Technological Hpothesis Research Plan In The CRM Future1

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We studied some of following technology hypothetical research model/framework for CRM technology research …

We studied some of following technology hypothetical research model/framework for CRM technology research
Technology Acceptance Model (TAM)
Task-Technology Fit Models (TTF)
Computer Self-Efficacy (CSE)

We are finding that Technology Acceptance Model (TAM) is the simple and would be appropriate for CRM technology research

More in: Technology , Business
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  • Tactical Guideline: To reduce risk and uncertainty associated with strategic planning process outcomes, CIOs should follow a documented, stepwise process requiring engagement, analysis and action-based agreements.

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  • 1. 2010/Jun/03 Ram Technological hypothesis research plan in the CRM future
  • 2. Homework
      • We studied some of following technology hypothetical research model/framework for CRM technology research
        • Technology Acceptance Model (TAM)
        • Task-Technology Fit Models (TTF)
        • Computer Self-Efficacy (CSE)
      • We are finding that Technology Acceptance Model (TAM) is the simple and would be appropriate for CRM technology research
  • 3. 1 Technology Acceptance Model (TAM) - Theoretical Background TAM is applied in various fields and widely used by the researchers in order to make a better understanding of adoption and use of technology External Variables Perceived usefulness Attitude Towards Perceived ease of use Behavioral Intention to use Actual System Use Technology Acceptance Model (TAM)
      • Perceived Usefulness ( PU ):T he degree of performance for a person who uses a particular system. The person believes that his/her performance is enhanced by using the system.
      • Perceived Ease of Use ( PEOU ): T he extent to which an individual believes that using the system will be free of effort
  • 4. Extended TAM Research Model – UTAUT
  • 5. Research Model for CRM technology research We need CRM marketing effect hypothesis plan and details because we are mapping technology objective with business objective here.
  • 6. Research Questions 6 7 3 Expiration of maintenance, Decrepit Security ・・ What is the risk When not conforming to transition of technology No Research Questions Reference Example 1 What is the module included in the whole of CRM composition? Web site, Dealer, Sales, PR ・ AD, and Call Center ‥ 2 What is a big difference between a current CRM technology and the future CRM technology? Cloud computing 、 Open source ・・ 4 What is the differentiation of the business competitive to the change in the technology concretely? System life cycle 、 Cost, Speed 、 Stability, Maintainability ・・ 5 What is the area distinction (technical side) that should be thought by the CRM aspect? A area B area C area
  • 7. Research Method – Survey
      • Internal Survey
        • Use survey application
        • It would be host with Company domain
        • Design a mailers to send all participants
        • Get group companies participant list
      • External Survey
        • Use social media like linkedin, Facebook, Twitter etc. to prepare participant list and send mailers to join survey
        • We would like to prepare 2000~3000 external participant list as per wide demographic, gender, experience etc.
        • We are assuming response rate of 5~6 %
  • 8. Research Method – Brainstorming
      • Brainstorming on VC
        • 2-3 round brainstorming session
        • We would like to use Nominal Brainstorming technique
          • The nominal group technique is a type of brainstorming that encourages all participants to have an equal say in the process. It is also used to generate a ranked list of ideas. http://en.wikipedia.org/wiki/Brainstorming#Nominal_group_technique
      • Electronic brainstorming
        • This is the new way of brainstorming. We would like to use Social Media Platform like linkedin and many other professional forum to post topic/ hypothetical model
        • 1-2 moderator from will moderate
        • We would like to do this activity on top 3 professional social media platform and top 5 CRM technology forums
  • 9. Research Method – Interviews
      • Interview with (50~75 interview)
        • Telephonic interview (5-15 Min. )
      • Interview with external world (5~10 interview)
        • Consultant
        • CTO
        • Project Managers
  • 10. Research Method – Literature Review
      • Literature Review – Secondary Data Research
        • We would like to use Internet for secondary data research
        • Case studies, Business reviews, Success Story etc.
        • Planned for 20~25 Literature review
        • There are some paid services from business research organization like Forrester, Harvard etc.
  • 11. Research Method – Meta Analysis
      • Forms of Research Findings Suitable to Meta-Analysis
        • Central Tendency Research - prevalence rates
        • Pre-Post Contrasts - growth rates
        • Group Contrasts
          • experimentally created groups: comparison of outcomes between treatment and comparison groups
        • Association Between Variables
          • measurement research
            • validity generalization
          • individual differences research
            • correlation between personality constructs
  • 12. Research Method – Finding & Research Questions
      • Findings
        • We would like to submit our findings in the form of research report (20~25 pages)
        • We will also submit all reference documents, Research data etc.
      • Research Question - decision points
        • Based on research finding we will submit important decision point to select appropriate technology for CRM technology advancement.
  • 13. Any Questions????? Please feel free to ask.