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    <title>Slideshows for Tag: digital-strategy</title>
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    <pubDate>Mon, 28 Dec 2009 14:36:10 GMT</pubDate>
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      <title>Cleverwood Friday Session : Digital Strategy Youth &amp;amp; Banking</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cleverwoodfridaysession-ing-netlog-091228083637-phpapp01-thumbnail-2?1262011019" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren&rsquo;t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cleverwoodfridaysession-ing-netlog-091228083637-phpapp01-thumbnail-2?1262011019" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren&rsquo;t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.]]>
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      <pubDate>Mon, 28 Dec 2009 14:36:10 GMT</pubDate>
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        <media:title>Cleverwood Friday Session : Digital Strategy Youth &amp;amp; Banking</media:title>
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        <media:description type="plain">On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren&amp;rsquo;t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/cleverwoodfridaysession-ing-netlog-091228083637-phpapp01-thumbnail-2?1262011019&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren&amp;rsquo;t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.</media:text>
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      <title>Timeus Interactive Credentials Presentation</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/timeusinteractivecredentialspresentationnov09-091217011736-phpapp02-thumbnail-2?1261034396" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Founded in 2003, Timeus Interactive Services Pvt Ltd is an interactive marketing and technology consulting firm focused on simplifying the digital age for your business or organization to help you better understand your customers, extend the reach of your brand and connect with your audience.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/timeusinteractivecredentialspresentationnov09-091217011736-phpapp02-thumbnail-2?1261034396" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Founded in 2003, Timeus Interactive Services Pvt Ltd is an interactive marketing and technology consulting firm focused on simplifying the digital age for your business or organization to help you better understand your customers, extend the reach of your brand and connect with your audience.]]>
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      <pubDate>Thu, 17 Dec 2009 07:17:28 GMT</pubDate>
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        <media:description type="plain">Founded in 2003, Timeus Interactive Services Pvt Ltd is an interactive marketing and technology consulting firm focused on simplifying the digital age for your business or organization to help you better understand your customers, extend the reach of your brand and connect with your audience.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/timeusinteractivecredentialspresentationnov09-091217011736-phpapp02-thumbnail-2?1261034396&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Founded in 2003, Timeus Interactive Services Pvt Ltd is an interactive marketing and technology consulting firm focused on simplifying the digital age for your business or organization to help you better understand your customers, extend the reach of your brand and connect with your audience.</media:text>
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      <title>How to do social media</title>
      <link>http://www.slideshare.net/markpollard/social-media-for-the-events-exhibitions-industry</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/eeaa-markpollarddec2009slideshare-091216051013-phpapp02-thumbnail-2?1261024847" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/eeaa-markpollarddec2009slideshare-091216051013-phpapp02-thumbnail-2?1261024847" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.]]>
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      <pubDate>Wed, 16 Dec 2009 11:10:06 GMT</pubDate>
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        <media:title>How to do social media</media:title>
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        <media:description type="plain">How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/eeaa-markpollarddec2009slideshare-091216051013-phpapp02-thumbnail-2?1261024847&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2729292"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/markpollard/social-media-for-the-events-exhibitions-industry" title="How to do social media">How to do social media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eeaa-markpollarddec2009slideshare-091216051013-phpapp02&stripped_title=social-media-for-the-events-exhibitions-industry" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eeaa-markpollarddec2009slideshare-091216051013-phpapp02&stripped_title=social-media-for-the-events-exhibitions-industry" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/markpollard">McCann Sydney (McCann Erickson, MRM Worldwide)</a>.</div></div>]]>
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      <title>Michael Edson @ Brown University: Digital Strategy Thermocline</title>
      <link>http://www.slideshare.net/edsonm/michael-edson-brown-university-digital-strategy-thermocline</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091118brownuniversitythermocline-091118132457-phpapp02-thumbnail-2?1258640426" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The purpose of this presentation is to stimulate discussion around important issues in institutional digital strategy—just remember, these are generalizations and provocations: “the truth is in the middle.&quot;

For the Public Humanities Lunch, John Nicholas Brown Center for Public Humanities and Cultural Heritage, Brown University, November 18, 2009]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091118brownuniversitythermocline-091118132457-phpapp02-thumbnail-2?1258640426" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The purpose of this presentation is to stimulate discussion around important issues in institutional digital strategy—just remember, these are generalizations and provocations: “the truth is in the middle.&quot;

For the Public Humanities Lunch, John Nicholas Brown Center for Public Humanities and Cultural Heritage, Brown University, November 18, 2009]]>
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      <pubDate>Wed, 18 Nov 2009 19:24:45 GMT</pubDate>
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        <media:title>Michael Edson @ Brown University: Digital Strategy Thermocline</media:title>
        <media:credit>edsonm</media:credit>
        <media:description type="plain">The purpose of this presentation is to stimulate discussion around important issues in institutional digital strategy&#8212;just remember, these are generalizations and provocations: &#8220;the truth is in the middle.&amp;quot;

For the Public Humanities Lunch, John Nicholas Brown Center for Public Humanities and Cultural Heritage, Brown University, November 18, 2009</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/20091118brownuniversitythermocline-091118132457-phpapp02-thumbnail-2?1258640426&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The purpose of this presentation is to stimulate discussion around important issues in institutional digital strategy&#8212;just remember, these are generalizations and provocations: &#8220;the truth is in the middle.&amp;quot;

For the Public Humanities Lunch, John Nicholas Brown Center for Public Humanities and Cultural Heritage, Brown University, November 18, 2009</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2530469"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/edsonm/michael-edson-brown-university-digital-strategy-thermocline" title="Michael Edson @ Brown University: Digital Strategy Thermocline">Michael Edson @ Brown University: Digital Strategy Thermocline</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20091118brownuniversitythermocline-091118132457-phpapp02&stripped_title=michael-edson-brown-university-digital-strategy-thermocline" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20091118brownuniversitythermocline-091118132457-phpapp02&stripped_title=michael-edson-brown-university-digital-strategy-thermocline" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/edsonm">edsonm</a>.</div></div>]]>
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      <title>The Power of Personalisation - Blackmores Online Success Story</title>
      <link>http://www.slideshare.net/jasondavey/the-power-of-personalisation-blackmores-online-success-story</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/twittertipsjasondaveybullseye-091117204805-phpapp02-thumbnail-2?1258513544" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topics covered in this presentation:

What technology can offer the marketing savvy consumer, website best practice, how to engage consumers online, driving traffic to your website, and return on investment advice.

Presented by Jason Davey, Managing Director, Bullseye and Simon Marks, Strategic Business Communications Manager, Blackmores at Elite Media&rsquo;s Digital Marketing and Media Summit 2009]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/twittertipsjasondaveybullseye-091117204805-phpapp02-thumbnail-2?1258513544" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Topics covered in this presentation:

What technology can offer the marketing savvy consumer, website best practice, how to engage consumers online, driving traffic to your website, and return on investment advice.

Presented by Jason Davey, Managing Director, Bullseye and Simon Marks, Strategic Business Communications Manager, Blackmores at Elite Media&rsquo;s Digital Marketing and Media Summit 2009]]>
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      <pubDate>Wed, 18 Nov 2009 02:47:57 GMT</pubDate>
      <guid>http://www.slideshare.net/jasondavey/the-power-of-personalisation-blackmores-online-success-story</guid>
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        <media:title>The Power of Personalisation - Blackmores Online Success Story</media:title>
        <media:credit>jasondavey</media:credit>
        <media:description type="plain">Topics covered in this presentation:

What technology can offer the marketing savvy consumer, website best practice, how to engage consumers online, driving traffic to your website, and return on investment advice.

Presented by Jason Davey, Managing Director, Bullseye and Simon Marks, Strategic Business Communications Manager, Blackmores at Elite Media&amp;rsquo;s Digital Marketing and Media Summit 2009</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/twittertipsjasondaveybullseye-091117204805-phpapp02-thumbnail-2?1258513544&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Topics covered in this presentation:

What technology can offer the marketing savvy consumer, website best practice, how to engage consumers online, driving traffic to your website, and return on investment advice.

Presented by Jason Davey, Managing Director, Bullseye and Simon Marks, Strategic Business Communications Manager, Blackmores at Elite Media&amp;rsquo;s Digital Marketing and Media Summit 2009</media:text>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/prsday3-091104144433-phpapp01-thumbnail-2?1257367534&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; To wrap up the series, PRPL unpacks the latest trends and best practices in social media to help you grow the conversation about your brand.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ggdbolognalafra-091102092152-phpapp01-thumbnail-2?1257184376" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentazione preparata per la quarta Girl Geek Dinner bolognese.
Il tema della serata era l&rsquo;ebook e io ho parlato del mio &quot;I trucchi di una digital strategist&quot;, edito da Simplicissimus Book Farm.
Ulteriori dettagli sul mio blog http://www.lafra.it/tag/ebook/]]>
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Il tema della serata era l&rsquo;ebook e io ho parlato del mio &quot;I trucchi di una digital strategist&quot;, edito da Simplicissimus Book Farm.
Ulteriori dettagli sul mio blog http://www.lafra.it/tag/ebook/]]>
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Ulteriori dettagli sul mio blog http://www.lafra.it/tag/ebook/</media:description>
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Il tema della serata era l&amp;rsquo;ebook e io ho parlato del mio &amp;quot;I trucchi di una digital strategist&amp;quot;, edito da Simplicissimus Book Farm.
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      <title>Strategy: Overcoming the Legacy of a Loaded Word</title>
      <link>http://www.slideshare.net/Tyesha/strategy-overcoming-the-legacy-of-a-loaded-word</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tyeshastrategypresentation-091101182605-phpapp02-thumbnail-2?1257384047" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I was accepted to present to a lovely group of people on the topic of &quot;How are you changing the world&quot; at a New Communicators event. http://thenewcommunicators.com/  This is what I presented.

Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business. 

This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It&rsquo;s time to take responsibility for the change we could effect.

Cheers!]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/tyeshastrategypresentation-091101182605-phpapp02-thumbnail-2?1257384047" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I was accepted to present to a lovely group of people on the topic of &quot;How are you changing the world&quot; at a New Communicators event. http://thenewcommunicators.com/  This is what I presented.

Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business. 

This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It&rsquo;s time to take responsibility for the change we could effect.

Cheers!]]>
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      <pubDate>Mon, 02 Nov 2009 00:25:53 GMT</pubDate>
      <guid>http://www.slideshare.net/Tyesha/strategy-overcoming-the-legacy-of-a-loaded-word</guid>
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        <media:title>Strategy: Overcoming the Legacy of a Loaded Word</media:title>
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        <media:description type="plain">I was accepted to present to a lovely group of people on the topic of &amp;quot;How are you changing the world&amp;quot; at a New Communicators event. http://thenewcommunicators.com/  This is what I presented.

Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business. 

This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It&amp;rsquo;s time to take responsibility for the change we could effect.

Cheers!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tyeshastrategypresentation-091101182605-phpapp02-thumbnail-2?1257384047&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; I was accepted to present to a lovely group of people on the topic of &amp;quot;How are you changing the world&amp;quot; at a New Communicators event. http://thenewcommunicators.com/  This is what I presented.

Although small I hope the ideas I raise here will cause you to think a little bit about how you contribute to the status quo and dare I say it to the yuckiness of business. 

This is particularly directed at creative professionals like myself. We dwell in a place in which we can effect change like no other. Those who hold the creative power hold THE POWER. It&amp;rsquo;s time to take responsibility for the change we could effect.

Cheers!</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2398490"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Tyesha/strategy-overcoming-the-legacy-of-a-loaded-word" title="Strategy: Overcoming the Legacy of a Loaded Word">Strategy: Overcoming the Legacy of a Loaded Word</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tyeshastrategypresentation-091101182605-phpapp02&stripped_title=strategy-overcoming-the-legacy-of-a-loaded-word" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tyeshastrategypresentation-091101182605-phpapp02&stripped_title=strategy-overcoming-the-legacy-of-a-loaded-word" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Tyesha">Tyesha Snow</a>.</div></div>]]>
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        <slideshare:views>263</slideshare:views>
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      <title>2009 11 06 New Definition Of Digital</title>
      <link>http://www.slideshare.net/acfou/2009-11-06-new-definition-of-digital</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/2009-11-06newdefinitionofdigital-091026100928-phpapp02-thumbnail-2?1256582625" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations.  If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/2009-11-06newdefinitionofdigital-091026100928-phpapp02-thumbnail-2?1256582625" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations.  If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.]]>
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      <pubDate>Mon, 26 Oct 2009 15:09:18 GMT</pubDate>
      <guid>http://www.slideshare.net/acfou/2009-11-06-new-definition-of-digital</guid>
      <author>acfou@slideshare.net(acfou)</author>
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        <media:title>2009 11 06 New Definition Of Digital</media:title>
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        <media:description type="plain">By defining &#8220;digital&#8221; as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users&#8217; habits and expectations.  If you know their habit is to search, then you wouldn&#8217;t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn&#8217;t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/2009-11-06newdefinitionofdigital-091026100928-phpapp02-thumbnail-2?1256582625&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; By defining &#8220;digital&#8221; as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users&#8217; habits and expectations.  If you know their habit is to search, then you wouldn&#8217;t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn&#8217;t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/2009-11-06newdefinitionofdigital-091026100928-phpapp02-thumbnail-2?1256582625" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2349631"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/acfou/2009-11-06-new-definition-of-digital" title="2009 11 06 New Definition Of Digital">2009 11 06 New Definition Of Digital</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2009-11-06newdefinitionofdigital-091026100928-phpapp02&stripped_title=2009-11-06-new-definition-of-digital" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2009-11-06newdefinitionofdigital-091026100928-phpapp02&stripped_title=2009-11-06-new-definition-of-digital" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/acfou">Augustine Fou</a>.</div></div>]]>
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        <slideshare:views>129</slideshare:views>
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      <title>Ps095 - London College of Fashion</title>
      <link>http://www.slideshare.net/ikj/ps095-london-college-of-fashion</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ps095-lcf-091023164850-phpapp01-thumbnail-2?1256334683" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation at the London College of Fashion&rsquo;s conference on &quot;On-Line Retail for the small fashion business&quot;. 

Looking at the future for internet retailing - not so much from the perspective of retailer &rsquo;push&rsquo; to customers, but from the perspective of a savvy, sophisticated customer who&rsquo;s using mobile, data, augmented reality - in short every capability available to them at zero cost - in order to manage their interaction with brands and retailers.

The presentation builds on previous work (also available on Slideshare.net/ikj ) on epiphenomenology, mcommerce and the Obama-Preedy Pricing Principle.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/ps095-lcf-091023164850-phpapp01-thumbnail-2?1256334683" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation at the London College of Fashion&rsquo;s conference on &quot;On-Line Retail for the small fashion business&quot;. 

Looking at the future for internet retailing - not so much from the perspective of retailer &rsquo;push&rsquo; to customers, but from the perspective of a savvy, sophisticated customer who&rsquo;s using mobile, data, augmented reality - in short every capability available to them at zero cost - in order to manage their interaction with brands and retailers.

The presentation builds on previous work (also available on Slideshare.net/ikj ) on epiphenomenology, mcommerce and the Obama-Preedy Pricing Principle.]]>
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      <pubDate>Fri, 23 Oct 2009 21:48:41 GMT</pubDate>
      <guid>http://www.slideshare.net/ikj/ps095-london-college-of-fashion</guid>
      <author>ikj@slideshare.net(ikj)</author>
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        <media:title>Ps095 - London College of Fashion</media:title>
        <media:credit>ikj</media:credit>
        <media:description type="plain">Presentation at the London College of Fashion&amp;rsquo;s conference on &amp;quot;On-Line Retail for the small fashion business&amp;quot;. 

Looking at the future for internet retailing - not so much from the perspective of retailer &amp;rsquo;push&amp;rsquo; to customers, but from the perspective of a savvy, sophisticated customer who&amp;rsquo;s using mobile, data, augmented reality - in short every capability available to them at zero cost - in order to manage their interaction with brands and retailers.

The presentation builds on previous work (also available on Slideshare.net/ikj ) on epiphenomenology, mcommerce and the Obama-Preedy Pricing Principle.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ps095-lcf-091023164850-phpapp01-thumbnail-2?1256334683&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentation at the London College of Fashion&amp;rsquo;s conference on &amp;quot;On-Line Retail for the small fashion business&amp;quot;. 

Looking at the future for internet retailing - not so much from the perspective of retailer &amp;rsquo;push&amp;rsquo; to customers, but from the perspective of a savvy, sophisticated customer who&amp;rsquo;s using mobile, data, augmented reality - in short every capability available to them at zero cost - in order to manage their interaction with brands and retailers.

The presentation builds on previous work (also available on Slideshare.net/ikj ) on epiphenomenology, mcommerce and the Obama-Preedy Pricing Principle.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/ps095-lcf-091023164850-phpapp01-thumbnail-2?1256334683" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2331936"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ikj/ps095-london-college-of-fashion" title="Ps095 - London College of Fashion">Ps095 - London College of Fashion</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ps095-lcf-091023164850-phpapp01&stripped_title=ps095-london-college-of-fashion" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ps095-lcf-091023164850-phpapp01&stripped_title=ps095-london-college-of-fashion" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ikj">Ian Jindal</a>.</div></div>]]>
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    <item>
      <title>Shakespeare Fishing POV</title>
      <link>http://www.slideshare.net/Paris_d/shakespeare-fishing-pov</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/shakespearepov-091022183214-phpapp01-thumbnail-2?1256254345" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Homework. This is Gareth Kay&rsquo;s question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer’s lives. This was assigned in my digital strategies class at the Academy of Art University.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/shakespearepov-091022183214-phpapp01-thumbnail-2?1256254345" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Homework. This is Gareth Kay&rsquo;s question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer’s lives. This was assigned in my digital strategies class at the Academy of Art University.]]>
      </content:encoded>
      <pubDate>Thu, 22 Oct 2009 23:32:05 GMT</pubDate>
      <guid>http://www.slideshare.net/Paris_d/shakespeare-fishing-pov</guid>
      <author>Paris_d@slideshare.net(Paris_d)</author>
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        <media:title>Shakespeare Fishing POV</media:title>
        <media:credit>Paris_d</media:credit>
        <media:description type="plain">Homework. This is Gareth Kay&amp;rsquo;s question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer&#8217;s lives. This was assigned in my digital strategies class at the Academy of Art University.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/shakespearepov-091022183214-phpapp01-thumbnail-2?1256254345&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Homework. This is Gareth Kay&amp;rsquo;s question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer&#8217;s lives. This was assigned in my digital strategies class at the Academy of Art University.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/shakespearepov-091022183214-phpapp01-thumbnail-2?1256254345" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2324062"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Paris_d/shakespeare-fishing-pov" title="Shakespeare Fishing POV">Shakespeare Fishing POV</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=shakespearepov-091022183214-phpapp01&stripped_title=shakespeare-fishing-pov" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=shakespearepov-091022183214-phpapp01&stripped_title=shakespeare-fishing-pov" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Paris_d">Paris Daniell</a>.</div></div>]]>
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        <slideshare:views>126</slideshare:views>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/the2009newyorkcitymayoralrace-digitalstrategyanalysis-bloombergvsthompsononsearchandsocialmediasites-091020010350-phpapp02-thumbnail-2?1256097672" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns&rsquo;s own websites.  

Is the &quot;destination&quot; dead?

Share your thoughts on SearchandSocialMedia.com

Ian Orekondy
@iano1000]]>
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Is the &quot;destination&quot; dead?

Share your thoughts on SearchandSocialMedia.com

Ian Orekondy
@iano1000]]>
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        <media:description type="plain">The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns&amp;rsquo;s own websites.  

Is the &amp;quot;destination&amp;quot; dead?

Share your thoughts on SearchandSocialMedia.com

Ian Orekondy
@iano1000</media:description>
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Is the &amp;quot;destination&amp;quot; dead?

Share your thoughts on SearchandSocialMedia.com

Ian Orekondy
@iano1000</media:text>
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In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including:

    * Marketing goals
    * Financial resources
    * Time management
    * Viral impact
    * Technical abilities
    * Community’s communication needs


With a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools.]]>
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In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including:

    * Marketing goals
    * Financial resources
    * Time management
    * Viral impact
    * Technical abilities
    * Community’s communication needs


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    * Marketing goals
    * Financial resources
    * Time management
    * Viral impact
    * Technical abilities
    * Community&#8217;s communication needs


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In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including:

    * Marketing goals
    * Financial resources
    * Time management
    * Viral impact
    * Technical abilities
    * Community&#8217;s communication needs


With a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools.</media:text>
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      <title>What&amp;rsquo;s Next (2009) UBA 60 Edition</title>
      <link>http://www.slideshare.net/paulisakson/whats-next-2009-uba-60-edition</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/uba60finalpdf-090930162306-phpapp01-thumbnail-2?1254396971" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An updated / extended version of the &quot;What&rsquo;s Next In Marketing And Advertising (2009)&quot; presentation I gave in Boston a couple months back.

This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/uba60finalpdf-090930162306-phpapp01-thumbnail-2?1254396971" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An updated / extended version of the &quot;What&rsquo;s Next In Marketing And Advertising (2009)&quot; presentation I gave in Boston a couple months back.

This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.]]>
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      <pubDate>Wed, 30 Sep 2009 21:23:01 GMT</pubDate>
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        <media:title>What&amp;rsquo;s Next (2009) UBA 60 Edition</media:title>
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        <media:description type="plain">An updated / extended version of the &amp;quot;What&amp;rsquo;s Next In Marketing And Advertising (2009)&amp;quot; presentation I gave in Boston a couple months back.

This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/uba60finalpdf-090930162306-phpapp01-thumbnail-2?1254396971&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; An updated / extended version of the &amp;quot;What&amp;rsquo;s Next In Marketing And Advertising (2009)&amp;quot; presentation I gave in Boston a couple months back.

This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.</media:text>
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