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    <pubDate>Fri, 07 Aug 2009 14:00:44 GMT</pubDate>
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      <title>Welcome to Grade 5</title>
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      <pubDate>Fri, 07 Aug 2009 14:00:44 GMT</pubDate>
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      <title>Sacha Chua - The A, B, Cs Of Generations X, Y, Z (And Boomers, Too): Reaching Different Generations Through Social Media</title>
      <link>http://www.slideshare.net/MyCharityConnects/sacha-chua-the-a-b-cs-of-generations-x-y-z-and-boomers-too-reaching-different-generations-through-social-media-1563803</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sachachua-theabcsofgenerationsxyzandboomerstooreachingdifferentgenerationsthroughsocialmedia-090610143538-phpapp01-thumbnail-2?1247019326" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 85% of Canadians are online – and they’re not all tweens! Did you know:

- 70% read blogs
- 80% are on social networks like Facebook and Myspace
- 90% watch videos online!

Is your charity taking advantage of the incredible and versatile low-cost channels for engaging volunteers, supporters and potential donors? Are you using a one-size-fits-all approach, or have you tailored your message to different generations’ communication preferences and priorities? Find out how you can reach different generations using blogs, social networks, viral video and other social media tools!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sachachua-theabcsofgenerationsxyzandboomerstooreachingdifferentgenerationsthroughsocialmedia-090610143538-phpapp01-thumbnail-2?1247019326" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 85% of Canadians are online – and they’re not all tweens! Did you know:

- 70% read blogs
- 80% are on social networks like Facebook and Myspace
- 90% watch videos online!

Is your charity taking advantage of the incredible and versatile low-cost channels for engaging volunteers, supporters and potential donors? Are you using a one-size-fits-all approach, or have you tailored your message to different generations’ communication preferences and priorities? Find out how you can reach different generations using blogs, social networks, viral video and other social media tools!]]>
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      <pubDate>Wed, 10 Jun 2009 19:35:25 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/sacha-chua-the-a-b-cs-of-generations-x-y-z-and-boomers-too-reaching-different-generations-through-social-media-1563803</guid>
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        <media:title>Sacha Chua - The A, B, Cs Of Generations X, Y, Z (And Boomers, Too): Reaching Different Generations Through Social Media</media:title>
        <media:credit>MyCharityConnects</media:credit>
        <media:description type="plain">85% of Canadians are online &#8211; and they&#8217;re not all tweens! Did you know:

- 70% read blogs
- 80% are on social networks like Facebook and Myspace
- 90% watch videos online!

Is your charity taking advantage of the incredible and versatile low-cost channels for engaging volunteers, supporters and potential donors? Are you using a one-size-fits-all approach, or have you tailored your message to different generations&#8217; communication preferences and priorities? Find out how you can reach different generations using blogs, social networks, viral video and other social media tools!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sachachua-theabcsofgenerationsxyzandboomerstooreachingdifferentgenerationsthroughsocialmedia-090610143538-phpapp01-thumbnail-2?1247019326&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; 85% of Canadians are online &#8211; and they&#8217;re not all tweens! Did you know:

- 70% read blogs
- 80% are on social networks like Facebook and Myspace
- 90% watch videos online!

Is your charity taking advantage of the incredible and versatile low-cost channels for engaging volunteers, supporters and potential donors? Are you using a one-size-fits-all approach, or have you tailored your message to different generations&#8217; communication preferences and priorities? Find out how you can reach different generations using blogs, social networks, viral video and other social media tools!</media:text>
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      <title>Tamera Kremer - When SEO Met SEM: All You Need To Know About Search Engine Optimization And Marketing</title>
      <link>http://www.slideshare.net/MyCharityConnects/tamera-kremer-when-seo-met-sem-all-you-need-to-know-about-search-engine-optimization-and-marketing-1563798</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tamerakremer-whenseometsemallyouneedtoknowaboutsearchengineoptimizationandmarketing-090610143442-phpapp01-thumbnail-2?1247019371" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tamerakremer-whenseometsemallyouneedtoknowaboutsearchengineoptimizationandmarketing-090610143442-phpapp01-thumbnail-2?1247019371" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!]]>
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      <pubDate>Wed, 10 Jun 2009 19:34:37 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/tamera-kremer-when-seo-met-sem-all-you-need-to-know-about-search-engine-optimization-and-marketing-1563798</guid>
      <author>MyCharityConnects@slideshare.net(MyCharityConnects)</author>
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        <media:title>Tamera Kremer - When SEO Met SEM: All You Need To Know About Search Engine Optimization And Marketing</media:title>
        <media:credit>MyCharityConnects</media:credit>
        <media:description type="plain">If a charity&#8217;s website launches on the internet and no one visits &#8211; does it make an impact? Don&#8217;t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying &#8220;drive more traffic to your website!&#8221; Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tamerakremer-whenseometsemallyouneedtoknowaboutsearchengineoptimizationandmarketing-090610143442-phpapp01-thumbnail-2?1247019371&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; If a charity&#8217;s website launches on the internet and no one visits &#8211; does it make an impact? Don&#8217;t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying &#8220;drive more traffic to your website!&#8221; Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!</media:text>
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      <title>Sheridy Leslie &amp;amp; Chiara Camponeschi - Volunteering 2.0: How To Attract, Hire And Manage Online Volunteers</title>
      <link>http://www.slideshare.net/MyCharityConnects/sheridy-leslie-chiara-camponeschi-volunteering-20-how-to-attract-hire-and-manage-online-volunteers-1563782</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/chiaraandsheridy-volunteering2-0howtoattracthireandmanageonlinevolunteers-090610142952-phpapp01-thumbnail-2?1247019385" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you’ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/chiaraandsheridy-volunteering2-0howtoattracthireandmanageonlinevolunteers-090610142952-phpapp01-thumbnail-2?1247019385" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you’ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.]]>
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      <pubDate>Wed, 10 Jun 2009 19:29:44 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/sheridy-leslie-chiara-camponeschi-volunteering-20-how-to-attract-hire-and-manage-online-volunteers-1563782</guid>
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        <media:title>Sheridy Leslie &amp;amp; Chiara Camponeschi - Volunteering 2.0: How To Attract, Hire And Manage Online Volunteers</media:title>
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        <media:description type="plain">Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you&#8217;ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/chiaraandsheridy-volunteering2-0howtoattracthireandmanageonlinevolunteers-090610142952-phpapp01-thumbnail-2?1247019385&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you&#8217;ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.</media:text>
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      <title>Sarah Prevette - Tips, Tools &amp;amp; Tricks For Building &amp;amp; Managing An Online Community</title>
      <link>http://www.slideshare.net/MyCharityConnects/sarah-prevette-tips-tools-tricks-for-building-managing-an-online-community-1563762</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sarahprevette-tipstoolstricksforbuildingmanaginganonlinecommunity-090610142912-phpapp01-thumbnail-2?1247019392" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Nonprofits know all about community and community building – but what about online community? The Internet and Web 2.0 have allowed community to move online to connect, share and create change. In this session learn about the ways that online communities are different from and similar to offline communities. Gain an understanding of the unique characteristics of successful online communities including the sorts of management and communications methods that keep people engaged. Using the incredible story of Twestival, this workshop will explore what it takes to make an online community flourish.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sarahprevette-tipstoolstricksforbuildingmanaginganonlinecommunity-090610142912-phpapp01-thumbnail-2?1247019392" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Nonprofits know all about community and community building – but what about online community? The Internet and Web 2.0 have allowed community to move online to connect, share and create change. In this session learn about the ways that online communities are different from and similar to offline communities. Gain an understanding of the unique characteristics of successful online communities including the sorts of management and communications methods that keep people engaged. Using the incredible story of Twestival, this workshop will explore what it takes to make an online community flourish.]]>
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      <pubDate>Wed, 10 Jun 2009 19:28:50 GMT</pubDate>
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        <media:description type="plain">Nonprofits know all about community and community building &#8211; but what about online community? The Internet and Web 2.0 have allowed community to move online to connect, share and create change. In this session learn about the ways that online communities are different from and similar to offline communities. Gain an understanding of the unique characteristics of successful online communities including the sorts of management and communications methods that keep people engaged. Using the incredible story of Twestival, this workshop will explore what it takes to make an online community flourish.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sarahprevette-tipstoolstricksforbuildingmanaginganonlinecommunity-090610142912-phpapp01-thumbnail-2?1247019392&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Nonprofits know all about community and community building &#8211; but what about online community? The Internet and Web 2.0 have allowed community to move online to connect, share and create change. In this session learn about the ways that online communities are different from and similar to offline communities. Gain an understanding of the unique characteristics of successful online communities including the sorts of management and communications methods that keep people engaged. Using the incredible story of Twestival, this workshop will explore what it takes to make an online community flourish.</media:text>
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      <title>Sanjay Singhal - Everything Google Alerts, Adwords &amp;amp; Analytics</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sanjaysinghal-everythinggooglealertsadwordsanalytics-090610142826-phpapp01-thumbnail-2?1247019398" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These days, Google-ing goes way beyond searching online – Google provides some of the Internet’s best online marketing tools around. This workshop will guide you through how you can use Google tools to promote your cause, raise money, and operate more efficiently. You will learn about Google AdWords, Analytics and Alerts and how they can contribute to the growth and success of your organization. Learn about the basic functions and starting requirements for each tool, gain insider tips, and get your Google questions answered.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sanjaysinghal-everythinggooglealertsadwordsanalytics-090610142826-phpapp01-thumbnail-2?1247019398" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These days, Google-ing goes way beyond searching online – Google provides some of the Internet’s best online marketing tools around. This workshop will guide you through how you can use Google tools to promote your cause, raise money, and operate more efficiently. You will learn about Google AdWords, Analytics and Alerts and how they can contribute to the growth and success of your organization. Learn about the basic functions and starting requirements for each tool, gain insider tips, and get your Google questions answered.]]>
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      <pubDate>Wed, 10 Jun 2009 19:28:19 GMT</pubDate>
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        <media:description type="plain">These days, Google-ing goes way beyond searching online &#8211; Google provides some of the Internet&#8217;s best online marketing tools around. This workshop will guide you through how you can use Google tools to promote your cause, raise money, and operate more efficiently. You will learn about Google AdWords, Analytics and Alerts and how they can contribute to the growth and success of your organization. Learn about the basic functions and starting requirements for each tool, gain insider tips, and get your Google questions answered.</media:description>
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      <title>Monica Hamburg - Twitter, Facebook &amp;amp; You Tube Oh My! Understanding Philanthropy 2.0</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/monicahamburg-twitterfacebookyoutubeohmyunderstandingphilanthropy2-0-090610140836-phpapp02-thumbnail-2?1247019407" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We&rsquo;ll explore the Dos and Don&rsquo;ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause &amp; broadcast their message to the world.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/monicahamburg-twitterfacebookyoutubeohmyunderstandingphilanthropy2-0-090610140836-phpapp02-thumbnail-2?1247019407" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We&rsquo;ll explore the Dos and Don&rsquo;ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause &amp; broadcast their message to the world.]]>
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      <pubDate>Wed, 10 Jun 2009 19:08:21 GMT</pubDate>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/monicahamburg-twitterfacebookyoutubeohmyunderstandingphilanthropy2-0-090610140836-phpapp02-thumbnail-2?1247019407&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We&amp;rsquo;ll explore the Dos and Don&amp;rsquo;ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause &amp;amp; broadcast their message to the world.</media:text>
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      <title>Monica Hamburg - Game On: An Interactive Session on Social Media</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/monicahamburg-gameon-090610140435-phpapp01-thumbnail-2?1247019468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Whether you’re brand new to social media, or were on Twitter long before Oprah, you’ll have fun exploring different social media tools in this interactive session. The purpose of the game is to start conversations about what social media tools are appropriate for your organization. Players will discuss how the tools could be used and some benefits and drawbacks to incorporating them. Share stories, ask questions and get answers about RSS, social media websites, wikis and more. The game is inspired by a workshop first created and facilitated by David Wilcox and Beth Kanter in 2007.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/monicahamburg-gameon-090610140435-phpapp01-thumbnail-2?1247019468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Whether you’re brand new to social media, or were on Twitter long before Oprah, you’ll have fun exploring different social media tools in this interactive session. The purpose of the game is to start conversations about what social media tools are appropriate for your organization. Players will discuss how the tools could be used and some benefits and drawbacks to incorporating them. Share stories, ask questions and get answers about RSS, social media websites, wikis and more. The game is inspired by a workshop first created and facilitated by David Wilcox and Beth Kanter in 2007.]]>
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      <pubDate>Wed, 10 Jun 2009 19:04:30 GMT</pubDate>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/monicahamburg-gameon-090610140435-phpapp01-thumbnail-2?1247019468&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Whether you&#8217;re brand new to social media, or were on Twitter long before Oprah, you&#8217;ll have fun exploring different social media tools in this interactive session. The purpose of the game is to start conversations about what social media tools are appropriate for your organization. Players will discuss how the tools could be used and some benefits and drawbacks to incorporating them. Share stories, ask questions and get answers about RSS, social media websites, wikis and more. The game is inspired by a workshop first created and facilitated by David Wilcox and Beth Kanter in 2007.</media:text>
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      <title>Mike Brcic - Social Media Marketing 201 (Finding Friends, Fans, and Funds on Facebook)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing201-090610140408-phpapp01-thumbnail-2?1247019910" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mike&rsquo;s Social Media Marketing 201 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing201-090610140408-phpapp01-thumbnail-2?1247019910" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mike&rsquo;s Social Media Marketing 201 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!]]>
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        <media:description type="plain">Mike&amp;rsquo;s Social Media Marketing 201 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you&#8217;ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing201-090610140408-phpapp01-thumbnail-2?1247019910&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Mike&amp;rsquo;s Social Media Marketing 201 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you&#8217;ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
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- Other techniques for taking Facebook to the next level!</media:text>
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      <title>Mike Brcic - Social Media Marketing 101 (Finding Friends, Fans, and Funds on Facebook)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing101-090610140332-phpapp02-thumbnail-2?1247019902" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mike&rsquo;s Social Media Marketing 101 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing101-090610140332-phpapp02-thumbnail-2?1247019902" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mike&rsquo;s Social Media Marketing 101 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!]]>
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      <pubDate>Wed, 10 Jun 2009 19:03:25 GMT</pubDate>
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        <media:description type="plain">Mike&amp;rsquo;s Social Media Marketing 101 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you&#8217;ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mikebrcic-socialmediamarketing101-090610140332-phpapp02-thumbnail-2?1247019902&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Mike&amp;rsquo;s Social Media Marketing 101 handbook as part of his Facebook session.

Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you&#8217;ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!</media:text>
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      <title>Marilyn Schaffer - Word On The Wire: Themes &amp;amp; Trends In Philanthropy</title>
      <link>http://www.slideshare.net/MyCharityConnects/marilyn-schaffer-word-on-the-wire-themes-trends-in-philanthropy</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/marilynschaffer-wordonthewirethemestrendsinphilanthropy-090610133349-phpapp02-thumbnail-2?1247019549" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This opening discussion will set the stage for the two action-packed days of learning and discovery at MyCharityConnects. Experts from the sector will shed light on current trends, challenges, and opportunities in philanthropy.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/marilynschaffer-wordonthewirethemestrendsinphilanthropy-090610133349-phpapp02-thumbnail-2?1247019549" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This opening discussion will set the stage for the two action-packed days of learning and discovery at MyCharityConnects. Experts from the sector will shed light on current trends, challenges, and opportunities in philanthropy.]]>
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      <pubDate>Wed, 10 Jun 2009 18:33:43 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/marilyn-schaffer-word-on-the-wire-themes-trends-in-philanthropy</guid>
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        <media:description type="plain">This opening discussion will set the stage for the two action-packed days of learning and discovery at MyCharityConnects. Experts from the sector will shed light on current trends, challenges, and opportunities in philanthropy.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/marilynschaffer-wordonthewirethemestrendsinphilanthropy-090610133349-phpapp02-thumbnail-2?1247019549&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This opening discussion will set the stage for the two action-packed days of learning and discovery at MyCharityConnects. Experts from the sector will shed light on current trends, challenges, and opportunities in philanthropy.</media:text>
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      <title>Lee Rose - Xtra! Xtra! Read All About It! Effective E Newsletter And Email Campaigns</title>
      <link>http://www.slideshare.net/MyCharityConnects/lee-rose-xtra-xtra-read-all-about-it-effective-e-newsletter-and-email-campaigns</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/leerose-xtraxtrareadallaboutiteffectivee-newsletterandemailcampaigns-090610132948-phpapp02-thumbnail-2?1247019625" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Is your e-newsletter headline news or junk mail? Explore best practices and tips for writing amazing e-newsletters that drive interest and funds to your organization! Move your subscribers to take action with messages that are sharp, engaging and compelling. Learn how email metrics can help you improve your e-newsletters and email campaigns.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/leerose-xtraxtrareadallaboutiteffectivee-newsletterandemailcampaigns-090610132948-phpapp02-thumbnail-2?1247019625" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Is your e-newsletter headline news or junk mail? Explore best practices and tips for writing amazing e-newsletters that drive interest and funds to your organization! Move your subscribers to take action with messages that are sharp, engaging and compelling. Learn how email metrics can help you improve your e-newsletters and email campaigns.]]>
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      <pubDate>Wed, 10 Jun 2009 18:29:45 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/lee-rose-xtra-xtra-read-all-about-it-effective-e-newsletter-and-email-campaigns</guid>
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        <media:description type="plain">Is your e-newsletter headline news or junk mail? Explore best practices and tips for writing amazing e-newsletters that drive interest and funds to your organization! Move your subscribers to take action with messages that are sharp, engaging and compelling. Learn how email metrics can help you improve your e-newsletters and email campaigns.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/leerose-xtraxtrareadallaboutiteffectivee-newsletterandemailcampaigns-090610132948-phpapp02-thumbnail-2?1247019625&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Is your e-newsletter headline news or junk mail? Explore best practices and tips for writing amazing e-newsletters that drive interest and funds to your organization! Move your subscribers to take action with messages that are sharp, engaging and compelling. Learn how email metrics can help you improve your e-newsletters and email campaigns.</media:text>
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      <title>Karen Willson - Word On The Wire: Themes &amp;amp; Trends In Philanthropy</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/janezhang-fourfreebiesandabargainno-andlow-costtechtools-090610132500-phpapp01-thumbnail-2?1247019722" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There’s no doubt that technology can enhance charitable and nonprofit work, making your organization more efficient and better able to fulfill your mission. But with tight budgets at most organizations, there’s usually little or no funds allocated to technology spending. This workshop will present you with how your organization can obtain no- and low-cost technology resources, support and information.  Find out how you can get product donations from over 25 major technology providers, such as: Microsoft, Adobe, Cisco Systems, Symantec, and Intuit Canada.]]>
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        <media:description type="plain">There&#8217;s no doubt that technology can enhance charitable and nonprofit work, making your organization more efficient and better able to fulfill your mission. But with tight budgets at most organizations, there&#8217;s usually little or no funds allocated to technology spending. This workshop will present you with how your organization can obtain no- and low-cost technology resources, support and information.  Find out how you can get product donations from over 25 major technology providers, such as: Microsoft, Adobe, Cisco Systems, Symantec, and Intuit Canada.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/janezhang-fourfreebiesandabargainno-andlow-costtechtools-090610132500-phpapp01-thumbnail-2?1247019722&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; There&#8217;s no doubt that technology can enhance charitable and nonprofit work, making your organization more efficient and better able to fulfill your mission. But with tight budgets at most organizations, there&#8217;s usually little or no funds allocated to technology spending. This workshop will present you with how your organization can obtain no- and low-cost technology resources, support and information.  Find out how you can get product donations from over 25 major technology providers, such as: Microsoft, Adobe, Cisco Systems, Symantec, and Intuit Canada.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/franciskung-showmethemoneyfundraising2-0-090610132310-phpapp01-thumbnail-2?1247019657" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Most organizations accept online donations but that’s only the first step. How can you make your campaigns more effective, and what trends should inform your online strategies? How do you take it to the next level – making use of the distributed nature of the Internet to engage donors and even more people? Drawing upon examples from Engineers Without Borders Canada as well as recent successes in grassroots online fundraising, this workshop will provide you with best practices, techniques, and tips!]]>
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        <media:description type="plain">Most organizations accept online donations but that&#8217;s only the first step. How can you make your campaigns more effective, and what trends should inform your online strategies? How do you take it to the next level &#8211; making use of the distributed nature of the Internet to engage donors and even more people? Drawing upon examples from Engineers Without Borders Canada as well as recent successes in grassroots online fundraising, this workshop will provide you with best practices, techniques, and tips!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/franciskung-showmethemoneyfundraising2-0-090610132310-phpapp01-thumbnail-2?1247019657&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Most organizations accept online donations but that&#8217;s only the first step. How can you make your campaigns more effective, and what trends should inform your online strategies? How do you take it to the next level &#8211; making use of the distributed nature of the Internet to engage donors and even more people? Drawing upon examples from Engineers Without Borders Canada as well as recent successes in grassroots online fundraising, this workshop will provide you with best practices, techniques, and tips!</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/evelynso-whereisyoursocialbrandcultivatingastrongbrandacrossweb1-0web2-0andoffline-090610132105-phpapp02-thumbnail-2?1247019662" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Your brand is your promise; a social brand strengthens your presence in social media. Have you strategically mapped out how your brand speaks across Web 1.0, social media and offline? Does your brand consistently convey a unique personality, a strong voice and rich messages? Where should your brand be in the Web 2.0 world? This workshop will guide you through the process of establishing a social brand and promises to be interactive and fun!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/evelynso-whereisyoursocialbrandcultivatingastrongbrandacrossweb1-0web2-0andoffline-090610132105-phpapp02-thumbnail-2?1247019662" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Your brand is your promise; a social brand strengthens your presence in social media. Have you strategically mapped out how your brand speaks across Web 1.0, social media and offline? Does your brand consistently convey a unique personality, a strong voice and rich messages? Where should your brand be in the Web 2.0 world? This workshop will guide you through the process of establishing a social brand and promises to be interactive and fun!]]>
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      <pubDate>Wed, 10 Jun 2009 18:21:02 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/evelyn-so-where-is-your-social-brand-cultivating-a-strong-brand-across-web-10-web-20-and-offline</guid>
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        <media:player url="http://www.slideshare.net/MyCharityConnects/evelyn-so-where-is-your-social-brand-cultivating-a-strong-brand-across-web-10-web-20-and-offline"/>
        <media:title>Evelyn So - Where Is Your Social Brand? Cultivating A Strong Brand Across Web 1.0, Web 2.0 And Offline</media:title>
        <media:credit>MyCharityConnects</media:credit>
        <media:description type="plain">Your brand is your promise; a social brand strengthens your presence in social media. Have you strategically mapped out how your brand speaks across Web 1.0, social media and offline? Does your brand consistently convey a unique personality, a strong voice and rich messages? Where should your brand be in the Web 2.0 world? This workshop will guide you through the process of establishing a social brand and promises to be interactive and fun!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/evelynso-whereisyoursocialbrandcultivatingastrongbrandacrossweb1-0web2-0andoffline-090610132105-phpapp02-thumbnail-2?1247019662&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Your brand is your promise; a social brand strengthens your presence in social media. Have you strategically mapped out how your brand speaks across Web 1.0, social media and offline? Does your brand consistently convey a unique personality, a strong voice and rich messages? Where should your brand be in the Web 2.0 world? This workshop will guide you through the process of establishing a social brand and promises to be interactive and fun!</media:text>
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      <title>Eric Squair - E-Advocacy: Click For Change</title>
      <link>http://www.slideshare.net/MyCharityConnects/eric-squair-eadvocacy-click-for-change</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ericsquair-e-advocacyclickforchange-090610131957-phpapp02-thumbnail-2?1247019667" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Online advocacy mixes old-fashioned campaigning with powerful communications tools to get real results. In this session you will learn how to deepen engagement with your supporters by getting them involved in the change they want to see. Basic concepts of online campaigning and how it supports (and differs from) offline campaigning will be covered. Examples of successful online campaigns, a review of basic tools for online campaigning and how to make sure you don’t run afoul of the Canada Revenue Agency rules for charities will round out the session. Please bring your questions and ideas about online campaigns you have run, want to run or wish you had run for discussion.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ericsquair-e-advocacyclickforchange-090610131957-phpapp02-thumbnail-2?1247019667" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Online advocacy mixes old-fashioned campaigning with powerful communications tools to get real results. In this session you will learn how to deepen engagement with your supporters by getting them involved in the change they want to see. Basic concepts of online campaigning and how it supports (and differs from) offline campaigning will be covered. Examples of successful online campaigns, a review of basic tools for online campaigning and how to make sure you don’t run afoul of the Canada Revenue Agency rules for charities will round out the session. Please bring your questions and ideas about online campaigns you have run, want to run or wish you had run for discussion.]]>
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      <pubDate>Wed, 10 Jun 2009 18:19:51 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/eric-squair-eadvocacy-click-for-change</guid>
      <author>MyCharityConnects@slideshare.net(MyCharityConnects)</author>
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        <media:description type="plain">Online advocacy mixes old-fashioned campaigning with powerful communications tools to get real results. In this session you will learn how to deepen engagement with your supporters by getting them involved in the change they want to see. Basic concepts of online campaigning and how it supports (and differs from) offline campaigning will be covered. Examples of successful online campaigns, a review of basic tools for online campaigning and how to make sure you don&#8217;t run afoul of the Canada Revenue Agency rules for charities will round out the session. Please bring your questions and ideas about online campaigns you have run, want to run or wish you had run for discussion.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ericsquair-e-advocacyclickforchange-090610131957-phpapp02-thumbnail-2?1247019667&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Online advocacy mixes old-fashioned campaigning with powerful communications tools to get real results. In this session you will learn how to deepen engagement with your supporters by getting them involved in the change they want to see. Basic concepts of online campaigning and how it supports (and differs from) offline campaigning will be covered. Examples of successful online campaigns, a review of basic tools for online campaigning and how to make sure you don&#8217;t run afoul of the Canada Revenue Agency rules for charities will round out the session. Please bring your questions and ideas about online campaigns you have run, want to run or wish you had run for discussion.</media:text>
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      <title>Donnie Claudino - Once Upon A Time Storytelling In Online Media</title>
      <link>http://www.slideshare.net/MyCharityConnects/donnie-claudino-once-upon-a-time-storytelling-in-online-media</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/donnieclaudino-onceuponatimestorytellinginonlinemedia-090610131855-phpapp02-thumbnail-2?1247019692" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Being able to effectively communicate your organizations &quot;story&quot; is imperative in an increasingly complex world. There are trillions of messages circulating out there. It&rsquo;s not like the good &rsquo;ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator – always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/donnieclaudino-onceuponatimestorytellinginonlinemedia-090610131855-phpapp02-thumbnail-2?1247019692" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Being able to effectively communicate your organizations &quot;story&quot; is imperative in an increasingly complex world. There are trillions of messages circulating out there. It&rsquo;s not like the good &rsquo;ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator – always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop.]]>
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      <pubDate>Wed, 10 Jun 2009 18:18:53 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/donnie-claudino-once-upon-a-time-storytelling-in-online-media</guid>
      <author>MyCharityConnects@slideshare.net(MyCharityConnects)</author>
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        <media:title>Donnie Claudino - Once Upon A Time Storytelling In Online Media</media:title>
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        <media:description type="plain">Being able to effectively communicate your organizations &amp;quot;story&amp;quot; is imperative in an increasingly complex world. There are trillions of messages circulating out there. It&amp;rsquo;s not like the good &amp;rsquo;ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator &#8211; always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/donnieclaudino-onceuponatimestorytellinginonlinemedia-090610131855-phpapp02-thumbnail-2?1247019692&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Being able to effectively communicate your organizations &amp;quot;story&amp;quot; is imperative in an increasingly complex world. There are trillions of messages circulating out there. It&amp;rsquo;s not like the good &amp;rsquo;ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator &#8211; always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1563319"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MyCharityConnects/donnie-claudino-once-upon-a-time-storytelling-in-online-media" title="Donnie Claudino - Once Upon A Time Storytelling In Online Media">Donnie Claudino - Once Upon A Time Storytelling In Online Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=donnieclaudino-onceuponatimestorytellinginonlinemedia-090610131855-phpapp02&stripped_title=donnie-claudino-once-upon-a-time-storytelling-in-online-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=donnieclaudino-onceuponatimestorytellinginonlinemedia-090610131855-phpapp02&stripped_title=donnie-claudino-once-upon-a-time-storytelling-in-online-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/MyCharityConnects">CanadaHelps</a>.</div></div>]]>
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    <item>
      <title>Archana Sridhar - Born To Blog</title>
      <link>http://www.slideshare.net/MyCharityConnects/archana-sridhar-born-to-blog</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/archanasridhar-borntoblog-090610131825-phpapp01-thumbnail-2?1247019700" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/archanasridhar-borntoblog-090610131825-phpapp01-thumbnail-2?1247019700" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.]]>
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      <pubDate>Wed, 10 Jun 2009 18:18:21 GMT</pubDate>
      <guid>http://www.slideshare.net/MyCharityConnects/archana-sridhar-born-to-blog</guid>
      <author>MyCharityConnects@slideshare.net(MyCharityConnects)</author>
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        <media:title>Archana Sridhar - Born To Blog</media:title>
        <media:credit>MyCharityConnects</media:credit>
        <media:description type="plain">Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/archanasridhar-borntoblog-090610131825-phpapp01-thumbnail-2?1247019700&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.</media:text>
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