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    <pubDate>Mon, 13 Apr 2009 00:00:42 GMT</pubDate>
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      <title>Fallon Brainfood: Skimmer @The Social v0405d2</title>
      <link>http://www.slideshare.net/akispicer/fallon-brainfood-skimmer-the-social-v0405d2</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/fallonskimmerthesocial05aprv2-090412190044-phpapp01-thumbnail-2?1239581446" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates. 

We’ve been mining the social web for conversations and mentions about Fallon and Skimmer.

We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/fallonskimmerthesocial05aprv2-090412190044-phpapp01-thumbnail-2?1239581446" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates. 

We’ve been mining the social web for conversations and mentions about Fallon and Skimmer.

We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.]]>
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      <pubDate>Mon, 13 Apr 2009 00:00:42 GMT</pubDate>
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        <media:title>Fallon Brainfood: Skimmer @The Social v0405d2</media:title>
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        <media:description type="plain">On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates. 

We&#8217;ve been mining the social web for conversations and mentions about Fallon and Skimmer.

We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/fallonskimmerthesocial05aprv2-090412190044-phpapp01-thumbnail-2?1239581446&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates. 

We&#8217;ve been mining the social web for conversations and mentions about Fallon and Skimmer.

We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.</media:text>
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      <title>Fallon Brainfood: Agency Blog Secrets Revealed!</title>
      <link>http://www.slideshare.net/akispicer/fallon-brainfood-agency-blog-secrets-revealed-1171444</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/fallonplanningthesocialq109-090319175050-phpapp01-thumbnail-2?1237503059" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/fallonplanningthesocialq109-090319175050-phpapp01-thumbnail-2?1237503059" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?]]>
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      <pubDate>Thu, 19 Mar 2009 22:50:43 GMT</pubDate>
      <guid>http://www.slideshare.net/akispicer/fallon-brainfood-agency-blog-secrets-revealed-1171444</guid>
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        <media:title>Fallon Brainfood: Agency Blog Secrets Revealed!</media:title>
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        <media:description type="plain">Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/fallonplanningthesocialq109-090319175050-phpapp01-thumbnail-2?1237503059&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?</media:text>
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      <title>Fallon Brainfood: Inspired By Kittens</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/brainfoodinspiredbykittens-090227105044-phpapp01-thumbnail-2?1235816833" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fallon strategic planner Aki Spicer explores the latest social media metrics of the &quot;Kittens Inspired By Kittens&quot; phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/brainfoodinspiredbykittens-090227105044-phpapp01-thumbnail-2?1235816833" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fallon strategic planner Aki Spicer explores the latest social media metrics of the &quot;Kittens Inspired By Kittens&quot; phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.]]>
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      <pubDate>Fri, 27 Feb 2009 16:50:37 GMT</pubDate>
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        <media:title>Fallon Brainfood: Inspired By Kittens</media:title>
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        <media:description type="plain">Fallon strategic planner Aki Spicer explores the latest social media metrics of the &amp;quot;Kittens Inspired By Kittens&amp;quot; phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/brainfoodinspiredbykittens-090227105044-phpapp01-thumbnail-2?1235816833&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Fallon strategic planner Aki Spicer explores the latest social media metrics of the &amp;quot;Kittens Inspired By Kittens&amp;quot; phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1078589"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/akispicer/fallon-brainfood-inspired-by-kittens" title="Fallon Brainfood: Inspired By Kittens">Fallon Brainfood: Inspired By Kittens</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brainfoodinspiredbykittens-090227105044-phpapp01&stripped_title=fallon-brainfood-inspired-by-kittens" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brainfoodinspiredbykittens-090227105044-phpapp01&stripped_title=fallon-brainfood-inspired-by-kittens" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/akispicer">akispicer</a>.</div></div>]]>
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      <title>Fallon Brainfood: 6 Ways To Play Twitter - Winning Strategies for Brands on Twitter</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/6WAYS2PLAYTWITTER-090220082809-phpapp01-thumbnail-2?1235140096" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fallon strategic planner Aki Spicer gives you an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you&rsquo;re considering just how your brand may fit into the conversation on Twitter.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/6WAYS2PLAYTWITTER-090220082809-phpapp01-thumbnail-2?1235140096" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fallon strategic planner Aki Spicer gives you an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you&rsquo;re considering just how your brand may fit into the conversation on Twitter.]]>
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      <pubDate>Fri, 20 Feb 2009 14:28:04 GMT</pubDate>
      <guid>http://www.slideshare.net/akispicer/fallon-brainfood-6-ways-to-play-twitter-winning-strategies-for-brands-on-twitter</guid>
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        <media:description type="plain">Fallon strategic planner Aki Spicer gives you an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you&amp;rsquo;re considering just how your brand may fit into the conversation on Twitter.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/6WAYS2PLAYTWITTER-090220082809-phpapp01-thumbnail-2?1235140096&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Fallon strategic planner Aki Spicer gives you an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you&amp;rsquo;re considering just how your brand may fit into the conversation on Twitter.</media:text>
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      <title>Fallon Brainfood: Return of the Real Hero (pdf)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/brainfoodfinal-1232041534469583-2-thumbnail-2?1232080420" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Thu, 15 Jan 2009 17:46:10 GMT</pubDate>
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      <author>minneswiss@slideshare.net(minneswiss)</author>
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        <media:title>Fallon Brainfood: Return of the Real Hero (pdf)</media:title>
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Fallon strategic planner Aki Spicer and producer Marty Wetherall presented to Social Media Club Twin Cities their learnings from @_S_A_R_A_H_, a character from SCIFI Network&rsquo;s Eureka who Twitters to over 3600+ loyal followers. They reveal some of the rewards and pitfalls of maintaining a live, ongoing, public conversation with fans. 

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Fallon strategic planner Aki Spicer and producer Marty Wetherall presented to Social Media Club Twin Cities their learnings from @_S_A_R_A_H_, a character from SCIFI Network&amp;rsquo;s Eureka who Twitters to over 3600+ loyal followers. They reveal some of the rewards and pitfalls of maintaining a live, ongoing, public conversation with fans. 

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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.]]>
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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.]]>
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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
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Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
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