fueled by technology are erupting all around us: creators and users are both going direct (and overlap, too!), 'Feels like Free' has become the standard for music and video, complete fragmentation of audiences threatens many incumbent media business models, and Search now is Media. And finally, the Social Web may be alleviating the need for advertising as we knew it: brands can now pull the people formerly known as consumers with ads that are or feel like content, 'meet' and befriend users directly and engage them rather than enrage them with meaningless banners or TV spots. What would a web-native media ecosystem look like, and what will this mean for Marketing, Branding and Advertising? In a world where listening to / watching anything equals copying, downloading or receiving content, where access replaces ownership, how will content creators generate revenues? Is 'Control' over media needed in order to monetize it, and if not, what are the alternatives? Will everything be free, wholly supported by Advertising and Up-selling? Video: http://www.youtube.com/watch?v=aUrj7CJ0CUs

Tags: copyright search endofcontrol futurism attentioneconomy