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    <pubDate>Tue, 17 Nov 2009 21:30:09 GMT</pubDate>
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      <title>The Social Media Habits of the Fortune 500</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cdocumentsandsettingsc-michellebattenmydocuments01-personal02-entrepreneur03-imediaworks04-prmarketing04-imwconnectblog04-researchimwsmhf500aggreportvf111609-091117153019-phpapp01-thumbnail-2?1258494102" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An independent study on the Social Media Habits of the Fortune 500 brands conducted by C. Michelle Batten of iMediaWorks.  My research examines eight social media habit dimensions, within eight key social media channels, across sixteen industry segments.]]>
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      <pubDate>Tue, 17 Nov 2009 21:30:09 GMT</pubDate>
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        <media:description type="plain">An independent study on the Social Media Habits of the Fortune 500 brands conducted by C. Michelle Batten of iMediaWorks.  My research examines eight social media habit dimensions, within eight key social media channels, across sixteen industry segments.</media:description>
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        <media:description type="plain">The presentation from the O&amp;amp;G Social Media Workshop on 26th November 2009. This presentation was mainly used as a conversation starter and topic guidance so doesn&amp;rsquo;t cover everything that was discussed (by us and our clients!), but gives a good idea of the topics we talked about.</media:description>
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        <media:description type="plain">tha last Report of Social Media and the best one!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/wave4-090725083029-phpapp02-thumbnail-2?1248597965&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; tha last Report of Social Media and the best one!</media:text>
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      <title>AYN Brand : T3 Workshop - Social Media &amp;amp; Web 2.0 Primer</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/aynbrandt3workshopsocialmediaprimer-1219840114878232-9-thumbnail-2?1219930598" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> AYN Brand : T3 &quot;Tech Tools &amp; Tips&quot; Workshop Series - Social Media &amp; Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/aynbrandt3workshopsocialmediaprimer-1219840114878232-9-thumbnail-2?1219930598" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> AYN Brand : T3 &quot;Tech Tools &amp; Tips&quot; Workshop Series - Social Media &amp; Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative]]>
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        <media:description type="plain">AYN Brand : T3 &amp;quot;Tech Tools &amp;amp; Tips&amp;quot; Workshop Series - Social Media &amp;amp; Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative</media:description>
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      <title>Overcoming Social Media Fears</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/smfears-090624205652-phpapp01-thumbnail-2?1245895062" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Originally aired at:
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      <title>IWOM watch Half Year Review*: An Overview of Chinese IWOM trends from July to December, 2008</title>
      <link>http://www.slideshare.net/CIC_China/iwom-watch-half-year-review-an-overview-of-chinese-iwom-trends-from-july-to-december-2008-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/iwom-watch-2nd-half-year-review-2008-1232616295137518-3-thumbnail-2?1232616324" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> CIC’s IWOM Watch is a regular Internet Word of Mouth Guide and trend watch providing a qualitative overview of Web 2.0 buzz in China]]>
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        <media:description type="plain">CIC&#8217;s IWOM Watch is a regular Internet Word of Mouth Guide and trend watch providing a qualitative overview of Web 2.0 buzz in China</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/iwom-watch-2nd-half-year-review-2008-1232616295137518-3-thumbnail-2?1232616324&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; CIC&#8217;s IWOM Watch is a regular Internet Word of Mouth Guide and trend watch providing a qualitative overview of Web 2.0 buzz in China</media:text>
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      <title>&#8220;Making Sense of IWOM&#8221;: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions</title>
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HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens’ recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include “How IWOM is generated and disseminated” and “How brands can participate in online communities.” 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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      <pubDate>Thu, 18 Jun 2009 06:24:50 GMT</pubDate>
      <guid>http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions</guid>
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        <media:description type="plain">The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens&#8217; recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include &#8220;How IWOM is generated and disseminated&#8221; and &#8220;How brands can participate in online communities.&#8221; 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:description>
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HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:text>
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