from: garethk 11 months ago

Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco

Tags: modernista! aaaa garethkay marklewis advertising

from: zeusjones 11 months ago

This is the speech we gave at the 4As account planning conference in San Diego.

Tags: business future accountplanning aaaa marketing

from: TheAdnostic 10 months ago

This is the creative brief I gave my boyfriend to kick-off the redesign of my blog.

Tags: creativebrief accountplanning design blog web

from: christina724 9 months ago

How brands can enhance an experience.

Tags: bands austin city limits music... austin music brands

from: planningforgood 7 months ago

Presentation made to Unicef of the network ideas from Planning For Good

Tags: accountplanning planning unicef planningforgood

from: paulisakson 4 months ago

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what's going on in a specific area. So far, I've seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they're relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they're looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing. For this one, I was asked to share what's going on in marketing and where things are moving. What you'll see/did see is that I ended up using a little bit of what I've been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won't be much new, but it might connect the conversations a little more. Or maybe not. Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who've been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog. Note: Most of the examples in it are the more covered ones used to support the topics they're associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn't as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano's Logic + Emotion blog where he has a detailed post on it. As always, if you've got any thoughts, questions or comments...

Tags: digitalthinking accountplanning planning strategy insights

from: realfreshtv 3 months ago

4 Viral Techniques for Creating Irresistible Digital Marketing Campaigns

Tags: web2.0 strategy planning accountplanning digitalmarketing

from: scenariodna 3 months ago

Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury. Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue

Tags: strategy consumers design personas parsons

from: neilperkin 1 month ago

A presentation about how social media is changing the face of media, marketing and advertising forever

Tags: engagement content strategy insights digitalmarketing

from: realfreshtv 1 month ago

Slides from my Quick Fire presentation at the b.TWEEN08 conference. www.btween.co.uk

Tags: web2.0 multi-platformmarketing rss digital futureofadvertising