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    <title>Slideshows For 'China Web Research'</title>
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    <pubDate>Fri, 04 Sep 2009 01:04:38 GMT</pubDate>
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      <title>Startup In China</title>
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      <pubDate>Fri, 04 Sep 2009 01:04:38 GMT</pubDate>
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        <media:description type="plain">Provides insights and a &#8216;stepping stone&#8217; to daring Singaporean and other foreign start-up companies with innovative products / services that want to get in the Chinese mainland market.</media:description>
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      <title>&#8220;Making Sense of IWOM&#8221;: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions</title>
      <link>http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens’ recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include “How IWOM is generated and disseminated” and “How brands can participate in online communities.” 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens’ recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include “How IWOM is generated and disseminated” and “How brands can participate in online communities.” 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?]]>
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      <pubDate>Thu, 18 Jun 2009 06:24:50 GMT</pubDate>
      <guid>http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions</guid>
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        <media:description type="plain">The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens&#8217; recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include &#8220;How IWOM is generated and disseminated&#8221; and &#8220;How brands can participate in online communities.&#8221; 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01-thumbnail-2?1245381006&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The research, conducted by CIC, is the first of its kind in China and is based on comprehensive qualitative and quantitative offline research in Beijing, Shanghai, Guangzhou and Chengdu.  The study looks to uncover the role and level of importance of netizens&#8217; recommendations and opinions in the consumer purchase decision making process. This report is the first in a series of three reports based on the same research set.  The following two installments include &#8220;How IWOM is generated and disseminated&#8221; and &#8220;How brands can participate in online communities.&#8221; 
HIGHLIGHTS: 
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers&#8217; attitude towards brands?
4. How does IWOM affect purchase decisions?</media:text>
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        <![CDATA[<div style="width:477px;text-align:left" id="__ss_1601517"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/CIC_China/making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions" title="“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions">“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions</a><object style="margin:0px" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01&stripped_title=making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=makingsenseofiwomtopic1theroleofiwominpurchasedecisions-090618012454-phpapp01&stripped_title=making-sense-of-iwom-iwom-white-paper-on-the-role-of-internet-word-of-mouth-in-driving-purchase-decisions" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="477" height="510"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/CIC_China">CIC  </a>.</div></div>]]>
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      <title>New Media In China</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/plus8starchinanewmediafinal-090427032115-phpapp01-thumbnail-2?1240891209" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/plus8starchinanewmediafinal-090427032115-phpapp01-thumbnail-2?1240891209" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.]]>
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      <pubDate>Mon, 27 Apr 2009 08:21:06 GMT</pubDate>
      <guid>http://www.slideshare.net/plus8star/new-media-in-china</guid>
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        <media:title>New Media In China</media:title>
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        <media:description type="plain">Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/plus8starchinanewmediafinal-090427032115-phpapp01-thumbnail-2?1240891209&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail width="120" height="90" url="http://cdn.slidesharecdn.com/plus8starchinanewmediafinal-090427032115-phpapp01-thumbnail-2?1240891209"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1346857"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/plus8star/new-media-in-china" title="New Media In China">New Media In China</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starchinanewmediafinal-090427032115-phpapp01&stripped_title=new-media-in-china" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starchinanewmediafinal-090427032115-phpapp01&stripped_title=new-media-in-china" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/plus8star">Benjamin Joffe</a>.</div></div>]]>
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      <title>Netpop | Connect: Media Shifts to Social - China 2009 Preview</title>
      <link>http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-china-2009-preview</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/netpopresearchsmediachinapreview-090319145840-phpapp01-thumbnail-2?1237492750" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Summary of Netpop Research&rsquo;s 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/netpopresearchsmediachinapreview-090319145840-phpapp01-thumbnail-2?1237492750" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Summary of Netpop Research&rsquo;s 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.]]>
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      <pubDate>Thu, 19 Mar 2009 19:58:35 GMT</pubDate>
      <guid>http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-china-2009-preview</guid>
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        <media:description type="plain">Summary of Netpop Research&amp;rsquo;s 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/netpopresearchsmediachinapreview-090319145840-phpapp01-thumbnail-2?1237492750&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Summary of Netpop Research&amp;rsquo;s 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1170758"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-china-2009-preview" title="Netpop | Connect: Media Shifts to Social - China 2009 Preview">Netpop | Connect: Media Shifts to Social - China 2009 Preview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=netpopresearchsmediachinapreview-090319145840-phpapp01&stripped_title=netpop-connect-media-shifts-to-social-china-2009-preview" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=netpopresearchsmediachinapreview-090319145840-phpapp01&stripped_title=netpop-connect-media-shifts-to-social-china-2009-preview" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Netpop">Netpop</a>.</div></div>]]>
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    <item>
      <title>Age Of The Microinfluencer: Part 1. How Social Media breeds the new influencers.</title>
      <link>http://www.slideshare.net/crowddive/age-of-the-microinfluencer-part-1-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/age-of-the-microinfluencerpart-1-1232355032308005-1-thumbnail-2?1233500415" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Control has shifted from the brand owners. And marketing agencies are not cutting it anymore. The world is different and the influencers are different. 
One crucial change has happened. Marketing has evolved- from linear to exponential. 
This presentation outlines the concept of the new influencers and the new influence paradigm]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/age-of-the-microinfluencerpart-1-1232355032308005-1-thumbnail-2?1233500415" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Control has shifted from the brand owners. And marketing agencies are not cutting it anymore. The world is different and the influencers are different. 
One crucial change has happened. Marketing has evolved- from linear to exponential. 
This presentation outlines the concept of the new influencers and the new influence paradigm]]>
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      <pubDate>Mon, 19 Jan 2009 08:52:42 GMT</pubDate>
      <guid>http://www.slideshare.net/crowddive/age-of-the-microinfluencer-part-1-presentation</guid>
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        <media:title>Age Of The Microinfluencer: Part 1. How Social Media breeds the new influencers.</media:title>
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        <media:description type="plain">Control has shifted from the brand owners. And marketing agencies are not cutting it anymore. The world is different and the influencers are different. 
One crucial change has happened. Marketing has evolved- from linear to exponential. 
This presentation outlines the concept of the new influencers and the new influence paradigm</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/age-of-the-microinfluencerpart-1-1232355032308005-1-thumbnail-2?1233500415&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Control has shifted from the brand owners. And marketing agencies are not cutting it anymore. The world is different and the influencers are different. 
One crucial change has happened. Marketing has evolved- from linear to exponential. 
This presentation outlines the concept of the new influencers and the new influence paradigm</media:text>
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      <title>Age Of The Microinfluencer- Part 2. How Social Media breeds the new influencers.</title>
      <link>http://www.slideshare.net/crowddive/age-of-the-microinfluencer-part-2-presentation-925957</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/age-of-the-microinfluencerpart-2-1232188976158118-1-thumbnail-2?1232676338" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing has evolved- from linear to exponential. 
With the phenomenal opportunities that the digital medium provides and the rise of what is called the Social Media.
In part 2 of this 3 series presentation, we take a sneak peek into the DNA of micro-influence with some original real life examples]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/age-of-the-microinfluencerpart-2-1232188976158118-1-thumbnail-2?1232676338" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketing has evolved- from linear to exponential. 
With the phenomenal opportunities that the digital medium provides and the rise of what is called the Social Media.
In part 2 of this 3 series presentation, we take a sneak peek into the DNA of micro-influence with some original real life examples]]>
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      <pubDate>Sat, 17 Jan 2009 10:47:33 GMT</pubDate>
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        <media:title>Age Of The Microinfluencer- Part 2. How Social Media breeds the new influencers.</media:title>
        <media:credit>crowddive</media:credit>
        <media:description type="plain">Marketing has evolved- from linear to exponential. 
With the phenomenal opportunities that the digital medium provides and the rise of what is called the Social Media.
In part 2 of this 3 series presentation, we take a sneak peek into the DNA of micro-influence with some original real life examples</media:description>
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With the phenomenal opportunities that the digital medium provides and the rise of what is called the Social Media.
In part 2 of this 3 series presentation, we take a sneak peek into the DNA of micro-influence with some original real life examples</media:text>
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      <title>Netpop | Connect Social Networkers China 2008 Teaser</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cnnetpopresearchsnpromo-1229619758561126-1-thumbnail-2?1229613074" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Summary of Netpop Research&rsquo;s 2008 China Social Networking report.  Go to www.netpopresearch.com for the full version!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cnnetpopresearchsnpromo-1229619758561126-1-thumbnail-2?1229613074" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Summary of Netpop Research&rsquo;s 2008 China Social Networking report.  Go to www.netpopresearch.com for the full version!]]>
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      <pubDate>Thu, 18 Dec 2008 15:09:10 GMT</pubDate>
      <guid>http://www.slideshare.net/Netpop/netpop-connect-social-networkers-china-2008-teaser-presentation</guid>
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      <title>Web2Asia - Online Social Networks In China</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/web2asia-online-social-networks-in-china-1227843156276033-8-thumbnail-2?1228359972" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Collection of various slides on the Chinese online social network (SNS) market.]]>
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    <item>
      <title>Censorship by Chinese Blog-hosting Companies</title>
      <link>http://www.slideshare.net/rmackinnon/censorship-by-chinese-bloghosting-companies-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/cnwebwatchpublic-1227933578576788-9-thumbnail-2?1227960774" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is the public version of a presentation I gave at the public seminar on Digital media, civic engagement and political mobilization in repressive regimes         
10-11 November 2008, Copenhagen, Denmark]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/cnwebwatchpublic-1227933578576788-9-thumbnail-2?1227960774" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is the public version of a presentation I gave at the public seminar on Digital media, civic engagement and political mobilization in repressive regimes         
10-11 November 2008, Copenhagen, Denmark]]>
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      <pubDate>Sat, 29 Nov 2008 02:40:41 GMT</pubDate>
      <guid>http://www.slideshare.net/rmackinnon/censorship-by-chinese-bloghosting-companies-presentation</guid>
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        <media:description type="plain">This is the public version of a presentation I gave at the public seminar on Digital media, civic engagement and political mobilization in repressive regimes         
10-11 November 2008, Copenhagen, Denmark</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/cnwebwatchpublic-1227933578576788-9-thumbnail-2?1227960774&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is the public version of a presentation I gave at the public seminar on Digital media, civic engagement and political mobilization in repressive regimes         
10-11 November 2008, Copenhagen, Denmark</media:text>
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    <item>
      <title>Why Lenovo S10 Social Media Marketing is Not Good Enough</title>
      <link>http://www.slideshare.net/Tangos/why-lenovo-s10-social-media-marketing-is-not-good-enough-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/adtechlenovos10smm-1227969332027893-8-thumbnail-2?1228123562" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My 5-minute presentation on ad:tech Shanghai on the panel of &quot;Internet Word of Mouth&quot;, moderated by Sam Flemming]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/adtechlenovos10smm-1227969332027893-8-thumbnail-2?1228123562" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My 5-minute presentation on ad:tech Shanghai on the panel of &quot;Internet Word of Mouth&quot;, moderated by Sam Flemming]]>
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      <pubDate>Sat, 29 Nov 2008 12:39:36 GMT</pubDate>
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        <media:credit>Tangos</media:credit>
        <media:description type="plain">My 5-minute presentation on ad:tech Shanghai on the panel of &amp;quot;Internet Word of Mouth&amp;quot;, moderated by Sam Flemming</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/adtechlenovos10smm-1227969332027893-8-thumbnail-2?1228123562&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; My 5-minute presentation on ad:tech Shanghai on the panel of &amp;quot;Internet Word of Mouth&amp;quot;, moderated by Sam Flemming</media:text>
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