from: affinibob 2 years ago

When it came time to release the eighth installment of its popular video game franchise, Dragon Quest, developer Square Enix had an important question to answer: How could it generate enthusiasm for a game that doesn't yet exist? Learn how Square Enix reinvigorated the Dragon Quest franchise with Slime Knights, a branded, enthusiast-driven social network for like-minded gamers. The concepts presented are applicable to any brand, product, or service, regardless of your industry. (presentation from the Word of Mouth Marketing Association's Word of Mouth Basic Training 2007 Conference)

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from: affinibob 2 years ago

The following hardcover book contains content that was created by a group of passionate video game fans as part of the "Altimit Corporation" enthusiast community. Members were encouraged to participate in "challenges" which engaged fans with not only the game, but also the brand, subsequently helping to spread the word both online and offline. "Employees" of the Altimit Corporation helped create original graphics, ideas, videos, banners, IM icons, and more for Namco Bandai's game .hack//G.U. Volume 1.

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from: warenpeace 2 years ago

Creative submission for 2007 Mixx award

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from: warenpeace 8 months ago

Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award

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