Slideshows For 'Marketing 2.0' http://www.slideshare.net/group/marketing-20 http://www.slideshare.net/images/logo.gif Slideshows For 'Marketing 2.0' http://www.slideshare.net/group/marketing-20 Fri, 27 Nov 2009 12:11:59 GMT SlideShare feed for Slideshows For 'Marketing 2.0' Brand Experience Web2.0 http://www.slideshare.net/mpag/brand-experience-web20
Developed a new Brand with Web 2.0]]>
Developed a new Brand with Web 2.0]]> Fri, 27 Nov 2009 12:11:59 GMT http://www.slideshare.net/mpag/brand-experience-web20 mpag@slideshare.net(mpag) Brand Experience Web2.0 mpag Developed a new Brand with Web 2.0 <img src="http://cdn.slidesharecdn.com/experienceweb2-0-091127061206-phpapp02-thumbnail-2?1260013600" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Developed a new Brand with Web 2.0 Brand Experience Web2.0
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]]> 903 5 http://cdn.slidesharecdn.com/experienceweb2-0-091127061206-phpapp02-thumbnail-2?1260013600 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Fidelizacion Movil - Enrique Burgos http://www.slideshare.net/eburgosgarcia/fidelizacion-movil-enrique-burgos
Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative” http://www.EnriqueBurgos.com http://twitter.com/eburgosgarcia]]>
Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative” http://www.EnriqueBurgos.com http://twitter.com/eburgosgarcia]]> Thu, 26 Nov 2009 08:30:18 GMT http://www.slideshare.net/eburgosgarcia/fidelizacion-movil-enrique-burgos eburgosgarcia@slideshare.net(eburgosgarcia) Fidelizacion Movil - Enrique Burgos eburgosgarcia Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative” http://www.EnriqueBurgos.com http://twitter.com/eburgosgarcia <img src="http://cdn.slidesharecdn.com/fidelizacionmovil-091126023022-phpapp01-thumbnail-2?1259224320" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative” http://www.EnriqueBurgos.com http://twitter.com/eburgosgarcia Fidelizacion Movil - Enrique Burgos
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]]> 875 5 http://cdn.slidesharecdn.com/fidelizacionmovil-091126023022-phpapp01-thumbnail-2?1259224320 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Why Rapid Development Authoring Tools http://www.slideshare.net/CommLab/why-rapid-development-authoring-tools
A Presentation on Rapid Development Authoring Tools – Lectora, Captivate or Articulate also see pros and cons of each authoring tool and they functions.]]>
A Presentation on Rapid Development Authoring Tools – Lectora, Captivate or Articulate also see pros and cons of each authoring tool and they functions.]]> Fri, 20 Nov 2009 06:31:13 GMT http://www.slideshare.net/CommLab/why-rapid-development-authoring-tools CommLab@slideshare.net(CommLab) Why Rapid Development Authoring Tools CommLab A Presentation on Rapid Development Authoring Tools – Lectora, Captivate or Articulate also see pros and cons of each authoring tool and they functions. <img src="http://cdn.slidesharecdn.com/why-rapid-development-authoring-tools-091120003115-phpapp01-thumbnail-2?1258698732" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A Presentation on Rapid Development Authoring Tools – Lectora, Captivate or Articulate also see pros and cons of each authoring tool and they functions. Why Rapid Development Authoring Tools
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]]> 395 0 http://cdn.slidesharecdn.com/why-rapid-development-authoring-tools-091120003115-phpapp01-thumbnail-2?1258698732 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media as New Learning Tool http://www.slideshare.net/CommLab/social-media-as-new-learning-tool
Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun.]]>
Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun.]]> Fri, 13 Nov 2009 12:43:24 GMT http://www.slideshare.net/CommLab/social-media-as-new-learning-tool CommLab@slideshare.net(CommLab) Social Media as New Learning Tool CommLab Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun. <img src="http://cdn.slidesharecdn.com/social-media-as-learning-tool-091113064331-phpapp02-thumbnail-2?1258116275" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Social media, with all its shortcomings, is still a very powerful medium that can really empower people with Just-In-Time learning on anything under the sun. Social Media as New Learning Tool
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]]> 341 0 http://cdn.slidesharecdn.com/social-media-as-learning-tool-091113064331-phpapp02-thumbnail-2?1258116275 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Tribalization Of Business 2009 Webinar http://www.slideshare.net/fgossieaux/tribalization-of-business-2009-webinar-2235701
Slidecast from the 10/14/09 webinar on the results from the 2009 Tribalization of Business Study.]]>
Slidecast from the 10/14/09 webinar on the results from the 2009 Tribalization of Business Study.]]> Thu, 15 Oct 2009 20:35:42 GMT http://www.slideshare.net/fgossieaux/tribalization-of-business-2009-webinar-2235701 fgossieaux@slideshare.net(fgossieaux) Tribalization Of Business 2009 Webinar fgossieaux Slidecast from the 10/14/09 webinar on the results from the 2009 Tribalization of Business Study. <img src="http://cdn.slidesharecdn.com/tribalizationofbusiness2009webinar-091015153647-phpapp01-thumbnail-2?1255688741" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slidecast from the 10/14/09 webinar on the results from the 2009 Tribalization of Business Study. Tribalization Of Business 2009 Webinar
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]]> 1502 0 http://cdn.slidesharecdn.com/tribalizationofbusiness2009webinar-091015153647-phpapp01-thumbnail-2?1255688741 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted &quot;Iniciate en el Marketing 2.0&quot; - Monday Reading Club Madrid. Fnac 070909 http://www.slideshare.net/eburgosgarcia/iniciate-en-el-marketing-20-monday-reading-club-madrid-fnac-070909
Presentacion realizada en el Monday Reading Club con motivo del lanzmiento del libro "Iniciate en el Marketing 2.0" de Marc Cortes y Enrique Burgos]]>
Presentacion realizada en el Monday Reading Club con motivo del lanzmiento del libro "Iniciate en el Marketing 2.0" de Marc Cortes y Enrique Burgos]]> Tue, 08 Sep 2009 09:59:27 GMT http://www.slideshare.net/eburgosgarcia/iniciate-en-el-marketing-20-monday-reading-club-madrid-fnac-070909 eburgosgarcia@slideshare.net(eburgosgarcia) &quot;Iniciate en el Marketing 2.0&quot; - Monday Reading Club Madrid. Fnac 070909 eburgosgarcia Presentacion realizada en el Monday Reading Club con motivo del lanzmiento del libro &quot;Iniciate en el Marketing 2.0&quot; de Marc Cortes y Enrique Burgos <img src="http://cdn.slidesharecdn.com/mondayreading-enriqueburgos-fnac-070909-090908050109-phpapp01-thumbnail-2?1252404114" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentacion realizada en el Monday Reading Club con motivo del lanzmiento del libro &quot;Iniciate en el Marketing 2.0&quot; de Marc Cortes y Enrique Burgos "Iniciate en el Marketing 2.0" - Monday Reading Club Madrid. Fnac 070909
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]]> 1165 3 http://cdn.slidesharecdn.com/mondayreading-enriqueburgos-fnac-070909-090908050109-phpapp01-thumbnail-2?1252404114 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Marketing 2.0 - Enrique Burgos http://www.slideshare.net/eburgosgarcia/marketing-20-enrique-burgos
Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA]]>
Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA]]> Wed, 30 Sep 2009 16:00:09 GMT http://www.slideshare.net/eburgosgarcia/marketing-20-enrique-burgos eburgosgarcia@slideshare.net(eburgosgarcia) Marketing 2.0 - Enrique Burgos eburgosgarcia Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA <img src="http://cdn.slidesharecdn.com/asocmarketing30sept-090930110022-phpapp02-thumbnail-2?1254326469" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA Marketing 2.0 - Enrique Burgos
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]]> 964 1 http://cdn.slidesharecdn.com/asocmarketing30sept-090930110022-phpapp02-thumbnail-2?1254326469 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Telco Trend Report 2009 http://www.slideshare.net/MusiolMunzingerSasserath/telco-trend-report-2009
http://tinyurl.com/ldlw8x Power is shifting, as social media and mobile communication merge. Web 2.0 and its impact on telecommunication was the most discussed topic at this year’s Berlin Telco Summit. Social media has become a massive movement and are fundamentally changing the way people communicate with one another. This development, naturally, has an impact on the telecommunication industry. Understanding Web 2.0 and learning how to connect with people in meaningful ways will be the major challenges for telecommunication brands for years to come. The participants of this year’s summit – 17 brand and communication strategists from 11 countries – identified three major trends, all of which are indicating a shift of power and values on various levels: Telecommunication, and nowadays also social media, are important agents for social and economic change. They accelerate the empowerment of disadvantaged people, relieve the impact of social change, level social inequalities and provide a platform for all kinds of political activism, encouraging people worldwide to actively participate in politics and nation building and giving people in non-democratic countries a chance to voice their opinion and join forces. Telecommunication and social media will become even more powerful – especially in emerging markets – as they are merging. Brands like Nokia have understood the power of this change, and are very successful in developing devices and services targeted at emerging markets. In rapidly “connecting” countries like India, which is adding 10 million new mobile phone connections each month, the consequences of this change is impressive. Mobile telecommunication is leap-frogging the underprivileged parts of the population into a brighter future, and is even helping to uncaste the society. Many telecommunication providers are not very much liked – due to big egos. Many telecommunication companies, some of them with amazingly big egos – especially former monopolists, struggle to find their role in today’s competitive commodity market – as providers, enablers and innovators. As a result they are falling behind other, more innovative players (hardware manufacturers, software developers etc.), who are increasingly invading their territory by offering innovative solutions, applications and services. An example for this is Layar, the world’s first augmented reality browser, which was developed by Dutch software developers sprxmobile, and Apple, who is redefining the traditional business model of mobile telecommunication. Little understanding and literacy of Web 2.0: Understanding the rules of Web 2.0, and playing an active part in it, proves to be a huge challenge for companies from all types of industries, not only those rooted in telecommunication. While being powerful and present in the real world, they are comparatively weak in the social web – despite their expertise in helping people connect. People talk to other people using social media, thus brands need to find their very specific role in this – without intruding peoples’ private conversations. These trends result in two major challenges for the telecommunication industry: Telecommunication companies should consider and understand their role as experts in life improvement, helpers and enablers: Making an effort to understand people – their motives, worries, desires and hopes – as well as to understand the culture with regard to communication, Telco brands will acquire valuable knowledge and insights to develop processes, technologies, products and services that help people in times of crisis and in their everyday life. This may also will also help to build relationships of trust and maybe even love. Let actions speak. Many Telco brands have made a huge effort to build their brands. However, this effort should be at least met, if not exceeded, by attractive products and services. Such as innovative tariffs, service initiatives, loyalty programmes. Telco brands should also open up and encourage the development of mobile payment, which is still in its infancy in many markets, as well as anticipating and incorporating technologies such as VoIP, instead of putting up a fence. Technologies and trends to watch next year: Geography-based services (especially those incorporating social features), augmented reality applications, seamless merging of social media and mobile communication. The Berlin Telco Summit: The Berlin Telco Summit, is an initiative of the Berlin-based brand consultancy Musiol Munzinger Sasserath, in cooperation with Republic, a Milan-based advertising agency, which is part of the Publicis Network. It took place for the third time on the 16th and 17th of July 2009. It drew together 17 communication and brand strategist representing 21 markets such as Italy, Spain, UK, France, Turkey, Germany, the Netherlands as well as the U.S., Mexico, India, China, Singapore, Indonesia, Japan etc.. The idea of the summit is to connect and exchange the knowledge of experts within agencies of the Publicis Network, as well as independent consultancies, who have substantial experience in the telecommunications industry. Musiol Munzinger Sasserath: Musiol Munzinger Sasserath is a leading independent implementation-oriented brand consultancy. The company helps to develop sustainable value for their clients’ brands. Based on exceptional brand knowledge and brand management expertise Musiol Munzinger Sasserath collaborates with companies to successfully manage their brands and to develop organisations. Brand ideas are then effectively and efficiently communicated through leveraging powerful signals to all relevant channels. Musiol Munzinger Sasserath’s business expertise covers automotive/mobility, consumer goods, financial services, retail, service industries, utilities, IT/telecommunications, industrial goods and technology, media and entertainment, pharmaceuticals and health care and organisations.]]>
http://tinyurl.com/ldlw8x Power is shifting, as social media and mobile communication merge. Web 2.0 and its impact on telecommunication was the most discussed topic at this year’s Berlin Telco Summit. Social media has become a massive movement and are fundamentally changing the way people communicate with one another. This development, naturally, has an impact on the telecommunication industry. Understanding Web 2.0 and learning how to connect with people in meaningful ways will be the major challenges for telecommunication brands for years to come. The participants of this year’s summit – 17 brand and communication strategists from 11 countries – identified three major trends, all of which are indicating a shift of power and values on various levels: Telecommunication, and nowadays also social media, are important agents for social and economic change. They accelerate the empowerment of disadvantaged people, relieve the impact of social change, level social inequalities and provide a platform for all kinds of political activism, encouraging people worldwide to actively participate in politics and nation building and giving people in non-democratic countries a chance to voice their opinion and join forces. Telecommunication and social media will become even more powerful – especially in emerging markets – as they are merging. Brands like Nokia have understood the power of this change, and are very successful in developing devices and services targeted at emerging markets. In rapidly “connecting” countries like India, which is adding 10 million new mobile phone connections each month, the consequences of this change is impressive. Mobile telecommunication is leap-frogging the underprivileged parts of the population into a brighter future, and is even helping to uncaste the society. Many telecommunication providers are not very much liked – due to big egos. Many telecommunication companies, some of them with amazingly big egos – especially former monopolists, struggle to find their role in today’s competitive commodity market – as providers, enablers and innovators. As a result they are falling behind other, more innovative players (hardware manufacturers, software developers etc.), who are increasingly invading their territory by offering innovative solutions, applications and services. An example for this is Layar, the world’s first augmented reality browser, which was developed by Dutch software developers sprxmobile, and Apple, who is redefining the traditional business model of mobile telecommunication. Little understanding and literacy of Web 2.0: Understanding the rules of Web 2.0, and playing an active part in it, proves to be a huge challenge for companies from all types of industries, not only those rooted in telecommunication. While being powerful and present in the real world, they are comparatively weak in the social web – despite their expertise in helping people connect. People talk to other people using social media, thus brands need to find their very specific role in this – without intruding peoples’ private conversations. These trends result in two major challenges for the telecommunication industry: Telecommunication companies should consider and understand their role as experts in life improvement, helpers and enablers: Making an effort to understand people – their motives, worries, desires and hopes – as well as to understand the culture with regard to communication, Telco brands will acquire valuable knowledge and insights to develop processes, technologies, products and services that help people in times of crisis and in their everyday life. This may also will also help to build relationships of trust and maybe even love. Let actions speak. Many Telco brands have made a huge effort to build their brands. However, this effort should be at least met, if not exceeded, by attractive products and services. Such as innovative tariffs, service initiatives, loyalty programmes. Telco brands should also open up and encourage the development of mobile payment, which is still in its infancy in many markets, as well as anticipating and incorporating technologies such as VoIP, instead of putting up a fence. Technologies and trends to watch next year: Geography-based services (especially those incorporating social features), augmented reality applications, seamless merging of social media and mobile communication. The Berlin Telco Summit: The Berlin Telco Summit, is an initiative of the Berlin-based brand consultancy Musiol Munzinger Sasserath, in cooperation with Republic, a Milan-based advertising agency, which is part of the Publicis Network. It took place for the third time on the 16th and 17th of July 2009. It drew together 17 communication and brand strategist representing 21 markets such as Italy, Spain, UK, France, Turkey, Germany, the Netherlands as well as the U.S., Mexico, India, China, Singapore, Indonesia, Japan etc.. The idea of the summit is to connect and exchange the knowledge of experts within agencies of the Publicis Network, as well as independent consultancies, who have substantial experience in the telecommunications industry. Musiol Munzinger Sasserath: Musiol Munzinger Sasserath is a leading independent implementation-oriented brand consultancy. The company helps to develop sustainable value for their clients’ brands. Based on exceptional brand knowledge and brand management expertise Musiol Munzinger Sasserath collaborates with companies to successfully manage their brands and to develop organisations. Brand ideas are then effectively and efficiently communicated through leveraging powerful signals to all relevant channels. Musiol Munzinger Sasserath’s business expertise covers automotive/mobility, consumer goods, financial services, retail, service industries, utilities, IT/telecommunications, industrial goods and technology, media and entertainment, pharmaceuticals and health care and organisations.]]> Mon, 14 Sep 2009 09:30:44 GMT http://www.slideshare.net/MusiolMunzingerSasserath/telco-trend-report-2009 MusiolMunzingerSasserath@slideshare.net(MusiolMunzingerSasserath) Telco Trend Report 2009 MusiolMunzingerSasserath http://tinyurl.com/ldlw8x Power is shifting, as social media and mobile communication merge. Web 2.0 and its impact on telecommunication was the most discussed topic at this year’s Berlin Telco Summit. Social media has become a massive movement and are fundamentally changing the way people communicate with one another. This development, naturally, has an impact on the telecommunication industry. Understanding Web 2.0 and learning how to connect with people in meaningful ways will be the major challenges for telecommunication brands for years to come. The participants of this year’s summit – 17 brand and communication strategists from 11 countries – identified three major trends, all of which are indicating a shift of power and values on various levels: Telecommunication, and nowadays also social media, are important agents for social and economic change. They accelerate the empowerment of disadvantaged people, relieve the impact of social change, level social inequalities and provide a platform for all kinds of political activism, encouraging people worldwide to actively participate in politics and nation building and giving people in non-democratic countries a chance to voice their opinion and join forces. Telecommunication and social media will become even more powerful – especially in emerging markets – as they are merging. Brands like Nokia have understood the power of this change, and are very successful in developing devices and services targeted at emerging markets. In rapidly “connecting” countries like India, which is adding 10 million new mobile phone connections each month, the consequences of this change is impressive. Mobile telecommunication is leap-frogging the underprivileged parts of the population into a brighter future, and is even helping to uncaste the society. Many telecommunication providers are not very much liked – due to big egos. Many telecommunication companies, some of them with amazingly big egos – especially former monopolists, struggle to find their role in today’s competitive commodity market – as providers, enablers and innovators. As a result they are falling behind other, more innovative players (hardware manufacturers, software developers etc.), who are increasingly invading their territory by offering innovative solutions, applications and services. An example for this is Layar, the world’s first augmented reality browser, which was developed by Dutch software developers sprxmobile, and Apple, who is redefining the traditional business model of mobile telecommunication. Little understanding and literacy of Web 2.0: Understanding the rules of Web 2.0, and playing an active part in it, proves to be a huge challenge for companies from all types of industries, not only those rooted in telecommunication. While being powerful and present in the real world, they are comparatively weak in the social web – despite their expertise in helping people connect. People talk to other people using social media, thus brands need to find their very specific role in this – without intruding peoples’ private conversations. These trends result in two major challenges for the telecommunication industry: Telecommunication companies should consider and understand their role as experts in life improvement, helpers and enablers: Making an effort to understand people – their motives, worries, desires and hopes – as well as to understand the culture with regard to communication, Telco brands will acquire valuable knowledge and insights to develop processes, technologies, products and services that help people in times of crisis and in their everyday life. This may also will also help to build relationships of trust and maybe even love. Let actions speak. Many Telco brands have made a huge effort to build their brands. However, this effort should be at least met, if not exceeded, by attractive products and services. Such as innovative tariffs, service initiatives, loyalty programmes. Telco brands should also open up and encourage the development of mobile payment, which is still in its infancy in many markets, as well as anticipating and incorporating technologies such as VoIP, instead of putting up a fence. Technologies and trends to watch next year: Geography-based services (especially those incorporating social features), augmented reality applications, seamless merging of social media and mobile communication. The Berlin Telco Summit: The Berlin Telco Summit, is an initiative of the Berlin-based brand consultancy Musiol Munzinger Sasserath, in cooperation with Republic, a Milan-based advertising agency, which is part of the Publicis Network. It took place for the third time on the 16th and 17th of July 2009. It drew together 17 communication and brand strategist representing 21 markets such as Italy, Spain, UK, France, Turkey, Germany, the Netherlands as well as the U.S., Mexico, India, China, Singapore, Indonesia, Japan etc.. The idea of the summit is to connect and exchange the knowledge of experts within agencies of the Publicis Network, as well as independent consultancies, who have substantial experience in the telecommunications industry. Musiol Munzinger Sasserath: Musiol Munzinger Sasserath is a leading independent implementation-oriented brand consultancy. The company helps to develop sustainable value for their clients’ brands. Based on exceptional brand knowledge and brand management expertise Musiol Munzinger Sasserath collaborates with companies to successfully manage their brands and to develop organisations. Brand ideas are then effectively and efficiently communicated through leveraging powerful signals to all relevant channels. Musiol Munzinger Sasserath’s business expertise covers automotive/mobility, consumer goods, financial services, retail, service industries, utilities, IT/telecommunications, industrial goods and technology, media and entertainment, pharmaceuticals and health care and organisations. <img src="http://cdn.slidesharecdn.com/2009telcotrendreportsummary-090914043051-phpapp01-thumbnail-2?1253518830" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> http://tinyurl.com/ldlw8x Power is shifting, as social media and mobile communication merge. Web 2.0 and its impact on telecommunication was the most discussed topic at this year’s Berlin Telco Summit. Social media has become a massive movement and are fundamentally changing the way people communicate with one another. This development, naturally, has an impact on the telecommunication industry. Understanding Web 2.0 and learning how to connect with people in meaningful ways will be the major challenges for telecommunication brands for years to come. The participants of this year’s summit – 17 brand and communication strategists from 11 countries – identified three major trends, all of which are indicating a shift of power and values on various levels: Telecommunication, and nowadays also social media, are important agents for social and economic change. They accelerate the empowerment of disadvantaged people, relieve the impact of social change, level social inequalities and provide a platform for all kinds of political activism, encouraging people worldwide to actively participate in politics and nation building and giving people in non-democratic countries a chance to voice their opinion and join forces. Telecommunication and social media will become even more powerful – especially in emerging markets – as they are merging. Brands like Nokia have understood the power of this change, and are very successful in developing devices and services targeted at emerging markets. In rapidly “connecting” countries like India, which is adding 10 million new mobile phone connections each month, the consequences of this change is impressive. Mobile telecommunication is leap-frogging the underprivileged parts of the population into a brighter future, and is even helping to uncaste the society. Many telecommunication providers are not very much liked – due to big egos. Many telecommunication companies, some of them with amazingly big egos – especially former monopolists, struggle to find their role in today’s competitive commodity market – as providers, enablers and innovators. As a result they are falling behind other, more innovative players (hardware manufacturers, software developers etc.), who are increasingly invading their territory by offering innovative solutions, applications and services. An example for this is Layar, the world’s first augmented reality browser, which was developed by Dutch software developers sprxmobile, and Apple, who is redefining the traditional business model of mobile telecommunication. Little understanding and literacy of Web 2.0: Understanding the rules of Web 2.0, and playing an active part in it, proves to be a huge challenge for companies from all types of industries, not only those rooted in telecommunication. While being powerful and present in the real world, they are comparatively weak in the social web – despite their expertise in helping people connect. People talk to other people using social media, thus brands need to find their very specific role in this – without intruding peoples’ private conversations. These trends result in two major challenges for the telecommunication industry: Telecommunication companies should consider and understand their role as experts in life improvement, helpers and enablers: Making an effort to understand people – their motives, worries, desires and hopes – as well as to understand the culture with regard to communication, Telco brands will acquire valuable knowledge and insights to develop processes, technologies, products and services that help people in times of crisis and in their everyday life. This may also will also help to build relationships of trust and maybe even love. Let actions speak. Many Telco brands have made a huge effort to build their brands. However, this effort should be at least met, if not exceeded, by attractive products and services. Such as innovative tariffs, service initiatives, loyalty programmes. Telco brands should also open up and encourage the development of mobile payment, which is still in its infancy in many markets, as well as anticipating and incorporating technologies such as VoIP, instead of putting up a fence. Technologies and trends to watch next year: Geography-based services (especially those incorporating social features), augmented reality applications, seamless merging of social media and mobile communication. The Berlin Telco Summit: The Berlin Telco Summit, is an initiative of the Berlin-based brand consultancy Musiol Munzinger Sasserath, in cooperation with Republic, a Milan-based advertising agency, which is part of the Publicis Network. It took place for the third time on the 16th and 17th of July 2009. It drew together 17 communication and brand strategist representing 21 markets such as Italy, Spain, UK, France, Turkey, Germany, the Netherlands as well as the U.S., Mexico, India, China, Singapore, Indonesia, Japan etc.. The idea of the summit is to connect and exchange the knowledge of experts within agencies of the Publicis Network, as well as independent consultancies, who have substantial experience in the telecommunications industry. Musiol Munzinger Sasserath: Musiol Munzinger Sasserath is a leading independent implementation-oriented brand consultancy. The company helps to develop sustainable value for their clients’ brands. Based on exceptional brand knowledge and brand management expertise Musiol Munzinger Sasserath collaborates with companies to successfully manage their brands and to develop organisations. Brand ideas are then effectively and efficiently communicated through leveraging powerful signals to all relevant channels. Musiol Munzinger Sasserath’s business expertise covers automotive/mobility, consumer goods, financial services, retail, service industries, utilities, IT/telecommunications, industrial goods and technology, media and entertainment, pharmaceuticals and health care and organisations. Telco Trend Report 2009
View more documents from Musiol Munzinger Sasserath.
]]> 1488 0 http://cdn.slidesharecdn.com/2009telcotrendreportsummary-090914043051-phpapp01-thumbnail-2?1253518830 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Poke, add, tweet - und alle haben dich lieb! Digital Teenies im Netz. Und wie Marken davon profitieren können. http://www.slideshare.net/MusiolMunzingerSasserath/poke-add-tweet-und-alle-haben-dich-lieb-digital-teenies-im-netz-und-wie-marken-davon-profitieren-knnen
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]]> Tue, 04 Aug 2009 15:50:37 GMT http://www.slideshare.net/MusiolMunzingerSasserath/poke-add-tweet-und-alle-haben-dich-lieb-digital-teenies-im-netz-und-wie-marken-davon-profitieren-knnen MusiolMunzingerSasserath@slideshare.net(MusiolMunzingerSasserath) Poke, add, tweet - und alle haben dich lieb! Digital Teenies im Netz. Und wie Marken davon profitieren können. MusiolMunzingerSasserath <img src="http://cdn.slidesharecdn.com/mmsdigitalteeniesslideshare090804-090804105039-phpapp01-thumbnail-2?1249888873" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Poke, add, tweet - und alle haben dich lieb! Digital Teenies im Netz. Und wie Marken davon profitieren können.
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]]> 634 0 http://cdn.slidesharecdn.com/mmsdigitalteeniesslideshare090804-090804105039-phpapp01-thumbnail-2?1249888873 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Personal - Professional Mix in Social Media: For Nonprofits http://www.slideshare.net/kivilm/personal-professional-mix-in-social-media-for-nonprofits
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.]]>
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.]]> Thu, 16 Jul 2009 00:05:20 GMT http://www.slideshare.net/kivilm/personal-professional-mix-in-social-media-for-nonprofits kivilm@slideshare.net(kivilm) Personal - Professional Mix in Social Media: For Nonprofits kivilm How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009. <img src="http://cdn.slidesharecdn.com/personalprofessionalmix-090715190528-phpapp01-thumbnail-2?1247702797" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009. Personal - Professional Mix in Social Media: For Nonprofits
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]]> 1913 1 http://cdn.slidesharecdn.com/personalprofessionalmix-090715190528-phpapp01-thumbnail-2?1247702797 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Inside Twitter Survey - Sysomos (July 09) http://www.slideshare.net/opinionwatch/inside-twitter-survey-sysomos-july-09
An In-Depth Look Inside the Twitter World. June 2009. By Sysomos Inc. Alex Cheng, Mark Evans, and Harshdeep Singh]]>
An In-Depth Look Inside the Twitter World. June 2009. By Sysomos Inc. Alex Cheng, Mark Evans, and Harshdeep Singh]]> Fri, 10 Jul 2009 13:54:19 GMT http://www.slideshare.net/opinionwatch/inside-twitter-survey-sysomos-july-09 opinionwatch@slideshare.net(opinionwatch) Inside Twitter Survey - Sysomos (July 09) opinionwatch An In-Depth Look Inside the Twitter World. June 2009. By Sysomos Inc. Alex Cheng, Mark Evans, and Harshdeep Singh <img src="http://cdn.slidesharecdn.com/inside-twitter-bysysomos-090710085420-phpapp01-thumbnail-2?1247234069" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An In-Depth Look Inside the Twitter World. June 2009. By Sysomos Inc. Alex Cheng, Mark Evans, and Harshdeep Singh Inside Twitter Survey - Sysomos (July 09)
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]]> 593 1 http://cdn.slidesharecdn.com/inside-twitter-bysysomos-090710085420-phpapp01-thumbnail-2?1247234069 document http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media 101 for Marketers http://www.slideshare.net/dtheus/social-media-101-for-marketers
My answer to the marketer’s question "What is Social Media and why do I care?". A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom.]]>
My answer to the marketer’s question "What is Social Media and why do I care?". A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom.]]> Sat, 14 Feb 2009 21:23:18 GMT http://www.slideshare.net/dtheus/social-media-101-for-marketers dtheus@slideshare.net(dtheus) Social Media 101 for Marketers dtheus My answer to the marketer&rsquo;s question &quot;What is Social Media and why do I care?&quot;. A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom. <img src="http://cdn.slidesharecdn.com/social-media-101-board-deckadapted-1234646505222348-1-thumbnail-2?1234992631" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My answer to the marketer&rsquo;s question &quot;What is Social Media and why do I care?&quot;. A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom. Social Media 101 for Marketers
View more presentations from Dana Theus.
]]> 3519 4 http://cdn.slidesharecdn.com/social-media-101-board-deckadapted-1234646505222348-1-thumbnail-2?1234992631 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted APQC 2007 Communities Hotbeds of Innovation at IBM http://www.slideshare.net/elsua/apqc-2007-communities-hotbeds-of-innovation-at-ibm
This is the presentation a couple of colleagues and myself did at the APQC KM & Innovation event where we showed the power of communities, and their usage of social software tools, in helping drive innovation at IBM by sharing knowledge and collaborating with other knowledge workers]]>
This is the presentation a couple of colleagues and myself did at the APQC KM & Innovation event where we showed the power of communities, and their usage of social software tools, in helping drive innovation at IBM by sharing knowledge and collaborating with other knowledge workers]]> Tue, 19 Jun 2007 12:59:00 GMT http://www.slideshare.net/elsua/apqc-2007-communities-hotbeds-of-innovation-at-ibm elsua@slideshare.net(elsua) APQC 2007 Communities Hotbeds of Innovation at IBM elsua This is the presentation a couple of colleagues and myself did at the APQC KM &amp; Innovation event where we showed the power of communities, and their usage of social software tools, in helping drive innovation at IBM by sharing knowledge and collaborating with other knowledge workers <img src="http://cdn.slidesharecdn.com/apqc-2007-communities-hotbets-of-innovation-at-ibm3821-thumbnail-2?1182257940" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is the presentation a couple of colleagues and myself did at the APQC KM &amp; Innovation event where we showed the power of communities, and their usage of social software tools, in helping drive innovation at IBM by sharing knowledge and collaborating with other knowledge workers APQC 2007 Communities Hotbeds of Innovation at IBM
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]]> 7612 0 http://cdn.slidesharecdn.com/apqc-2007-communities-hotbets-of-innovation-at-ibm3821-thumbnail-2?1182257940 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted New Influencers in Social Media - introductory remarks Conference Board keynote presentation http://www.slideshare.net/fgossieaux/new-influencers-in-social-media-introductory-remarks-conference-board-keynote-presentation
The introductory remarks used as part of the Keynote conversation with Mark Colombo, SVP of Digital Access Marketing at FedEx, for the Conference Board’s Corporate Communication and Web 2.0 Conference, May 14-15, 2009.]]>
The introductory remarks used as part of the Keynote conversation with Mark Colombo, SVP of Digital Access Marketing at FedEx, for the Conference Board’s Corporate Communication and Web 2.0 Conference, May 14-15, 2009.]]> Fri, 15 May 2009 23:27:13 GMT http://www.slideshare.net/fgossieaux/new-influencers-in-social-media-introductory-remarks-conference-board-keynote-presentation fgossieaux@slideshare.net(fgossieaux) New Influencers in Social Media - introductory remarks Conference Board keynote presentation fgossieaux The introductory remarks used as part of the Keynote conversation with Mark Colombo, SVP of Digital Access Marketing at FedEx, for the Conference Board&rsquo;s Corporate Communication and Web 2.0 Conference, May 14-15, 2009. <img src="http://cdn.slidesharecdn.com/conferenceboardintroremarks-090515182716-phpapp01-thumbnail-2?1242430084" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The introductory remarks used as part of the Keynote conversation with Mark Colombo, SVP of Digital Access Marketing at FedEx, for the Conference Board&rsquo;s Corporate Communication and Web 2.0 Conference, May 14-15, 2009. New Influencers in Social Media - introductory remarks Conference Board keynote presentation
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]]> 922 0 http://cdn.slidesharecdn.com/conferenceboardintroremarks-090515182716-phpapp01-thumbnail-2?1242430084 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Link-Building 101 for Search Engine Optimization (SEO) http://www.slideshare.net/jcolman/linkbuilding-101-for-search-engine-optimization-seo
Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them. For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A. As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources. All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand. Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant.]]>
Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them. For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A. As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources. All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand. Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant.]]> Wed, 29 Apr 2009 16:04:03 GMT http://www.slideshare.net/jcolman/linkbuilding-101-for-search-engine-optimization-seo jcolman@slideshare.net(jcolman) Link-Building 101 for Search Engine Optimization (SEO) jcolman Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them. For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A. As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources. All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand. Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant. <img src="http://cdn.slidesharecdn.com/linkbuilding101-090429110413-phpapp01-thumbnail-2?1241096222" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them. For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A. As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources. All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand. Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant. Link-Building 101 for Search Engine Optimization (SEO)
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]]> 1801 3 http://cdn.slidesharecdn.com/linkbuilding101-090429110413-phpapp01-thumbnail-2?1241096222 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Promotions 2.0 - The Future of Interactive Marketing http://www.slideshare.net/dgriffith/promotions-20-the-future-of-interactive-marketing-1008197
Download at http://www.teamDigital.com Advertising & marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world.]]>
Download at http://www.teamDigital.com Advertising & marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world.]]> Mon, 09 Feb 2009 16:43:58 GMT http://www.slideshare.net/dgriffith/promotions-20-the-future-of-interactive-marketing-1008197 dgriffith@slideshare.net(dgriffith) Promotions 2.0 - The Future of Interactive Marketing dgriffith Download at http://www.teamDigital.com Advertising &amp; marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world. <img src="http://cdn.slidesharecdn.com/promotions-20-teamdigital-1234197731853096-3-thumbnail-2?1238982319" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Download at http://www.teamDigital.com Advertising &amp; marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world. Promotions 2.0 - The Future of Interactive Marketing
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]]> 12560 14 http://cdn.slidesharecdn.com/promotions-20-teamdigital-1234197731853096-3-thumbnail-2?1238982319 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Brite Community Workshop 0309 http://www.slideshare.net/fgossieaux/brite-community-workshop-0309
Presentation given with Ed Moran at the BRITE conference 03/05/09.]]>
Presentation given with Ed Moran at the BRITE conference 03/05/09.]]> Sun, 08 Mar 2009 13:29:41 GMT http://www.slideshare.net/fgossieaux/brite-community-workshop-0309 fgossieaux@slideshare.net(fgossieaux) Brite Community Workshop 0309 fgossieaux Presentation given with Ed Moran at the BRITE conference 03/05/09. <img src="http://cdn.slidesharecdn.com/britecommunityworkshop0309-090308082945-phpapp02-thumbnail-2?1236519024" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given with Ed Moran at the BRITE conference 03/05/09. Brite Community Workshop 0309
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]]> 1461 0 http://cdn.slidesharecdn.com/britecommunityworkshop0309-090308082945-phpapp02-thumbnail-2?1236519024 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted A Presentation About Community, By The Community http://www.slideshare.net/neilperkin/a-presentation-about-community-by-the-community
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.]]>
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.]]> Fri, 06 Feb 2009 09:41:29 GMT http://www.slideshare.net/neilperkin/a-presentation-about-community-by-the-community neilperkin@slideshare.net(neilperkin) A Presentation About Community, By The Community neilperkin A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy. <img src="http://cdn.slidesharecdn.com/imm-2009v1-1233912890623861-3-thumbnail-2?1233943810" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy. A Presentation About Community, By The Community
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]]> 6800 8 http://cdn.slidesharecdn.com/imm-2009v1-1233912890623861-3-thumbnail-2?1233943810 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Building Communities Around Content http://www.slideshare.net/fgossieaux/building-communities-around-content
Slides from the O’Reilly Workshop on Building Community around Content for the TOC conference]]>
Slides from the O’Reilly Workshop on Building Community around Content for the TOC conference]]> Tue, 10 Feb 2009 02:20:49 GMT http://www.slideshare.net/fgossieaux/building-communities-around-content fgossieaux@slideshare.net(fgossieaux) Building Communities Around Content fgossieaux Slides from the O&rsquo;Reilly Workshop on Building Community around Content for the TOC conference <img src="http://cdn.slidesharecdn.com/building-communities-around-content-1234232025196783-3-thumbnail-2?1234232568" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from the O&rsquo;Reilly Workshop on Building Community around Content for the TOC conference Building Communities Around Content
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]]> 1639 1 http://cdn.slidesharecdn.com/building-communities-around-content-1234232025196783-3-thumbnail-2?1234232568 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Indicus Calendar 2009 http://www.slideshare.net/indicusanalytics/indicus-calendar-2009-presentation
Down load our Calendar for 2009. You can request for the desk calendar at our office @ products@indicus.net too. Indicus Analytics is an economic research firm with research and value added data product services. visit http://www.indicus.net/Products/Home.aspx for more information on Indicus products]]>
Down load our Calendar for 2009. You can request for the desk calendar at our office @ products@indicus.net too. Indicus Analytics is an economic research firm with research and value added data product services. visit http://www.indicus.net/Products/Home.aspx for more information on Indicus products]]> Mon, 12 Jan 2009 07:14:10 GMT http://www.slideshare.net/indicusanalytics/indicus-calendar-2009-presentation indicusanalytics@slideshare.net(indicusanalytics) Indicus Calendar 2009 indicusanalytics Down load our Calendar for 2009. You can request for the desk calendar at our office @ products@indicus.net too. Indicus Analytics is an economic research firm with research and value added data product services. visit http://www.indicus.net/Products/Home.aspx for more information on Indicus products <img src="http://cdn.slidesharecdn.com/indicus-calendar-2009-1231744450413048-3-thumbnail-2?1231816886" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Down load our Calendar for 2009. You can request for the desk calendar at our office @ products@indicus.net too. Indicus Analytics is an economic research firm with research and value added data product services. visit http://www.indicus.net/Products/Home.aspx for more information on Indicus products Indicus Calendar 2009
View more documents from Indicus Analytics Private Limited.
]]> 3376 4 http://cdn.slidesharecdn.com/indicus-calendar-2009-1231744450413048-3-thumbnail-2?1231816886 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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