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    <pubDate>Sat, 14 Mar 2009 04:41:22 GMT</pubDate>
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      <title>Virtual Worlds in Asia</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/plus8starvirtualworldsinasia-090313234125-phpapp02-thumbnail-2?1237178103" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &quot;digital third place&quot;]]>
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        <media:description type="plain">Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp;amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &amp;quot;digital third place&amp;quot;</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/plus8starvirtualworldsinasia-090313234125-phpapp02-thumbnail-2?1237178103&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp;amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &amp;quot;digital third place&amp;quot;</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1144427"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/plus8star/virtual-worlds-in-asia-1144427" title="Virtual Worlds in Asia">Virtual Worlds in Asia</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualworldsinasia-090313234125-phpapp02&stripped_title=virtual-worlds-in-asia-1144427" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualworldsinasia-090313234125-phpapp02&stripped_title=virtual-worlds-in-asia-1144427" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/plus8star">Benjamin Joffe</a>.</div></div>]]>
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      <title>Marketing Opportunities in Social Virtual Worlds</title>
      <link>http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory]]>
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      <pubDate>Tue, 22 Jul 2008 14:30:37 GMT</pubDate>
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        <media:description type="plain">A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
&#8226; Engaging with consumers in social and game virtual worlds
&#8226; Overview of the explosive growth of casual worlds and latest business models
&#8226; Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
&#8226; Engaging with consumers in social and game virtual worlds
&#8226; Overview of the explosive growth of casual worlds and latest business models
&#8226; Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_524657"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds" title="Marketing Opportunities in Social Virtual Worlds">Marketing Opportunities in Social Virtual Worlds</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingsvws-1216769091849929-8&stripped_title=marketing-opportunities-in-social-virtual-worlds" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingsvws-1216769091849929-8&stripped_title=marketing-opportunities-in-social-virtual-worlds" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hayesg31">Gary Hayes</a>.</div></div>]]>
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      <title>The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</title>
      <link>http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &rsquo;future&rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &rsquo;future&rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!]]>
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      <pubDate>Thu, 26 Jun 2008 05:31:51 GMT</pubDate>
      <guid>http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds</guid>
      <author>hayesg31@slideshare.net(hayesg31)</author>
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        <media:title>The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</media:title>
        <media:credit>hayesg31</media:credit>
        <media:description type="plain">A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &amp;rsquo;future&amp;rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &amp;rsquo;future&amp;rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_486527"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds" title="The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds">The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lawinvirtualworldsghayes-1214465802512716-9&stripped_title=the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lawinvirtualworldsghayes-1214465802512716-9&stripped_title=the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hayesg31">Gary Hayes</a>.</div></div>]]>
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      <title>Myrl at MiniBar Italy</title>
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      <pubDate>Sun, 17 Feb 2008 21:08:45 GMT</pubDate>
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      <author>minibar@slideshare.net(minibar)</author>
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        <media:title>Myrl at MiniBar Italy</media:title>
        <media:credit>minibar</media:credit>
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        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/myrl-1203289723784291-4-thumbnail-2?1203282525&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; </media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_269621"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/minibar/myrl" title="Myrl at MiniBar Italy">Myrl at MiniBar Italy</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=myrl-1203289723784291-4&stripped_title=myrl" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=myrl-1203289723784291-4&stripped_title=myrl" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/minibar">minibar</a>.</div></div>]]>
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      <title>TV vs Metaverse - The Mixed Reality Perfect Storm</title>
      <link>http://www.slideshare.net/hayesg31/the-mixed-reality-perfect-storm</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/the-mixed-reality-perfect-storm-1200317602946918-3-thumbnail-2?1200310404" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes the Director of Australia&rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    “I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/the-mixed-reality-perfect-storm-1200317602946918-3-thumbnail-2?1200310404" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes the Director of Australia&rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    “I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.]]>
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      <pubDate>Mon, 14 Jan 2008 11:33:24 GMT</pubDate>
      <guid>http://www.slideshare.net/hayesg31/the-mixed-reality-perfect-storm</guid>
      <author>hayesg31@slideshare.net(hayesg31)</author>
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        <media:title>TV vs Metaverse - The Mixed Reality Perfect Storm</media:title>
        <media:credit>hayesg31</media:credit>
        <media:description type="plain">A presentation given by Gary Hayes the Director of Australia&amp;rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    &#8220;I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix&#8221; Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/the-mixed-reality-perfect-storm-1200317602946918-3-thumbnail-2?1200310404&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given by Gary Hayes the Director of Australia&amp;rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    &#8220;I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix&#8221; Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_227538"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hayesg31/the-mixed-reality-perfect-storm" title="TV vs Metaverse - The Mixed Reality Perfect Storm">TV vs Metaverse - The Mixed Reality Perfect Storm</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-mixed-reality-perfect-storm-1200317602946918-3&stripped_title=the-mixed-reality-perfect-storm" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-mixed-reality-perfect-storm-1200317602946918-3&stripped_title=the-mixed-reality-perfect-storm" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hayesg31">Gary Hayes</a>.</div></div>]]>
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