from: abelsp 2 months ago

Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008. Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising. This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI. The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.

Tags: web internet online marketing roi

from: abelsp 4 months ago

Presented by Jeff Deskins at Documentation and Training West, May 6-9, 2008 in Vancouver, BC XML and DITA for documentation and publishing boast extreme productivity and cost-savings, as well as revenue opportunities. But how can you build your case to executives to get the green light and show them that DITA is the path for future content? Come to this session to discover your potential financial returns. Learn how to calculate the cost of your current processes, and calculate the potential savings with new technology for authoring, re-use automation, localization, review, and publishing. You can then use these ROI calculations for budget requests and business cases to senior executives, to set expectations with the team and stakeholders for future XML adoption, and track project success. You’ll learn how to: * Quantify and calculate savings in authoring, localization, reviewing, and publishing * Build your business case for DITA including sample scenarios and calculations * Communicate your proposed savings to senior executives * Save 20 - 40% on authoring, 25-50% on localization costs, and over 50% on your existing publishing costs * Explain how DITA adoption supports enterprise initiatives

Tags: xml dita business case roi