Slideshows for Tag: consumers

Slideshows for Tag: consumers http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows for Tag: consumers http://www.slideshare.net/ Mon, 21 Dec 2009 07:30:20 GMT SlideShare feed for Slideshows for Tag: consumers Consumer Markets December 2009 http://www.slideshare.net/indicusanalytics/consumer-markets-december-2009
From around India Bajaj Auto divides business into four core brands Bajaj Auto has divided the company’s two- and three-wheeler businesses into four core brands to enhance focus and devise a clear future strategy more Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company more Spain’s Zara to walk into India next year Many members of India’s rising middle class are already familiar with Zara’s stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices more Consumer durables: Durable enough for tough times The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate. more A perfect brew UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches. more Snapshots from The Market Skyline of India Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year. This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5 lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income). ]]>
From around India Bajaj Auto divides business into four core brands Bajaj Auto has divided the company’s two- and three-wheeler businesses into four core brands to enhance focus and devise a clear future strategy more Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company more Spain’s Zara to walk into India next year Many members of India’s rising middle class are already familiar with Zara’s stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices more Consumer durables: Durable enough for tough times The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate. more A perfect brew UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches. more Snapshots from The Market Skyline of India Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year. This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5 lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income). ]]> Mon, 21 Dec 2009 07:30:20 GMT http://www.slideshare.net/indicusanalytics/consumer-markets-december-2009 indicusanalytics@slideshare.net(indicusanalytics) Consumer Markets December 2009 indicusanalytics From around India Bajaj Auto divides business into four core brands Bajaj Auto has divided the company’s two- and three-wheeler businesses into four core brands to enhance focus and devise a clear future strategy more Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company more Spain’s Zara to walk into India next year Many members of India’s rising middle class are already familiar with Zara’s stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices more Consumer durables: Durable enough for tough times The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate. more A perfect brew UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches. more Snapshots from The Market Skyline of India Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year. This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5 lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income). <img src="http://cdn.slidesharecdn.com/consumermarketsdecember2009-091221013027-phpapp02-thumbnail-2?1261380725" alt ="" style="border:1px solid #C3E6D8;float:right;" /> From around India Bajaj Auto divides business into four core brands Bajaj Auto has divided the company’s two- and three-wheeler businesses into four core brands to enhance focus and devise a clear future strategy more Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company more Spain’s Zara to walk into India next year Many members of India’s rising middle class are already familiar with Zara’s stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices more Consumer durables: Durable enough for tough times The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate. more A perfect brew UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches. more Snapshots from The Market Skyline of India Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year. This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5 lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income). Consumer Markets December 2009

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MARKETING CONGRESS 2009 http://www.slideshare.net/Skotsyk/marketing-congress-2009
Потребительские предпочтения финансово активных украинцев в год экономической нестабильности]]>
Потребительские предпочтения финансово активных украинцев в год экономической нестабильности]]> Thu, 17 Dec 2009 15:57:17 GMT http://www.slideshare.net/Skotsyk/marketing-congress-2009 Skotsyk@slideshare.net(Skotsyk) MARKETING CONGRESS 2009 Skotsyk Потребительские предпочтения финансово активных украинцев в год экономической нестабильности <img src="http://cdn.slidesharecdn.com/touchpollmc09-091217095722-phpapp02-thumbnail-2?1261065466" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Потребительские предпочтения финансово активных украинцев в год экономической нестабильности MARKETING CONGRESS 2009

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Retro Marketing http://www.slideshare.net/ruiventura/retro-marketing
A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy.]]>
A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy.]]> Thu, 17 Dec 2009 12:41:53 GMT http://www.slideshare.net/ruiventura/retro-marketing ruiventura@slideshare.net(ruiventura) Retro Marketing ruiventura A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy. <img src="http://cdn.slidesharecdn.com/retroenglish-091217064201-phpapp01-thumbnail-2?1261053777" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy. Retro Marketing

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Some Fabulous Facts http://www.slideshare.net/bps75/some-fabulous-facts
Some pondering facts which might disturb or inspire you....]]>
Some pondering facts which might disturb or inspire you....]]> Tue, 08 Dec 2009 11:50:32 GMT http://www.slideshare.net/bps75/some-fabulous-facts bps75@slideshare.net(bps75) Some Fabulous Facts bps75 Some pondering facts which might disturb or inspire you.... <img src="http://cdn.slidesharecdn.com/somefabulousfacts-091208055037-phpapp02-thumbnail-2?1260340434" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Some pondering facts which might disturb or inspire you.... Some Fabulous Facts

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Evolution Of A Species http://www.slideshare.net/Guy_Gould_Davies/evolution-of-a-species
What people want from brands and how they engage with them is very different today than even 5 years ago. The result: planners have to approach brand building and consumer engagement very differently. But it’s as important to consider what hasn’t changed in what we do.]]>
What people want from brands and how they engage with them is very different today than even 5 years ago. The result: planners have to approach brand building and consumer engagement very differently. But it’s as important to consider what hasn’t changed in what we do.]]> Fri, 13 Nov 2009 00:40:01 GMT http://www.slideshare.net/Guy_Gould_Davies/evolution-of-a-species Guy_Gould_Davies@slideshare.net(Guy_Gould_Davies) Evolution Of A Species Guy_Gould_Davies What people want from brands and how they engage with them is very different today than even 5 years ago. The result: planners have to approach brand building and consumer engagement very differently. But it’s as important to consider what hasn’t changed in what we do. <img src="http://cdn.slidesharecdn.com/evolutionofaspecies-091112184012-phpapp02-thumbnail-2?1258077347" alt ="" style="border:1px solid #C3E6D8;float:right;" /> What people want from brands and how they engage with them is very different today than even 5 years ago. The result: planners have to approach brand building and consumer engagement very differently. But it’s as important to consider what hasn’t changed in what we do. Evolution Of A Species

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Fly-on-the-Web 9Nov09 http://www.slideshare.net/altaloman/flyontheweb-9nov09
Blog post for 9Nov09 for Fly-on-the-Web by My@ltaCITIES]]>
Blog post for 9Nov09 for Fly-on-the-Web by My@ltaCITIES]]> Mon, 09 Nov 2009 20:01:51 GMT http://www.slideshare.net/altaloman/flyontheweb-9nov09 altaloman@slideshare.net(altaloman) Fly-on-the-Web 9Nov09 altaloman Blog post for 9Nov09 for Fly-on-the-Web by My@ltaCITIES <img src="http://cdn.slidesharecdn.com/flyontheweb-9nov09-091109140158-phpapp01-thumbnail-2?1257796972" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Blog post for 9Nov09 for Fly-on-the-Web by My@ltaCITIES Fly-on-the-Web 9Nov09

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The right to ad value in the mobile space http://www.slideshare.net/victori98pt/the-right-to-ad-value-in-the-mobile-space
Will advertising fully leverage the unique attributes of mobile telecoms as a new media, and give consumers, advertisers and mobile operators the “win, win, win” the industry hype suggests? A report from Nokia Siemens Networks.]]>
Will advertising fully leverage the unique attributes of mobile telecoms as a new media, and give consumers, advertisers and mobile operators the “win, win, win” the industry hype suggests? A report from Nokia Siemens Networks.]]> Thu, 05 Nov 2009 21:48:12 GMT http://www.slideshare.net/victori98pt/the-right-to-ad-value-in-the-mobile-space victori98pt@slideshare.net(victori98pt) The right to ad value in the mobile space victori98pt Will advertising fully leverage the unique attributes of mobile telecoms as a new media, and give consumers, advertisers and mobile operators the “win, win, win” the industry hype suggests? A report from Nokia Siemens Networks. <img src="http://cdn.slidesharecdn.com/csiadvalue-091105154948-phpapp02-thumbnail-2?1257457807" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Will advertising fully leverage the unique attributes of mobile telecoms as a new media, and give consumers, advertisers and mobile operators the “win, win, win” the industry hype suggests? A report from Nokia Siemens Networks. The right to ad value in the mobile space

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Glimpses into the Indian Economy and Consumers http://www.slideshare.net/amitsinha1964/glimpses-into-the-indian-economy-and-consumers
Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets. The series was produced by Indicus Analytics and published by Mint between March and September, 2009. The series draws mainly from the Products suite of Indicus Analytics. These are: District GDP of India Industrial Skyline of India Market Skyline of India City Skyline of India City Skyline of India – Neighborhood series Indian Financial Scape Indian Consumer Spectrum Housing Skyline of India Indian Development Landscape For queries or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income ]]>
Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets. The series was produced by Indicus Analytics and published by Mint between March and September, 2009. The series draws mainly from the Products suite of Indicus Analytics. These are: District GDP of India Industrial Skyline of India Market Skyline of India City Skyline of India City Skyline of India – Neighborhood series Indian Financial Scape Indian Consumer Spectrum Housing Skyline of India Indian Development Landscape For queries or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income ]]> Tue, 03 Nov 2009 09:04:58 GMT http://www.slideshare.net/amitsinha1964/glimpses-into-the-indian-economy-and-consumers amitsinha1964@slideshare.net(amitsinha1964) Glimpses into the Indian Economy and Consumers amitsinha1964 Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets. The series was produced by Indicus Analytics and published by Mint between March and September, 2009. The series draws mainly from the Products suite of Indicus Analytics. These are: District GDP of India Industrial Skyline of India Market Skyline of India City Skyline of India City Skyline of India – Neighborhood series Indian Financial Scape Indian Consumer Spectrum Housing Skyline of India Indian Development Landscape For queries or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income <img src="http://cdn.slidesharecdn.com/camitsinhaforexternaluploadsdemandcurvedemandcurve-091103030814-phpapp01-thumbnail-2?1257239454" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets. The series was produced by Indicus Analytics and published by Mint between March and September, 2009. The series draws mainly from the Products suite of Indicus Analytics. These are: District GDP of India Industrial Skyline of India Market Skyline of India City Skyline of India City Skyline of India – Neighborhood series Indian Financial Scape Indian Consumer Spectrum Housing Skyline of India Indian Development Landscape For queries or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income Glimpses into the Indian Economy and Consumers

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Market Potential For Credit Insurance http://www.slideshare.net/indicusanalytics/market-potential-for-credit-insurance
The study, in 2003, involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. Sponsored by Max New York Life The study involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. It also involves a survey of about 500 potential borrowers to understand their motivation for purchasing credit-life insurance. Finally an analysis of the finance company professionals by way of a qualitative survey to gauge their interest in marketing this product currently unavailable in India is to be carried out. This study • Focuses on Credit to individuals – Personal loans for consumption purposes – Proprietorships, partnerships etc., for commercial purposes • Provided by organized sector both for personal and commercial purposes • It includes any formal loans whose repayment is affected by the health/life conditions of the key borrowing individual • Kinds of loans included in the study – Personal loans for durables, housing, others such as education – Professionals, self-employed, owners of small and tiny industries, agriculturists, etc. Key Objectives of the study – To identify insights into market characteristics that enables Max New York Life (MNYL) to satisfy credit-life insurance requirements – Size of the accessible credit insurance industry – Characteristics of various segments of the credit industry – What industry professionals believe – What are the consumers ‘openness’ levels towards credit-life insurance The Market Size – The credit-market size considered includes: – Providers of personal credit – Providers of credit for commercial purposes – The ‘accessible’ market includes lenders that are not currently allied to major insurance firm]]>
The study, in 2003, involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. Sponsored by Max New York Life The study involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. It also involves a survey of about 500 potential borrowers to understand their motivation for purchasing credit-life insurance. Finally an analysis of the finance company professionals by way of a qualitative survey to gauge their interest in marketing this product currently unavailable in India is to be carried out. This study • Focuses on Credit to individuals – Personal loans for consumption purposes – Proprietorships, partnerships etc., for commercial purposes • Provided by organized sector both for personal and commercial purposes • It includes any formal loans whose repayment is affected by the health/life conditions of the key borrowing individual • Kinds of loans included in the study – Personal loans for durables, housing, others such as education – Professionals, self-employed, owners of small and tiny industries, agriculturists, etc. Key Objectives of the study – To identify insights into market characteristics that enables Max New York Life (MNYL) to satisfy credit-life insurance requirements – Size of the accessible credit insurance industry – Characteristics of various segments of the credit industry – What industry professionals believe – What are the consumers ‘openness’ levels towards credit-life insurance The Market Size – The credit-market size considered includes: – Providers of personal credit – Providers of credit for commercial purposes – The ‘accessible’ market includes lenders that are not currently allied to major insurance firm]]> Fri, 30 Oct 2009 09:46:52 GMT http://www.slideshare.net/indicusanalytics/market-potential-for-credit-insurance indicusanalytics@slideshare.net(indicusanalytics) Market Potential For Credit Insurance indicusanalytics The study, in 2003, involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. Sponsored by Max New York Life The study involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. It also involves a survey of about 500 potential borrowers to understand their motivation for purchasing credit-life insurance. Finally an analysis of the finance company professionals by way of a qualitative survey to gauge their interest in marketing this product currently unavailable in India is to be carried out. This study • Focuses on Credit to individuals – Personal loans for consumption purposes – Proprietorships, partnerships etc., for commercial purposes • Provided by organized sector both for personal and commercial purposes • It includes any formal loans whose repayment is affected by the health/life conditions of the key borrowing individual • Kinds of loans included in the study – Personal loans for durables, housing, others such as education – Professionals, self-employed, owners of small and tiny industries, agriculturists, etc. Key Objectives of the study – To identify insights into market characteristics that enables Max New York Life (MNYL) to satisfy credit-life insurance requirements – Size of the accessible credit insurance industry – Characteristics of various segments of the credit industry – What industry professionals believe – What are the consumers ‘openness’ levels towards credit-life insurance The Market Size – The credit-market size considered includes: – Providers of personal credit – Providers of credit for commercial purposes – The ‘accessible’ market includes lenders that are not currently allied to major insurance firm <img src="http://cdn.slidesharecdn.com/marketpotentialforcreditinsurance-091030044656-phpapp01-thumbnail-2?1256896028" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The study, in 2003, involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. Sponsored by Max New York Life The study involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. It also involves a survey of about 500 potential borrowers to understand their motivation for purchasing credit-life insurance. Finally an analysis of the finance company professionals by way of a qualitative survey to gauge their interest in marketing this product currently unavailable in India is to be carried out. This study • Focuses on Credit to individuals – Personal loans for consumption purposes – Proprietorships, partnerships etc., for commercial purposes • Provided by organized sector both for personal and commercial purposes • It includes any formal loans whose repayment is affected by the health/life conditions of the key borrowing individual • Kinds of loans included in the study – Personal loans for durables, housing, others such as education – Professionals, self-employed, owners of small and tiny industries, agriculturists, etc. Key Objectives of the study – To identify insights into market characteristics that enables Max New York Life (MNYL) to satisfy credit-life insurance requirements – Size of the accessible credit insurance industry – Characteristics of various segments of the credit industry – What industry professionals believe – What are the consumers ‘openness’ levels towards credit-life insurance The Market Size – The credit-market size considered includes: – Providers of personal credit – Providers of credit for commercial purposes – The ‘accessible’ market includes lenders that are not currently allied to major insurance firm Market Potential For Credit Insurance

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Rural Markets in India http://www.slideshare.net/indicusanalytics/rural-markets-in-india
Study Sponsor IMA (Associate of Economist Intelligence Unit) The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002) Content Demographic Profile Population profile of India Family Sizes and Dependence in Rural Areas Distribution of Household Size Age and Sex Distribution in Rural India Progressively Fewer Children – Less than 10 years of Age Family Characteristics Literate people (Total Population) Sex Ratio across Demographic Segments in rural areas Educational Characteristics Occupation Percentage of people in the work force Primary Employment Characteristics of Head of Household Finer break-up of Rural Employment Characteristics(%) Percentage Of work force in a Wage Earning Job Error! Bookmark not defined. Land Cultivation: Size of Land and Number of Households Land ownership and expenditure profile of households Expenditure Characteristics Expenditures by All Households Occupations and Expenditures Land Owned by Self Employed in Agriculture and expenditures Expenditure Distribution of an average household Annual Expenditure per Household and Annual Market Size Defining Economic Classes Annual Expenditures by Rural Households Total Amount Spent by different categories of households Rural Market Size Of Different Commodities Rural Market Across Expenditure Classes- 1 Rural Market Across Expenditure Classes- 2 How to define Major Economic Classes Household’s Value of Purchases Across Economic Classes Expenditure Profile Rural Economic Classes -Expenditures per household Rural Economic Classes - Expenditure Characteristics Expenditure Profiles of Broad Economic Classes Expenditure Distribution across Broad Economic Classes Access To Media Seasonality in Expenditures Seasonality in Rural Consumption Expenditures Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures The Geography of Rural Markets Where are the Better-off Households located? The states in terms of Rural Affluence The Affluence Rates in Rural sub-regions What determines Rural affluence? Consumption characteristics of the affluent. Similar types of affluence across India Trends Population Characteristics Number of households engaged in different types of work Number of rural households per every 1000 in different size class of land cultivated Literacy rate Number of persons in different education levels Section 5B: How will Rural Markets evolve? Close relationship between Agricultural Value Added and GDP What would the agricultural GDP be? Demand for Agricultural Inputs . Where would the future take Rural India? The Great Unknowns]]>
Study Sponsor IMA (Associate of Economist Intelligence Unit) The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002) Content Demographic Profile Population profile of India Family Sizes and Dependence in Rural Areas Distribution of Household Size Age and Sex Distribution in Rural India Progressively Fewer Children – Less than 10 years of Age Family Characteristics Literate people (Total Population) Sex Ratio across Demographic Segments in rural areas Educational Characteristics Occupation Percentage of people in the work force Primary Employment Characteristics of Head of Household Finer break-up of Rural Employment Characteristics(%) Percentage Of work force in a Wage Earning Job Error! Bookmark not defined. Land Cultivation: Size of Land and Number of Households Land ownership and expenditure profile of households Expenditure Characteristics Expenditures by All Households Occupations and Expenditures Land Owned by Self Employed in Agriculture and expenditures Expenditure Distribution of an average household Annual Expenditure per Household and Annual Market Size Defining Economic Classes Annual Expenditures by Rural Households Total Amount Spent by different categories of households Rural Market Size Of Different Commodities Rural Market Across Expenditure Classes- 1 Rural Market Across Expenditure Classes- 2 How to define Major Economic Classes Household’s Value of Purchases Across Economic Classes Expenditure Profile Rural Economic Classes -Expenditures per household Rural Economic Classes - Expenditure Characteristics Expenditure Profiles of Broad Economic Classes Expenditure Distribution across Broad Economic Classes Access To Media Seasonality in Expenditures Seasonality in Rural Consumption Expenditures Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures The Geography of Rural Markets Where are the Better-off Households located? The states in terms of Rural Affluence The Affluence Rates in Rural sub-regions What determines Rural affluence? Consumption characteristics of the affluent. Similar types of affluence across India Trends Population Characteristics Number of households engaged in different types of work Number of rural households per every 1000 in different size class of land cultivated Literacy rate Number of persons in different education levels Section 5B: How will Rural Markets evolve? Close relationship between Agricultural Value Added and GDP What would the agricultural GDP be? Demand for Agricultural Inputs . Where would the future take Rural India? The Great Unknowns]]> Thu, 29 Oct 2009 07:28:47 GMT http://www.slideshare.net/indicusanalytics/rural-markets-in-india indicusanalytics@slideshare.net(indicusanalytics) Rural Markets in India indicusanalytics Study Sponsor IMA (Associate of Economist Intelligence Unit) The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002) Content Demographic Profile Population profile of India Family Sizes and Dependence in Rural Areas Distribution of Household Size Age and Sex Distribution in Rural India Progressively Fewer Children – Less than 10 years of Age Family Characteristics Literate people (Total Population) Sex Ratio across Demographic Segments in rural areas Educational Characteristics Occupation Percentage of people in the work force Primary Employment Characteristics of Head of Household Finer break-up of Rural Employment Characteristics(%) Percentage Of work force in a Wage Earning Job Error! Bookmark not defined. Land Cultivation: Size of Land and Number of Households Land ownership and expenditure profile of households Expenditure Characteristics Expenditures by All Households Occupations and Expenditures Land Owned by Self Employed in Agriculture and expenditures Expenditure Distribution of an average household Annual Expenditure per Household and Annual Market Size Defining Economic Classes Annual Expenditures by Rural Households Total Amount Spent by different categories of households Rural Market Size Of Different Commodities Rural Market Across Expenditure Classes- 1 Rural Market Across Expenditure Classes- 2 How to define Major Economic Classes Household’s Value of Purchases Across Economic Classes Expenditure Profile Rural Economic Classes -Expenditures per household Rural Economic Classes - Expenditure Characteristics Expenditure Profiles of Broad Economic Classes Expenditure Distribution across Broad Economic Classes Access To Media Seasonality in Expenditures Seasonality in Rural Consumption Expenditures Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures The Geography of Rural Markets Where are the Better-off Households located? The states in terms of Rural Affluence The Affluence Rates in Rural sub-regions What determines Rural affluence? Consumption characteristics of the affluent. Similar types of affluence across India Trends Population Characteristics Number of households engaged in different types of work Number of rural households per every 1000 in different size class of land cultivated Literacy rate Number of persons in different education levels Section 5B: How will Rural Markets evolve? Close relationship between Agricultural Value Added and GDP What would the agricultural GDP be? Demand for Agricultural Inputs . Where would the future take Rural India? The Great Unknowns <img src="http://cdn.slidesharecdn.com/ruralmarketsinindia2002-091029022912-phpapp02-thumbnail-2?1256801365" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Study Sponsor IMA (Associate of Economist Intelligence Unit) The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002) Content Demographic Profile Population profile of India Family Sizes and Dependence in Rural Areas Distribution of Household Size Age and Sex Distribution in Rural India Progressively Fewer Children – Less than 10 years of Age Family Characteristics Literate people (Total Population) Sex Ratio across Demographic Segments in rural areas Educational Characteristics Occupation Percentage of people in the work force Primary Employment Characteristics of Head of Household Finer break-up of Rural Employment Characteristics(%) Percentage Of work force in a Wage Earning Job Error! Bookmark not defined. Land Cultivation: Size of Land and Number of Households Land ownership and expenditure profile of households Expenditure Characteristics Expenditures by All Households Occupations and Expenditures Land Owned by Self Employed in Agriculture and expenditures Expenditure Distribution of an average household Annual Expenditure per Household and Annual Market Size Defining Economic Classes Annual Expenditures by Rural Households Total Amount Spent by different categories of households Rural Market Size Of Different Commodities Rural Market Across Expenditure Classes- 1 Rural Market Across Expenditure Classes- 2 How to define Major Economic Classes Household’s Value of Purchases Across Economic Classes Expenditure Profile Rural Economic Classes -Expenditures per household Rural Economic Classes - Expenditure Characteristics Expenditure Profiles of Broad Economic Classes Expenditure Distribution across Broad Economic Classes Access To Media Seasonality in Expenditures Seasonality in Rural Consumption Expenditures Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures The Geography of Rural Markets Where are the Better-off Households located? The states in terms of Rural Affluence The Affluence Rates in Rural sub-regions What determines Rural affluence? Consumption characteristics of the affluent. Similar types of affluence across India Trends Population Characteristics Number of households engaged in different types of work Number of rural households per every 1000 in different size class of land cultivated Literacy rate Number of persons in different education levels Section 5B: How will Rural Markets evolve? Close relationship between Agricultural Value Added and GDP What would the agricultural GDP be? Demand for Agricultural Inputs . Where would the future take Rural India? The Great Unknowns Rural Markets in India

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10 Reasons Why You Need Training In Qual http://www.slideshare.net/JoannaChrzanowska/10-reasons-why-you-need-training-in-qual
A short description of why qualitative research is not as easy as experienced moderators make it look.]]>
A short description of why qualitative research is not as easy as experienced moderators make it look.]]> Sun, 25 Oct 2009 20:13:51 GMT http://www.slideshare.net/JoannaChrzanowska/10-reasons-why-you-need-training-in-qual JoannaChrzanowska@slideshare.net(JoannaChrzanowska) 10 Reasons Why You Need Training In Qual JoannaChrzanowska A short description of why qualitative research is not as easy as experienced moderators make it look. <img src="http://cdn.slidesharecdn.com/10reasonswhyyouneedtraininginqual-091025151406-phpapp02-thumbnail-2?1256588894" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A short description of why qualitative research is not as easy as experienced moderators make it look. 10 Reasons Why You Need Training In Qual

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Engaging The Whos-Increase Marketing Performance http://www.slideshare.net/acxiomcorp/engaging-the-whosincrease-marketing-performance
A presentation made at DMA 2009 in San Diego by Acxiom’s Tim Suther, Sr. VP of Multichannel Marketing Services]]>
A presentation made at DMA 2009 in San Diego by Acxiom’s Tim Suther, Sr. VP of Multichannel Marketing Services]]> Tue, 20 Oct 2009 19:50:30 GMT http://www.slideshare.net/acxiomcorp/engaging-the-whosincrease-marketing-performance acxiomcorp@slideshare.net(acxiomcorp) Engaging The Whos-Increase Marketing Performance acxiomcorp A presentation made at DMA 2009 in San Diego by Acxiom’s Tim Suther, Sr. VP of Multichannel Marketing Services <img src="http://cdn.slidesharecdn.com/acxiom-engagingthewhos-091020145234-phpapp01-thumbnail-2?1256068366" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A presentation made at DMA 2009 in San Diego by Acxiom’s Tim Suther, Sr. VP of Multichannel Marketing Services Engaging The Whos-Increase Marketing Performance

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Media Mix Optimization - The Starting Point for Customer-Centric Communications http://www.slideshare.net/acxiomcorp/media-mix-optimization-the-starting-point-for-customercentric-communications
Presentation by Tom Mangan and J. Patrick Bewley of Acxiom Consulting Services at DMA 2009 in San Diego.]]>
Presentation by Tom Mangan and J. Patrick Bewley of Acxiom Consulting Services at DMA 2009 in San Diego.]]> Tue, 20 Oct 2009 19:39:51 GMT http://www.slideshare.net/acxiomcorp/media-mix-optimization-the-starting-point-for-customercentric-communications acxiomcorp@slideshare.net(acxiomcorp) Media Mix Optimization - The Starting Point for Customer-Centric Communications acxiomcorp Presentation by Tom Mangan and J. Patrick Bewley of Acxiom Consulting Services at DMA 2009 in San Diego. <img src="http://cdn.slidesharecdn.com/acxiomdma09gmpsmarketingmixoptimization-091020144001-phpapp02-thumbnail-2?1256067612" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presentation by Tom Mangan and J. Patrick Bewley of Acxiom Consulting Services at DMA 2009 in San Diego. Media Mix Optimization - The Starting Point for Customer-Centric Communications

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High Performance Digital Marketing and Advertising http://www.slideshare.net/acxiomcorp/high-performance-digital-marketing-and-advertising
Presentation made by Stan Rapp, Chairman, Engauge, and Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom at DMA 2009.]]>
Presentation made by Stan Rapp, Chairman, Engauge, and Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom at DMA 2009.]]> Tue, 20 Oct 2009 19:30:13 GMT http://www.slideshare.net/acxiomcorp/high-performance-digital-marketing-and-advertising acxiomcorp@slideshare.net(acxiomcorp) High Performance Digital Marketing and Advertising acxiomcorp Presentation made by Stan Rapp, Chairman, Engauge, and Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom at DMA 2009. <img src="http://cdn.slidesharecdn.com/dmarappsuthercombinedfinalformon10-19-091020143043-phpapp01-thumbnail-2?1256067066" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presentation made by Stan Rapp, Chairman, Engauge, and Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom at DMA 2009. High Performance Digital Marketing and Advertising

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Digital Concierge http://www.slideshare.net/mazphd/digital-concierge
The constant hum of Twitter updates, the fast flow of conversations, presentations and incidental meetings mean that always we are connected. Always we are in dialogue. This means that we Google, we tweet and read RSS feeds whilst we wait for our lunch - or read this presentation. This presentation is, in some ways, to state the obvious: To reveal how things are. But also with the audience in mind, to capture our general observations as we watch and encounter one another ’here’ and ’out there’ and, in doing so, to suggest what’s in for the next season of social technology...]]>
The constant hum of Twitter updates, the fast flow of conversations, presentations and incidental meetings mean that always we are connected. Always we are in dialogue. This means that we Google, we tweet and read RSS feeds whilst we wait for our lunch - or read this presentation. This presentation is, in some ways, to state the obvious: To reveal how things are. But also with the audience in mind, to capture our general observations as we watch and encounter one another ’here’ and ’out there’ and, in doing so, to suggest what’s in for the next season of social technology...]]> Tue, 13 Oct 2009 10:08:00 GMT http://www.slideshare.net/mazphd/digital-concierge mazphd@slideshare.net(mazphd) Digital Concierge mazphd The constant hum of Twitter updates, the fast flow of conversations, presentations and incidental meetings mean that always we are connected. Always we are in dialogue. This means that we Google, we tweet and read RSS feeds whilst we wait for our lunch - or read this presentation. This presentation is, in some ways, to state the obvious: To reveal how things are. But also with the audience in mind, to capture our general observations as we watch and encounter one another ’here’ and ’out there’ and, in doing so, to suggest what’s in for the next season of social technology... <img src="http://cdn.slidesharecdn.com/digitalconcierge-091013050810-phpapp01-thumbnail-2?1255494342" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The constant hum of Twitter updates, the fast flow of conversations, presentations and incidental meetings mean that always we are connected. Always we are in dialogue. This means that we Google, we tweet and read RSS feeds whilst we wait for our lunch - or read this presentation. This presentation is, in some ways, to state the obvious: To reveal how things are. But also with the audience in mind, to capture our general observations as we watch and encounter one another ’here’ and ’out there’ and, in doing so, to suggest what’s in for the next season of social technology... Digital Concierge

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India Healthcare Overview - Consumer Perspective http://www.slideshare.net/manish.rathi/india-healthcare-overview-consumer-perspective
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]]> Mon, 12 Oct 2009 10:11:38 GMT http://www.slideshare.net/manish.rathi/india-healthcare-overview-consumer-perspective manish.rathi@slideshare.net(manish.rathi) India Healthcare Overview - Consumer Perspective manish.rathi <img src="http://cdn.slidesharecdn.com/indiahealthcareoverview-consumerperspective-delhisaturdaystartup-091012051148-phpapp02-thumbnail-2?1255342355" alt ="" style="border:1px solid #C3E6D8;float:right;" /> India Healthcare Overview - Consumer Perspective

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Drowning Under the Loyalty Wave http://www.slideshare.net/justinbarrie/drowning-under-the-loyalty-wave
This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs.]]>
This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs.]]> Fri, 09 Oct 2009 00:26:26 GMT http://www.slideshare.net/justinbarrie/drowning-under-the-loyalty-wave justinbarrie@slideshare.net(justinbarrie) Drowning Under the Loyalty Wave justinbarrie This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs. <img src="http://cdn.slidesharecdn.com/perklerincentiveshow-final-091008192629-phpapp02-thumbnail-2?1255048093" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs. Drowning Under the Loyalty Wave

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The dual self model of choice in non-economic disciplines http://www.slideshare.net/rnja8c/the-dual-self-model-of-choice-in-noneconomic-disciplines
A discussion of the dual self model of consumer behavior in the context of dual self models found outside of economics]]>
A discussion of the dual self model of consumer behavior in the context of dual self models found outside of economics]]> Tue, 06 Oct 2009 12:22:07 GMT http://www.slideshare.net/rnja8c/the-dual-self-model-of-choice-in-noneconomic-disciplines rnja8c@slideshare.net(rnja8c) The dual self model of choice in non-economic disciplines rnja8c A discussion of the dual self model of consumer behavior in the context of dual self models found outside of economics <img src="http://cdn.slidesharecdn.com/dualself-other-091006072216-phpapp01-thumbnail-2?1256671235" alt ="" style="border:1px solid #C3E6D8;float:right;" /> A discussion of the dual self model of consumer behavior in the context of dual self models found outside of economics The dual self model of choice in non-economic disciplines

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The dual self model in economics: More examples http://www.slideshare.net/rnja8c/the-dual-self-model-in-economics-more-examples
Examples of the use of the dual-self model of consumer decision-making in economics]]>
Examples of the use of the dual-self model of consumer decision-making in economics]]> Tue, 06 Oct 2009 12:20:44 GMT http://www.slideshare.net/rnja8c/the-dual-self-model-in-economics-more-examples rnja8c@slideshare.net(rnja8c) The dual self model in economics: More examples rnja8c Examples of the use of the dual-self model of consumer decision-making in economics <img src="http://cdn.slidesharecdn.com/dualselfeconpart2-091006072052-phpapp02-thumbnail-2?1256670937" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Examples of the use of the dual-self model of consumer decision-making in economics The dual self model in economics: More examples

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The dual self model of consumer decision making http://www.slideshare.net/rnja8c/the-dual-self-model-of-consumer-decision-making
An introduction to the economic concept of the dual self-consumer]]>
An introduction to the economic concept of the dual self-consumer]]> Tue, 06 Oct 2009 12:19:19 GMT http://www.slideshare.net/rnja8c/the-dual-self-model-of-consumer-decision-making rnja8c@slideshare.net(rnja8c) The dual self model of consumer decision making rnja8c An introduction to the economic concept of the dual self-consumer <img src="http://cdn.slidesharecdn.com/dualselfeconpart1-091006071924-phpapp02-thumbnail-2?1256671967" alt ="" style="border:1px solid #C3E6D8;float:right;" /> An introduction to the economic concept of the dual self-consumer The dual self model of consumer decision making

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