from: dtheus 4 months ago

My answer to the marketer's question "What is Social Media and why do I care?". A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom.

Tags: 2.0 web marketing networking media

from: elsua 3 years ago

This is the presentation a couple of colleagues and myself did at the APQC KM & Innovation event where we showed the power of communities, and their usage of social software tools, in helping drive innovation at IBM by sharing knowledge and collaborating with other knowledge workers

Tags: km knowledge-management knowledge-sharing web2.0 enterprise2.0

from: fgossieaux 1 month ago

The introductory remarks used as part of the Keynote conversation with Mark Colombo, SVP of Digital Access Marketing at FedEx, for the Conference Board's Corporate Communication and Web 2.0 Conference, May 14-15, 2009.

Tags: cmo; fedex; web 2.0; marketing

from: jcolman 2 months ago

Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them. For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A. As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources. All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand. Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant.

Tags: web sem internet traffic results

from: dgriffith 4 months ago

Download at http://www.teamDigital.com Advertising & marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for creating brand value in a 2.0 world.

Tags: technology web contests sweepstakes mobile

from: fgossieaux 3 months ago

Presentation given with Ed Moran at the BRITE conference 03/05/09.

Tags: None

from: neilperkin 4 months ago

A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.

Tags: branding brands communications socialnetworks planning

from: fgossieaux 4 months ago

Slides from the O'Reilly Workshop on Building Community around Content for the TOC conference

Tags: community content toc o'reilly

from: indicusanalytics 5 months ago

Down load our Calendar for 2009. You can request for the desk calendar at our office @ products@indicus.net too. Indicus Analytics is an economic research firm with research and value added data product services. visit http://www.indicus.net/Products/Home.aspx for more information on Indicus products

Tags: size expenditure consumer profile income

from: indicusanalytics 6 months ago

We help you cut through the maze that is India to unravel the various facets of the Indian consumers.Our products provide information about the economy and the consumers at extremely granular levels - city, district and neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. Normally, such data is not available easily in India at such granular levels. We provide in the range of 100-250 variables for every geographic level. The data is estimated using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.

Tags: indicators development gdp expenditures size

from: Foghound 7 months ago

Tags: communications netowrking 2.0 human resources

from: billjohnston 8 months ago

Highlights from the Online Community Research Network 2008 series. Over 1000 organizations have participated to date. Results cover ROI, Metrics, Executive attitudes, Staffing, Compensation and outlook for 2009.

Tags: strategy staff roi metrics manager

from: socialmediasquad 11 months ago

Social Media Squad is a social media marketing firm specializing in grassroots marketing and online social marketing. These numbers have been compiled to back up our claim that every company needs a presence in the social web.

Tags: social marketing marketing media social social

from: fgossieaux 8 months ago

Presentation given by myself and Ed Moran at the Brite Conference 10/15/08

Tags: brite cmo 2.0 marketing brite

from: opinionwatch 7 months ago

Etude marketing conduite par Feed Company, qui s'appuie sur l'interview de 40 top executives d'agences de buzz, et dresse un portrait du secteur vu par les professionnels

Tags: buzz viral agence feed company

from: fgossieaux 11 months ago

Slides from the Beeline Labs/SNCR webinar on 7/31/08

Tags: None

from: fgossieaux 11 months ago

The quantitative results of the 2008 Tribalization of Business Study.

Tags: None