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    <title>Slideshows for Tag: euroia2008</title>
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      <title>Slideshows for Tag: euroia2008</title>
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    <pubDate>Sun, 12 Oct 2008 17:21:56 GMT</pubDate>
    <description>SlideShare feed for Slideshows for Tag: euroia2008</description>
    <item>
      <title>Panel EU IA Roadmap V08</title>
      <link>http://www.slideshare.net/wolf_noeding/panel-eu-ia-roadmap-v08-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/paneleuiaroadmapv08-1223838997333124-8-thumbnail-2?1225804860" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/paneleuiaroadmapv08-1223838997333124-8-thumbnail-2?1225804860" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.]]>
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      <pubDate>Sun, 12 Oct 2008 17:21:56 GMT</pubDate>
      <guid>http://www.slideshare.net/wolf_noeding/panel-eu-ia-roadmap-v08-presentation</guid>
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        <media:title>Panel EU IA Roadmap V08</media:title>
        <media:credit>wolf_noeding</media:credit>
        <media:description type="plain">The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/paneleuiaroadmapv08-1223838997333124-8-thumbnail-2?1225804860&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The presentation of the Euro IA Network Roadmap, plus add-ons from the workshop before. Please, contact us for more information at: https://www.xing.com/net/euroianetwork/.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_652860"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/wolf_noeding/panel-eu-ia-roadmap-v08-presentation" title="Panel EU IA Roadmap V08">Panel EU IA Roadmap V08</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=paneleuiaroadmapv08-1223838997333124-8&stripped_title=panel-eu-ia-roadmap-v08-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=paneleuiaroadmapv08-1223838997333124-8&stripped_title=panel-eu-ia-roadmap-v08-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/wolf_noeding">wolf_noeding</a>.</div></div>]]>
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      <title>Integrating web analysis in the user experience design process</title>
      <link>http://www.slideshare.net/internetarchitects/integrating-web-analysis-in-the-user-experience-design-process-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/iametrics1-1223366608162901-8-thumbnail-2?1223961141" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Measuring has become more and more important to the job of the information architect.

    * We need to measure the KPI&rsquo;s of our projects to assure we meet our customers business objectives.
    * We need to measure the usage of the site to assure it&rsquo;s effectiveness.
    * We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
    * We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.

Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.

Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/iametrics1-1223366608162901-8-thumbnail-2?1223961141" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Measuring has become more and more important to the job of the information architect.

    * We need to measure the KPI&rsquo;s of our projects to assure we meet our customers business objectives.
    * We need to measure the usage of the site to assure it&rsquo;s effectiveness.
    * We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
    * We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.

Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.

Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.]]>
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      <pubDate>Tue, 07 Oct 2008 06:09:28 GMT</pubDate>
      <guid>http://www.slideshare.net/internetarchitects/integrating-web-analysis-in-the-user-experience-design-process-presentation</guid>
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        <media:description type="plain">Measuring has become more and more important to the job of the information architect.

    * We need to measure the KPI&amp;rsquo;s of our projects to assure we meet our customers business objectives.
    * We need to measure the usage of the site to assure it&amp;rsquo;s effectiveness.
    * We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
    * We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.

Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.

Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/iametrics1-1223366608162901-8-thumbnail-2?1223961141&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Measuring has become more and more important to the job of the information architect.

    * We need to measure the KPI&amp;rsquo;s of our projects to assure we meet our customers business objectives.
    * We need to measure the usage of the site to assure it&amp;rsquo;s effectiveness.
    * We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
    * We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.

Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.

Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_640655"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/internetarchitects/integrating-web-analysis-in-the-user-experience-design-process-presentation" title="Integrating web analysis in the user experience design process">Integrating web analysis in the user experience design process</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iametrics1-1223366608162901-8&stripped_title=integrating-web-analysis-in-the-user-experience-design-process-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iametrics1-1223366608162901-8&stripped_title=integrating-web-analysis-in-the-user-experience-design-process-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/internetarchitects">internetarchitects</a>.</div></div>]]>
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        <slideshare:views>6416</slideshare:views>
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      <title>Frameworks  Are The Future of Design</title>
      <link>http://www.slideshare.net/moJoe/frameworks-are-the-future-of-design-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/frameworks-arethefuture3-1223296735874886-9-thumbnail-2?1223335100" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This case study demonstrates a simple design framework of standardized information architecture building blocks that is directly applicable to portals and the DIY model for creating user experiences, in two ways.  First, the building blocks framework can help maintain findability, usability and user experience quality in portal and DIY settings by effectively guiding growth and change.  Second, it is an example of the changing role of IA in the DIY world, where we now define the frameworks and templates other people choose from when creating their own tools and user experiences.

Using many screenshots and design documents, the case study will follow changes in the audiences, structures, and contents of a suite of enterprise portals constructed for users in different countries, operating units, and managerial levels of a major global corporation.  Participants will see how the building blocks provided an effective framework for the design, expansion, and integration of nearly a dozen distinct portals assembled from a common library of functionality and content.

This case study will also explore the building blocks as an example of the design frameworks IA’s will create in the DIY future.  We will discuss the goals and design principles that inspired the building blocks system, and review its evolution over time.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/frameworks-arethefuture3-1223296735874886-9-thumbnail-2?1223335100" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This case study demonstrates a simple design framework of standardized information architecture building blocks that is directly applicable to portals and the DIY model for creating user experiences, in two ways.  First, the building blocks framework can help maintain findability, usability and user experience quality in portal and DIY settings by effectively guiding growth and change.  Second, it is an example of the changing role of IA in the DIY world, where we now define the frameworks and templates other people choose from when creating their own tools and user experiences.

Using many screenshots and design documents, the case study will follow changes in the audiences, structures, and contents of a suite of enterprise portals constructed for users in different countries, operating units, and managerial levels of a major global corporation.  Participants will see how the building blocks provided an effective framework for the design, expansion, and integration of nearly a dozen distinct portals assembled from a common library of functionality and content.

This case study will also explore the building blocks as an example of the design frameworks IA’s will create in the DIY future.  We will discuss the goals and design principles that inspired the building blocks system, and review its evolution over time.]]>
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      <pubDate>Mon, 06 Oct 2008 11:08:33 GMT</pubDate>
      <guid>http://www.slideshare.net/moJoe/frameworks-are-the-future-of-design-presentation</guid>
      <author>moJoe@slideshare.net(moJoe)</author>
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        <media:title>Frameworks  Are The Future of Design</media:title>
        <media:credit>moJoe</media:credit>
        <media:description type="plain">This case study demonstrates a simple design framework of standardized information architecture building blocks that is directly applicable to portals and the DIY model for creating user experiences, in two ways.  First, the building blocks framework can help maintain findability, usability and user experience quality in portal and DIY settings by effectively guiding growth and change.  Second, it is an example of the changing role of IA in the DIY world, where we now define the frameworks and templates other people choose from when creating their own tools and user experiences.

Using many screenshots and design documents, the case study will follow changes in the audiences, structures, and contents of a suite of enterprise portals constructed for users in different countries, operating units, and managerial levels of a major global corporation.  Participants will see how the building blocks provided an effective framework for the design, expansion, and integration of nearly a dozen distinct portals assembled from a common library of functionality and content.

This case study will also explore the building blocks as an example of the design frameworks IA&#8217;s will create in the DIY future.  We will discuss the goals and design principles that inspired the building blocks system, and review its evolution over time.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/frameworks-arethefuture3-1223296735874886-9-thumbnail-2?1223335100&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This case study demonstrates a simple design framework of standardized information architecture building blocks that is directly applicable to portals and the DIY model for creating user experiences, in two ways.  First, the building blocks framework can help maintain findability, usability and user experience quality in portal and DIY settings by effectively guiding growth and change.  Second, it is an example of the changing role of IA in the DIY world, where we now define the frameworks and templates other people choose from when creating their own tools and user experiences.

Using many screenshots and design documents, the case study will follow changes in the audiences, structures, and contents of a suite of enterprise portals constructed for users in different countries, operating units, and managerial levels of a major global corporation.  Participants will see how the building blocks provided an effective framework for the design, expansion, and integration of nearly a dozen distinct portals assembled from a common library of functionality and content.

This case study will also explore the building blocks as an example of the design frameworks IA&#8217;s will create in the DIY future.  We will discuss the goals and design principles that inspired the building blocks system, and review its evolution over time.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_638827"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/moJoe/frameworks-are-the-future-of-design-presentation" title="Frameworks  Are The Future of Design">Frameworks  Are The Future of Design</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=frameworks-arethefuture3-1223296735874886-9&stripped_title=frameworks-are-the-future-of-design-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=frameworks-arethefuture3-1223296735874886-9&stripped_title=frameworks-are-the-future-of-design-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/moJoe">Joe Lamantia</a>.</div></div>]]>
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        <slideshare:views>7916</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
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      <title>EURO IA Roadmap &amp;rsquo;08</title>
      <link>http://www.slideshare.net/wolf_noeding/euro-ia-roadmap-08-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/roadmap08new-1223136043123270-9-thumbnail-2?1223129327" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A Roadmap for a stronger, European IA Network]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/roadmap08new-1223136043123270-9-thumbnail-2?1223129327" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A Roadmap for a stronger, European IA Network]]>
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      <pubDate>Sat, 04 Oct 2008 14:01:38 GMT</pubDate>
      <guid>http://www.slideshare.net/wolf_noeding/euro-ia-roadmap-08-presentation</guid>
      <author>wolf_noeding@slideshare.net(wolf_noeding)</author>
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        <media:title>EURO IA Roadmap &amp;rsquo;08</media:title>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/roadmap08new-1223136043123270-9-thumbnail-2?1223129327&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A Roadmap for a stronger, European IA Network</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_636044"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/wolf_noeding/euro-ia-roadmap-08-presentation" title="EURO IA Roadmap &#39;08">EURO IA Roadmap &#39;08</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=roadmap08new-1223136043123270-9&stripped_title=euro-ia-roadmap-08-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=roadmap08new-1223136043123270-9&stripped_title=euro-ia-roadmap-08-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/wolf_noeding">wolf_noeding</a>.</div></div>]]>
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      <title>Panel EU IA Roadmap</title>
      <link>http://www.slideshare.net/filip.b/panel-eu-ia-roadmap-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/paneleuiaroadmap-1223107354372981-8-thumbnail-2?1223100275" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These are the slides accompanying the panel discussion on the future of the IA community in Europe.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/euroiainthekitchen-1222951213537841-9-thumbnail-2?1222953903" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation of Ruud Ruissaard (Informaat.nl) at the EuroIA 2008 in Amsterdam concerning the role and value of information architects in the area of content management.]]>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_631207"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ericreiss/e-service-euroia2008-presentation" title="E Service Euroia2008">E Service Euroia2008</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eservice-euroia2008-1222934781979794-8&stripped_title=e-service-euroia2008-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eservice-euroia2008-1222934781979794-8&stripped_title=e-service-euroia2008-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ericreiss">Eric Reiss</a>.</div></div>]]>
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      <title>Modelling Personalization</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/modelling-personalization-1222934434483910-8-thumbnail-2?1222927351" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Shows approaches to modelling personalization in information architecture]]>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_631201"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/bogov/modelling-personalization-presentation" title="Modelling Personalization">Modelling Personalization</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=modelling-personalization-1222934434483910-8&stripped_title=modelling-personalization-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=modelling-personalization-1222934434483910-8&stripped_title=modelling-personalization-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bogov">bogov</a>.</div></div>]]>
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      <title>The Seduction of the Interface</title>
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        <media:description type="plain">Interaction designers need to seduce their users with the very design of their products, not by relying on the efforts of external &amp;quot;marketing people&amp;quot;. I discuss seduction techniques and merchandising traditions in a context of the interaction designs of Web 2.0 products and services.</media:description>
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      <title>Content Analysis: The Hows and Whys to Understanding Your Content</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/euroiacfox08-1222847926320152-9-thumbnail-2?1236214738" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presented at the EuroIA 2008 conference in Amsterdam. Content analysis is the examination of the content and features that make up a website.]]>
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        <media:description type="plain">Presented at the EuroIA 2008 conference in Amsterdam. Content analysis is the examination of the content and features that make up a website.</media:description>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_628868"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/cfox74/content-analysis-the-hows-and-whys-to-understanding-your-content-presentation" title="Content Analysis: The Hows and Whys to Understanding Your Content">Content Analysis: The Hows and Whys to Understanding Your Content</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=euroiacfox08-1222847926320152-9&stripped_title=content-analysis-the-hows-and-whys-to-understanding-your-content-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=euroiacfox08-1222847926320152-9&stripped_title=content-analysis-the-hows-and-whys-to-understanding-your-content-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/cfox74">Chiara Fox Ogan</a>.</div></div>]]>
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      <title>IA Hearts DM</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ia-hearts-dm-lite-1222775079321398-9-thumbnail-2?1248094052" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Digital marketing sites tend to be overlooked at IA conferences. Given that their sole purpose is promotion, it&rsquo;s easy to see why many people might not consider them a suitable object of interest for serious IAs.

I disagree. In this talk I am going to look at what makes digital marketing sites different from other sites, why they’re interesting, and how IAs can help.

I believe that we have as much to contribute to these as to more traditional sites, although the rules are different - and we might have to extend our concept of what an IA does.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ia-hearts-dm-lite-1222775079321398-9-thumbnail-2?1248094052" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Digital marketing sites tend to be overlooked at IA conferences. Given that their sole purpose is promotion, it&rsquo;s easy to see why many people might not consider them a suitable object of interest for serious IAs.

I disagree. In this talk I am going to look at what makes digital marketing sites different from other sites, why they’re interesting, and how IAs can help.

I believe that we have as much to contribute to these as to more traditional sites, although the rules are different - and we might have to extend our concept of what an IA does.]]>
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      <pubDate>Tue, 30 Sep 2008 09:44:30 GMT</pubDate>
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        <media:description type="plain">Digital marketing sites tend to be overlooked at IA conferences. Given that their sole purpose is promotion, it&amp;rsquo;s easy to see why many people might not consider them a suitable object of interest for serious IAs.

I disagree. In this talk I am going to look at what makes digital marketing sites different from other sites, why they&#8217;re interesting, and how IAs can help.

I believe that we have as much to contribute to these as to more traditional sites, although the rules are different - and we might have to extend our concept of what an IA does.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ia-hearts-dm-lite-1222775079321398-9-thumbnail-2?1248094052&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Digital marketing sites tend to be overlooked at IA conferences. Given that their sole purpose is promotion, it&amp;rsquo;s easy to see why many people might not consider them a suitable object of interest for serious IAs.

I disagree. In this talk I am going to look at what makes digital marketing sites different from other sites, why they&#8217;re interesting, and how IAs can help.

I believe that we have as much to contribute to these as to more traditional sites, although the rules are different - and we might have to extend our concept of what an IA does.</media:text>
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      <title>Commercial Ethnography Euro Ia 2008 Kalbach</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/commercial-ethnography-euro-ia-2008-kalbach-1222721204169810-8-thumbnail-2?1222748580" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given by James Kalbach at the Euro IA 2008 conference in Amsterdam on Commercial Ethnography]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/commercial-ethnography-euro-ia-2008-kalbach-1222721204169810-8-thumbnail-2?1222748580" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given by James Kalbach at the Euro IA 2008 conference in Amsterdam on Commercial Ethnography]]>
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        <media:description type="plain">Presentation given by James Kalbach at the Euro IA 2008 conference in Amsterdam on Commercial Ethnography</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/commercial-ethnography-euro-ia-2008-kalbach-1222721204169810-8-thumbnail-2?1222748580&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentation given by James Kalbach at the Euro IA 2008 conference in Amsterdam on Commercial Ethnography</media:text>
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      <title>Establishing a Common Ground for IA Practice and Education</title>
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