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Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda

Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.

Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.]]>
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Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda

Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.

Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.]]>
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Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda

Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther&#8217;s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.

Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the &#8220;new black&#8221;, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.</media:description>
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Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda

Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther&#8217;s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.

Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the &#8220;new black&#8221;, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.</media:text>
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      <title>Youngblood   Common Advertising Strategies</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/youngblood-commonadvertisingstrategies-091116192916-phpapp02-thumbnail-2?1258421363" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Notes on common advertising strategies used.]]>
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      <pubDate>Tue, 17 Nov 2009 01:28:29 GMT</pubDate>
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      <title>Youngblood   Marketing To Teens</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/youngblood-marketingtoteens-091116192809-phpapp02-thumbnail-2?1258421307" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Notes on marketing strategies used on teens.]]>
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      <pubDate>Tue, 17 Nov 2009 01:27:57 GMT</pubDate>
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        <media:description type="plain">This is the presentation I gave at Meridian Business Day on 11/10.  A better title is &amp;quot;5 myths about branding ... and what to do about them.&amp;quot;  But that was a little long.  This presentation deals with how branding really works when the economy is in the &amp;quot;Great Compression&amp;quot;.</media:description>
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      <pubDate>Mon, 16 Nov 2009 17:37:49 GMT</pubDate>
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        <media:description type="plain">Keynote presented by Joe Crump, Razorfish&amp;rsquo;s, Group VP Strategy and Planning, at IAB / Mexico about the nature of change in Latin American media.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/thefinchandthefoxslidesharemexico-091116113831-phpapp01-thumbnail-2?1258394125&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Keynote presented by Joe Crump, Razorfish&amp;rsquo;s, Group VP Strategy and Planning, at IAB / Mexico about the nature of change in Latin American media.</media:text>
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      <title>HatlingFlint KNOW Series</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/knowslidesforslideshare-091116085639-phpapp02-thumbnail-2?1258387703" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.]]>
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      <title>Expanding Your PPC Keywords List</title>
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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies]]>
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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies]]>
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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies</media:description>
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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies</media:text>
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Learn ways to optimize your pay-per-click campaigns and increase your website&rsquo;s performance. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies]]>
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Learn ways to optimize your pay-per-click campaigns and increase your website&rsquo;s performance. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies]]>
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      <pubDate>Mon, 16 Nov 2009 13:56:59 GMT</pubDate>
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Learn ways to optimize your pay-per-click campaigns and increase your website&amp;rsquo;s performance. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies</media:description>
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Learn ways to optimize your pay-per-click campaigns and increase your website&amp;rsquo;s performance. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ing-091115135038-phpapp01-thumbnail-2?1258315028" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentatie over de fouten in het huidige gebruik van social media, het keuzeproces van consumenten en hoe social media wel in te zetten.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ing-091115135038-phpapp01-thumbnail-2?1258315028" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentatie over de fouten in het huidige gebruik van social media, het keuzeproces van consumenten en hoe social media wel in te zetten.]]>
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      <title>Big Orders. More Visits. The ROI of Online Ordering</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-bigorders-morevisits-theroiofonlineordering-091115115138-phpapp02-thumbnail-2?1258323789" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In May&rsquo;s 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-bigorders-morevisits-theroiofonlineordering-091115115138-phpapp02-thumbnail-2?1258323789" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In May&rsquo;s 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.]]>
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        <media:description type="plain">In May&amp;rsquo;s 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.</media:description>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-gomoboagencybriefing2-091115114827-phpapp02-thumbnail-2?1258323372" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Instead of waiting in line to order and waiting in line to pay, GoMobo creates an express pickup line so that customers can order and pay ahead and “Skip the Line” at the restaurant. InformationWeek calls GoMobo the “Fandango of Food”]]>
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        <media:description type="plain">Instead of waiting in line to order and waiting in line to pay, GoMobo creates an express pickup line so that customers can order and pay ahead and &#8220;Skip the Line&#8221; at the restaurant. InformationWeek calls GoMobo the &#8220;Fandango of Food&#8221;</media:description>
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      <title>Online Ordering Top Ten Keys To Success</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-onlineorderingtoptenkeystosuccess-091115114702-phpapp01-thumbnail-2?1258389853" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> GoMobo CEO Noah N. Glass shares his Top 10 Tips for Online Ordering success. Lessons learned from helping over 500 restaurant groups launch mobile and online ordering programs since 2005.

Top restaurant have increased same store sales by 25% through online ordering. You can do it too. GoMobo can help. Email us at sales@gomobo.com and visit us at www.gomobo.com/restaurants]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-onlineorderingtoptenkeystosuccess-091115114702-phpapp01-thumbnail-2?1258389853" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> GoMobo CEO Noah N. Glass shares his Top 10 Tips for Online Ordering success. Lessons learned from helping over 500 restaurant groups launch mobile and online ordering programs since 2005.

Top restaurant have increased same store sales by 25% through online ordering. You can do it too. GoMobo can help. Email us at sales@gomobo.com and visit us at www.gomobo.com/restaurants]]>
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      <pubDate>Sun, 15 Nov 2009 17:46:58 GMT</pubDate>
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        <media:description type="plain">GoMobo CEO Noah N. Glass shares his Top 10 Tips for Online Ordering success. Lessons learned from helping over 500 restaurant groups launch mobile and online ordering programs since 2005.

Top restaurant have increased same store sales by 25% through online ordering. You can do it too. GoMobo can help. Email us at sales@gomobo.com and visit us at www.gomobo.com/restaurants</media:description>
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Top restaurant have increased same store sales by 25% through online ordering. You can do it too. GoMobo can help. Email us at sales@gomobo.com and visit us at www.gomobo.com/restaurants</media:text>
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      <title>GoMobo Agency: Remote Purchasing API for Restaurants</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-gomoboagency-091115114317-phpapp01-thumbnail-2?1258323519" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> GoMobo is announcing a new API that we believe will fundamentally change remote ordering by making it easy for all restaurants and their interactive agencies to leverage our powerful platform. GoMobo Agency allows interactive agencies to connect online and mobile restaurant assets with remote ordering. We help to convert websites and iPhone apps into points of sale. We let customers buy.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-gomoboagency-091115114317-phpapp01-thumbnail-2?1258323519" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> GoMobo is announcing a new API that we believe will fundamentally change remote ordering by making it easy for all restaurants and their interactive agencies to leverage our powerful platform. GoMobo Agency allows interactive agencies to connect online and mobile restaurant assets with remote ordering. We help to convert websites and iPhone apps into points of sale. We let customers buy.]]>
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      <pubDate>Sun, 15 Nov 2009 17:43:10 GMT</pubDate>
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        <media:description type="plain">GoMobo is announcing a new API that we believe will fundamentally change remote ordering by making it easy for all restaurants and their interactive agencies to leverage our powerful platform. GoMobo Agency allows interactive agencies to connect online and mobile restaurant assets with remote ordering. We help to convert websites and iPhone apps into points of sale. We let customers buy.</media:description>
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      <title>The Mobile App Roadmap -- Part 2 of 3</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video2-themobileapproadmap-part2of3-091115114122-phpapp01-thumbnail-2?1258323449" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I&rsquo;ve prepared a three-part discussion series to discuss how we believe &quot;mobile apps&quot; can and should be used by restaurant groups to expand customer relationships and increase same store sales.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video2-themobileapproadmap-part2of3-091115114122-phpapp01-thumbnail-2?1258323449" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I&rsquo;ve prepared a three-part discussion series to discuss how we believe &quot;mobile apps&quot; can and should be used by restaurant groups to expand customer relationships and increase same store sales.]]>
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      <pubDate>Sun, 15 Nov 2009 17:41:17 GMT</pubDate>
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        <media:description type="plain">Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I&amp;rsquo;ve prepared a three-part discussion series to discuss how we believe &amp;quot;mobile apps&amp;quot; can and should be used by restaurant groups to expand customer relationships and increase same store sales.</media:description>
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      <title>Secret Customer Intelligence: Driving Same Store Sales Growth</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-secretcustomerintelligence-drivingsamestoresalesgrowth-091115114016-phpapp02-thumbnail-2?1258323854" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this video, I discuss the secret customer intelligence that can inform menu R&amp;D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/video-secretcustomerintelligence-drivingsamestoresalesgrowth-091115114016-phpapp02-thumbnail-2?1258323854" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In this video, I discuss the secret customer intelligence that can inform menu R&amp;D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.]]>
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      <pubDate>Sun, 15 Nov 2009 17:40:12 GMT</pubDate>
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        <media:description type="plain">In this video, I discuss the secret customer intelligence that can inform menu R&amp;amp;D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.</media:description>
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      <title>Ad Big Networked Age Fall 2009</title>
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