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    <pubDate>Mon, 28 Dec 2009 01:51:31 GMT</pubDate>
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      <title>Comunidade Virtual No Habbo Hotel</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/teiglandonvirtualworldsesbri-090922120917-phpapp01-thumbnail-2?1260540162" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.]]>
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      <pubDate>Tue, 22 Sep 2009 17:09:04 GMT</pubDate>
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        <media:description type="plain">A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI F&#246;retagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/teiglandonvirtualworldsesbri-090922120917-phpapp01-thumbnail-2?1260540162&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI F&#246;retagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2041917"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/eteigland/virtual-worlds-and-entrepreneurship-teigland" title="Virtual Worlds and Entrepreneurship _Teigland">Virtual Worlds and Entrepreneurship _Teigland</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=teiglandonvirtualworldsesbri-090922120917-phpapp01&stripped_title=virtual-worlds-and-entrepreneurship-teigland" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=teiglandonvirtualworldsesbri-090922120917-phpapp01&stripped_title=virtual-worlds-and-entrepreneurship-teigland" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/eteigland">Robin Teigland</a>.</div></div>]]>
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      <title>Social Finance In Banking</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socialfinanceinbanking-090713042216-phpapp02-thumbnail-2?1247477742" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Comprehensive overview of the latest state of play in banking and social finance, as discussed in blog entry http://tinyurl.com/kuf9v8.  Also, some slides based upon work by Christophe Langlois - see http://www.slideshare.net/Christophe.Langlois]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socialfinanceinbanking-090713042216-phpapp02-thumbnail-2?1247477742" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Comprehensive overview of the latest state of play in banking and social finance, as discussed in blog entry http://tinyurl.com/kuf9v8.  Also, some slides based upon work by Christophe Langlois - see http://www.slideshare.net/Christophe.Langlois]]>
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      <pubDate>Mon, 13 Jul 2009 09:22:11 GMT</pubDate>
      <guid>http://www.slideshare.net/skinnercm/social-finance-in-banking</guid>
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        <media:description type="plain">Comprehensive overview of the latest state of play in banking and social finance, as discussed in blog entry http://tinyurl.com/kuf9v8.  Also, some slides based upon work by Christophe Langlois - see http://www.slideshare.net/Christophe.Langlois</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/socialfinanceinbanking-090713042216-phpapp02-thumbnail-2?1247477742&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Comprehensive overview of the latest state of play in banking and social finance, as discussed in blog entry http://tinyurl.com/kuf9v8.  Also, some slides based upon work by Christophe Langlois - see http://www.slideshare.net/Christophe.Langlois</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1713624"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/skinnercm/social-finance-in-banking" title="Social Finance In Banking">Social Finance In Banking</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialfinanceinbanking-090713042216-phpapp02&stripped_title=social-finance-in-banking" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialfinanceinbanking-090713042216-phpapp02&stripped_title=social-finance-in-banking" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/skinnercm">Chris Skinner</a>.</div></div>]]>
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        <slideshare:views>1509</slideshare:views>
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      <title>The Battle For Teens Attention - TV vs. Online</title>
      <link>http://www.slideshare.net/threebillion/the-battle-for-teens-attention-tv-vs-online</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nextgen-thebattleforteensattention-090704193645-phpapp02-thumbnail-2?1246939440" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you believe everything you read, you&rsquo;ll know that teens aren&rsquo;t watching TV anymore.

They are watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them. 

The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. 

We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/nextgen-thebattleforteensattention-090704193645-phpapp02-thumbnail-2?1246939440" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you believe everything you read, you&rsquo;ll know that teens aren&rsquo;t watching TV anymore.

They are watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them. 

The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. 

We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.]]>
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      <pubDate>Sun, 05 Jul 2009 00:36:33 GMT</pubDate>
      <guid>http://www.slideshare.net/threebillion/the-battle-for-teens-attention-tv-vs-online</guid>
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        <media:title>The Battle For Teens Attention - TV vs. Online</media:title>
        <media:credit>threebillion</media:credit>
        <media:description type="plain">If you believe everything you read, you&amp;rsquo;ll know that teens aren&amp;rsquo;t watching TV anymore.

They are watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them. 

The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. 

We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/nextgen-thebattleforteensattention-090704193645-phpapp02-thumbnail-2?1246939440&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; If you believe everything you read, you&amp;rsquo;ll know that teens aren&amp;rsquo;t watching TV anymore.

They are watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them. 

The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. 

We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.</media:text>
        <media:keywords></media:keywords>
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      </slideshare:embed>
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        <slideshare:views>2221</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
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      <title>Gen Z, Brands And Advertising - 5 Lessons in Youth Marketing</title>
      <link>http://www.slideshare.net/threebillion/gen-z-brands-and-advertising-5-lessons-in-youth-marketing</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/genzbrandsandadvertising-june2009-090619182830-phpapp01-thumbnail-2?1245505693" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Move over Gen Y, Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

Habbo is the worlds largest virtual world for teens and pioneers in teen research. The data behind this presentation is taken from a Habbo Australia survey conducted in April 2009.

Sit back and learn 5 new lessons in youth marketing.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/genzbrandsandadvertising-june2009-090619182830-phpapp01-thumbnail-2?1245505693" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Move over Gen Y, Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

Habbo is the worlds largest virtual world for teens and pioneers in teen research. The data behind this presentation is taken from a Habbo Australia survey conducted in April 2009.

Sit back and learn 5 new lessons in youth marketing.]]>
      </content:encoded>
      <pubDate>Fri, 19 Jun 2009 23:28:26 GMT</pubDate>
      <guid>http://www.slideshare.net/threebillion/gen-z-brands-and-advertising-5-lessons-in-youth-marketing</guid>
      <author>threebillion@slideshare.net(threebillion)</author>
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        <media:title>Gen Z, Brands And Advertising - 5 Lessons in Youth Marketing</media:title>
        <media:credit>threebillion</media:credit>
        <media:description type="plain">Move over Gen Y, Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

Habbo is the worlds largest virtual world for teens and pioneers in teen research. The data behind this presentation is taken from a Habbo Australia survey conducted in April 2009.

Sit back and learn 5 new lessons in youth marketing.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/genzbrandsandadvertising-june2009-090619182830-phpapp01-thumbnail-2?1245505693&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Move over Gen Y, Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

Habbo is the worlds largest virtual world for teens and pioneers in teen research. The data behind this presentation is taken from a Habbo Australia survey conducted in April 2009.

Sit back and learn 5 new lessons in youth marketing.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/genzbrandsandadvertising-june2009-090619182830-phpapp01-thumbnail-2?1245505693" width="120"/>
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      </slideshare:embed>
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        <slideshare:views>2878</slideshare:views>
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      <title>Video Game Industry Trends</title>
      <link>http://www.slideshare.net/Eth0s/video-game-industry-trends</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/gamingnotes-public-090410084100-phpapp02-thumbnail-2?1241553962" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Thoughts on the evolution of the video game industry.  Please provide feedback, comments, etc...]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/gamingnotes-public-090410084100-phpapp02-thumbnail-2?1241553962" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Thoughts on the evolution of the video game industry.  Please provide feedback, comments, etc...]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2009 13:40:44 GMT</pubDate>
      <guid>http://www.slideshare.net/Eth0s/video-game-industry-trends</guid>
      <author>Eth0s@slideshare.net(Eth0s)</author>
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        <media:player url="http://www.slideshare.net/Eth0s/video-game-industry-trends"/>
        <media:title>Video Game Industry Trends</media:title>
        <media:credit>Eth0s</media:credit>
        <media:description type="plain">Thoughts on the evolution of the video game industry.  Please provide feedback, comments, etc...</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/gamingnotes-public-090410084100-phpapp02-thumbnail-2?1241553962&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Thoughts on the evolution of the video game industry.  Please provide feedback, comments, etc...</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/gamingnotes-public-090410084100-phpapp02-thumbnail-2?1241553962" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1272291"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Eth0s/video-game-industry-trends" title="Video Game Industry Trends">Video Game Industry Trends</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gamingnotes-public-090410084100-phpapp02&stripped_title=video-game-industry-trends" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gamingnotes-public-090410084100-phpapp02&stripped_title=video-game-industry-trends" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Eth0s">Eth0s</a>.</div></div>]]>
      </slideshare:embed>
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        <slideshare:views>5107</slideshare:views>
        <slideshare:comments>2</slideshare:comments>
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      <title>Virtual Worlds in Asia</title>
      <link>http://www.slideshare.net/plus8star/virtual-worlds-in-asia-1144427</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/plus8starvirtualworldsinasia-090313234125-phpapp02-thumbnail-2?1237178103" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &quot;digital third place&quot;]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/plus8starvirtualworldsinasia-090313234125-phpapp02-thumbnail-2?1237178103" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &quot;digital third place&quot;]]>
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      <pubDate>Sat, 14 Mar 2009 04:41:22 GMT</pubDate>
      <guid>http://www.slideshare.net/plus8star/virtual-worlds-in-asia-1144427</guid>
      <author>plus8star@slideshare.net(plus8star)</author>
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        <media:title>Virtual Worlds in Asia</media:title>
        <media:credit>plus8star</media:credit>
        <media:description type="plain">Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp;amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &amp;quot;digital third place&amp;quot;</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/plus8starvirtualworldsinasia-090313234125-phpapp02-thumbnail-2?1237178103&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D &amp;amp; 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the &amp;quot;digital third place&amp;quot;</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1144427"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/plus8star/virtual-worlds-in-asia-1144427" title="Virtual Worlds in Asia">Virtual Worlds in Asia</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualworldsinasia-090313234125-phpapp02&stripped_title=virtual-worlds-in-asia-1144427" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualworldsinasia-090313234125-phpapp02&stripped_title=virtual-worlds-in-asia-1144427" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/plus8star">Benjamin Joffe</a>.</div></div>]]>
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        <slideshare:comments>4</slideshare:comments>
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      <title>What&amp;rsquo;s The ROI? Virtual Worlds Introduction</title>
      <link>http://www.slideshare.net/hayesg31/whats-the-roi-virtual-worlds-introduction</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/whatstheroivirtualworlds-090311155610-phpapp01-thumbnail-2?1241486674" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Gary Hayes&rsquo;s intro and 15 minute session talk - Virtual Worlds &amp; Business: What&rsquo;s The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

- An overview of virtual worlds and why they’re suitable for business

- Insight for brand involvement including what’s in it for both the brand and the consumer

- Considerations before entering a virtual world and how to be successful

- Identifying the KPIs and how to measure the success of a campaign

- Engagement and brand presence

- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.

DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS


PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)

Mitch Olson, Co-Founder, SmallWorlds]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/whatstheroivirtualworlds-090311155610-phpapp01-thumbnail-2?1241486674" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Gary Hayes&rsquo;s intro and 15 minute session talk - Virtual Worlds &amp; Business: What&rsquo;s The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

- An overview of virtual worlds and why they’re suitable for business

- Insight for brand involvement including what’s in it for both the brand and the consumer

- Considerations before entering a virtual world and how to be successful

- Identifying the KPIs and how to measure the success of a campaign

- Engagement and brand presence

- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.

DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS


PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)

Mitch Olson, Co-Founder, SmallWorlds]]>
      </content:encoded>
      <pubDate>Wed, 11 Mar 2009 13:41:56 GMT</pubDate>
      <guid>http://www.slideshare.net/hayesg31/whats-the-roi-virtual-worlds-introduction</guid>
      <author>hayesg31@slideshare.net(hayesg31)</author>
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        <media:title>What&amp;rsquo;s The ROI? Virtual Worlds Introduction</media:title>
        <media:credit>hayesg31</media:credit>
        <media:description type="plain">Gary Hayes&amp;rsquo;s intro and 15 minute session talk - Virtual Worlds &amp;amp; Business: What&amp;rsquo;s The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

- An overview of virtual worlds and why they&#8217;re suitable for business

- Insight for brand involvement including what&#8217;s in it for both the brand and the consumer

- Considerations before entering a virtual world and how to be successful

- Identifying the KPIs and how to measure the success of a campaign

- Engagement and brand presence

- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.

DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS


PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)

Mitch Olson, Co-Founder, SmallWorlds</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/whatstheroivirtualworlds-090311155610-phpapp01-thumbnail-2?1241486674&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Gary Hayes&amp;rsquo;s intro and 15 minute session talk - Virtual Worlds &amp;amp; Business: What&amp;rsquo;s The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

- An overview of virtual worlds and why they&#8217;re suitable for business

- Insight for brand involvement including what&#8217;s in it for both the brand and the consumer

- Considerations before entering a virtual world and how to be successful

- Identifying the KPIs and how to measure the success of a campaign

- Engagement and brand presence

- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.

DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS


PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)

Mitch Olson, Co-Founder, SmallWorlds</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1130988"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hayesg31/whats-the-roi-virtual-worlds-introduction" title="What&#39;s The ROI? Virtual Worlds Introduction">What&#39;s The ROI? Virtual Worlds Introduction</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whatstheroivirtualworlds-090311155610-phpapp01&stripped_title=whats-the-roi-virtual-worlds-introduction" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whatstheroivirtualworlds-090311155610-phpapp01&stripped_title=whats-the-roi-virtual-worlds-introduction" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hayesg31">Gary Hayes</a>.</div></div>]]>
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        <slideshare:views>2541</slideshare:views>
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    <item>
      <title>Best Friends</title>
      <link>http://www.slideshare.net/guestc46be0/best-friends-524115</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/best-friends-1216744691045834-8-thumbnail-2?1216737513" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is for angel and james :D]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/best-friends-1216744691045834-8-thumbnail-2?1216737513" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is for angel and james :D]]>
      </content:encoded>
      <pubDate>Tue, 22 Jul 2008 14:38:31 GMT</pubDate>
      <guid>http://www.slideshare.net/guestc46be0/best-friends-524115</guid>
      <author>guestc46be0@slideshare.net(guestc46be0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/guestc46be0/best-friends-524115"/>
        <media:title>Best Friends</media:title>
        <media:credit>guestc46be0</media:credit>
        <media:description type="plain">This is for angel and james :D</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/best-friends-1216744691045834-8-thumbnail-2?1216737513&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is for angel and james :D</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/best-friends-1216744691045834-8-thumbnail-2?1216737513" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_524115"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/guestc46be0/best-friends-524115" title="Best Friends">Best Friends</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=best-friends-1216744691045834-8&stripped_title=best-friends-524115" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=best-friends-1216744691045834-8&stripped_title=best-friends-524115" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/guestc46be0">guestc46be0</a>.</div></div>]]>
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        <slideshare:views>161</slideshare:views>
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      <title>Marketing Opportunities in Social Virtual Worlds</title>
      <link>http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory]]>
      </content:encoded>
      <pubDate>Tue, 22 Jul 2008 14:30:37 GMT</pubDate>
      <guid>http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds</guid>
      <author>hayesg31@slideshare.net(hayesg31)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds"/>
        <media:title>Marketing Opportunities in Social Virtual Worlds</media:title>
        <media:credit>hayesg31</media:credit>
        <media:description type="plain">A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
&#8226; Engaging with consumers in social and game virtual worlds
&#8226; Overview of the explosive growth of casual worlds and latest business models
&#8226; Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. 

Marketing Opportunities in Social Virtual Worlds
&#8226; Engaging with consumers in social and game virtual worlds
&#8226; Overview of the explosive growth of casual worlds and latest business models
&#8226; Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040" width="120"/>
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      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_524657"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hayesg31/marketing-opportunities-in-social-virtual-worlds" title="Marketing Opportunities in Social Virtual Worlds">Marketing Opportunities in Social Virtual Worlds</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingsvws-1216769091849929-8&stripped_title=marketing-opportunities-in-social-virtual-worlds" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingsvws-1216769091849929-8&stripped_title=marketing-opportunities-in-social-virtual-worlds" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hayesg31">Gary Hayes</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>5321</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/marketingsvws-1216769091849929-8-thumbnail-2?1216737040</slideshare:thumbnail>
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      <title>The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</title>
      <link>http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &rsquo;future&rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &rsquo;future&rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!]]>
      </content:encoded>
      <pubDate>Thu, 26 Jun 2008 05:31:51 GMT</pubDate>
      <guid>http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds</guid>
      <author>hayesg31@slideshare.net(hayesg31)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/hayesg31/the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds"/>
        <media:title>The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</media:title>
        <media:credit>hayesg31</media:credit>
        <media:description type="plain">A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &amp;rsquo;future&amp;rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/lawinvirtualworldsghayes-1214465802512716-9-thumbnail-2?1229153050&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given by Gary Hayes at the Law of Virtual Worlds seminar in Melbourne on 25 June 2008 at Monash Law Chambers (more details here: http://tinyurl.com/6zdbee ) 

After a look at the influence of these worlds and what drives legal interest in them he introduces the concept of Social Virtual World &amp;rsquo;future&amp;rsquo; Commandments to open up debate on various topics - Thou Shalt not - steal virtual furniture, or skin, trade against the terms of the Eula, spy or record player activities, fornicate with avatars or publish porn, cheat game worlds with bots, use misleading identity, counterfeit virtual goods, represent legal entity, film others without permission, model real world icons, sell virtual goods in the real world, be controlled by mafia, make false financial promises, cause psychological torture, stream copyright media into world, sell goods as your own IP...all intended to raise issues vs being a position!</media:text>
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      <title>Platform Shootout 2.0</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/platformshootoutvw2008-1207778231199396-9-thumbnail-2?1207771204" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presented at Virtual Worlds 2008 Conference in New York.  You will need to view in full screen mode or download to read the notes.  ]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/platformshootoutvw2008-1207778231199396-9-thumbnail-2?1207771204" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presented at Virtual Worlds 2008 Conference in New York.  You will need to view in full screen mode or download to read the notes.  ]]>
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      <pubDate>Wed, 09 Apr 2008 20:00:04 GMT</pubDate>
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        <media:description type="plain">Presented at Virtual Worlds 2008 Conference in New York.  You will need to view in full screen mode or download to read the notes.  </media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/platformshootoutvw2008-1207778231199396-9-thumbnail-2?1207771204&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Presented at Virtual Worlds 2008 Conference in New York.  You will need to view in full screen mode or download to read the notes.  </media:text>
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      <pubDate>Mon, 18 Feb 2008 13:55:01 GMT</pubDate>
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      <title>TV vs Metaverse - The Mixed Reality Perfect Storm</title>
      <link>http://www.slideshare.net/hayesg31/the-mixed-reality-perfect-storm</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/the-mixed-reality-perfect-storm-1200317602946918-3-thumbnail-2?1200310404" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation given by Gary Hayes the Director of Australia&rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    “I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.]]>
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THE MIXED REALITY PERFECT STORM

    “I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.]]>
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        <media:description type="plain">A presentation given by Gary Hayes the Director of Australia&amp;rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    &#8220;I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix&#8221; Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/the-mixed-reality-perfect-storm-1200317602946918-3-thumbnail-2?1200310404&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A presentation given by Gary Hayes the Director of Australia&amp;rsquo;s Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006. 

THE MIXED REALITY PERFECT STORM

    &#8220;I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix&#8221; Gary Hayes 17 May 2007

Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.</media:text>
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      <title>Marketing Kommunikation in Virtuelle Welten </title>
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      <pubDate>Mon, 19 Nov 2007 17:17:58 GMT</pubDate>
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