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    <title>Slideshows for Tag: coches</title>
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    <pubDate>Tue, 01 Dec 2009 02:30:44 GMT</pubDate>
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      <title>Measuring Performance Of Social Media Communications</title>
      <link>http://www.slideshare.net/ConversationAgent/measuring-performance-of-social-media-communications</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing spend these days is all about justification. I&rsquo;m glad that the use of social media is quickly moving from &quot;shiny object&quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.]]>
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      <pubDate>Tue, 01 Dec 2009 02:30:44 GMT</pubDate>
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        <media:description type="plain">Marketing spend these days is all about justification. I&amp;rsquo;m glad that the use of social media is quickly moving from &amp;quot;shiny object&amp;quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/measuringperformanceofsocialmediacommunications-091130203103-phpapp02-thumbnail-2?1259727581&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Marketing spend these days is all about justification. I&amp;rsquo;m glad that the use of social media is quickly moving from &amp;quot;shiny object&amp;quot; darling to why should my business use it?

The latter is a much better question. One that will get us somewhere, not necessarily faster but more real. The ROI question pops up everywhere these days. I do wonder how do you measure your other business activities? 

For now, I suggest that performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business - with social media integrated in the communications mix.</media:text>
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      <pubDate>Thu, 26 Nov 2009 14:42:53 GMT</pubDate>
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      <link>http://www.slideshare.net/titomcsevillacity/plsticos-de-automocin</link>
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      <pubDate>Fri, 16 Oct 2009 07:48:06 GMT</pubDate>
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