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    <pubDate>Fri, 11 Dec 2009 20:49:25 GMT</pubDate>
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      <title>Search Engine Strategies Chicago Conference panel &#8220;The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know&#8220;</title>
      <link>http://www.slideshare.net/MediaTrust/search-engine-strategies-chicago-conference-panel-the-oprah-winfrey-litigation-what-affiliate-marketers-must-know</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sesoprah3-091211144958-phpapp02-thumbnail-2?1260568253" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I am thrilled to be joining the Search Engine Strategies Chicago Conference panel “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know“ Wednesday, December 9th from 2:30pm-3:45pm at the Chicago Hilton. The panel is led by a fellow affiliate marketing executive and thought leader Kris Jones. Kris is the President of the PepperJam Affiliate Network – which was just acquired by GSI Commerce. The panel promises to touch on a very hot and controversial topic, and certainly one that is on the forefont of many of our MediaTrust initiatives – like the launch of our compliance center and anti-fraud technology.

Notice that the panel description does slant towards the favor of the merchant and places most of the responsibility on the affiliate’s shoulders. This is a position that I will be countering as we have seen merchants equally participating in using the same tactics on thier landing pages. Affiliate networks are also responsible  in making sure both the affiliate publisher and advertiser are compliant. We have experienced affiliates asking how they can make sure the merchant on the other side is compliant as well as the advertisers. Our position is that we are all in this together and need to collaborate to proactively get ahead of these issues and help set the regulation frame work . Rather than waiting in the grey area for regulation to to be dictated to our industry from regulators who dont understand online marketing and disrupt our industry.

I am very pleased to see a well-rounded panel and good affiliate industry representation at the SES show. I hope to get a chance to connect with everyone at the show. Here is more info on the panel:

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

    * Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
    * Understanding the legal and regulatory environment
    * Understating risks involved with prospective marketing partners
    * Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
    * Keeping informed about the changes in technology, marketing practices and the regulatory environment.


Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.

Moderator:

Kristopher Jones, President &amp; CEO, Pepperjam

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis &amp; Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/sesoprah3-091211144958-phpapp02-thumbnail-2?1260568253" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I am thrilled to be joining the Search Engine Strategies Chicago Conference panel “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know“ Wednesday, December 9th from 2:30pm-3:45pm at the Chicago Hilton. The panel is led by a fellow affiliate marketing executive and thought leader Kris Jones. Kris is the President of the PepperJam Affiliate Network – which was just acquired by GSI Commerce. The panel promises to touch on a very hot and controversial topic, and certainly one that is on the forefont of many of our MediaTrust initiatives – like the launch of our compliance center and anti-fraud technology.

Notice that the panel description does slant towards the favor of the merchant and places most of the responsibility on the affiliate’s shoulders. This is a position that I will be countering as we have seen merchants equally participating in using the same tactics on thier landing pages. Affiliate networks are also responsible  in making sure both the affiliate publisher and advertiser are compliant. We have experienced affiliates asking how they can make sure the merchant on the other side is compliant as well as the advertisers. Our position is that we are all in this together and need to collaborate to proactively get ahead of these issues and help set the regulation frame work . Rather than waiting in the grey area for regulation to to be dictated to our industry from regulators who dont understand online marketing and disrupt our industry.

I am very pleased to see a well-rounded panel and good affiliate industry representation at the SES show. I hope to get a chance to connect with everyone at the show. Here is more info on the panel:

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

    * Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
    * Understanding the legal and regulatory environment
    * Understating risks involved with prospective marketing partners
    * Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
    * Keeping informed about the changes in technology, marketing practices and the regulatory environment.


Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.

Moderator:

Kristopher Jones, President &amp; CEO, Pepperjam

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis &amp; Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust]]>
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      <pubDate>Fri, 11 Dec 2009 20:49:25 GMT</pubDate>
      <guid>http://www.slideshare.net/MediaTrust/search-engine-strategies-chicago-conference-panel-the-oprah-winfrey-litigation-what-affiliate-marketers-must-know</guid>
      <author>MediaTrust@slideshare.net(MediaTrust)</author>
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        <media:title>Search Engine Strategies Chicago Conference panel &#8220;The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know&#8220;</media:title>
        <media:credit>MediaTrust</media:credit>
        <media:description type="plain">I am thrilled to be joining the Search Engine Strategies Chicago Conference panel &#8220;The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know&#8220; Wednesday, December 9th from 2:30pm-3:45pm at the Chicago Hilton. The panel is led by a fellow affiliate marketing executive and thought leader Kris Jones. Kris is the President of the PepperJam Affiliate Network &#8211; which was just acquired by GSI Commerce. The panel promises to touch on a very hot and controversial topic, and certainly one that is on the forefont of many of our MediaTrust initiatives &#8211; like the launch of our compliance center and anti-fraud technology.

Notice that the panel description does slant towards the favor of the merchant and places most of the responsibility on the affiliate&#8217;s shoulders. This is a position that I will be countering as we have seen merchants equally participating in using the same tactics on thier landing pages. Affiliate networks are also responsible  in making sure both the affiliate publisher and advertiser are compliant. We have experienced affiliates asking how they can make sure the merchant on the other side is compliant as well as the advertisers. Our position is that we are all in this together and need to collaborate to proactively get ahead of these issues and help set the regulation frame work . Rather than waiting in the grey area for regulation to to be dictated to our industry from regulators who dont understand online marketing and disrupt our industry.

I am very pleased to see a well-rounded panel and good affiliate industry representation at the SES show. I hope to get a chance to connect with everyone at the show. Here is more info on the panel:

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
In August, Oprah Winfrey&#8217;s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

    * Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
    * Understanding the legal and regulatory environment
    * Understating risks involved with prospective marketing partners
    * Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
    * Keeping informed about the changes in technology, marketing practices and the regulatory environment.


Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.

Moderator:

Kristopher Jones, President &amp;amp; CEO, Pepperjam

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis &amp;amp; Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sesoprah3-091211144958-phpapp02-thumbnail-2?1260568253&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; I am thrilled to be joining the Search Engine Strategies Chicago Conference panel &#8220;The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know&#8220; Wednesday, December 9th from 2:30pm-3:45pm at the Chicago Hilton. The panel is led by a fellow affiliate marketing executive and thought leader Kris Jones. Kris is the President of the PepperJam Affiliate Network &#8211; which was just acquired by GSI Commerce. The panel promises to touch on a very hot and controversial topic, and certainly one that is on the forefont of many of our MediaTrust initiatives &#8211; like the launch of our compliance center and anti-fraud technology.

Notice that the panel description does slant towards the favor of the merchant and places most of the responsibility on the affiliate&#8217;s shoulders. This is a position that I will be countering as we have seen merchants equally participating in using the same tactics on thier landing pages. Affiliate networks are also responsible  in making sure both the affiliate publisher and advertiser are compliant. We have experienced affiliates asking how they can make sure the merchant on the other side is compliant as well as the advertisers. Our position is that we are all in this together and need to collaborate to proactively get ahead of these issues and help set the regulation frame work . Rather than waiting in the grey area for regulation to to be dictated to our industry from regulators who dont understand online marketing and disrupt our industry.

I am very pleased to see a well-rounded panel and good affiliate industry representation at the SES show. I hope to get a chance to connect with everyone at the show. Here is more info on the panel:

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
In August, Oprah Winfrey&#8217;s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

    * Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
    * Understanding the legal and regulatory environment
    * Understating risks involved with prospective marketing partners
    * Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
    * Keeping informed about the changes in technology, marketing practices and the regulatory environment.


Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.

Moderator:

Kristopher Jones, President &amp;amp; CEO, Pepperjam

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis &amp;amp; Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust</media:text>
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Jivan Discusses state of our rapidly growing industry, the effects and consequences of affiliate fraud, and strategies for improving the affiliate screening process and the importance of working together to eradicate fraud and restore the confidence of the mainstream big brand]]>
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Jivan Discusses state of our rapidly growing industry, the effects and consequences of affiliate fraud, and strategies for improving the affiliate screening process and the importance of working together to eradicate fraud and restore the confidence of the mainstream big brand]]>
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        <media:description type="plain">MediaTrust Co Founders and head of Publisher &amp;amp; Advertiser partnerships Jivan Manhas keynote presentation at the Performance Marketing Leadership Summit 

Jivan Discusses state of our rapidly growing industry, the effects and consequences of affiliate fraud, and strategies for improving the affiliate screening process and the importance of working together to eradicate fraud and restore the confidence of the mainstream big brand</media:description>
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Jivan Discusses state of our rapidly growing industry, the effects and consequences of affiliate fraud, and strategies for improving the affiliate screening process and the importance of working together to eradicate fraud and restore the confidence of the mainstream big brand</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cpse-project-south-wharf-091103051612-phpapp02-thumbnail-2?1257282000" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> City Prosign&rsquo;s latest project is an organically designed signage system at South Wharf in Melbourne]]>
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        <media:title>Cpse.Project.South.Wharf</media:title>
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        <media:description type="plain">City Prosign&amp;rsquo;s latest project is an organically designed signage system at South Wharf in Melbourne</media:description>
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      <title>Uutiskirjeiden Erikoisratkaisut</title>
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      <title>Display mainonnan erikoisratkaisut</title>
      <link>http://www.slideshare.net/TalentumMediamyynti/display-mainonnan-erikoisratkaisut</link>
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      <title>Palestra: Videos para Internet - Rafael Biriba</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/videos-para-internet-somente-imagens-091022203221-phpapp01-thumbnail-2?1256305534" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Palestra: Videos para Internet - Rafael Biriba
Acesse também meu blog: http://www.rafaelbiriba.com
Conteudo:
# Imagem Digital
# Vídeo Digital (Frame Rate, Interlacing, Display Resolution, Aspect Ratio, Bit Rate, Video Compression)
# Codec de Vídeo
# Áudio Digital
# Distribuição de Vídeos]]>
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Acesse também meu blog: http://www.rafaelbiriba.com
Conteudo:
# Imagem Digital
# Vídeo Digital (Frame Rate, Interlacing, Display Resolution, Aspect Ratio, Bit Rate, Video Compression)
# Codec de Vídeo
# Áudio Digital
# Distribuição de Vídeos]]>
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        <media:description type="plain">Palestra: Videos para Internet - Rafael Biriba
Acesse tamb&#233;m meu blog: http://www.rafaelbiriba.com
Conteudo:
# Imagem Digital
# V&#237;deo Digital (Frame Rate, Interlacing, Display Resolution, Aspect Ratio, Bit Rate, Video Compression)
# Codec de V&#237;deo
# &#193;udio Digital
# Distribui&#231;&#227;o de V&#237;deos</media:description>
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Acesse tamb&#233;m meu blog: http://www.rafaelbiriba.com
Conteudo:
# Imagem Digital
# V&#237;deo Digital (Frame Rate, Interlacing, Display Resolution, Aspect Ratio, Bit Rate, Video Compression)
# Codec de V&#237;deo
# &#193;udio Digital
# Distribui&#231;&#227;o de V&#237;deos</media:text>
        <media:keywords></media:keywords>
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