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    <pubDate>Sat, 13 Jun 2009 16:22:35 GMT</pubDate>
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      <title>Social Media: Shared Experiences</title>
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      <title>Building Community with PR</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/awarenessincwebinarbreakenridge-090528081830-phpapp02-thumbnail-2?1243517418" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join &quot;PR 2.0&quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&rsquo;s value to management, and incorporate the latest technology into current PR strategies.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/awarenessincwebinarbreakenridge-090528081830-phpapp02-thumbnail-2?1243517418" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join &quot;PR 2.0&quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&rsquo;s value to management, and incorporate the latest technology into current PR strategies.]]>
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      <pubDate>Thu, 28 May 2009 13:18:15 GMT</pubDate>
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        <media:description type="plain">Join &amp;quot;PR 2.0&amp;quot; author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR&amp;rsquo;s value to management, and incorporate the latest technology into current PR strategies.</media:description>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/powerofpeople-090526092137-phpapp02-thumbnail-2?1243396385" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Why empowering people is key in marketing.]]>
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      <pubDate>Tue, 26 May 2009 14:21:33 GMT</pubDate>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1490106"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/joakimnilsen/power-of-people-1490106" title="Power Of People">Power Of People</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=powerofpeople-090526092137-phpapp02&stripped_title=power-of-people-1490106" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=powerofpeople-090526092137-phpapp02&stripped_title=power-of-people-1490106" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/joakimnilsen">Joakim Vars Nilsen</a>.</div></div>]]>
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      <title>Ans&#228;tze zur Social Media Release</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/smrprsentation-090504105002-phpapp02-thumbnail-2?1241452208" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Eine Präsentation der Social Media Release entstanden im Rahmen der Lehrveranstaltung PR2 an der FH JOANNEUM Graz. Einige theoretische Ansätze zur SMR, sowie eine Grazer Rundschau und kurze Vorstellung für SMR Editoren online]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/smrprsentation-090504105002-phpapp02-thumbnail-2?1241452208" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Eine Präsentation der Social Media Release entstanden im Rahmen der Lehrveranstaltung PR2 an der FH JOANNEUM Graz. Einige theoretische Ansätze zur SMR, sowie eine Grazer Rundschau und kurze Vorstellung für SMR Editoren online]]>
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      <pubDate>Mon, 04 May 2009 15:49:53 GMT</pubDate>
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        <media:description type="plain">Eine Pr&#228;sentation der Social Media Release entstanden im Rahmen der Lehrveranstaltung PR2 an der FH JOANNEUM Graz. Einige theoretische Ans&#228;tze zur SMR, sowie eine Grazer Rundschau und kurze Vorstellung f&#252;r SMR Editoren online</media:description>
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      <title>Twitter for Business Essentials</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/twitterforbiz-090423122307-phpapp02-thumbnail-2?1240665729" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Overview of the basics of using twitter for business with starter and intermediate topics, tips and tools covered.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/twitterforbiz-090423122307-phpapp02-thumbnail-2?1240665729" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Overview of the basics of using twitter for business with starter and intermediate topics, tips and tools covered.]]>
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      <pubDate>Thu, 23 Apr 2009 17:23:03 GMT</pubDate>
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      <title>The Obama Way: Using Online Social Networks to Promote Your Cause</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/afppanel-theobamaway-090422105422-phpapp01-thumbnail-2?1240667533" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As presented to the Association of Fundraising Professional (WNY Chapter), I gave a primer on how Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding.]]>
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      <pubDate>Wed, 22 Apr 2009 15:54:07 GMT</pubDate>
      <guid>http://www.slideshare.net/brainopera/the-obama-way-using-online-social-networks-to-promote-your-cause-empower-supporters-and-raise-funds</guid>
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        <media:title>The Obama Way: Using Online Social Networks to Promote Your Cause</media:title>
        <media:credit>brainopera</media:credit>
        <media:description type="plain">As presented to the Association of Fundraising Professional (WNY Chapter), I gave a primer on how Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/afppanel-theobamaway-090422105422-phpapp01-thumbnail-2?1240667533&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; As presented to the Association of Fundraising Professional (WNY Chapter), I gave a primer on how Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding.</media:text>
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      <pubDate>Tue, 21 Apr 2009 17:02:50 GMT</pubDate>
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      <title>Keeping ethics on the planning table with social media in the mix.</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/grahamthesis21mar09show-090322171901-phpapp02-thumbnail-2?1237760404" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation is an overview of original research done for my thesis work towards a master of arts in organizational leadership.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/grahamthesis21mar09show-090322171901-phpapp02-thumbnail-2?1237760404" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation is an overview of original research done for my thesis work towards a master of arts in organizational leadership.]]>
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      <pubDate>Sun, 22 Mar 2009 22:18:56 GMT</pubDate>
      <guid>http://www.slideshare.net/lgrahampeterson/keeing-ethics-on-the-planning-table-with-social-media-in-the-mix</guid>
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        <media:title>Keeping ethics on the planning table with social media in the mix.</media:title>
        <media:credit>lgrahampeterson</media:credit>
        <media:description type="plain">This presentation is an overview of original research done for my thesis work towards a master of arts in organizational leadership.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/grahamthesis21mar09show-090322171901-phpapp02-thumbnail-2?1237760404&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This presentation is an overview of original research done for my thesis work towards a master of arts in organizational leadership.</media:text>
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        <slideshare:views>342</slideshare:views>
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      <title>090320 - CIMA online communications overview</title>
      <link>http://www.slideshare.net/renaissancechambara/090320-cima-online-communications-overview</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/090320-cima-090322161421-phpapp02-thumbnail-2?1237761220" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/090320-cima-090322161421-phpapp02-thumbnail-2?1237761220" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.]]>
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      <pubDate>Sun, 22 Mar 2009 21:14:14 GMT</pubDate>
      <guid>http://www.slideshare.net/renaissancechambara/090320-cima-online-communications-overview</guid>
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        <media:title>090320 - CIMA online communications overview</media:title>
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        <media:description type="plain">This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/090320-cima-090322161421-phpapp02-thumbnail-2?1237761220&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/090320-cima-090322161421-phpapp02-thumbnail-2?1237761220" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1181415"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/renaissancechambara/090320-cima-online-communications-overview" title="090320 - CIMA online communications overview">090320 - CIMA online communications overview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=090320-cima-090322161421-phpapp02&stripped_title=090320-cima-online-communications-overview" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=090320-cima-090322161421-phpapp02&stripped_title=090320-cima-online-communications-overview" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/renaissancechambara">Ged Carroll</a>.</div></div>]]>
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      <title>Beyond Buzzwords - Extending PR &amp;amp; Marketing through Social Media</title>
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      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/0903dowjonesbriefingamsterdam-090316182042-phpapp01-thumbnail-2?1237459524" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Introduction to a strategic approach to Social Media for PR &amp; Marketing with a focus on the methodology introduced by Li &amp; Bernoff in &quot;groundswell&quot;. First presented at a DowJones Briefing in Amsterdam on March 18, 2009.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/0903dowjonesbriefingamsterdam-090316182042-phpapp01-thumbnail-2?1237459524" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Introduction to a strategic approach to Social Media for PR &amp; Marketing with a focus on the methodology introduced by Li &amp; Bernoff in &quot;groundswell&quot;. First presented at a DowJones Briefing in Amsterdam on March 18, 2009.]]>
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      <pubDate>Mon, 16 Mar 2009 23:20:36 GMT</pubDate>
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        <media:credit>tapioliller</media:credit>
        <media:description type="plain">Introduction to a strategic approach to Social Media for PR &amp;amp; Marketing with a focus on the methodology introduced by Li &amp;amp; Bernoff in &amp;quot;groundswell&amp;quot;. First presented at a DowJones Briefing in Amsterdam on March 18, 2009.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/0903dowjonesbriefingamsterdam-090316182042-phpapp01-thumbnail-2?1237459524&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Introduction to a strategic approach to Social Media for PR &amp;amp; Marketing with a focus on the methodology introduced by Li &amp;amp; Bernoff in &amp;quot;groundswell&amp;quot;. First presented at a DowJones Briefing in Amsterdam on March 18, 2009.</media:text>
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      <title>Marketing in a Recession</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/todd-defren-mktg-in-downturn-090315200613-phpapp02-thumbnail-2?1237178567" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I gave this presentation at Chris Brogan&rsquo;s New Marketing Summit in Boston, late in the fall of 2008.  

The crowds went wild (at my impersonation of a brain-eating zombie).

The advice is still sound, as the economy is still in the toilet.  Good luck!  And let me know how I can help.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/todd-defren-mktg-in-downturn-090315200613-phpapp02-thumbnail-2?1237178567" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I gave this presentation at Chris Brogan&rsquo;s New Marketing Summit in Boston, late in the fall of 2008.  

The crowds went wild (at my impersonation of a brain-eating zombie).

The advice is still sound, as the economy is still in the toilet.  Good luck!  And let me know how I can help.]]>
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      <pubDate>Mon, 16 Mar 2009 01:06:09 GMT</pubDate>
      <guid>http://www.slideshare.net/tdefren/marketing-in-a-recession-1149099</guid>
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        <media:description type="plain">I gave this presentation at Chris Brogan&amp;rsquo;s New Marketing Summit in Boston, late in the fall of 2008.  

The crowds went wild (at my impersonation of a brain-eating zombie).

The advice is still sound, as the economy is still in the toilet.  Good luck!  And let me know how I can help.</media:description>
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The crowds went wild (at my impersonation of a brain-eating zombie).

The advice is still sound, as the economy is still in the toilet.  Good luck!  And let me know how I can help.</media:text>
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        <media:description type="plain">Tr&#228;ningsunderlag f&#246;r inspiration till diskussion PR 2.0</media:description>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/dotprcasekonfonlinekolporter17022009-090226053329-phpapp02-thumbnail-2?1235659282" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 17 lutego o godzinie 12:00 w Centrum Prasowym PAP w Warszawie odbyła się konferencja prasowa Kolporter S.A., dotycząca inwestycji, tego największego prywatnego polskiego dystrybutora prasy, w działania e-commerce. Konferencja była także transmitowana na żywo przez internet.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/dotprcasekonfonlinekolporter17022009-090226053329-phpapp02-thumbnail-2?1235659282" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> 17 lutego o godzinie 12:00 w Centrum Prasowym PAP w Warszawie odbyła się konferencja prasowa Kolporter S.A., dotycząca inwestycji, tego największego prywatnego polskiego dystrybutora prasy, w działania e-commerce. Konferencja była także transmitowana na żywo przez internet.]]>
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        <media:description type="plain">17 lutego o godzinie 12:00 w Centrum Prasowym PAP w Warszawie odby&#322;a si&#281; konferencja prasowa Kolporter S.A., dotycz&#261;ca inwestycji, tego najwi&#281;kszego prywatnego polskiego dystrybutora prasy, w dzia&#322;ania e-commerce. Konferencja by&#322;a tak&#380;e transmitowana na &#380;ywo przez internet.</media:description>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sbr20090217-1234886651876101-3-thumbnail-2?1234887832" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentationsbilder från Peter Ingmans framträdande under Stockholm Business Regions frukostseminarium den 17 februari på Stockholms Stadsteater. Ca 250 personer fick lyssna till hur företag och organisationer kan arbeta effektivt med PR mha nätbaserade publiceringsverktyg och få värdefull exponering på siter som Newsdesk, Youtube, Facebook, Twitter och liknande.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/sbr20090217-1234886651876101-3-thumbnail-2?1234887832" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentationsbilder från Peter Ingmans framträdande under Stockholm Business Regions frukostseminarium den 17 februari på Stockholms Stadsteater. Ca 250 personer fick lyssna till hur företag och organisationer kan arbeta effektivt med PR mha nätbaserade publiceringsverktyg och få värdefull exponering på siter som Newsdesk, Youtube, Facebook, Twitter och liknande.]]>
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        <media:description type="plain">Presentationsbilder fr&#229;n Peter Ingmans framtr&#228;dande under Stockholm Business Regions frukostseminarium den 17 februari p&#229; Stockholms Stadsteater. Ca 250 personer fick lyssna till hur f&#246;retag och organisationer kan arbeta effektivt med PR mha n&#228;tbaserade publiceringsverktyg och f&#229; v&#228;rdefull exponering p&#229; siter som Newsdesk, Youtube, Facebook, Twitter och liknande.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sbr20090217-1234886651876101-3-thumbnail-2?1234887832&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentationsbilder fr&#229;n Peter Ingmans framtr&#228;dande under Stockholm Business Regions frukostseminarium den 17 februari p&#229; Stockholms Stadsteater. Ca 250 personer fick lyssna till hur f&#246;retag och organisationer kan arbeta effektivt med PR mha n&#228;tbaserade publiceringsverktyg och f&#229; v&#228;rdefull exponering p&#229; siter som Newsdesk, Youtube, Facebook, Twitter och liknande.</media:text>
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      <title>Pr2.0r7 B 2009 Update Final</title>
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changing the rules of Public Relations 
Presented to the Canadian Public Relations Society 
November 8, 2007 
Ean Jackson and Troy Angrignon]]>
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changing the rules of Public Relations 
Presented to the Canadian Public Relations Society 
November 8, 2007 
Ean Jackson and Troy Angrignon]]>
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        <media:description type="plain">PR 2.0 : How social media is (and isn&#8217;t) 
changing the rules of Public Relations 
Presented to the Canadian Public Relations Society 
November 8, 2007 
Ean Jackson and Troy Angrignon</media:description>
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changing the rules of Public Relations 
Presented to the Canadian Public Relations Society 
November 8, 2007 
Ean Jackson and Troy Angrignon</media:text>
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Die Präsentation erhebt keinen Anspruch auf Vollständigkeit, da das Thema schon entsprechend umfassend und komplex ist.]]>
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Die Präsentation erhebt keinen Anspruch auf Vollständigkeit, da das Thema schon entsprechend umfassend und komplex ist.]]>
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        <media:description type="plain">Slides zu einer spontan gehaltenen Session am 8. Februar 2009 anl&#228;sslich des BarCamp Klagenfurts #bcklu.

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Die Pr&#228;sentation erhebt keinen Anspruch auf Vollst&#228;ndigkeit, da das Thema schon entsprechend umfassend und komplex ist.</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/jerlovnewsdeskpresentation20090131-1233613080114478-2-thumbnail-2?1233613835" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentationen användes som diskussionsunderlag under ett frukostseminarium i kommunikationsbyrån Jerlov försorg. Detta ägde rum i deras lokaler på Vallgatan i Göteborg 2009-01-31. Vi diskuterade bl a de möjligheter som marknadsförare och PR människor har just nu. Hur man kan utnyttja denna fas i historien till att snabbt få konkurrensfördelar. Engagera sig i någon eller några kommunikativa plattformar och sedan utvärdera resultat. Newsdesk är ett distributions- och publiceringsverktyg som lämpar sig väl för företag som vill kommunicera sitt budskap, sin historia, till media och övriga målgrupper. Peter Ingman, VD på Newsdesk samlade dessa skärmdumpar och höll i en del av diskussionen tillsammmans med Johan Weisz på Jerlov och Jörgen Jedbratt, framtidsstrateg från Kairos Future, om trendanalyser och svenska marknadschefers syn på framtidens marknadsföring och dess utmaningar.

Johan Weisz, webbstrateg på
Jerlov Kommunikation, om relationsbyggande på webben.

Peter Ingman, VD på Newsdesk, om hur man kan exponera företaget bättre i sociala medier genom att använda PR 2.0

Tid: Fredag 30/1 kl. 8.30–10.00.]]>
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Johan Weisz, webbstrateg på
Jerlov Kommunikation, om relationsbyggande på webben.

Peter Ingman, VD på Newsdesk, om hur man kan exponera företaget bättre i sociala medier genom att använda PR 2.0

Tid: Fredag 30/1 kl. 8.30–10.00.]]>
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Johan Weisz, webbstrateg p&#229;
Jerlov Kommunikation, om relationsbyggande p&#229; webben.

Peter Ingman, VD p&#229; Newsdesk, om hur man kan exponera f&#246;retaget b&#228;ttre i sociala medier genom att anv&#228;nda PR 2.0

Tid: Fredag 30/1 kl. 8.30&#8211;10.00.</media:description>
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Johan Weisz, webbstrateg p&#229;
Jerlov Kommunikation, om relationsbyggande p&#229; webben.

Peter Ingman, VD p&#229; Newsdesk, om hur man kan exponera f&#246;retaget b&#228;ttre i sociala medier genom att anv&#228;nda PR 2.0

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